Smartphone Screen Protector Market Size, Share & Trends Analysis Report By Material (Tempered Glass, Polyethylene Terephthalate), By Price Range (Economy, Mid-Range, Premium), By Region, And Segment Forecasts, 2023 - 2030

Research Methodology

A three-pronged approach was followed for deducing the smartphone screen protectors market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for smartphone screen protectors market to gather the most reliable and current information possible.

• We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
• We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
• We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
• We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
• We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of smartphone screen protectors market data depending on the type of information we’re trying to uncover in our research.

• Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

• Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

• Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

• Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

• Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

• Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

• This step also entails the finalization of the report scope and data representation pattern.

• Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Smartphone Screen Protector Market Categorization:

The smartphone screen protectors market was categorized into four segments, namely material (Tempered Glass, Polyethylene Terephthalate, Thermoplastic Polyurethane), price range (Economy, Mid-Range, Premium), application (New Construction, Retrofit), and regions (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa).

Segment Market Methodology:

The smartphone screen protectors market was segmented into material, price range, application, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

• Demand estimation of each product across countries/regions summed up to from the total market.

• Variable analysis for demand forecast.

• Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

• Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

• Used extensively for new product forecasting or analyzing penetration levels.

• Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

• Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

• This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The smartphone screen protectors market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into nine countries, namely, the U.S.; Germany; the UK; China; India; Japan; South Korea; Brazil; and Saudi Arabia.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Smartphone screen protectors market companies & financials:

The smartphone screen protectors market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

• IntelliARMOR  -  Established in 2008, IntelliARMOR is a U.S.-based company that specializes in the production of smartphone screen protectors. The company's product line, known as intelliGLASS, utilizes hardened glass as the primary material. IntelliARMOR produces screen protectors for a wide range of smartphone brands, including Samsung and Apple. Additionally, the company manufactures screen protectors for various devices such as tablets from brands like Microsoft, Nvidia, Apple, and Samsung. IntelliARMOR markets its products under three unique product lines: intelliGLASS, intelliGLASS HD, and intelliGLASS PRO. These products offer features such as resistance to oil and smudges, as well as protection against impacts and scratches. Furthermore, the manufacturing process of these products involves the use of advanced silicone adhesion, which prevents the formation of bubbles and leaves no permanent remainder.

   

• AZ Infolink Private Limited  -  Established in 2009, AZ Infolink Private Limited, previously known as Chetan India ent, is a manufacturer of screen protectors based in India. The company's portfolio includes a wide range of electronic goods such as mobile accessories, DVR systems, security systems, metal detectors, mobile phone screen protectors and guards, car air ionizers, and mobile chargers. AZ Infolink exports its diverse product range to regions including North America, Latin America, and the Middle East. The company is known for its ability to produce custom products tailored to consumer needs, in addition to its standard product line-up. Its key clientele comprises Assotech Limited, Divine City, and Smart Handlooms. The company's glass screen protector features an oleophobic coating, an anti-shatter film, and is three times stronger than regular PET film. As of 2015, AZ Infolink boasts a workforce of over 25 dedicated employees.

   

• Halloa Enterprise Co. Ltd.  - Established in 1986, Halloa Enterprise Co. Ltd., with its headquarters in New Taipei City, Taiwan, is a manufacturer of cleaning products & accessories for a variety of devices including computers, audio & video equipment, digital cameras & camcorders, mobile phones, PDAs, and tablet PCs. The company also provides screen protectors, mobile & tablet stands, and selfie sticks. Halloa Enterprises distributes its products globally, reaching markets in North America, Europe, Asia-Pacific, and Central & South America. The company's product line includes two types of screen protectors: universal screen protectors for use in smartphones, PDAs, iPods, PSP, and cameras, and tempered glass screen protectors. Besides smartphone screen protectors, the company also manufactures products for digital cameras, camcorders, and tablets. Halloa Enterprise Co. Ltd. operates a production facility in Shenzen, China, which as of 2015, employs a team of over 12 personnel.

   

• ZAGG Inc. -  ZAGG Inc., a publicly traded company, is based in the U.S. and specializes in the design, manufacture, and distribution of protective coverings for consumer electronics devices. Formerly known as ShieldZone Corporation, the company underwent a name change to ZAGG Incorporation in 2007, and later to ZAGG Inc. in 2011. Its product offerings are extensive, including keyboard cases, screen protectors, and keyboards for mobile devices and computers, marketed under the brand names InvisibleShield and ZAGG. ZAGG Inc. also provides Bluetooth speakers, headphones, cables, cases, power solutions, and earbuds for mobile devices, under the iFrogz brand name. The company collaborates with manufacturers in Asia to produce mobile device accessories such as power solutions, audio products, and keyboards. ZAGG has formed partnerships with various packaging, logistics, and shipping companies to facilitate the global distribution and marketing of their products. The company's products are sold to a variety of regional distributors, retailers, ZAGG branded stores, and franchises worldwide.

   

• Belkin International, Inc. - Founded in 1983, Belkin International Inc. is a U.S.-based company that specializes in the production of consumer electronics and connectivity solutions. The company's products are marketed under three distinct brands: Belkin, WeMo, and Linksys. Linksys is primarily focused on providing wireless connectivity solutions, while WeMo offers a range of appliances, electronics, and home lighting solutions. Belkin's product line includes laptop covers and bags, hubs & docks, and cables for devices such as tablets, MacBooks, personal computers, and smartphones. The company also provides a variety of other products like tablet cases, networking equipment, cables, mobile accessories, and cases & armbands. The WeMo segment of the company offers NetCams and home automation solutions. Belkin International Inc. caters to major mobile phone brands like Apple and Samsung by offering screen protectors under its mobile accessories product segment. The company's products are available to consumers through online retailers, distributors, commercial resellers, and stores. As of 2015, Belkin International Inc. employs over 1,000 individuals and operates distribution centers in Indiana, the UK, and the Netherlands. Furthermore, the company has a strong presence in the Asia Pacific region, with offices in locations such as Hong Kong, New Zealand, Australia, and Korea.

   

• Corning Inc.  -  Founded in 1851, Corning Inc. is a U.S.-based company specializing in material science. It is involved in the production of specialty glasses and ceramics. The company caters to a variety of sectors such as aerospace & defense, architecture & design, consumer electronics, communication, life sciences, optics, and transportation. Corning Inc. primarily functions through five key business divisions: environmental technologies, optical communications, specialty materials, display technologies, and life sciences. As of 2015, the company holds over 7,500 patents and employs more than 12,000 people. The display technology division of the company produces glass substrates for LCDs, which are mainly used in flat panel desktop monitors, notebook computers, and LCD TVs. This division's main products include EAGLE XG, EAGLE XG Slim Glass Corning Lotus Glass, and Corning Willow Glass. The company's optical communication division operates through two main segments: the enterprise network and the carrier network. The carrier network segment handles various optical-based communication infrastructures for services including data, voice, and video communications. On the other hand, the enterprise segment provides communication networks for individual users, governments, and businesses.

   

• Ryan Technology Co. Ltd.  - Established in 2008, Ryan Technology Co. Ltd is a company based in Taipei, Taiwan that specializes in the production, import, and export of a diverse range of products. These include LED light sources, LED lamps, heat sinks & spreaders, and advanced screen protection for smartphones and tablets. The company produces screen protectors for a variety of smartphone brands such as Apple, Samsung, Google Nexus, HTC, Sony, and Xiaomi. The materials used in the manufacturing of these screen protectors are sourced from well-known suppliers like Japan Asahi Glass and Germany Schott AG. As of 2015, Ryan Technology employs over 10 people. The company distributes its products globally, reaching regions like North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

   

• NuShield Inc.  -  Established in 1998, NuShield, Inc., with its headquarters in the U.S., specializes in the provision of screen protectors, kits for screen protection, and overlays for touch screens for electronic devices. The company is involved in the production and distribution of protective films for screens for a wide array of products such as auto & GPS navigation devices, digital cameras & camcorders, electronic games, HDTV, handheld computers, devices for inventory control, and devices for industrial control. It also provides solutions for screen protection for LCD monitors, laptops & tablets, equipment for marine & aviation, Smartphones, PDAs, devices for signature capture, POS displays, and other electronic devices that are used in applications for commercial and manufacturing. NuShield, Inc. produces films for screen protection using technologies like Anti-glare, DayVue, and Triple-A. The product, which is manufactured in the United States, is designed to meet the requirements of the customer. The smartphones are equipped with the NuShield DayVue anti-reflective overlay film that offers high clarity and visibility for the screen in outdoor situations and the uniquely designed Triple A film to prevent the spread of germs on the screen. As of 2015, the company has a workforce of over 10 employees.

   

• XtremeGuard  -  Established in 2008 and based in the US, XtremeGuard, also recognized as Prestige Solutions LLC, is a producer of screen protectors for a variety of electronic devices, including but not limited to smartphones and tablets. The company is known for manufacturing screen protectors, full-body skins, and shields for devices such as smartphones, iPads, cameras, e-readers, and gaming systems. The company's product line includes a variety of accessories like selfie sticks, skins for devices, car mounts, straps for one-handed finders, microfiber cloths, and active gear. In addition, XtremeGuard provides cables, earbuds, kickstands for smartphones & tablets, wallets for smartphones, and cases. XtremeGuard produces Spartan real tempered glass for a wide range of smartphone brands, including Apple, Motorola, Samsung, LG, HTC, OnePlus, Huawei, Amazon, Sony, Asus, and ZTE. As of 2015, XtremeGuard has a team of 40 employees.

   

• Clarivue  - Founded in the U.S. in 2005, Clarivue is a prolific producer of screen protectors made from materials such as tempered glass, thermoplastic polyurethane (TPU), and polyethylene terephthalate (PET). The company offers screen protectors designed for a variety of uses, including ultra-clarity, anti-glare, mirror, and privacy. Its product line includes a vast selection of protective films for Apple devices and other smartphones. Moreover, it offers a distinctive line of protective films known as XT glass, which are characterized by their extra toughness, high density, anti-finger coating, scratch resistance, and shatterproof properties. Screen protectors for a wide array of brands, including Sony, LG, Motorola, Microsoft, Samsung, HTC, BlackBerry, Apple, and Google, are manufactured by Clarivue.

Value chain-based sizing & forecasting

Supply Side Estimates

• Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

• Segment revenue determination via variable analysis and penetration modeling.

• Competitive benchmarking to identify market leaders and their collective revenue shares.

• Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

• Identifying parent markets and ancillary markets

• Segment penetration analysis to obtain pertinent

• revenue/volume

• Heuristic forecasting with the help of subject matter experts

• Forecasting via variable analysis

Smartphone Screen Protector Market Report Objectives:

• Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

• Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

• Understanding market estimates and forecasts (with the base year as 2022, historic information from 2017 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Smartphone Screen Protector Market Report Assumptions:

• The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

• The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

• We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

• All market estimates and forecasts have been validated through primary interviews with the key industry participants.

• Inflation has not been accounted for to estimate and forecast the market.

• Numbers may not add up due to rounding off.

• Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

• Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

• Latin America includes Central American countries and the South American continent

• Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

• Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

• Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.