Turmeric Milk Mix Market Size, Share & Trends Analysis Report By Nature (Organic, Conventional), By Packaging (Single-serve Packets, Jars/Bottles, Cans, Pouches), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Turmeric Milk Mix Market Size & Trends

The global turmeric milk mix market size was at USD 148.1 million in 2023 and is projected to grow at a CAGR of 5.9% from 2024 to 2030. The market demand and consumption for turmeric milk mix are experiencing significant growth due to several key factors and trends. One of the primary reasons is the increasing awareness of its health benefits. Turmeric contains curcumin, known for its anti-inflammatory and antioxidant properties, which contribute to overall health and wellness. This has made turmeric milk mix particularly popular among health-conscious consumers. In addition, its reputed ability to enhance the immune system has gained significant attention, especially in the context of the COVID-19 pandemic, as consumers seek products that can boost their immunity.

There is a growing trend towards natural and organic products, and turmeric milk mix, often marketed as a natural remedy, fits well into this trend. Moreover, consumers are increasingly interested in functional foods that offer additional health benefits beyond basic nutrition. Turmeric milk mix is considered a functional beverage due to its various health-promoting properties. The cultural and traditional appeal of turmeric, used in Ayurvedic and traditional medicine for centuries, also adds to its attractiveness.

The popularity of plant-based products is another contributing factor. With the rise in veganism and lactose intolerance, many turmeric milk mixes are made with plant-based milk alternatives, catering to a broader audience. Manufacturers are also driving demand through innovative flavors and formulations. By introducing various flavors and adding spices like cinnamon, ginger, and cardamom, they enhance the taste and offer additional health benefits. The availability of turmeric milk mix in convenient formats, such as ready-to-drink, powder sachets, and easy-to-mix formulations, has also increased its accessibility and appeal.

The increasing availability and distribution of turmeric milk mix have further fueled its demand. It is now widely available in mainstream supermarkets, health food stores, and online platforms, making it more accessible to consumers. Influencers and celebrities promoting turmeric milk mix on social media platforms have significantly boosted its popularity among younger consumers.

Nature Insights

Based on nature, the conventional segment led the market with the largest revenue share of 79.4% in 2023. Conventional turmeric milk powder has a wider market presence and is more readily available in mainstream supermarkets, grocery stores, and online platforms. This extensive distribution network ensures that conventional products are easily accessible to consumers, enhancing their availability and convenience. The ease of finding conventional turmeric milk powder encourages more frequent purchases and drives up demand.

The organic segment is expected to grow at the fastest CAGR of 6.6% from 2024 to 2030. Consumers are increasingly aware of the potential health benefits of organic products. Organic turmeric milk powder is perceived to be free from harmful pesticides, synthetic additives, and GMOs, which aligns with the growing preference for natural and clean-label products. The health benefits associated with turmeric, such as anti-inflammatory and antioxidant properties, are further amplified when the product is organic, driving consumer demand.

Packaging Insights

Based on packaging, the single-serve packets segment led the market with the largest revenue share of 36.5% in 2023. Single-serve packets offer a convenient and easy way to enjoy turmeric milk without the need for measuring or additional preparation. This convenience appeals to busy consumers who seek quick and effortless options for incorporating health benefits into their daily routines. Single-serve packets are highly portable, making them ideal for on-the-go consumption. Consumers can easily carry them in their bags, take them to work, or use them while traveling, ensuring they can enjoy turmeric milk anywhere and anytime.

The pouches segment is expected to grow at the fastest CAGR of 6.9% from 2024 to 2030. Pouches are lightweight, flexible, and space-efficient, making them easy to store in kitchen cabinets, drawers, or pantries. They take up less space than bulkier packaging options, which is advantageous for both consumers and retailers. The ease of handling and storing pouches contributes to their popularity among consumers seeking practical solutions for storing turmeric milk powder.

Distribution Channel Insights

Based on distribution channel, the supermarkets & hypermarkets segment led the market with the largest revenue share of 39.9% in 2023. Supermarkets and hypermarkets offer a wide selection of turmeric milk powder brands, flavors, and formulations under one roof. This variety allows consumers to compare products easily and choose according to their preferences, dietary needs, or health goals. The availability of different options increases consumer satisfaction and encourages repeat purchases.

The online segment is expected to grow at the fastest CAGR of 7.0% from 2024 to 2030. Online platforms offer competitive pricing due to reduced overhead costs compared to brick-and-mortar stores. In addition, consumers can easily compare prices across multiple retailers, take advantage of discounts, promotional codes, or subscribe-and-save options, which can make purchasing turmeric milk powder online more cost-effective than traditional retail channels.

Regional Insights

The turmeric milk mix market in North America accounted for a revenue share of 25.7% in 2023. There is a growing awareness of the health benefits associated with turmeric, particularly its anti-inflammatory, antioxidant, and immune-boosting properties. North American consumers are increasingly seeking functional foods and beverages that offer health benefits beyond basic nutrition, and turmeric milk mix fits well into this trend.

U.S. Turmeric Milk Mix Market Trends

The turmeric milk mix market in the U.S. is facing intense competition due to massive type’s innovation in Turmeric milk mix. Companies are continuously innovating with new flavors, formulations, and convenient packaging options for turmeric milk mix. Effective marketing campaigns, including endorsements by celebrities and health influencers, have also played a significant role in popularizing turmeric milk mix. These efforts help to attract a broader consumer base and sustain interest in the product.

Asia Pacific Turmeric Milk Mix Market Trends

Asia Pacific dominated the turmeric milk mix market with the largest revenue share of 32.4% in 2023. Turmeric has long been used in traditional medicine systems such as Ayurveda and Traditional Chinese Medicine, as well as in everyday cooking across many countries in the Asia-Pacific region. The familiarity and cultural acceptance of turmeric make it easier for consumers to embrace turmeric milk mix as a beneficial addition to their diets.With growing awareness of health and wellness, consumers in the Asia-Pacific region are becoming more informed about the benefits of functional foods. Turmeric milk mix, known for its anti-inflammatory, antioxidant, and immune-boosting properties, is seen as a natural way to support health, leading to increased demand.

Europe Turmeric Milk Mix Market Trends

The turmeric milk mix market in Europe is expected to grow at the fastest CAGR of 6.2% during the forecast period. European consumers are becoming more health-conscious and increasingly aware of the benefits of functional foods. The anti-inflammatory, antioxidant, and immune-boosting properties of turmeric make turmeric milk mix an appealing choice for those looking to improve their overall health and well-being.

Key Turmeric Milk Mix Company Insights

The market is characterized by dynamic competitive dynamics shaped by a combination of factors including product innovation, regional production capabilities, and evolving consumer preferences. Leading manufacturers invest in R&D and technological advancements to provide cost-effective and quality product. Market players are entering into joint ventures, partnerships, mergers, agreements, and acquisitions to strengthen their market position and expand their geographical reach. Companies are also focusing on raising consumer awareness of the ambiguity of the ingredients used while strictly adhering to international regulatory standards.

Recent Developments

• In, July 2023, Herby Angel, an organic and Ayurveda-based brand focused on children's care, launched a new range of organic milk mixes designed specifically for kids' nutrition. The two variants introduced are SuperGro Brain Booster with Ragi and Amaranth and SuperGro Growth and Immunity Booster with Moringa. These mixes are notable for being free from trans fats, preservatives, refined sugars, and artificial colors

• In September 2020, An Ayurveda-based brand launched a new line of milk mixes aimed at enhancing nutrition. These mixes are designed to be easily incorporated into daily diets, promoting overall health and wellness. The product line emphasizes natural ingredients and traditional Ayurvedic principles, catering to the growing consumer interest in holistic and health-focused food options. The introduction of these milk mixes reflects a trend towards integrating ancient wisdom with modern dietary needs

Turmeric Milk Mix Market Report Scope

Global Turmeric Milk Mix Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global turmeric milk mix market report based on nature, packaging, distribution channel, and region:

• Nature Outlook (Revenue, USD Million, 2018 - 2030)

  • Organic

  • Conventional

• Packaging Outlook (Revenue, USD Million, 2018 - 2030)

  • Single-serve Packets

  • Jars/Bottles

  • Cans

  • Pouches

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarkets & Supermarkets

  • Convenience Stores

  • Online

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • France

    • Germany

    • Spain

    • Italy

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia & New Zealand

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa