Tofu Market Size, Share & Trends Report

Tofu Market Size, Share & Trends Analysis Report By Distribution Channel (Supermarkets & Hypermarkets, Grocery Stores, Online, Specialty Stores), By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: Jul, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-3-68038-198-6
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 110

Industry Insights

The global tofu market size was estimated at USD 2.31 billion in 2018 and is expected to expand at a CAGR of 5.2% from 2019 to 2025. Rising preference for vegan diet in developed countries including the U.S. and Germany on account of increasing number of campaigns aimed at reducing animal slaughter is expected to remain a key driving factor. Tofu is considered as a healthy and gluten free food. One 3.5 ounce serving of this product contains 8% protein and 2% carbohydrates along with other nutrients. The U.S. Food and Drug Administration (FDA) recommends that daily consumption of 25 grams of soy protein ensures the proper protein intake along with the balanced cholesterol levels.

Major factor attributed to the growing demand for tofu is its predominant usage as a high protein source and vegetarian alternative to meat and dairy products. Tofu is incorporated in the preparation of variety of foods such as burgers, hot dogs, sauces, ice creams, shakes, and desserts among others. Growing consumer preference for premium products is anticipated to significantly impact the demand for organic tofu. Some of the popular product varieties include extra firm, firm, silken, sprouted super firm, and cubed super firm tofu among others.

U.S. tofu market

As the product is made from soy curd, it is considered as gluten free. It has been observed that one out of every 133 Americans suffer from celiac disease. The prevalence of celiac disease was 4% in South America, 0.5% in Africa and North America, 0.6% in Asia, and 0.8% in Europe and Oceania. High prevalence of the disease is expected to drive the production of gluten-free products such as tofu on a global level. Some of the popular gluten free brands are Azumaya Tofu, House Foods Tofu, Nasoya Tofu, and Trader Joe's.

About 65% of the global population is lactose intolerant. This factor is anticipated to drive the demand for lactose- and dairy-free alternatives such as tofu. This factor is anticipated to drive the growth of the market in the forthcoming years.

Distribution Channel Insights

Supermarkets and hypermarkets segment generated a revenue of USD 1.30 billion in 2018 and is expected to grow at a significant pace over the forecast period. Through these channels, consumers can access a variety of products at one place, which gives them an option to choose the product and its quantity as per their requirements Due to less operating and selling overheads, these channels offer products at lower prices. Many supermarkets offer quality assurance for their products which is anticipated to significantly drive the growth of the segment.

Online store segment is expected to register the fastest CAGR of 7.77% from 2019 to 2025. The established brands are entering online distribution to cater to the rising demand. Companies including Amazon and Alibaba sell products from different retailers at a single platform. Growing adoption of smartphones and growth of e-Commerce industry is anticipated to further fuel the segment growth. Ease of ordering and doorstep delivery of the products is expected to promote the utilization of online channels over the next few years.

Regional Insights

Asia Pacific held the largest market share of 56.3% in 2018. Growing consumer awareness about the health benefits of the product are anticipated to fuel the regional product demand. Japan was the largest regional consumer as a result of the easy access to the product due to the presence of a large number of manufacturers in the country. Many U.S.-based food manufacturers have started offering packaged tofu in Japan to meet the high product demand.

China is also considered one of the key markets with a significant potential in terms of high concentration of middle-income age groups. Key manufacturers operating in China are Hangzhou Huayuan Bean Food Co. Ltd., Hebei Gaobeidian DouDou Food (Group) Co. Ltd., Jiaxing Jiajiale Foods Co. Ltd., and Shanghai Xuyang Green Food Co. Ltd.

Global tofu market

North America is estimated to register the fastest CAGR of 6.1% from 2019 to 2025. Consumers prefer soy-based products due to health and philosophical reasons. Rising interest of U.S. based consumers in plant-based foods is anticipated to drive the regional growth. Growing vegan population in U.S. and Canada is anticipated to contribute to the regional demand as the product is considered as a good meat alternative with high protein levels.

Tofu Market Share Insights

Key market players include Invigorate Foods; Hain Celestial; House Foods Group Inc.; Hugli Holding Company; Pulmuone Co., Ltd; The Nisshin Oillio Group, Ltd.; San Jose Tofu; Tofurky; Eden Foods; and Morinaga & Company. Companies are investing in the emerging economies to increase their revenue share.

For instance, in April 2019, Japan based food manufacturer Invigorate Foods invested over USD 8 million in India to boost their soy based product offerings in the country. In the same year, the company launched a product Genki-Ya Tofu, made of fresh soy milk extracts.

Companies are also adopting merger and acquisition as one of the major business strategies. For instance, in January 2018, Keystone Natural Holdings LLC completed the acquisition of Canada based Superior Tofu Ltd.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Country Scope

U.S., Canada, U.K., Germany, China, Japan, Brazil

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global tofu market report on the basis of distribution channel and region:

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Supermarkets & Hypermarkets

    • Grocery Stores

    • Online

    • Specialty Stores

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

    • Asia Pacific

      • China

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

Key questions answered by the report
Request for Customization

Choose License Type

Single User - $2,450
Multi User (2-5) - $5,450
Enterprise Access - $9,450

Buy Chapters or Sections

Avail customized purchase options to meet your exact research needs:

  • Buy sections of this report
  • Buy country level reports
  • Request for historical data
  • Request discounts available for Start-Ups & Universities

Why Choose Us

  • Research support

    24/5 Research support

    Get your queries resolved from an industry expert.

  • Custom research service

    Custom research service

    Design an exclusive study to serve your research needs.

  • Quality assurance

    Quality assurance

    A testimonial for service in the form of BBB "A" Accreditation.

  • BBB Rating dandb
  • Information security

    Information security

    Your personal and confidential information is safe and secure.

  • grand view research PCI DSS complaint grand view research paypal verified