Sports App Market Size, Share & Trends Analysis Report By Marketplace (Google Play Store, Apple iOS Store), By Region (North America, Europe, APAC, Central & South America, MEA), And Segment Forecasts, 2022 - 2028

Report Overview

The global sports app market size was valued at USD 3.5 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 9.4% from 2022 to 2028. This can be credited to the growing demand for video streaming-based sports apps in the U.K.Surge in the adoption of cloud-based technology across the globe is anticipated to boost the market growth. Moreover, the growing demand for smartphone devices in the Asia Pacific is aiding the market growth.

Soaring demand for user-friendly digital sports platforms in the U.S. is projected to bolster market growth. Moreover, highly interactive software applications for sports apps with high-definition live streaming are supporting the market growth. However, higher subscription renewal cost of the sports app is hindering the market growth. At present, key players are focusing to adopt multiple access enabled sports apps. Hence the market is expected to perform significant market growth during the forecast period.

Growing investment from ESPN to provide instant updates about live sports matches is propelling the market growth. Rapidly growing demand for offline streaming access of the past matches is further bolstering the market growth. This tool is majorly used to provide folder browsing along with a downloadable feature. The growing demand for easy-to-use quick sports apps in the U.S. is set to drive the market.

The financial year 2020-2021 was a disaster for the global sports industry owing to the coronavirus outbreak. The global supply chain of several industries was hampered due to the strict regulation implemented across the globe. The international ban for the sports event and the postponed schedule of the Olympic Games slowed down the market growth. Smoother in-app purchasing services and growing demand for IoT-based smartphone devices had taken a dramatic boost for sports apps during the period of post-pandemic.

Must-have features of fantasy sports, advanced dashboards, loyalty programs, and gamification offered by the key players of the market. The rising concern for live Chatbots, GPS features, and AI-based winning prediction tools are refueling the market growth. The key players of the market are providing a compatible analytical approach for the sports app with the help of the android and iOS-based platform. Real-time analytics and multiple payment systems will turn to refuel the market growth.

Marketplace Insights

The Apple iOS store segment dominated the market and accounted for the highest revenue share of over 50.0% in 2021. This can be credited to the growing demand for the high interactive interface-based sports app from the consumers of the U.S. and U.K. Additional 3D features and seamless connectivity with add-on security is refueling the market growth. Instant notification, automatic updates, and faster access are reflecting the significant market growth during the forecast period.           

The Google play store segment is expected to register the highest CAGR over the forecast period. Open ecosystem, ease of access of in-app purchase of customizable user interface of sports apps, and the advanced multitasking system are refueling the market growth. Android platform is providing video editing tools for sports broadcasting. A larger number of sports apps available in the play store will raise its popularity in the forthcoming years.

The other segment is projected to register significant market growth during the forecast timeline. Rising demand for HTML-based Bada operating system from the consumers of Asia Pacific is propelling the market growth. WiFi-Direct technology and Adobe Flash Lite are the prime feature of the Bada operating system. Supports Action Script 3.0 and the flexibility of the Bada platform will contribute to enhancing market growth. 

Regional Insights

North America dominated the sports app market and accounted for a revenue share of over 35.0% in 2021 due to the rising demand for the live streaming of Wrestling AEW sports from the consumer of the U.S. and Canada. The rising trend in the U.S. to adopt technologically advanced content management apps is propelling the market growth. The market share of the U.S. is driven by the rising demand for the AI-based standalone sports streaming App. Ease of accessibility of sports apps with social media connectivity features will contribute to refueling the market growth. Moreover, the rising demand for Over-The-Top Content (OTT) streaming subscription services is anticipated to boost the market growth.

In the Asia Pacific, the market is projected to witness a CAGR of 12.3% from 2022 to 2028. This can be attributed to the growing demand for cloud-based sports app from the consumers of China and India. The emerging trend in China is to embrace subscription-based sports apps. The growing adoption of regional language translation-based sports apps in India is estimated to escalate the market growth over the forecast period. Furthermore, the rising demand for digital payment services in China is anticipated to boost the market growth.

Key Companies & Market Share Insights

Companies' main focus is to provide live streaming for sports league matches such as UEFA Champions, The Dan Patrick Show, The Rich Eisen Show, Europa Leagues, NBA League Pass, National Lacrosse League, and ONE Championship. The prime key players are offering easy-to-manage sports apps with lucrative user interfaces. Multiple companies are providing replays and highlights for popular sports. Soaring demand for android and Apple iOS-based devices across the world will create rewarding opportunities for the global key players. Some of the prominent players in the sports app market include:

• 365 Scores

• ESPN

• SuperSport

• LiveScore

• beIN SPORTS

• Sony LIV

• DAZN

• Fubo TV

• NOW TV

• Bally Sports

Sports App Market Report Scope

Segments Covered in the Report 

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2028. For the purpose of this study, Grand View Research has segmented the global sports app market report on the basis of marketplace and region:

• Marketplace Outlook (Revenue, USD Million, 2017 - 2028)

  • Google Play Store

  • Apple iOS Store

  • Others

• Regional Outlook (Revenue, USD Million, 2017 - 2028)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Rest of Europe

  • Asia Pacific

    • China

    • India

    • Japan

    • Rest of Asia Pacific

  • Central & South America

    • Brazil

    • Argentina

    • Rest of Central & South America

  • Middle East & Africa

    • Saudi Arabia

    • South Africa

    • Rest of Middle East & Africa