The global smartphone 3D camera market is expected to register growth over the forecast period. The industry is expected to grow at the significant rate owing to the rising demand from entertainment and media industries over the next seven years. The entertainment and media industry has been witnessing high demand for 3D content. In addition, increasing application scope of 3D imaging in security surveillance, mobile robots and home automation is expected to boost product need over the forecast period.
Rising 3D scanning technologies has enabled players to launch products that provide high-quality images and videos. Increasing demand for the 3D smartphones is expected to boost the application of 3D technology over the forecast period. 3D application in the various smartphones is expected to drive smartphone 3D camera market over the next seven years.
Based on the 3D camera devices, smartphones have dominating the industry and is expected to witness rapid growth as 80% of the smartphone production has been upgraded with 3D lens with simple technology and stereo visioning. This in turn is expected to have a positive impact on the sector over the forecast period. Smartphone manufacturers have identified 3D technology as the important prospect which would enhance the product sales, thus opening new market avenues for the smartphone 3D camera over the forecast period.
Rising R&D focus on the smart phone integrated with 3D sensors can sense various movements and enables it to capture specific dimensions of objects and environments. Due to superior properties such as real sensing of the object, HD clarity and high performance the product is expected to gain popularity among the young generation. This is expected to augment smartphone 3D camera market demand over the forecast period. However, high product prices coupled with compatibility issues are expected to challenge growth.
Stereo visioning technology is largely being employed in movie recording, and gaming. These stereo vision based 3D cameras are easy to design, have adjustable range and are available at low prices. These advantages are expected to propel the industry over the forecast period. In 2013, the wide adoption of stereo vision 3D based technology has contributed about to above 60% of its market size. Application of 3D cameras in tablets is expected to augment smartphone 3D camera market demand over the forecast period.
The smartphone 3D camera market is segmented on the basis of technology and resolution. The technology is further segmented into time-of-flight and stereoscopy where stereoscopic technology provides reliability, precision and high quality to capture accurate 3D image of any object. The time-of-flight technology can sense the object movement, facial expression and emotions and also provides the picture clarity. These factors are expected to have a positive impact on the smartphone 3D camera industry over the forecast period.
The product is available in resolutions such as 8 megapixel (MP), 816 MP and above 16 MP. Higher megapixel contributes to better quality of the picture and provides clarity to images. However, elevated cost of high megapixel cameras owing to increased price of the components used is expected to challenge growth. The industry is dominated by the 8MP-16MP resolution and is expected to be the fastest growing segment over the forecast period.
On the basis of the geography, Asia Pacific dominates the market and has surpassed North America. Wide use of the smart phone by consumers in developing countries such as India and China is expected augment smartphone 3D camera industry growth over the forecast period. Asia Pacific market is expected to reach above USD 3,000 million by 2022
Key players operating in the market include SoftKinetic, Sharp Corporation, PMD, Microsoft, Toshiba, Infineon Technologies and Pelican. Sony Electronics recently upgraded their handy cams with 3D imaging capabilities. Other prominent companies that employ the 3D cameras are Nikon, Cannon, and Panasonic.
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Media consumption is expected to witness a substantial increase as a direct consequence of lockdowns enforced in several countries across the globe to combat the spread of the deadly coronavirus. Since consumers are forced to stay at home, they are turning to popular OTT service providers such as Netflix, Amazon Prime, etc. or renewing/enhancing their existing Pay TV packages, procuring IPTV subscriptions, etc. to satiate their entertainment needs. eSports is also another sector which is expected to be favorably impacted by more and more people confined to their homes. The report will account for Covid19 as a key market contributor.