The global smartphone operating system market is expected to retain its contemporary momentum, along with emergence of some new-fangled players with their unique autonomous characteristics. Existing market players are foreseen to dominate the market dynamics over the forecast period owing to the continual research & development and increased adoption of these sophisticated systems. Smartphone operating system market players are expected to integrate additional plug-ins to support and use novel virtual & augmented reality technologies in smartphones, to reveal and transfigure user-experience by means of any electronic device or merchandise. This plug-in can be either integrated on the devices of the operating system or in autonomous portals utilizing real-time synching attributes. Vendors have a proclivity to focus on the commercialization of the technology as witnessed previously at numerous events, as well as marketing and promotional activities. Various operating system market players such as Google (Android) and Apple (iOS) are into the advanced R&D phase of the dynamic OS progression, to captivate a bigger chunk of the market. Consequently, consumer devices integrated with specific OS support are poised to evolve over the forecast period. The technology is emerging at a dynamic tempo, and the requisites are foreseen to match its progression.
Key smartphone operating system market vendors are expected to leverage the promising opportunities that the consumer electronic market is expected to offer over the forecast period. The advent of virtual reality and augmented reality technology has stimulated the dawn of the ultramodern phones with holographic display projectors, which is further anticipated to revolutionize the smartphone operating system market over the forecast period. Novel innovations, strategic harmony, joint ventures, and situational alliances are some of the chief strategies adopted by leading market players to achieve growth and proportionate markets share in the global market.
The market is anticipated to witness unparalleled development owing to the increasing propagation of internet-based services. Smartphone operating systems ease managing programs, photos, documents, and music, which may further significantly coerce market growth. Growing demand across a diverse range of applications such as lifestyle, music, social & personalization, amusement, games, business, and travel & navigation is expected to be a key growth factor in this market. Among sophisticated consumers, operating systems with different Graphical User Interfaces (GUIs) are gradually gaining popularity. Surging demand for smartphones and tablets is expected to drive the global smartphone operating systems market exponentially over the forecast period. Further, smartphones are rising as viable alternatives to laptops, offering phone features coupled with mobile applications, which may also stimulate smartphone operating systems market demand over the next seven years.
Encroachments in the operating systems are anticipated to bring about transformations in end-user expectations pertaining to digital content, communications, and trade. It is expected to progress the business models and facilitate new standards for business procedures and practices. Rising adoption of an operating system for B2C is foreseen to be higher than applications for B2B owing to the larger consumer-base. The innovative OS characteristics abbreviate the usage of personal computers by making analogous services accessible on phones.
The market is estimated to gain distinction over the next few years owing to factors such as high smartphone penetration, low-cost mobile data, hi-tech advancement in connectivity, and rising dependability of phones. Additionally, the emerging needs to stay updated and get connected are further projected to constructively brunt market growth.
Technological advancements pertaining to high internet saturation is expected to stimulate augmentation in the global market over the forecast period. Smartphones are projected to witness high growth owing to factors, improved handset design, including lower product cost and functionalities, extension of global mobile correspondence and browsing services, materialization of 3G and 4G network technologies, mounting antagonism among mobile carriers, and consistency and upgrades of operating systems. The market is poised for growth owing to the development of highly sophisticated and affordable OS features and apps.
One of the major challenges for OS vendors is the necessity of speed in operational functionality and reduced power consumption to sustain their endurance and functioning devoid of any operational damage to the phones.
The market can be segregated on the basis of holding corporations into Android OS, iOS, Symbian OS, Blackberry OS, and Windows OS. There exist numerous third party operating systems in the market such as CyanogenMod OS, which provides much-advanced functionality as compared to the legacy operating systems.
OS technology vendors are collaborating with both phone hardware fabricators and virtual-augmented reality vendors to improve the OS performance throughput.
Europe and North America are reasonably inundated markets for smartphone OS proliferation, although carrier wars and operator’s subsidies are expected to stimulate the market growth in this region. Asia Pacific is foreseen to witness significant development over the forecast period owing to high smartphone penetration and continuous development.
Key smartphone OS market players foreseen to lead the market for the next seven years include Google, Apple, Blackberry, Microsoft, Mozilla, and Huawei.
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Artificial Intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR) solutions are anticipated to substantially contribute while responding to the COVID-19 pandemic and address continuously evolving challenges. The existing situation owing to the outbreak of the epidemic will inspire pharmaceutical vendors and healthcare establishments to improve their R&D investments in AI, acting as a core technology for enabling various initiatives. The insurance industry is expected to confront the pressure associated with cost-efficiency. Usage of AI can help in reducing operating costs, and at the same time, can increase customer satisfaction during the renewal process, claims, and other services. VR/AR can assist in e-learning, for which the demand will surge owing to the closure of many schools and universities. Further, VR/AR can also prove to be a valuable solution in providing remote assistance as it can support in avoiding unnecessary travel. The report will account for Covid19 as a key market contributor.