Smart Baby Monitor Market Size, Share & Trends Analysis Report By Product (Audio & Video, Tracking Devices), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2019 - 2025

Report Overview

The global smart baby monitor market size to be valued at USD 1.7 billion by 2025 and is expected to grow at a compound annual growth rate (CAGR) of 8.4% during the forecast period. Increasing number of nuclear families and working parents have been fueling the adoption of the product among the consumers. In addition, the rising birth rate in countries including Sweden, U.K., Russia, Czech Republic, and Spain is expected to expand the market size in the upcoming years. 

Smart baby monitors allow parents to track the activities of their children. Rising awareness regarding child safety has been encouraging working parents to purchase this type of product. An increase in the number of working mothers in countries including the U.S., China, and Canada is projected to remain a key factor driving the market. These products reduce the stress of the parents when they are at the workplace or away from home as they facilitate the buyers with real-time communication between parents and their children. Furthermore, the rapid penetration of smartphones has been supporting the growth of the industry as they enable the parents to watch their child from any location.

Rising purchasing power in developing countries such as Brazil, India, Thailand, and China is projected to allow consumers to spend more on children's safety. Expansion of e-commerce has fueled the growth of the Smart baby monitors market by providing easy access to the products to consumers across the globe. Besides, change in the one-child policy in China is expected to expand the market size over the next few years.

Product innovation through the utilization of new technologies and IoT (Internet of things) is raising the demand for products in both developed and developing countries. Features including portability, ease of installation, and WLAN connection have been attracting the consumers across the world. On the other hand, a decrease in the birth rate caused by the high-stress and sedentary lifestyle is expected to hamper the market demand for the industry in the upcoming years. Safety concerns associated with these smart baby monitors can be a challenge for the manufacturers of the smart baby monitor industry.

Smart Baby Monitor Market Trends

The growing number of professional baby care agencies is driving the growth of the market. These agencies are increasingly adopting smart baby products including smart baby monitors. The use of sound and motion sensors in the monitors facilitates the agency babysitters with an alert whenever the babies are crying or showing unusual activities thereby, easing them from continuous observation tasks.

However, rising safety concerns due to the use of the product are hampering its market adoption. Considering the fact that it is a smart product, it is prone to hacking thereby creating distress among the guardians. In addition, the signal interference and narrow signal range of the product is a challenge to market adoption.

Technological advancements and product innovations such as tracking of baby's sleep and breathing, tracking room temperature, ability to record, and wireless connectivity to smartphones or other devices through apps, are making monitoring systems more sophisticated, and thus are projected to boost the market over the forecast period.

Distribution Channel Insights

As of 2018, the offline distribution channel held the largest share of more than 70.0% in the market for smart baby monitor. Increasing penetration of hypermarkets and supermarkets has strengthened the offline retail segment across the globe. The brick and mortar store offers personal service, easy returns, and physical verification to the consumers prior to any purchases.

The online distribution channel is projected to expand at the fastest CAGR of 8.7% from 2019 to 2025. The availability of a wide range of products in online retail stores is expected to be a primary driver for online sales. Furthermore, e-commerce allows the buyers to compare numerous products at once and provides reviews from other shoppers, and thus, in turn, saving the lead-time of the consumers. As a result, over the past few years, consumers’ preference has been shifting towards e-commerce as a medium of purchasing the smart baby monitors.

Product Insights

As of 2018, the audio and video segment held the largest share of more than 75.0%. These types of smart baby monitors help to ease the stress and anxiety of parents caused by being apart from their child. The video camera allows the parents to securely access live video of their child while away from home to check the baby’s activity, nap, and feeding schedule. A large number of audio and video smart baby monitors are featured with temperature sensors, two-way audio, and automatic mobile notifications. Some of the key producers including Motorola, Inc. and iBaby Labs, Inc. have offer products equipped with lullabies to soothe children to sleep. Consumers have been opting for audio and video products owing to their above-mentioned features.

The tracking devices are anticipated to witness significant growth in the coming years. Sometimes, these products come with infant wearable options. These smart baby monitors connect directly to the child’s body for better monitoring. They track room temperature, movement, heart rate, oxygen levels, sleep pattern, and temperature of the children that provide information about their health to parents. These trackers also send alerts to parents in case of any problem. This potential lifesaving assistance of these devices encourages the parents to buy these smart tracking devices.

Regional Insights

North America dominated the market for smart baby monitor in 2018, accounting for more than 45.0% share of the total revenue. Increased adoption of innovative baby products is one of the key factors boosting the growth of the market in the U.S. Furthermore, the rapid expansion of online retailing in this country is positively influencing the industry growth. Easy availability of the smart baby monitor in the specialized and online stores of the U.S. and Canada has accelerated the growth of the market.

Asia Pacific is anticipated to witness the fastest growth in the upcoming years. Increasing female participation in the labor force in countries including China, Japan, Thailand, Indonesia, and India is expected to be a key factor driving the market. Furthermore, the fast adoption of technology among the working parents, along with the rising purchasing power of the consumers, has been fueling the demand for smart baby monitor in this region.

Key Companies & Market Share Insights

Major smart baby monitor manufacturers of this industry include Samsung Electronics Co., Ltd.; Motorola, Inc.; Dorel Industries Inc.; iBaby Labs, Inc.; NETGEAR Inc.; Summer Infant, Inc.; VTech; Lorex Technology Inc.; Angelcare Monitor Inc.; and Safety 1st. Over the past few years, producers including Summer Infant, Inc.; VTech Communications, Inc.; Lorex Technology Inc.; and Lorex Technology Inc. have been introducing new smart baby monitors to expand the consumer base and gain a competitive advantage. In addition, other baby products manufacturers such as The Procter & Gamble Company (Pampers) and Kimberly-Clark (Huggies) are entering the market by incorporating tracking devices in their monitors. For instance, in July 2019, Pampers announced to launch a smart diaper that will track the child's urine and sleep.

Recent Developments

• In February 2021, Nanit, an American technology start-up company, launched Nanit Pro a next-generation smart baby monitor.

• In March 2022, Dorel Juvenile’s subsidiary brand Maxi-Cosi launched ‘Connected Home’ a new range of sensorial nursery products. It involves four smart products named See Baby Monitor, Breathe Humidifier, Glow Crib Light, and Soothe Light & Sound

• In March 2022, Summer Infant, Inc., doing business as SUMR Brands announced a merger agreement with Kids2, Inc.

Smart Baby Monitor Market Report Scope

Global Smart Baby Monitor Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels, and provides an analysis on the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global smart baby monitor market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)

  • Audio & Video

  • Tracking Devices

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • UAE