The global sponge and scouring pads market size was valued at USD 5.55 billion in 2024 and is expected to grow at a CAGR of 2.8% from 2025 to 2030. The increasing awareness regarding hygiene and cleanliness, particularly in residential and commercial settings, has driven demand for effective cleaning solutions. The rise in the number of restaurants and cafes has further boosted the need for reliable cleaning tools. The versatility of sponge & scouring pads, which can effectively clean various surfaces without scratching them, is contributing to their popularity among consumers.
Innovations aimed at developing natural cleaning products that are aligned with the rising inclination toward eco-friendly and sustainable cleaning products are expected to propel market growth. Variations in product design and materials that enhance cleaning efficiency and durability have attracted consumers seeking high-quality cleaning alternatives. In addition, the expansion of online retail platforms has provided easy accessibility to a wide range of sponge & scouring pads, catering to the evolving preferences of consumers worldwide.
As more households adopt modern cleaning appliances, the demand for complementary cleaning products like sponge & scouring pads is expected to rise. Ongoing urbanization and increasing disposable income in developing regions are crucial in market expansion as more consumers invest in dedicated household cleaning products. The increasing emphasis on cleanliness and evolving consumer preference toward convenience & sustainability are expected to drive the demand for innovative cleaning solutions. As manufacturers continue to adopt these trends by enhancing their product offerings and focusing on eco-friendly practices, the demand for sponge & scouring pads is expected to surge.
The heavy duty segment dominated the market with the largest revenue share of 34.5% in 2024 due to its effectiveness in tackling tough cleaning tasks. These pads are specifically designed for heavily soiled items and are preferred in household and commercial settings, such as restaurants and kitchens, where rigorous cleaning is essential. Their ability to clean products and surfaces without leaving residue makes them a favored choice among consumers seeking reliable cleaning solutions. These sponges, made from advanced materials such as polyester, nylon, or steel wool, have superior durability and scrubbing power and are not easily damaged even in rigorous use.
The extra heavy duty segment is expected to grow at the highest CAGR over the forecast period due to its effectiveness in addressing the most challenging cleaning tasks. These pads are specifically designed for heavily soiled products and surfaces requiring thorough cleaning, such as ovens, griddles, and industrial equipment, making them popular in commercial and residential applications. Heavy-duty pads have superior grease-cutting and stain-removal capabilities and are preferred over other types in industrial and commercial applications where tough grim is prevalent.
The steel segment dominated the sponge & scouring pads industry with a revenue share of 60.4% in 2024 due to its effectiveness in removing tough dirt and stubborn residue from various surfaces. Steel scouring pads are highly valued for their durability and strength, making them ideal for demanding cleaning tasks in both household and commercial settings, such as restaurants and kitchens. Steel pads are widely utilized in commercial kitchens, especially for cleaning grills and cooking equipment that accumulate grease and food residue, making them essential for maintaining surfaces that look clean and presentable. In addition, the surging adoption of green steel technologies that focus on reducing carbon emissions and using recycled materials that align with global sustainability goals is also favoring the segment growth.
The polymer segment is expected to grow at the fastest CAGR over the forecast period due to its superior cleaning capabilities and versatility compared to traditional materials. Polymer-based pads effectively clean various surfaces without leaving any scratches. Polymers such as polyethylene and polypropylene are favored for their durability, flexibility, and resistance to moisture, making them ideal for cleaning products. These features, along with their lightweight nature and resistance to rust, enhance their appeal among household and commercial consumers seeking durable and easy-to-use cleaning solutions. Polymer scouring pads are increasingly adopted in commercial kitchens as a preferred choice for cleaning cookware and countertops, as they maintain hygiene standards without damaging delicate surfaces.
The kitchen utensils segment dominated the market with the largest revenue share in 2024 due to the high demand for effective cleaning solutions designed for various cookware and kitchen tools. Scouring pads are most commonly used in the kitchen to remove grease, oil, and food stains from pots, pans, and utensils. For instance, Scotch-Brite Stay Fresh Non-Scratch Scrub Dots Sponge is designed with innovative scrub dots technology to tackle tough stains and residue while maintaining odor resistance for up to three weeks, which makes it a popular choice among consumers seeking efficient kitchen cleaning solutions.
The slabs & sinks segment is expected to grow at the fastest CAGR over the forecast period due to the increasing demand for effective cleaning solutions specifically designed for these surfaces. As consumers realize the importance of maintaining hygiene and cleanliness in kitchens and bathrooms, there is a surge in demand for reliable cleaning products that can tackle tough stains and residues on slabs and sinks. Sponge scouring pads are particularly valued for their ability to clean dirty surfaces without damaging them, making them suitable for cleaning expensive crockery and glassware.
The commercial segment dominated the market with the largest revenue share in 2024, owing to the high demand for effective cleaning solutions in various industries, including food service, hospitality, and healthcare. Commercial establishments require reliable cleaning products to maintain hygiene standards and ensure cleanliness in their operations. This has led to increased usage of sponge & scouring pads for tasks such as cleaning kitchen equipment, countertops, and dining areas. This trend is seen in restaurants and catering services that rely heavily on these pads to clean large volumes of dishes and surfaces efficiently, reflecting the essential role of scouring pads in maintaining cleanliness and compliance with hygiene-related regulations in commercial spaces.
The residential segment is expected to grow at the fastest CAGR over the forecast period with increasing consumer awareness about hygiene and cleanliness in homes, leading to a high demand for effective cleaning solutions. The growing trend of DIY home cleaning tasks, particularly among younger generations who prefer cost-effective and sustainable alternatives, is fueling the need for sponges that provide convenience and performance. Enhanced marketing strategies and endorsements from household brands have raised awareness about the benefits of using specialized sponges for everyday cleaning, eventually boosting consumer trust in well-known brands.
The North America sponge & scouring pads industry dominated with a revenue share of 38.2% in 2024, primarily due to the high demand for effective cleaning solutions in residential and commercial settings. The region has seen significant growth in the cleaning industry, particularly with an increase in the number of dining establishments and rise in fast-casual restaurants, as these setups require reliable cleaning products to maintain sanitary conditions. In addition, the growing employment rates within the cleaning sector have outpaced average job growth rates in other sectors, indicating a robust demand for cleaning supplies such as sponge & scouring pads.
The U.S. sponge & scouring pads market dominated North America, driven by a strong demand for effective cleaning solutions in both residential and commercial applications. The emphasis on hygiene and cleanliness has increased significantly, leading consumers and businesses to prioritize reliable cleaning products. In addition, the growth of the food service industry, with increasing number of restaurants and cafes, has fueled the demand for cleaning products as these establishments require efficient cleaning tools to maintain sanitary standards.
The Asia Pacific sponge & scouring pads industry is expected to grow at the highest CAGR of over the forecast period due to increasing urbanization and rising disposable income in the region. As more households and businesses emerge, there is a greater need for reliable cleaning products that can efficiently tackle various cleaning tasks, particularly in kitchens and commercial settings. For instance, in India, the rapid expansion of urban areas and increasing working-class population are leading to higher sales of sponge & scouring pads for residential and commercial use.
China sponge & scouring pads market dominated the Asia Pacific region due to its large population and rapidly growing demand for effective cleaning solutions in both households and commercial settings. Increasing urbanization and rising disposable income have led to a greater emphasis on hygiene and cleanliness, particularly in kitchens and dining establishments. Furthermore, China's booming food service industry, which has seen a rise in restaurants and cafes, is expected to further drive the need for reliable cleaning products.
Europe sponge & scouring pads industry is expected to grow significantly over the forecast period, driven by increasing consumer awareness regarding hygiene and cleanliness and a heightened focus on sanitation. This has led to a greater demand for effective cleaning products in both residential and commercial sectors. In addition, the rise of e-commerce platforms has made it easier for consumers to access a variety of sponge & scouring pads as consumers seek reliable solutions for maintaining cleanliness in their homes and workplaces, further fueling the market growth.
Some of key players in the sponge & scouring pads market are Unilever, SCRUB-IT, The Crown Choice, 3M, Freudenberg Home and Cleaning Solutions GmbH (O-Cedar), Weiman Products, LLC., Amway Corp., Bio90 Manufacturing Canada Inc., Kiwi-Scourers, and Arix S.p.A.. These companies employ various strategies to maintain a competitive edge, including launching innovative products that cater to diverse cleaning needs, focusing on sustainable practices to address environmental concerns, and expanding distribution network to reach emerging markets. By investing in research and development, they create high-performance scouring pads that enhance cleaning efficiency while being safe for various surfaces.
Unilever offers diverse scouring pads designed to meet various consumer needs, focusing on effective and safe cleaning solutions for different surfaces. Its strategic partnerships, such as its collaboration with innovative brands, are aimed at enhancing the product portfolio. By leveraging e-commerce platforms and extensive distribution networks, Unilever aims to expand its reach and cater to the growing demand for eco-friendly cleaning products.
3M is recognized for its advanced technology and high-quality cleaning solutions. The company focuses on innovation by developing products that improve cleaning efficiency. 3M's extensive research and development efforts enable it to introduce new materials and designs that meet evolving consumer preferences.
The following are the leading companies in the sponge and scouring pads market. These companies collectively hold the largest market share and dictate industry trends.
In January 2024, 3M announced the launch of its Scotch-Brite range of cleaning products. The product line includes sponges, sweepers, scourers, and sponge cloths designed to simplify cleaning tasks and enhance efficiency, allowing families to engage in spring cleaning together.
In March 2023, Unilever announced a partnership between its Cif brand and Scrub Daddy, aimed at launching a line of co-branded cleaning products globally. This collaboration marks Cif’s entry into the cleaning tools segment and the U.S. market, leveraging Scrub Daddy's innovative and popular cleaning tools, including its signature smiley-faced sponge.
Report Attribute |
Details |
Market size value in 2025 |
USD 5.69 billion |
Revenue forecast in 2030 |
USD 6.55 billion |
Growth rate |
CAGR of 2.8% from 2025 to 2030 |
Base year for estimation |
2024 |
Historical data |
2018 - 2023 |
Forecast period |
2025 - 2030 |
Quantitative units |
Revenue in USD billion/million and CAGR from 2025 to 2030 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Product, raw material, application, end use, region |
Regional scope |
North America, Europe, Asia Pacific, Latin America, MEA |
Country scope |
U.S., Canada, Mexico, Germany, UK, France, Italy, Spain, China, Japan, India, Australia, South Korea, Brazil, South Africa |
Key companies profiled |
Unilever, SCRUB-IT, The Crown Choice, 3M, Freudenberg Home and Cleaning Solutions GmbH (O-Cedar), Weiman Products, LLC., Amway Corp., Bio90 Manufacturing Canada Inc., Kiwi-Scourers, Arix S.p.A. |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global sponge and scouring pads market report based on product, raw material, application, end use, and region:
Product Outlook (Revenue, USD Million, 2018 - 2030)
Light Duty
Medium Duty
Heavy Duty
Extra Heavy Duty
Raw Material Outlook (Revenue, USD Million, 2018 - 2030)
Steel
Polymer
Application Outlook (Revenue, USD Million, 2018 - 2030)
Kitchen Utensils
Slabs & Sinks
Others
End Use Outlook (Revenue, USD Million, 2018 - 2030)
Residential
Commercial
Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Asia Pacific
China
Japan
India
Australia
South Korea
Latin America
Brazil
Middle East and Africa (MEA)
South Africa
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