The global tartaric acid market size demand was 63.83 kilotons in 2014 and is projected to expand at a CAGR of 5.3% from 2015 to 2020. Increasing wine consumption is expected to remain a key factor driving the global market growth over the forecast period. Increasing wine consumption in emerging markets of Asia Pacific is expected to further complement the global market growth. Tartaric acid is widely used in food & beverages as a preservative and additive.
Tartaric acid’s antioxidant properties have led to its increasing application in functional foods and energy drinks. High demand from the food & beverage industry is expected to fuel global market growth. Increasing packaged food popularity coupled with rising living standards is expected to positively impact global market growth. Tartaric acid is used as an excipient to manufacture antibiotics and cardiotonics. Its increasing usage in the construction industry as an ingredient in gypsum is expected to further complement the growth.
Tartaric acid is gaining acceptance as a chelating agent in soil fertilizers, and metal cleaning is expected to strengthen the global market growth. Declining production in Europe and North America has resulted in increased prices and is expected to pose challenges to industry participants. The increasing use of tartaric acid as an emulsifier in bread production is projected to provide lucrative opportunities to industry participants. Increasing demand for convenience food and longer shelf lives in emerging economies is expected to provide further opportunities for market players concerning application development.
Wine emerged as the leading application segment and accounted for over 33% of the total market volume in 2012. Tartaric acid has traditionally been used in the winery to give tartness, reduce the pH value, and as a preservative. Increasing wine production in major economies such as Italy, France, Spain, the U.S., and China is expected to drive its demand over the forecast period. Food & beverage followed wine as the second-largest application segment and accounted for over 28% of the market volume in 2012. Increasing awareness regarding the health benefits of anti-oxidants has driven tartaric acid demand in food & beverages application.
The growth of food & beverages industry in emerging markets of Asia Pacific along with developing markets of Africa is expected to drive tartaric acid demand in the aforementioned applications. Increasing application in the pharmaceutical industry as an expectorant in cough syrups and oral medication is expected to drive global market growth. The growing pharmaceutical industry is estimated to remain a key driver for its demand in pharmaceutical applications.
Changing lifestyle patterns have resulted in altered food habits. Growing consumption of tartaric acid in effervescent salts for antacids is expected to be the prime driving factor for its growth over the forecast period. In addition, increasing incidences of heartburns and indigestion cases in the region are expected to drive antacids demand. This trend is projected to drive the demand for tartaric acid over the forecast period.
Europe emerged as the leading regional market and accounted for approximately 40% of the total market volume in 2013. Increasing wine production in Italy, France, Spain and Germany coupled with rising per capita consumption in East European countries is expected to drive tartaric acid demand over the forecast period.
Asia Pacific market was USD 42.1 million in 2012. Increasing wine production in China coupled with growing consumption in Southeast Asia and Australian continent is propelled to favorably impact the demand over the forecast period. Increasing tartaric acid demand as an anti-oxidant in functional foods and nutritional beverages coupled with the application sector growth is anticipated to further complement the market growth. On account of the above-stated factors, Asia Pacific is expected to be the fastest-growing regional market from 2014 to 2020.
The increasing presence of small-scale domestic manufacturers in China is projected to benefit the regional market in terms of production. However, anti-dumping duties on Chinese exports to the EU are anticipated to affect the largely export-oriented Chinese industry. North American tartaric acid market is driven by its increasing consumption of wine, food & beverages, and pharmaceutical applications.
Middle East & Africa market is expected to grow at a CAGR of 4.9% over the forecast period owing to the growth of food & beverages industry in the region. In addition, increasing pharmaceuticals demand coupled with a high prevalence of pulmonary disorders in Africa is estimated to further drive tartaric acid demand over the forecast period.
Key players operating in the global market are Distellere Mazzari SpA, Commercial Quimica Sarasa SL, Tartaros Gonazalo Castello TGC, Industria Chimica Valenzana SpA, Thirumalai Chemicals Ltd., Distillerie Bonollo S.r.l., Alcohlera Vinicola S.A., Legre Mante S.A, The Chemical Company and Henriette’s Herbal.
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Weaker consumer demand for lifestyle and wellbeing products due to social restrictions and lockdown policies shall have a negative impact on the demand patterns of cosmetic ingredients and certain categories of food additives. However, easing restrictions and public discourse about restarting economic activities in the consumer goods marketspace indicates that, the recovery of demand is imminent. The report will account for Covid19 as a key market contributor.