Sports Drink Market Size, Share & Trends Analysis Report By Product (Isotonic, Hypertonic, Hypotonic), By Distribution Channel (Retail & Supermarkets, Online Platform), And Segment Forecasts, 2019 - 2025

Industry Insights

The global sports drink market size was valued at USD 22.37 billion in 2018, expanding at a healthy CAGR over the forecast period. Sports drinks are beverages that help athletes replace electrolytes, energy, and water before, during, or after a competition or training. Rising demand for these drinks among athletes and individuals engaged in intense physical activities majorly drives the market.

The U.S. sports drink market is expected to witness significant growth and expand at a CAGR of 7.8% over the forecast period. The country is marked by the strong presence of some of the major brands such as Gatorade, PowerAde, and BodyArmor. It is estimated that about 60.0% of males and 40% of the female population in the U.S. are usual consumers of sports drinks. This growing trend is further likely to boost the market growth over the forecast period.

The growing athlete community and an increasing number of sportspersons in developing countries are some of the other factors driving the market. In addition, rising consumer inclination towards physical fitness and an increased number of fitness centers and health clubs are expected to fuel the market growth. Manufacturers are focusing on expanding their product portfolio by innovating new flavors with added health benefits. They are targeting different age groups owing to the popularity of sports drinks among teenagers and adults.

Consumer inclination towards natural and organic products due to fewer side effects associated with them is causing hindrance in the market growth. However, the production of sports drinks with natural ingredients, such as natural sweeteners, is expected to propel the market growth by providing an opportunity to the manufacturers to add value to their products.

Product Insights

By product, the market is classified as isotonic, hypertonic, and hypotonic. They are categorized on the basis of the concentration of the drinks as compared to the human body. Isotonic drinks contain almost the same amount of sugar and salts as in the human body, whereas hypertonic and hypotonic contain higher concentration and lower concentration respectively.

The isotonic product type held the largest market share in 2018. The segment is anticipated to reach USD USD 11.9 billion by 2025 and expand at a healthy CAGR over the forecast period. The hypertonic product type is likely to expand at the highest CAGR of 4.6% over the forecast period.

Distribution Channel Insights

Based on the distribution channel, the market is categorized into retail and supermarkets, and online platform. Propagation of the retails including supermarkets and hypermarkets, in addition to growing online shopping and a booming food and beverage industry are expected to positively impact the market growth.

The retail and supermarket segment is estimated to account for the largest share in the market owing to convenience in comparing cost-competitive rates with the other retail shops. Additionally, increasing disposable income in developing countries is resulting in consumer inclination towards bulk purchases at supermarkets and hypermarkets.

Regional Insights

In 2018, North America held the largest market share of 40.3% in terms of revenue. The region continues to be the leading market owing to the growing trend of athleticism and rising concerns over health. Changing consumer lifestyle resulting in a shift towards healthy dietary patterns is also expected to propel the market growth in North America.

Countries in Europe such as Germany are among the major markets for sports drinks, owing to their high disposable incomes, followed by the countries in Asia Pacific. Countries such as China, India, and Japan are estimated to hold huge potential for market growth due to the presence of a large young population.

Sports Drink Market Share Insights

The market is dominated by brands such as PepsiCo and Coca-Cola. Some of the key players such as Gatorade and PowerAde of PepsiCo and Coca-Cola respectively, prove to be profitable due to their wide product portfolio. Regional players including Sportade, Pocari, 100Plus, and Lucozade are anticipated to make a mark in the global market.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels, and provides an analysis on the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global sports drink market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Billion, 2015 - 2025)

  • Hypotonic

  • Hypertonic

  • Isotonic

• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)

  • Retail & Supermarkets

  • Online Platform

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • Germany

  • Asia Pacific

    • China

  • Central and South America

    • Brazil

  • Middle East and Africa

    • South Africa