Smartphone Screen Protector Market Size, Share & Trends Report

Smartphone Screen Protector Market Size, Share & Trends Analysis Report By Material (Tempered Glass, Polyethylene Terephthalate), By Application, And Segment Forecasts, 2016 - 2024

  • Published Date: Aug, 2016
  • Base Year for Estimate: 2015
  • Report ID: GVR-1-68038-043-9
  • Format: Electronic (PDF)
  • Historical Data: 2013 - 2014
  • Number of Pages: 125

Industry Insights

The global smartphone screen protector market size was valued at USD 31.1 billion in 2015 and is expected to exhibit a CAGR of 6.8% over the forecast period. Increasing concerns over the safety of smartphones from the damage caused to the screen by high impact drops and scratches are expected to influence the demand for smartphone screen protector over the forecast period.

Rising demand for the product owing to significant technological advancements is anticipated to drive the market. In addition, the market is expected to benefit from the declining prices of the screen protectors owing to lowered manufacturing cost of the product.

U.S. smartphone screen protector market

Screen protectors form an inherent part of the consumer purchase cycle for a smartphone. High cost of smartphones, coupled with the threat of screen damage, has boosted the sales of screen protectors in the recent years. Demand for screen protector is further expected to witness a notable growth on account of rising shipments bolstered by the e-commerce industry.

The industry is characterized by abundance of raw materials such as tempered glass, PET, and TPU, which gives rise to low manufacturing cost of the product. In addition, the market exhibits high operating margins that enable the distributors to provide exorbitant discounts and price reductions to attract the customers. Furthermore, limited market entry barriers such as low set-up cost are expected to drive the market over the projected period.

Growing demand for refurbished and pre-used smartphones owing to reduced cost is expected to drive the demand for screen protectors. In addition, growing product design innovations, such as introduction of 2.5D and 3D screen protectors that enhance the user experience, are expected to boost the market growth.

Application Insights

Demand for screen protectors is expected to increase due to increasing use of protective smartphone accessories by the consumers of smartphones in the USD 450 - 550 price segment. Introduction of low price premium technology products primarily in the developing economies such as India, China, and Brazil is expected to spur growth over the forecast period. In addition, declining price of the tempered glass screen protectors is expected to result in increased demand for such protectors by consumers.

Increasing demand for low price smartphones in the price range USD 250 - 450 is expected to lead to a rise in demand for screen protectors. In addition, increasing disposable income of the medium group consumers is expected to drive the demand for protective smartphone accessories over the forecast period. Furthermore, the industry is characterized by high demand for TPU based screen protectors owing to significantly low price of such products.

The <USD 175 application segment is expected to witness growth owing to its rising demand from the low income groups. In addition, consumers are inclined toward purchase of low grade plastic based screen protectors for such products. Moreover, demand for tempered glass for this segment is expected to remain stagnant owing to relatively higher price of the product.

Growing demand for low-price premium technology-based smartphones is projected to the drive the segment over the next few years. In addition, the industry is expected to benefit by increasing demand for accessories by the consumers. Furthermore, increasing demand for locally manufactured smartphones is expected to positively impact the demand.

Material Insights

By material, the industry is segmented into tempered glass, polyethylene terephthalate, and thermoplastic polyurethane. Demand for TPU based products is expected to decline owing to limited protection against high impact drops. In addition, increasing substitution of the TPU based screen protectors by tempered glass protectors is expected to result in a decline in the demand for the product.

Growing demand for tempered glass screen protectors for medium and high-end smartphones is expected to drive the tempered glass segment. The product is expected to witness high demand due to significant technological advancements leading to development of superior products with higher resistance to damage.

Global smartphone screen protector market

Demand for blue light cutting tempered glass is expected to increase owing to growing concerns over harmful effects of the radiations emitted from smartphones. In addition, its demand is expected to bolster due to the properties offered such as superior scratch resistance, coupled with the cover glass of the products.

Demand for PET based products is expected to witness a significant decline over the forecast period owing to limited resistance against damage caused by scratches and high impact damages. In addition, low grade adhesive properties of the product resulted in the need for frequent change of the product. Furthermore, easier discoloration of the PET based products, coupled with concerns over damage to coatings, is expected to act as a restraint for the market growth.

Regional Insights

Asia Pacific accounted for over 52.0% share of the global volume in 2015 owing to significant demand for smartphones. In addition, growing demand for low cost premium technology smartphones is expected to drive the demand for smartphones over the forecast period. Increasing disposable income, coupled with growing preference for smartphones, is expected to contribute to the regional market growth.

Growing urbanization in the developing economies such as India and China, coupled with booming e-commerce industry, is expected to result in an improved distribution network. This, in turn, will drive the demand for the product over the forecast period. Increasing availability of the raw material, coupled with the presence of a number of manufacturers, is expected to reduce the price of the screen protectors, thereby boosting the market growth in Asia Pacific.

The industry in North America is expected to witness exponential demand owing to rising disposable income of consumers in Canada and Mexico. In addition, demand is expected to heighten due to rapid urbanization in Mexico. Furthermore, demand in Canada is projected to be influenced by rising spending capacities of the immigrant population, coupled with their affinity to buy premium price smartphones.

The market in Europe is expected witness sluggish growth owing to limited demand for new smartphones. In addition, the market is driven by the presence of high disposable income consumers. The market is dominated by high demand for premium quality products over high price smartphones. Increasing demand for tempered glass products due to superior damage resistant properties is expected to bolster the demand over the forecast period.

Smartphone Screen Protector Market Share Insights

The industry is highly competitive in nature, majorly due to presence of a large number of sellers. Key players in the industry are involved in development of advanced products with superior characteristics and are also demonstrating their brand strength through well-known trademarked products.

New product development, product customizations, and capacity expansion are the key strategic initiatives adopted by the top players in a bid to attain a competitive edge in the industry. The global players located in developed regions such as Europe and North America are facing strong price competition from Chinese manufacturers.

Report Scope

Attribute

Details

Base year for estimation

2015

Actual estimates/Historical data

2013 - 2014

Forecast period

2016 - 2024

Market representation

Volume in Million Units, Revenue in USD Million, and CAGR from 2016 to 2024

Regional scope

North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America

Country scope

U.S., Germany, U.K., China, India, Japan, and South Korea

Report coverage

Revenue forecast, competitive landscape, growth factors and trends

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