GVR Report cover Sponge & Scouring Pads Market Size, Share & Trends Report

Sponge & Scouring Pads Market Size, Share & Trends Analysis Report By Product (Light Duty, Medium Duty, Heavy Duty, Extra Heavy Duty), By Raw Material, By Application, By End Use, By Region, And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-3-68038-524-3
  • Number of Pages: 80
  • Format: Electronic (PDF)

Report Overview

The global sponge and scouring pads market size to be valued at USD 5.6 billion by 2025 and is expected to grow at a compound annual growth rate (CAGR) of 2.3% during the forecast period. Growing demand for appropriate cleaning pads for different types of objects as they are effective on heavy as well as lightly soiled items is a key driving factor. Furthermore, these pads are considered to be better than scrapers, steel wool, metal sponges, and other similar products owing to their excellent efficiency in terms of cleaning without scratching the surfaces. Most of these scouring pads are made of non-rusting materials and are completely safe to be used by naked hands. Additionally, these scouring pads do not harm the cooking surface and can be easily rinsed post use.

Sponge & Scouring Pads Market size, by product

Advertisements and media have been creating awareness among the common mass regarding hygiene and cleanliness, which results in shifting focus towards keeping shining, sparkling, and clean cookware and regular utensils. To intensify the cleaning process, along with the scouring pads, the industry participants have been launching cleaning gel and bars in the market. In addition, the industry participants including 3M, Henkel, and Unilever have been introducing the combo packs with the inclusion of cleaning liquids and scouring pads in the same proposition. This trend has been enhancing the penetration of the pads among the customers. Increasing penetration of dine-out and quick service restaurants at the global level as a result of shifting preference among millennials to go for an outing during weekends and after the working schedule is expected to increase the scope for scouring pads in kitchens for cleaning the utensils. Additionally, the growth of the tourism sector in the countries including Sri Lanka, China, India, and Australia is expected to increase the number of hotels as well as restaurants, which will expand the scope for cleaning products over the next few years.

Extensive brand campaigns by scouring pads manufacturers on electronic media are expected to play a crucial role in promoting the product's awareness among the buyers. Additionally, growing demand for advanced cookware including non-stick utensils at the global level is expected to increase the importance of various types of scouring pads as a key buying criteria while selecting particular vessels.

Sponge And Scouring Pads Market Trends

The growing awareness of a vast variety of home care and cleaning products in the marketplace is propelling the global industry forward. Furthermore, several start-ups are also targeting the home care sector with unique solutions. Major brands, on the other hand, are anticipated to focus on product innovation to enhance their position in the worldwide sponge and scouring pad market. These factors are expected to drive the global market forward during the forecast period.

In addition, the demand for sponges and scouring pads are increasing due to the growing awareness of personal hygiene and cleanliness. The spread of washing machines, lifestyle changes, and the increase in food outlets such as restaurants, and cafes are among other factors boosting the market growth.

The limited product selection depend mainly on various schemes and promotions to maintain a client base and reach out to the unreached population which is expected to restrict growth during the forecast period. The shifting consumer preference also aids to limit the market expansion.

Product Insights

Heavy-duty products accounted for a share of more than 30.0% in 2018. These products are ideally used for removing grime and encrusted soil from the kitchen and cooking equipment. Some of the most complicated recipes that take long hours to be cooked have gained international popularity. While cooking the recipes such as biryani, lasagna, wild meat, and Italian cracker bread, which have an average cooking time of more than six hours and at times extends until 24 hours, the cookware and the kitchen equipment become really greasy and heavily soiled. As a result, efficient scouring pads are used in order to remove the accumulated dirt on the cookware. These heavy-duty products find utility for cleaning pipework, maintenance equipment, and the railings. The buyers have testified its ability to combat heavily encrusted cookware, pots, and baking trays.

The extra heavy-duty products are expected to expand at the fastest CAGR of 3.2% from 2019 to 2025. These products are suitable for extremely dirty stuff, which are cleaned once in a while but require a thorough cleaning such as range, hot plates, griddles, charbroilers, microwaves, fryers and filter systems, oven, and exhaust hoods. Extra-heavy products are heavily used in commercial places including restaurants and eateries, thereby driving the demand for scouring pads.

Application Insights

Kitchen utensils accounted for the largest share of exceeding 55.0% in 2018. These products are made of stone, bone china, glass, fiber, aluminum, steel, iron, and various other materials. Each of these materials has a different tendency of reacting with dirt and cleaning soaps. Some of them including Bone China remove the dirt quickly without the need for scrubbing. Cookware made of steel and iron needs to be heavily scrubbed using an extra heavy-duty pad to get rid of grease and oil.

Slabs and sinks are expected to expand at the fastest CAGR of 2.7% from 2019 to 2025. These surfaces can be made of using raw materials including laminate, granite, wood, glass, composite stones, and stainless steel. Additionally, slabs as well as sinks require different sorts of scouring pads depending upon their resistance to scratch, grease, oil, and stain. The slabs and sinks hold a very important position in modern modular kitchen designs and their maintenance has become primary considering in households. These factors are expected to play a key role in expanding the market scope over the next few years.

End-Use Insights

The commercial segment accounted for the largest share of exceeding 55.0% in 2018. Restaurants, hotels, hospitals, and various other public buildings require a lot of cleaning, which is anticipated to drive the segment over the next few years. An increasing number of restaurants as a result of the growing importance of social gathering and dine-out culture among the working-class population during the weekend is expected to increase the sales of various scouring pads.

The household end-use segment is expected to register the fastest CAGR of 2.7% from 2019 to 2025. The rising influence of media and advertisement has made people aware of different kinds of cleaning processes. This has led to an increase in the inclination of domestic users towards the use of the scouring pads.

Raw Material Insights

Steel based scouring pads accounted for a share of more than 60.0% in 2018. These products were the first to enter the market and have created an in-depth penetration in the market. These flexible threads of steel are capable of effectively cleaning the most rigid dirt, food stains from the burnt, and baked and oily surface. Steel threads find use in the restaurant and regular eateries to scrape off stubborn deposits. With the growing fondness for barbeque, roast, and deep-fried food recipes, demand for intensive cleaning has seen an upward trend. Steel based scouring pads are capable of combating such tough dirt and leaving the surface spick and span.

Sponge & Scouring Pads Market share, by raw material

The polymer-based scouring pads are expected to expand at the fastest CAGR of 2.6% from 2019 to 2025. These products are comparatively cheaper than other counterparts. Furthermore, polymer scouring pads are designed in accordance with the cleaning surfaces including glass, ceramic, bone china, steel, and wood by considering scratch tolerance. The fiber-based scouring pads are widely popular among female homemakers as they are enough for cleaning cookware dirt. Additionally, these scouring pads can be used with naked hands.

Regional Insights

North America was the largest market, accounting for more than 35.0% share of the global revenue in 2018. An increasing number of fine dining restaurants in the U.S. and Canada is increasing the importance of hygiene. Furthermore, some modern recipes of beef and lamb expect the meat to be cooked for over 24 hours, which leaves extremely tough stains on the cookware. As a result, the use of a scouring pad acts as a necessary tool for cleaning.

Sponge & Scouring Pads Market Trends by Region

Asia Pacific is expected to be the fastest-growing market at a CAGR of 3.7% from 2019 to 2025. Most developing countries including China, India, Bangladesh, and Pakistan have been witnessing an increased working-class population at the domestic level. This trend is expected to play a key role in expanding the scope of scouring pads for cleaning in various applications.

Key Companies & Market Share Insights

Some of the key players operating in the market are Unilever; Scrub-It; The Crown Choice; 3M; O-Cedar; Weiman Products, LLC.; Amway; Sun 'n' Shine Industries; Bio90 Manufacturing Canada Inc.; Kiwi-Scourers; and H. M. INDUSTRIES. A business trend that can be commonly observed in the market is that cleaning liquids and scouring pads are sold in combination. This is in order to enhance the sale and gain a maximum customer base. Furthermore, most of the cleaning liquid manufacturers manufacture their own scrubbing pads. For instance, 3M offers a range of cleaning liquids for different surfaces and similar variety of scouring pads to complement the objective of cleaning.

Recent Development

In January 2019, Armaly Sponge Company announced its acquisition of Acme Sponge Company making the company the leading global distributor of natural sponges. This acquisition resulted in the expansion of Armaly’s market shares, ultimately leading to growth opportunities.

Sponge And Scouring Pads Market Report Scope

Report Attribute


Revenue forecast in 2025

USD 5.6 billion

Growth rate

CAGR of 2.3% from 2019 to 2025

Base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD million/billion and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, raw material, application, end-use,  region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; U.K.; China; India; Brazil; South Africa

Key companies profiled

Unilever; Scrub-It; The Crown Choice; 3M; O-Cedar; Weiman Products, LLC.; Amway; Sun 'n' Shine Industries; Bio90 Manufacturing Canada Inc.; Kiwi-Scourers; H. M.

Customization scope

Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Global Sponge & Scouring Pads Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis on the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global sponge and scouring pads market report on the basis of product, raw material, application, end-use, and region:

Global Sponge & Scouring Pads Market Segmentation

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Light Duty

    • Heavy Duty

    • Medium Duty

    • Extra Heavy Duty

  • Raw Material Outlook (Revenue, USD Million, 2015 - 2025)

    • Steel

    • Polymer

  • Application Outlook (Revenue, USD Million, 2015 - 2025)

    • Slabs & Sinks

    • Kitchen Utensils

    • Others

  • End-Use Outlook (Revenue, USD Million, 2015 - 2025)

    • Household

    • Commercial

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • The U.S.

    •  Europe

      • U.K.

      •  Germany

    • Asia Pacific

      • China

      •  India

    • Central & South America

      •  Brazil

    • Middle East & Africa (MEA)

      • South Africa

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