The global sustainable athleisure market size was valued at USD 79.41 billion in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 5.0% from 2020 to 2027. Rising awareness regarding physical fitness and personal grooming among millennials, coupled with their inclination toward sustainable development, is expected to be a key driving force to increasing product demand throughout the forecast period.
Sustainable athleisure is considered to be one of the key trends in the fashion industry as it combines comfort, style, and functionality. It brings together sports fashion, culture, and urban fashion. Over the past few years, a rising awareness about the importance of fitness has resulted in increased participation in sports and recreational activities.
Consumers are gradually adopting wellness and fitness activities as well as comfortable fashion clothing. Furthermore, corporates and workplaces are becoming more accepting of comfortable casual wear, such as sweatpants. In addition, the increasing number of recreational centers and fitness clubs in the workplace encourages employees to adopt athleisure products.
The young generation as well as the working-class population demand not only a large variety of apparel but also innovative designs and functionality. Manufacturers are launching new products with durable and high-quality material, which can be used in various activities, including yoga, cycling, running, mountain climbing, snowboarding, skiing, sailing, and other sporting activities.
For instance, in January 2020, Redemption, an Italy-based brand, announced the launch of its sustainable athleisure wear collection ‘Athletix’. This is the most sustainable collection launched by the company, who enlisted the help of the sustainability and communications consultancy Eco-Age to drive substantial and meaningful change across its business.
The mass segment led the market and accounted for nearly 64.0% share of the global revenue in 2019. The mass market for athleisure wear is growing at a steady pace owing to numerous product launches by domestic and regional players. Moderate pricing for athleisure wear and the inclination of millennials toward sustainability bode well for the segment growth. Consumers prefer clothing that is comfortable, convenient, and fashionable at the same time and athleisure wear fits the criteria.
The premium segment is likely to expand at the fastest CAGR over the forecast period. The growing consciousness of customers toward sustainable and environment-friendly fashion has compelled manufacturers to come up with new products and focus more on research and development. This trend, coupled with improving living standards and consumers’ willingness to spend more on ethical and clean fashion, is driving the market for premium sustainable athleisure.
The shirt segment led the market and accounted for a 35.1% share of the global revenue in 2019. There is an increased demand for sustainable athleisure shirts as they integrate comfort and fashion. Product launches by leading brands in the segment have been contributing to its growth. For instance, Filemot, a sustainable brand based in Mumbai, India, launched its signature men’s shirt made from recycled textiles in December 2019.
The yoga pant segment is expected to expand at the highest CAGR over the forecast period. The presence of a large number of domestic and regional players has significantly driven the segment over the years. The participation of women in sports and outdoor activities has increased in recent years. Players have been looking to cater to this growing consumer base, which bodes well for the segment growth.
The men segment led the market and accounted for 57.5% share of the global revenue in 2019. The higher participation of men in outdoor physical activities and their subsequent demand for comfort wear have been driving this segment. Athleisure has increasingly become a lifestyle in recent years and consumers have been opting for athleisure wear owing to the improved performance and flexibility that it offers.
The women segment is expected to expand at the highest CAGR over the forecast period. The influx of regional and domestic brands solely dedicated to women’s sustainable clothing has been driving this segment. Furthermore, initiatives taken by manufacturers such as new product launches, collaborations, and expansions into new markets, coupled with innovations in sustainable athleisure wear, have been fueling the segment growth.
The offline distribution channel led the market and accounted for 72.3% share of the global revenue in 2019. Consumers prefer purchasing sustainable athleisure wear from offline stores as they offer quality products in an exhaustive range of patterns, sizes, colors, designs, and materials. This is the primary factor in driving the segment growth.
Online distribution channels for the sale of sustainable athleisure are expected to witness the fastest growth from 2020 to 2027 owing to the increasing dependence of generation X, millennials, and generation Z on the internet. The growing online availability of athleisure wear that combines comfort and fashion and can help consumers make a style statement is also boosting the segment growth.
North America emerged as the largest regional market for sustainable athleisure in 2019 and accounted for 34.1% share. The U.S. is one of the key countries in North America when it comes to investments in research & development of textile and ethical apparel materials that are sustainably grown, or recycled materials using low-impact processes such as organic cotton. Such factors are expected to have a positive influence on the growth of the North American market over the forecast period.
Asia Pacific is expected to be the fastest-growing regional market over the forecast period. Booming textile markets in countries, such as China, India, Japan, Indonesia, Vietnam, and Bangladesh, have resulted in the abundant availability of textiles and fabrics for athleisure wear, thereby boosting the adoption of athleisure wear in the region.
The market includes a combination of established players and numerous startups. Players face intense competition from each other as some of them are among the top manufacturers of athleisure apparel and have a large customer base for their products in both regional and international markets. Moreover, these market players have strong and vast distribution networks, which helps them reach a wider customer base.
The market is both growing and transitioning toward the concept of sustainability as it offers a major opportunity for brands to capture sales from increasingly environmentally-conscious consumers. Established companies have been altering their production methods pertaining to athleisure to incline themselves with the changing trends. Some prominent players in the global sustainable athleisure market include:
Under Armour Inc.
Market size value in 2020
USD 63.2 billion
Revenue forecast in 2027
USD 117.4 billion
CAGR of 5.0% from 2020 to 2027
Base year for estimation
2016 - 2018
2020 - 2027
Revenue in USD million/billion and CAGR from 2020 to 2027
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Type, product, gender, distribution channel, region
North America; Europe; Asia Pacific; Central & South America; MEA
U.S.; Germany; U.K.; France; China; India; Brazil
Key companies profiled
Vuori; PANGAIA; Outerknown; ABLE; Hanesbrands Inc.; EILEEN FISHER; Patagonia, Inc.; Adidas AG; Pact, LLC; Under Armour Inc.
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options
Avail customized purchase options to meet your exact research needs. Explore purchase options
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global sustainable athleisure market report on the basis of type, product, gender, distribution channel, and region:
Type Outlook (Revenue, USD Million, 2016 - 2027)
Product Outlook (Revenue, USD Million, 2016 - 2027)
Gender Outlook (Revenue, USD Million, 2016 - 2027)
Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)
Regional Outlook (Revenue, USD Million, 2016 - 2027)
Central & South America
Middle East & Africa
b. The global sustainable athleisure market size was estimated at USD 79.4 billion in 2019 and is expected to reach USD 63.2 billion in 2020.
b. The global sustainable athleisure market is expected to grow at a compound annual growth rate of 5.0% from 2020 to 2027 to reach USD 117.3 billion by 2027.
b. North America dominated the sustainable athleisure market with a share of 34.1% in 2019. The regional market is driven by the increasing demand for stylish and comfortable sportswear. In addition, the rising number of outdoor and fitness activities such as camping, sports exhibitions, and fitness clubs have helped boost market demand in the region.
b. Some of the key players in the sustainable athleisure market include Vuori; PANGAEA; OuterKnown; ABLE; HanesBrands Inc.; EILEEN FISHER; Patagonia, Inc.; Adidas AG; Wear Pact, LLC; and Under Armor Inc.
b. The growing e-commerce retail market, increasing corporate wellness programs, and the rising number of start-ups in the sustainable athleisure space are the key factors driving the sustainable athleisure market growth.
NEED A CUSTOM REPORT?
We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities. Contact us now
"The quality of research they have done for us has been excellent."