Smartphone Sanitizer Market Size, Share & Trends Analysis Report By Product (Phone-Cleaning Wipes, Microfiber Cleaning Stickers, Phone Sanitizing Devices), By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030

Smartphone Sanitizer Market Size & Trends

The global smartphone sanitizer market size was valued at USD 183.5 million in 2024 and is projected to grow at a CAGR of 10.3% from 2025 to 2030. The growth of this market is primarily influenced by increasing consumer awareness regarding the significance of hygiene and sanitization of frequently used devices such as smartphones, tablets, wireless speakers, wearables, and others. The rise in the ubiquity of smartphone devices, technologies integrated with smartphones, and the increasing availability of services and products through smartphone applications is expected to deliver significant growth for this market.

In recent years, the COVID-19 pandemic, the increasing prevalence of infectious diseases, and a noteworthy rise in incidents associated with outbreaks of multiple viral diseases or bacteria-driven health problems have stimulated the demand for smartphone sanitizer. The increasing availability of information regarding the spread of such infections and remedies to prevent the spread has also contributed to the growing utilization of smartphone sanitizers. The rise in commercial buyers, such as facility management services, large enterprises with frequent global visitors, hotels, hospitality organizations, and others, has also been driving the growth of this market.

The continuous utilization of smartphones across workplaces, households, travel cars, public transport vehicles, cinema halls, restrooms, changing rooms, and other settings exposes the device screens and body to many bacteria. A significant rise in the use of smartphones and increasing awareness regarding the requirement for sanitizing devices are adding growth opportunities to the market. According to The Ericsson Mobility Report, in 2024, total worldwide mobile subscriptions were 8.7 billion.

Growth in disposable income levels and trends of deploying smart devices and intelligence technology-driven tools in modern households and commercial settings also add to the growing demand for this market. Increasing utilization by commercial buyers such as retail industry participants, corporate offices, luxury hotels, and others is expected to generate a surge in market growth during the forecast period.

Product Insights

Based on products, phone sanitizing devices dominated the global smartphone sanitizer industry with a revenue share of 73.4% in 2024. This is attributed to its rising adoption rate as this product provides ultraviolet-C light and is known for its ability to deactivate the DNA of the pathogen, thus destroying its ability to reproduce and give a thorough cleaning. There are two types of phone sanitizing devices: wand and enclosure. The enclosure phone sanitizing devices are rectangular and mostly fit an average smartphone. Some of these devices are built with a charging port so users can charge it while cleaning. The larger models can fit tablets and clean personal belongings, such as earphones, wallets, keys, and watches.

The microfiber cleaning stickers segment is projected to experience significant CAGR during the forecast period. This product is highly preferred for removing organic matter such as dirt, grease, oil, and germs from smartphone surfaces. Sustainability awareness has contributed to the rise in utilization of this product in recent years. Growing availability and ease of accessibility through online platforms and local vendor shops are likely to deliver lucrative growth.

Distribution Channel Insights

The offline distribution segment held the largest revenue share of the global smartphone sanitizer industry in 2024. Companies and brands prefer offline distribution as it ensures enhanced customer engagements facilitated by the availability of products through local mobile accessories and repair shops across multiple urban markets. Customers prefer offline experiences for time savings, convenience, and ease of use.

The online distribution segment is projected to experience the fastest CAGR during the forecast period. This segment is mainly driven by aspects such as the increasing inclusion of smartphone sanitizing products on e-commerce websites and the enhanced digital footprint of manufacturing companies. A growing number of urban consumers engaged in routine device sanitization is likely to generate growth for this segment in the coming years.

Regional Insights

North America smartphone sanitizer market with a revenue share of 43.0% in 2024. Rising awareness regarding cleaning and disinfection of electronics, such as smartphones, tablets, keyboards, and remote controls, to name a few, which are home to an enormous quantity of bacteria, is foreseen to create demand for smartphone sanitizer in coming years.

U.S. Smartphone Sanitizer Market Trends

The U.S. smartphone sanitizer market held the largest revenue share of the regional smartphone sanitizer market in 2024. This market is primarily influenced by growing awareness regarding the role of device sanitization in human health and the increasing availability of information associated with potential risks related to infections spread through various means. A large number of smartphone users, the growing dependability of smartphone technology, and the increasing integration of various other technology applications with smartphones are expected to drive growth in demand for this market in the approaching years.

Europe Smartphone Sanitizer Market Trends

Europe was identified as one of the key regions for the global smartphone sanitizer market in 2024. This market is driven by increasing demand from commercial sector users, the large number of foreign travelers visiting the region, and the increasing availability of market participants facilitated by the market's online presence. Increasing awareness of the benefits associated with the use of products such as phone cleaning wipes has also contributed to the growth of this market.

Germany smartphone sanitizer market dominated the region in 2024. This is attributed to a significant rise in awareness regarding bacteria and viruses harbored through smartphone screens, covers, and other parts. A large number of urban consumers seeking effective products to clean and sanitize devices are adding to the growth opportunities.

Asia Pacific Smartphone Sanitizer Market Trends

Asia Pacific smartphone sanitizer market is projected to experience the fastest CAGR during the forecast period. This market is primarily driven by the demand from highly populated countries such as China and India. The increasing focus of multiple brands on attaining enhanced customer engagements in the Asia Pacific region has fueled the growth of this market in recent years. Additionally, a large number of smartphone users is anticipated to generate an upsurge in demand for this market. In 2023, total number of unique mobile subscriptions in Asia Pacific were 1.80 billion.

China smartphone sanitizer market held the largest revenue share in 2024. This market is primarily driven by factors such as the country's existing smartphone users, the large number of smartphone manufacturers, and increasing awareness regarding the role of smartphone sanitizations in preventing the outbreaks of novel viruses.

Key Smartphone Sanitizer Company Insights

Some of the key companies in the global smartphone sanitizer market are PhoneSoap, CleanSlate UV, HoMedics USA LLC, The Clorox Company and others. Increasing competition driven by new entrants and the entry of established consumer goods companies has stimulated participants to adopt multiple strategies. These include product portfolio expansion, enhanced digital footprint, and more.

• The Clorox Company, one of the companies operating a diverse brand portfolio that includes wellness, home essentials, cleaning, and home care, offers a variety of products. Some of its cleaning products include Clorox anywhere hard surface sanitizing spray, Clorox disinfecting wipes, and others.

• Phonesoap specializes in cleaning solutions such as UV sanitizers, air solutions, water solutions, and others. Its UV sanitizer portfolio includes PhoneSoap 3, PhoneSoap Pro, HomeSoap - Large Capacity Sanitizer, PhoneSoap Go - Battery Powered, PhoneSoap Wireless - Qi Charging, and PhoneSoap Basic. It also provides accessories such as PhoneSoap Shine Screen Cleaner.

Smartphone Sanitizer Market Report Scope

Global Smartphone Sanitizer Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global smartphone sanitizer industry report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million,  2018 - 2030)

  • Phone-cleaning Wipes

  • Microfiber Cleaning Stickers

  • Phone Sanitizing Devices

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Australia & New Zealand

  • Latin America

    • Brazil

    • Argentina

  • Middle East

    • South Africa

    • UAE