U.S. Digital Signage Market Size, Share & Trends Report

U.S. Digital Signage Market Size, Share & Trends Analysis Report By Type, By Component, By Technology, By Resolution, By Application, By Location, By Content Category, By Signage Size, By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-2-68038-463-5
  • Number of Pages: 110
  • Format: Electronic (PDF)
  • Historical Range: 2017 - 2023
  • Industry: Technology

Research Methodology

A three-pronged approach was followed for deducing the U.S. digital signage market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for U.S. digital signage market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of U.S. digital signage market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

U.S. Digital Signage Market Categorization:

The U.S. digital signage market was categorized into nine segments, namely component (Hardware, Software, Services), hardware components (Displays, Media Players & Extenders), display type (Video Walll, Video Screens, Transparent LED Screens, Digital Posters, Kiosks), display technology (LCD, LED, Projection), display size (Below 32 Inches, 32 to 52 Inches, More than 52 Inches), software (Display Software, Audience Analytics & Engagement Software), location (Retail, Hospitality, Entertainment, Stadiums & Playground, Corporate, Banking, Healthcare, Education, Transportation), application ( In-store, Out-store), and region (Northeast, Southeast, West, Midwest, Southwest).

Segment Market Methodology:

The U.S. digital signage market was segmented into components, hardware components, display type, display technology, display size, software, location, application, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The U.S. digital signage market was analyzed at a regional level. These regions were further divided into thirteen countries, namely, New York; Maryland; Pennsylvania; Florida; North Carolina; California; Idaho; Nevada; Illinois; Ohio; Nebraska; Minnesota; and Texas.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

U.S. digital signage market companies & financials:

The U.S. digital signage market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • BrightSign, LLC - BrightSign, LLC is engaged in manufacturing, designing, and sales of digital signage media players and other accessories. The company also provides software and networking solutions for digital signage. It is a privately held company and operates as a subsidiary of Roku, Inc.

  • Cisco Systems, Inc. - Cisco Systems, Inc. provides a platform for interactive media experience through Cisco digital signage solutions. It provides customers with intelligent networks and technology architectures built on integrated products, services, and software platforms. Cisco Systems, Inc., is a U.S.-based provider of technologies related to security, networking, applications, collaboration, and cloud. It offers products and technologies through categories namely Infrastructure Platforms, Applications, and Security and Other Products.

  • Intel Corporation - Intel Corporation’s product portfolio includes digital imaging products, server products, system management software, software development tools, network and communication products, graphics drivers, flash memories, microcontrollers & embedded processors, chipsets, and solid-state drivers. It also offers microprocessors, system-on-chip, and multichip packaging products. Intel Corporation is engaged in designing and manufacturing communication and computing components. The company’s platforms are used in a range of applications such as medical devices, automated factory systems, automobiles, smartphones, tablets, data centers, and PCs.

  • KeyWest Technology, Inc. - KeyWest Technology, Inc. is a U.S.-based company and a service provider and developer of digital signage technology. The company offers solutions ranging from interactive networks to large multi-sign displays. KeyWest Technology Inc. was established in 1968 and has its global headquarters situated in Lenexa, Kansas, U.S.

  • Microsoft Corporation - Microsoft Corporation’s product portfolio includes operating systems, desktop and server management tools, software development tools, video games, cross-device productivity applications, business solution applications, and server applications. Microsoft Corporation is a U.S. based technology company engaged in licensing, developing, and supporting a range of software services and products. The company operates through three business segments that are Intelligent Cloud, Productivity and Business Processes, and More Personal Computing.

  • NEC Display Solutions -NEC Display Solutions is a Japan-based developer, manufacturer, and seller of visual display products and solutions. It was formerly known as NEC Viewtechnology, Ltd. and changed its name in June 2007. The company operates as a subsidiary of NEC Corporation (Japan). NEC Corporation is a public company and is traded as 6701 on Tokyo Stock Exchange.

  • Scala Digital Signage - Scala Digital Signage, a U.S. based company, is one of the leading providers of digital signage software solutions. Scala Digital Signage software offerings including designer, content manager, and player. It also provides solutions for various applications such as digital menu boards, kiosks, wayfinding, emergency messaging, assistive selling tools, vending, point-of-sale, advertising network, financial terminal, and mobile and social networking in both public and private environment.

  • Planar System Inc. - Planar System Inc. is an Oregon-based company and one of the leading manufacturers of electronic display products & systems, and digital signage technology. Planar System Inc. offers a wide range of digital display products from kiosks to massive video walls. The company provides large format LCD display, video walls, direct view LED, touch screen monitors and custom solutions.

  • Meridian Kiosks - Meridian Kiosks is a U.S.-based company specializing in designing, production, integration, and deployment of self-service technologies. The company operates seven integration facilities across the globe and delivers a wide range of customized indoor and outdoor self-service solutions for clients in multiple industries & sectors such as automotive, real estate, retail, hospitality, transportation, healthcare, and government.

  • Exceptional 3D, Inc. -Exceptional 3D, Inc. provides a varied product portfolio such as a glasses-free 3D display, LED 3D video walls, consumer products, 3D software, 3D hardware media player, and other accessories. Exceptional 3D, Inc. is a Florida-based company and is one of the global suppliers of glasses-free 3D supplies and software solutions. The company focuses on digital signage out of home (OOH) market.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

U.S. Digital Signage Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2022, historic information from 2017 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

U.S. Digital Signage Market Report Assumptions:

  • The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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