Smart Air Purifier Market Size, Share & Trends Analysis Report By Technology (HEPA Filter, Activated Carbon, Others), By Application (Commercial, Residential), By Region, And Segment Forecasts, 2019 - 2025

Report Overview

The global smart air purifier market size to be valued at USD 4.71 billion by 2025 and is expected to grow at a compound annual growth rate (CAGR) of 12.2% during the forecast period. Rising demand for anti-pollution products owing to high pollution levels is anticipated to drive the growth of the market. The increasing prevalence of airborne diseases is anticipated to drive the adoption of the product in the near future.

Air purifiers help eliminate dust particles, dust mites, mold, pet dander, smoke particles, vehicle exhaust, cooking smoke, and gaseous pollutants among others. Smart air purifiers allow monitoring and controlling the air quality through a smartphone-enabled app which also provides live reading of quality data. The product also helps track indoor air quality over a period of time which enables consumers to observe the time of the day with the best and worst air quality. Increasing deterioration of air quality, owing to high smoke, pollution and PM2.5 levels in anticipated to propel the adoption of smart air filtration and purifier products.

According to the World Health Organization (WHO), 9 out of 10 people breathe contaminated air containing high–levels of pollutants. It states that around outdoor and indoor air pollution leads to around 7 million premature deaths every year, out of which 3.8 million people die as a result of exposure to indoor air pollution. Degrading air quality across regions and rising awareness regarding the advantages of using air purifiers are anticipated to drive the smart air purifiers market over the forecast period.

High levels of indoor pollutants and PM2.5 increase the risk of respiratory diseases, heart diseases, cancer, dizziness, fatigue, asthma, and eye irritation among other ailments. Manufacturers focus on product innovation and new product launches to meet the growing demand.

Smart Air Purifier Market Trends

The global population expansion and industrialization have resulted in emissions of volatile chemicals, poisonous gases, fine particulate matter (PM), and biological components leading to higher levels of air pollution. Since the rapid industrialization and stringent requirements for compliance for pollutant monitoring, the developing countries are witnessing the higher levels of carbon emissions. High number of vehicle emissions has resulted in the substantial amount of polluting gases driven by urbanization. In addition, as refrigerators are the significant sources of chlorofluorocarbons (CFCs), it contributes to the rise in occurrence of airborne infections. Therefore, smart air purifiers are expected to witness a high product adoption in the coming years. 

Mobile or stand-alone air filters exclusively monitor the air quality in a relatively small area and do not provide three-dimensional data gathering. Rather than active monitoring sensor nodes, several air quality monitoring devices use passive monitoring sensors that require manual data updates. Automatic inspection sensor nodes are capable of automatic data gathering, transport, and storage over wireless or some other networks. The absence of an active monitoring sensor network results in technical constraints connected with individual air purifiers thereby restricting their adoption.

Manufacturers and suppliers of household air purifiers expect major potential in emerging markets such as India, Brazil, China, and Russia in the future years. This is attributable to the higher pollution levels in these countries, as well as rising public awareness, an increasing number of diseases caused by air pollutants, increased consumer spending due to population growth and rise in spending power, and an increased government spending on efficient air quality monitoring is anticipated in creating lucrative growth opportunities.

Growing public awareness of the negative health impacts of household air pollution is created a large market for domestic air purifiers for improving indoor air quality and cooling. The need for a higher standard of living and an emphasis on personal health and cleanliness is increased as per capita income is climbed healthcare knowledge has improved as COVID-19 cases have increased. In addition, emerging markets in the APAC area provide lucrative investment prospects for international corporations looking to relocate their operations abroad.

Technology Insights

High-Efficiency Particulate Air (HEPA) filter technology held the leading market share of more than 85.4% in 2018. The segment is also anticipated to register the fastest CAGR during the forecast period. HEPA is a type of mechanical filter which usually works by drawing air in a fine mesh that helps trap harmful particles such as pollen, tobacco smoke, dust mites, and other elements. These filters are small, portable, and usually, work for a single room. In addition, this product can eliminate around 99.97% of pollution particles.

Activated carbon technology is expected to expand at a CAGR of 12.5% from 2019 to 2025. These filters are small pieces of carbon in granular form absorbing contaminants and allergens. The pores of activated carbon capture pollutants through adsorption and make it an effective technology for eliminating odor, chemicals, and smoke. However, this filter cannot remove dust and allergens from the environment, which restricts its demand in the residential segment.

Application Insights

Commercial application is projected to expand at a CAGR of 12.3% from 2019 to 2025. The commercial spaces exhibit an increased risk of airborne diseases owing to the presence of a large number of people in a room. Commercial buildings are a major focus area when it comes to reducing carbon footprint. Governments have set various regulations on the construction of offices and commercial buildings in terms of design and operations. For instance, the United States Green Building Council mandates Leadership in Energy and Environmental Design (LEED) certification which promotes energy conservation and environmental responsibility in building construction. This program focuses on air handling units to control building temperature, ventilation, and controlling airborne contaminants. This factor is projected to contribute to high demand in commercial applications.

According to a study from Harvard, people working in well-ventilated areas with a minimal level of indoor pollutants have higher cognitive functioning compared to the offices with typical pollutant levels. Improved air quality also results in increased productivity. Rising awareness among organizations regarding the environment and employee health is anticipated to positively influence the segment in the forthcoming years.

Residential applications witnessed the highest share in the global market at 66.9% in 2018, owing to the increasing indoor air pollution. The increasing prevalence of health issues caused by airborne diseases such as asthma, allergies, and other respiratory problems encourages consumers to invest in the product. Moreover, the convenience of operating smart products bodes well for product adoption. Installation of these products in residential areas helps track and control the air quality to eradicate smoke fumes, dust particles, and odor.

Regional Insights

The Asia Pacific held the largest market share of 40.8% in 2018. Increasing pollution levels in countries such as China and India is anticipated to fuel the regional product demand. According to the WHO, in 2015, around 50% of global deaths caused by air pollution were registered in China and India. Moreover, 13 out of the 20 most polluted cities in the world are located in India. According to a 2017 Greenpeace report, air pollution causes 1.2 million premature deaths in India every year. The government of China and India have undertaken a number of measures such as graded air quality rating response systems and emission reducing converters for automobiles. This factor is anticipated to drive the regional demand during the forecast period.

North America witnesses growth on account of increasing health consciousness and awareness regarding smart purifiers. Stringent government regulations to improve the air quality standards, including the Clean Air Act established by the U.S. Environmental Protection Agency (EPA) in 1970 have been associated with establishing national air quality standards. In addition, the establishment of large commercial offices and buildings in countries such as the U.S. and Canada have increased the scope of product application in the region.

Key Companies & Market Share Insights

The global market is highly competitive in nature with the presence of top players such as Honeywell International Inc.; Koninklijke Philips N.V.; Sunbeam Products, Inc.; Xiaomi Corporation; Blueair; COWAYCO. LTD.; Whirlpool; Americair Corporation; Sharp Corporation; and Dyson. Market players are adopting mergers and acquisitions strategies to enhance product offerings. Moreover, companies focus on expanding their production capacity and product innovation to meet rising demand.

Recent Developments

• In April 2023, Xiaomi Launched the Xiaomi Smart Air Purifier 4, which has a particle clean air delivery rate (PCADR) of up to 400m³/h and delivers 6660L of purified air per minute with 360° all-round air intake.

• In May 2022, WellAware, the IoT company that provides the world's top air purification fleet monitoring and control system, has partnered with AirBox Air Purifier, which makes premium commercial-grade air purifiers.

• In April 2022, Aura Air located in Israel launched smart air purifiers to extend its retail presence in India. Aura Air is approaching the Indian market, particularly as consumers see the need for investment in a holistic air filtration system. It has launched smart air purifiers that are connected to the Internet of Things (IoT) and can deliver real-time updates on the quality of air across both indoor and outdoor environments.

• In Nov 2021, Aeris Cleantec AG, a fast-growing manufacturer of luxury air purifiers, was bought by iRobot Corp.,  a robotics market leader.

Smart Air Purifier Market Report Scope

Global Smart Air Purifier Market Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global smart air purifier market report on the basis of technology, application, and region:

• Technology Outlook (Revenue, USD Million, 2015 - 2025)

  • HEPA Filter

  • Activated Carbon

  • Others

• Application Outlook (Revenue, USD Million, 2015 - 2025)

  • Residential

  • Commercial

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

  • Germany

  • The U.K.

  • Asia Pacific

    • China

    • India

  • Central & South America

  • Brazil

  • Middle East & Africa