U.S. Beauty Drinks Market (2026 - 2033)

U.S. Beauty Drinks Market Summary

The U.S. beauty drinks market size was valued at USD 704.8 million in 2025 and is projected to grow from USD 740.7 million in 2026 to USD 1,315.9 million by 2033, at a CAGR of 8.6% from 2026 to 2033. The U.S. beauty drinks industry is primarily driven by growing consumer interest in beauty-from-within solutions that support skin, hair, and overall wellness. Demand is boosted by the popularity of collagen, vitamins, antioxidants, and other functional ingredients in convenient beverage formats.

The U.S. beauty drinks market is also benefiting from premiumization, as consumers are increasingly willing to spend more on innovative and lifestyle-oriented beverages. Rising demand for clean-label, plant-based, and low-sugar formulations is encouraging brands to introduce differentiated products. In addition, wider availability through e-commerce, specialty retailers, and direct-to-consumer channels is improving accessibility and expanding market reach.

In January 2024, Pretty Tasty launched its ready-to-drink collagen tea in Peach and Raspberry flavors, providing 10g of protein and collagen peptides in a 45-calorie can. The brand also announced plans to expand its range with a Lemon flavor and single-serve stick packs, catering to the growing beauty and wellness beverage market. In addition, wider availability through e-commerce, specialty retailers, and direct-to-consumer channels is improving accessibility and expanding market reach.

Furthermore, the growing integration of beauty drinks into daily routines and preventive wellness habits, particularly among younger consumers. Product innovation in flavors, packaging, and targeted formulations is helping brands appeal to specific lifestyle preferences and consumer needs. Increasing interest in personalized wellness is also creating opportunities for products designed around specific beauty and nutritional goals.

Market Dynamics

Analyst Perspective

The U.S. beauty drinks market is expected to benefit from rising consumer interest in products that combine beauty, nutrition, and everyday wellness routines. Demand is increasing for beverages positioned around skin health, hydration, healthy aging, hair wellness, and overall appearance. Innovation in collagen, vitamins, antioxidants, adaptogens, and botanical ingredients is enabling brands to develop differentiated, benefit-focused products. Growth in RTD beverages, functional shots, drink mixes, and e-commerce is expanding product accessibility across diverse consumer groups. Premium positioning, clean-label formulations, and personalized beauty nutrition are likely to support repeat consumption and continued market expansion.

Consumer Insights for the U.S. Beauty Drinks Market

U.S. consumers are increasingly viewing beauty as part of broader wellness routines, creating demand for ingestible products that support appearance alongside everyday nutrition. Convenience is a key factor, with consumers favoring easy-to-consume formats that can fit into busy daily schedules. Collagen remains a major ingredient opportunity, while vitamins, antioxidants, and botanical ingredients are being incorporated to address skin, hair, hydration, and healthy-aging needs.

Type Insights

The RTD drinks market accounted for the largest share of 50.6% of the U.S. beauty drinks industry in 2025. The RTD drinks segment is supported by consumers’ preference for beverages that require no preparation before consumption. Their portability makes them suitable for busy schedules, commuting, travel, and workplace consumption. Attractive flavors and convenient packaging can also encourage trial among consumers who may be new to beauty-focused beverages. In March 2026, Vital Proteins launched Collagen Sparkling Water, combining VERISOL collagen peptides and vitamin C to support skin, hair, nails, and everyday wellness. Available in three fruit-forward flavors with zero sugar and 15 calories, the product targets consumers seeking a convenient, refreshing way to incorporate collagen into their daily hydration routine.

The functional shots is projected to grow at the fastest CAGR of 8.9% from 2026 to 2033 in the U.S. beauty drinks market. Functional shots are gaining interest due to their compact format and concentrated positioning, appealing to consumers seeking a quick consumption option. Their small serving size allows brands to communicate specific functional benefits in a simple and targeted format. The format also supports premium positioning and can encourage consumers to incorporate shots into established daily routines. Convenient packaging makes them easy to carry and consume without significantly disrupting daily activities. Product innovation around ingredients and targeted applications can further strengthen consumer interest in this segment.

Application Insights

The use of beauty drinks for skin hydration & glow accounted for the largest share of 35.8% of the revenue in 2025. The skin hydration and glow segment benefits from consumer interest in achieving visible skin-health benefits alongside everyday hydration and wellness. Beauty drinks can combine hydrating ingredients with nutrients associated with skin appearance, creating a multifunctional proposition for consumers. The segment also aligns with demand for lighter, refreshing formats that can be consumed throughout the day rather than as a traditional beauty supplement. According to the YouGov data published in May 2024, approximately 37% of the 1,148 U.S. adult citizens surveyed identified dry skin as their primary skin concern.

The use of beauty drinks for anti-aging is projected to grow at a CAGR of 8.8% from 2026 to 2033. The anti-aging segment is supported by growing interest in beauty-from-within solutions that complement topical skincare routines. Consumers are increasingly attracted to ingestible formats containing ingredients such as collagen, antioxidants, and other nutrients associated with healthy-looking skin. The convenience of consuming these ingredients through beverages can make anti-aging routines easier to incorporate into everyday lifestyles. Product development is also moving toward formulations addressing specific concerns such as skin elasticity, firmness, and the appearance of fine lines.

Distribution Channel Insights

The sales of U.S. beauty drinks through supermarkets & hypermarkets accounted for the largest share of 39.7% of the revenue in 2025. Supermarkets and hypermarkets benefit from their wide consumer reach and strong physical presence, giving beauty drink brands greater visibility among mainstream shoppers. Placement alongside functional beverages, health products, and personal-care items can encourage consumers to discover beauty drinks during routine shopping trips. In-store promotions, attractive displays, and product sampling can reduce hesitation toward unfamiliar beauty-focused beverage formats. In 2025, Pretty Tasty launched its collagen-infused iced teas at Sprouts Farmers Market, offering Peach, Raspberry, Lemon, and Original Black Tea varieties with 10g of collagen protein.

The sales of U.S. beauty drinks through the online distribution channel are projected to grow at a CAGR of 8.9% from 2026 to 2033. Online distribution provides beauty drink brands with an effective platform to present detailed information about ingredients, formulations, benefits, and recommended usage. Consumers can easily compare products according to beauty concerns, dietary requirements, flavors, and formulation preferences before purchasing. Direct-to-consumer websites and subscription options can support recurring purchases for products consumed as part of regular wellness routines.

Key U.S. Beauty Drinks Company Insights

The U.S. beauty drinks industry remains competitive across collagen beverages, functional hydration, nutritional shakes, and beauty-focused drink mixes, with established wellness brands competing against specialized and emerging players. Companies are increasingly using format innovation, multifunctional formulations, and targeted consumer positioning to strengthen differentiation rather than competing solely on traditional collagen products.

Key U.S. Beauty Drinks Companies

• Nestlé Health Science (Vital Proteins)

• Pretty Tasty

• Skinade

• Shiseido Company, Limited

• Youtheory

• Serovital Ingredients

• Vida Glow

• sprinter

• The Collagen Co.

• Dose & Co

Competitive Benchmarking

Recent Developments

• In April 2026, Isagenix launched BĒA Glow, a sparkling collagen and energy beverage containing 10g marine collagen, hyaluronic acid, biotin, and green tea caffeine. The 45-calorie, sugar-free drink combines beauty and energy benefits in a convenient daily format, with responsibly sourced marine collagen and third-party quality testing.

• In 2025, Pretty Tasty launched its collagen-infused iced teas at Sprouts Farmers Market, offering Peach, Raspberry, Lemon, and Original Black Tea varieties with 10g of collagen protein. The drinks are positioned as a convenient beauty-and-wellness option, featuring zero sugar and stevia.

U.S. Beauty Drinks Market Report Scope

U.S. Beauty Drinks Market Report Segmentation

This report forecasts revenue growth at the country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. beauty drinks market report on the basis of type, application, and distribution channel.

• Type Outlook (Revenue, USD Million, 2021 - 2033)

  • Functional Shots

  • RTD Drinks

  • Powders / Drink Mixes

  • Others

• Application Outlook (Revenue, USD Million, 2021 - 2033)

  • Skin hydration & glow

  • Anti-aging

  • Skin brightening

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

  • Supermarkets & hypermarkets

  • Specialty Stores

  • Pharmacies & Drugstores

  • Online

Research Methodology

The U.S. beauty drinks market figures in this report are based on a proven research process that combines executive interviews with secondary research from proprietary databases, company filings, and recognized regulatory and institutional sources. Market size is built through value-chain sizing-reconciling supply-side and demand-side estimates-and triangulated with bottom-up and top-down approaches. Every estimate passes multiple levels of expert validation before publication, with each U.S. beauty drinks segment quantified using the revenue-capture definitions in the table below.

Segment Definition

Estimation Model

Delivered Customizations

This report has been delivered with the following In-depth customizations