Tiki Torch Market Size, Share & Trends Analysis Report By Product (Conventional Fuel, Bug Repellant Fuel), By Placement (Hanging, Standing, Tabletop), By Size, By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global tiki torch market size was valued at USD 462.81 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 7.7% from 2023 to 2030. The growth of the global market is mainly driven by rising demand for these products to add an authentic ambiance to pools and lakes, along retaining walls, or near outdoor entertaining or gathering areas. Furthermore, according to the STIHL British Garden Census, spending on backyard and garden renovation and garden accessories increased significantly in 2020. All these factors are likely to have a positive impact on the demand over the forecast period.  The COVID-19 pandemic has led to an increase in people spending their time in gardens and backyards. In the past two years, people have also spent money remodelling and installing various decorations such as wind chimes, lanterns, lighting, and fire pits in the outside spaces. The increased attention to gardens/backyards and higher spending on outdoor enhancement are factors expected to give a boost to sales during the forecast period.

During the pandemic, the offline sales channel was disrupted, which led to consumers switching to online distribution channels such as e-commerce websites and company-owned websites. Furthermore, to reach consumers, manufacturers adopted online channels for the distribution of their products. Consumers prefer online platforms for purchasing these products as it is more convenient, time-saving, offer wide product selection, provides easy price comparison, and offer discounts, which resulted in an increased number of consumers purchasing products on online platforms during the pandemic compared to offline channels. 

Tiki torches are now integrated into various other lighting products including landscape lighting for backyards, gardens, beaches, resorts, swimming pools, and beach parties across the globe resulting in increased demand for these products. Many significant factors influence the consumers’ purchase decisions for these products. Factors such as price, design, mount type, material, oil compatibility, size of the torch, and discounts & offers are among the most important factors that a consumer considers before purchasing.

Furthermore, there are numerous types of products available, each with a unique design. The most common types of torches based on mount type (placement) are tabletop, floor torches, and hanging torches. Hanging products are gaining more popularity compared to other products as these products can be placed in compact spaces since these typically come with handles or hooks, allowing them to be hung anywhere. In addition, these products are sturdy and can withstand harsh climatic conditions.

Company-owned exclusive stores, retail outlets, and other types of brick-and-mortar stores significantly contribute to the total product sales in the market. However, online sales are increasing with the rising influence of social media, through which opinions and experiences are being shared digitally at a high rate. Thus, manufacturers are focusing on enhancing their online presence as well as offering valuable after-sales services to enhance the consumer’s online shopping experience.

The market competitors compete fiercely with one another since some create unique and appealing tiki torches, have a sizable consumer base, and are well-known for their brands. The key players operating in the market are taking major initiatives to launch different types of essential oil-infused products to cater to the rising demand from consumers. Additionally, showcasing their portfolio on e-commerce and online websites has emerged as one of the core business strategies for key companies.

Product Insights

In terms of revenue, the bug repellant fuel segment dominated the market with a share of 63% in 2022. The bug repellent torches are normally infused with essential oils such as citronella, eucalyptus, and cedar, among others, and have become quite popular among consumers due to their bug-repelling properties. Moreover, as consumers have become extremely health conscious these days, the bug repellent torches are expected to witness upward growth. People are increasingly investing in enhancing their family gathering spaces with outdoor space furniture such as dining tables, garden furniture, walkways, and decks as home recreational projects and décor become increasingly popular. These products are one of the most popular décor items because they are easy to install, inexpensive, and refillable.

The conventional fuel segment is projected to register a CAGR of 7.2% from 2023 to 2030. One of the most preferred conventional fuel products is the solar tiki torch. Solar torches are preferred as they are durable and convenient for utilization. With the increase in awareness related to energy efficiency among the economies in the world, governments and industry players are incorporating solar-powered products. These products are usually made of high-quality metals such as iron, brass, stainless steel, or copper and durable glass, ceramic, or resin designed for outdoor use.

Placement Insights

In terms of revenue, the standing segment dominated the market with a share of around 45% in 2022. Consumers prefer standing torches to be placed in outdoor spaces like garden spaces and walkways. These torches help create an amicable mood and instill an ideal atmosphere in the surrounding, enhancing outdoor gathering events. The standing products generally have solar lights and require minimal maintenance. The standing products generally have solar lights and require minimal maintenance. For instance, TomCare offers standing tiki torches with solar lights. These tiki torches run entirely on solar power, and the LEDs cast a soft and mood-enhancing light.

The tabletop segment is estimated to grow with a CAGR of more than 7.5% over the forecast period. The tabletop torches have a simple yet sophisticated design that blends with any décor style on outdoor furniture pieces like dining tables and coffee tables. It is an excellent alternative for taper candles and candle sticks. The key players in the market are also offering deck products which are a part of the tabletop torches. 

Size Insights

In terms of revenue, the above 60-inch holds the largest market share of around 36% in the year 2022 and is expected to affect the market growth positively. These products are readily available in a wide variety of styles and shapes. The 60 inches and above products can be utilized alone or combined into several, complimentary fixtures to provide extra illumination and home décor. The rise in disposable income and changes in consumer preferences have expanded the demand for the 60-inch and above heightened tiki torches in the past few years as these torches offer compatibility, brightness, and better quality of light. 

The 55-inch segment is estimated to grow with the fastest CAGR of around 8.3% over the forecast period. These products are expected to lead the segment due to their permanent installation in poles across beach-themed restaurants, lakeside stalls, and other recreational spots for longer lighting. These tiki torches are typically used as an outdoor accent for backyard celebrations in residential spaces and can be used for a longer duration without the hassle of frequent refilling of fuel. 

Regional Insights

North America accounted for a market share of around 38% in 2022. These products have gained widespread popularity in the region and have made a significant presence at family barbecues, poolside cabanas, and beach-themed restaurants around the Pacific island. However, the bug-repellant product is estimated to gain the fastest-growing share in North America. Several manufacturers offer products made from natural repellants for killing mosquitoes and other insects for both residential and outdoor purposes. Additionally, increased preference for outdoor recreational activities among Americans is anticipated to drive the adoption of these products among users from the U.S. and Canada. 

Europe is expected to witness a CAGR of around 8.9% from 2023 to 2030. The increasing population and improved standard of living have spurred the growth prospects of the construction sector in the region in the past few years. U.K.-based garden tool expert STIHL conducted a poll in 2021 with over 2000 respondents. Nearly half (46%) of them admitted that their garden has become more important to them since the pandemic and that more than two-thirds of those who responded are looking forward to spending time in their garden. Of those polled, the average household spent USD 292 (£241) on garden renovations and USD 218 (£180) on accessories in 2020.

Key Companies & Market Share Insights

The market is characterized by the presence of a few established players and new entrants. The key players operating in the market are taking major initiatives to launch different types of essential oil-infused tiki torches to cater to the rising demand from consumers. Players in the market are diversifying their service offerings to maintain market share.

• Many market players are combining bug-repellant oils to provide a variety of fuels for use in these torches. For instance, Patio Essentials, a U.S.- based manufacturer of outdoor lightings and candles, offers Nature’s Flame Torch fuel, a petroleum-free fuel formula that can be used in tiki torches. It is 100% plant-based and contains a non-toxic formula for a cleaner and a less smoky burn compared to other fuels. The product comes with an EZ fill cap to help prevent splashing and spills while pouring.

• Several players are offering automated, remote-controlled gas tiki torches. For example, Outdoor Fire Designs, a U.S.-based fire, and electric applications company, offers fully-automated natural gas and remote-controlled propane tiki torches. The torches feature a glow plug-style hot ignition lighting/relighting system that does not go out/burn out in the wind or the rain. They also have an auto shutoff system in case the system does not light or the flame goes out. These automated components are contained within the tiki torch head. 

Some of the key players operating in the market include: -

• LAMPLIGHT FARMS INC.

• Fire Fly Fuels, Inc.

• Burnaby Manufacturing Ltd

• blomus

• Desert Steel

• H POTTER

• Mayo Hardware Pty Ltd

• Focus Industries Inc

• BOBÉ WATER & FIRE FEATURES

• DECOWINDOW

Tiki Torch Market Report Scope

Global Tiki Torch Market Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the tiki torch market on the basis of product, placement, size, and region.

• Product Outlook (USD Million; 2017 - 2030)

  • Conventional Fuel Tiki Torch

  • Bug Repellant Fuel Tiki Torch

• Placement Outlook (USD Million; 2017 - 2030)

  • Hanging

  • Standing

  • Tabletop

• Size Outlook (USD Million; 2017 - 2030)

  • 32 Inch

  • 40 Inch

  • 42 Inch

  • 55 Inch

  • Above 60 Inch

• Regional Outlook (USD Million; 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa (MEA)

    • South Africa