The global smart education and learning market size was valued at USD 135.5 billion in 2017 and is expected to register a CAGR of 15.2% from 2018 to 2025. Growth can be attributed to increasing preference for elearning among businesses as a means to offer effective training programs. Rising demand for innovative and interactive techniques such as educational apps and gamification to enhance learning is also expected to propel the global market.
Universities and schools across the world are increasingly focusing on more dynamic methods of imparting knowledge, where learners are encouraged to use their choice of technologically assistive devices in classrooms. They benefit from improved collaboration and productivity with greater speed and efficiency owing to the introduction of Bring Your Own Device (BYOD) in classrooms.
Smart education has witnessed a rise in adoption owing to advantages such as convenience, cost-effectiveness, and improved focus. Moreover, it has enabled both learners and instructors to enhance their productivity, efficiency, and comfort.
Collaborations among software developers, hardware suppliers, and content providers have resulted in improved learning processes. The market is expected to witness strong growth in future owing to increasing adoption by various end users such as academicians and corporates.
Improvement in connectivity of portable communication devices, extensive government initiatives to promote digital learning in developing regions, and technical developments are some of the other factors driving the market. Education management software is expected to play a crucial role by enabling learners to increase productivity and improve communication.
We have implemented a mix of secondary and primary research for our market forecasts and estimates. The secondary research formed the initial phase of our study, where we performed extensive data mining, pertaining to deep analysis of various companies dealing in different components, such as hardware, software, service, and a mix of them. To deep dive into the market analysis, we have analyzed the hardware market by different segments, namely by learning mode, by end user, and by age. Similarly, the method was applied to the software and service components. Later, the global market was estimated by integrating the market of these components.
Based on component, the market has been segmented into hardware, software, and service. The service segment generated the highest revenue in 2017. The hardware segment is expected to witness a notable shift in its trajectory, registering a CAGR of 16.4% over the forecast period.
Interactive whiteboards have become widely popular and provide a more improved experience. They incorporate a wide range of features such as communicating software, dry-erase surface, digital pen, and multi-touch options and allow operators to save and share notes with devices such as smartphones, tablets, and laptops over the Internet.
Technology and online-driven education have overcome the challenges of classroom-based education in terms of convenience, time, accessibility, and cost. Learners are able to enhance their skills by opting for courses offered by the best universities and professors in the world.
Based on age, the market has been segmented into 5 to 10 years, 10 to 18 years, 19 to 29 years, 30 to 45 years, and above 45 years. The 10 to 18 years segment dominated the market in 2017, in terms of revenue, and is anticipated to retain its lead throughout the forecast period. The growth of the segment can be attributed to significant adoption of smart education solutions in academic training programs for theoretical, practical, and task-based learning.
The 30 to 45 years segment is anticipated to exhibit a CAGR of 17.5% over the forecast period, owing to constant evolution of the corporate smart education and learning market in order to cope with current technologies and trends. It offers quick information access capabilities to employees, who can access them through multiple devices. Growing popularity of social media platforms to discuss problems and queries and share experiences is also contributing to the growth of this segment.
New applications of e-learning have enabled innovative and effective interaction with students. The simulation-based segment is anticipated to grow at the fasest pace over the forecast period owing to continuous technological advancements such as enhanced Internet connectivity.
The adaptive segment is also expected to grow at a substantial rate over the projected duration owing to the fact that it offers a personalized platform, which helps learners progress based on their own pace and capabilities. Moreover, the significance of using learning analytics is growing rapidly. Adaptive learning combined with analytics helps instructors obtain real-time data on the progress of users.
Based on end user, the market has been segmented into academic and corporate. The corporate segment is anticipated to witness significant growth by 2025. Growing demand for smart education solutions within the corporate sector can be accredited to rising need for ensuring that employees possess the required knowledge and skills required to meet future challenges.
Several multinational companies have a global presence and hence, require quick, easy, and mobile solutions to train employees, irrespective of location and time. Smart education to train employees helps save travel costs, thereby, decreasing total expenditure. This is anticipated to drive the market over the forecast period. General budget constraints are one of the prominent factors driving adoption in the corporate sector.
North America accounted for the largest revenue share in 2017 and is projected to remain the dominant segment over the forecast period owing to presence of well-established manufacturers and a large customer base. The region is expected to register a CAGR of 12.4% from 2018 to 2025.
Asia Pacific is witnessing a significant growth in the market owing to presence of growing economies such as India, China, and Japan. Government-driven initiatives, such as government-funded projects for literacy development in rural areas, are anticipated to boost the market.
The South America market is also expected to witness significant growth over the forecast period. Innovative technologies such as gamification, Massive Open Online Courses (MOOCs), microlearning, and personalized literacy programs are key factors likely to drive the market over the forecast period.
Key industry participants in the market include Adobe Systems Incorporated (U.S.); Blackboard, Inc. (U.S.); Cisco Systems, Inc. (U.S.); D2L Corporation (Canada); Educomp Solutions Ltd. (India); Ellucian Company L.P. (U.S.); McGraw-Hill Education (U.S.); Pearson PLC (UK); Samsung Electronics Co., Ltd. (South Korea); Smart Technologies (Canada); SumTotal Systems, LLC (U.S.); and Tata Interactive Systems (India).
These companies are engaged in undertaking several strategic initiatives such as new product development and continuous upgrading of existing product lines for increased profitability through improved customer relationships. For instance, in January 2017, Adobe Systems Incorporated announced the launch of the latest versions of Adobe Captivate, an eLearning tool, and Adobe Captivate Prime, a Learning Management System (LMS).
Features of these new versions enables employees to customize homepage using drag-and-drop widgets and access educational content on mobile devices. It also allows instructors to manage and schedule live sessions and enable development and learning administrators to set up a single license for a group of users in order to easily share reports, catalogs, and seats.
Base year for estimation
Actual estimates/Historical data
2014 - 2016
2018 - 2025
Revenue in USD Million and CAGR from 2018 to 2025
North America, Europe, Asia Pacific, South America, and Middle East & Africa
U.S., Canada, Mexico, Germany, U.K., China, Japan, India, and Brazil
Revenue forecast, company share, competitive landscape, growth factors, and trends
15% free customization scope (equivalent to 5 analyst working days)
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This report provides forecasts for revenue growth at global, regional, and country levels and analyses of the latest industry trends and opportunities in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global smart education and learning market report based on component, learning mode, end user, age, and region:
Component Outlook (Revenue, USD Million, 2014 - 2025)
Interactive Flat Panel Display
Interactive White Board
Student Response System
Learning Management System (LMS)
Learning Content Management System
Adaptive Learning Platform
Managed and Professional Service
Learning Mode Outlook (Revenue, USD Million, 2014 - 2025)
Virtual Instructor Led
End User Outlook (Revenue, USD Million, 2014 - 2025)
Small & Medium Businesses
Age Outlook (Revenue, USD Million, 2014 - 2025)
5 to 10 years
10 to 18 years
19 to 29 years
30 to 45 years
Above 45 years
Regional Outlook (Revenue, USD Million, 2014 - 2025)
Middle East & Africa (MEA)
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