Turmeric Coffee Market Size, Share & Trends Analysis Report By Product (Instant, Pods, Ground, RTD), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Online), By Region, And Segment Forecasts, 2024 - 2030

Turmeric Coffee Market Size & Trends

The global turmeric coffee market size was estimated at USD 224.3 million in 2023 and is expected to grow at a CAGR of 7.1% from 2024 to 2030. Increasing consumer demand for functional beverages that offer additional health benefits beyond basic nutrition. Turmeric, known for its anti-inflammatory and antioxidant properties, has gained widespread popularity as a superfood ingredient. This has led to a surge in product innovations, with manufacturers blending turmeric with coffee to create a beverage that caters to health-conscious consumers seeking both the familiar boost of caffeine and the wellness benefits of turmeric. Additionally, the rise of plant-based and organic lifestyles has contributed to the popularity of turmeric coffee, as consumers gravitate towards natural and organic products free from artificial additives.

Turmeric, a staple in Ayurvedic medicine, is being embraced by consumers looking to incorporate holistic health principles into their daily routines. This cultural crossover has been facilitated by increased global connectivity and the proliferation of information through digital platforms, enabling consumers to learn about and adopt wellness practices from different parts of the world. Moreover, the convenience factor plays a crucial role in the rising trend of turmeric coffee. The availability of ready-to-drink (RTD) turmeric coffee, instant mixes, and coffee pods caters to the busy lifestyles of modern consumers, making it easy for them to integrate this functional beverage into their daily habits without any hassle.

Increasing disposable income and willingness of consumers to spend on premium and specialty beverages. As consumers become more educated about the benefits of various superfoods, they are more inclined to invest in products that promise enhanced health benefits. The premium positioning of turmeric coffee, often marketed as organic, non-GMO, and ethically sourced, appeals to a segment of consumers who are willing to pay a higher price for superior quality and health benefits. Additionally, the rise of e-commerce and direct-to-consumer (DTC) sales channels has made it easier for niche products like turmeric coffee to reach a broader audience, further driving market growth.

Product Insights

The instant turmeric coffee market accounted for a revenue share of 62.2% in 2023. One of the primary reasons for the growing demand for instant turmeric coffee is its unparalleled convenience and simplicity. Consumers today lead fast-paced lives and often seek quick and easy solutions to fit into their busy schedules. Instant turmeric coffee caters to this need perfectly by offering a quick, hassle-free preparation method. Unlike coffee pods, which require a specific machine, or RTD (Ready-to-Drink) beverages, which have a limited shelf life and often require refrigeration, instant turmeric coffee only needs hot water. This makes it highly accessible and easy to use anywhere, whether at home, in the office, or while traveling.

The RTD turmeric coffee market is expected to grow at a CAGR of 11.1% from 2024 to 2030. One of the main drivers for the high CAGR of RTD turmeric coffee is the increasing consumer demand for convenient, on-the-go beverage options. Modern lifestyles often require quick and easy solutions, and RTD beverages perfectly fit this need. RTD turmeric coffee eliminates the need for any preparation, making it an ideal choice for busy consumers who can simply grab a bottle and enjoy it anywhere, anytime. This convenience factor is particularly appealing to millennials and Gen Z consumers who prioritize ease and efficiency in their consumption habits.

Distribution Channel Insights

Sales through retail channels accounted for a revenue share of 82.8% in 2023. Retail channels, including supermarkets & hypermarkets, convenience stores, and specialty health food stores, offer widespread consumer access to turmeric coffee. These physical stores are prevalent in urban and rural areas, making it easy for consumers to purchase turmeric coffee during their regular shopping trips. The extensive reach of retail channels ensures that a broad consumer base, including those who may not shop online, can access these products. The presence of turmeric coffee on retail shelves increases visibility and encourages impulse purchases.

The demand for turmeric coffee in foodservice industry is expected to grow with a CAGR of 9.2% from 2024 to 2030. Foodservice providers are continuously looking to diversify their menus and introduce innovative offerings to attract and retain customers. Turmeric coffee represents an exciting addition that can set establishments apart from competitors. By offering turmeric coffee, foodservice outlets can cater to a broader range of consumer preferences, including those looking for healthier and more exotic beverage options. The introduction of turmeric coffee allows these establishments to appeal to adventurous consumers willing to try new and trendy products. Furthermore, foodservice outlets often experiment with different recipes and presentation styles, making turmeric coffee an attractive and visually appealing menu item.

Regional Insights

North America turmeric coffee market accounted for a revenue share of 22.4% in 2023. North America has a strong and growing trend toward health and wellness, which is a significant driver for the turmeric coffee market. Consumers in this region are increasingly focused on functional foods and beverages that offer health benefits beyond basic nutrition. Turmeric, renowned for its anti-inflammatory and antioxidant properties, fits well into this trend. The popularity of turmeric as a superfood has grown, leading to its incorporation into various products, including coffee. This health-conscious mindset drives the demand for turmeric coffee among North American consumers.

U.S. Turmeric Coffee Market Trends

The turmeric coffee market in the U.S. is expected to grow at a significant CAGR from 2024 to 2030. Companies in the U.S. are at the forefront of developing new and exciting products to meet evolving consumer preferences. The trend toward innovative food and beverage products has led to the creation of various turmeric coffee formulations, including ready-to-drink (RTD) options, instant mixes, and coffee pods. This continuous product development and innovation keep the market dynamic and cater to a wide range of consumer tastes and preferences, further driving market growth.

Europe Turmeric Coffee Market Trends

Europe turmeric coffee market is expected to grow at a CAGR of 7.4% from 2024 to 2030. The presence of strong retail and distribution networks in European countries such as the U.K., Germany, and Italy significantly contributes to the turmeric coffee market's growth. Supermarkets, hypermarkets, health food stores, specialty coffee shops, and online platforms all carry turmeric coffee products, ensuring broad consumer access. The well-established distribution channels allow for efficient product placement and availability, making it easy for consumers to purchase turmeric coffee. This extensive network supports the market's significant share in the region.

Asia Pacific Turmeric Coffee Market Trends

Asia Pacific turmeric coffee market is expected to grow with a CAGR of 5.6% from 2024 to 2030. Asia Pacific has a diverse and multicultural population that readily adopts global health and wellness trends. The increasing awareness and acceptance of Ayurvedic practices and ingredients, such as turmeric, contributes to the growing demand for turmeric coffee. Consumers are open to incorporating ingredients from different cultures into their diets, especially when these ingredients are associated with health benefits. This cultural acceptance facilitates the popularity of turmeric coffee in North America.

Key Turmeric Coffee Company Insights

The global turmeric coffee market is characterized by the presence of numerous well-established players such as VitaCup, Four Sigmatic, Navitas Organics, Hemani, and others. Companies are developing new and unique turmeric coffee blends that incorporate various flavors, spices, and functional ingredients. This includes blends with ginger, cinnamon, black pepper, and other superfoods to enhance the health benefits and taste profile of the coffee.

Recent Developments

• In September 2022, NutroCore, a supplier of premium USDA Organic and non-GMO certified coffee, tea, and health food products, introduced its newest offering: Cinnamon Turmeric Organic Coffee.

• In June 2022, Continental Coffee, a prominent Indian-origin coffee company with a global footprint, introduced Continental THIS Turmeric Coffee Latte. This 3-in-1 premix stands out as the only branded turmeric coffee product in the market. The launch reflects the brand’s commitment to offering functional beverages that seamlessly integrate into consumers' daily routines.

Turmeric Coffee Market Report Scope

Global Turmeric Coffee Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global turmeric coffee market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Instant

  • Pods

  • Ground

  • RTD

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Foodservice

  • Retail

    • Hypermarkets & Supermarkets

    • Convenience Stores

    • Online

    • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa