U.S. Frozen Pizza Market Size, Share & Trends Analysis Report By Toppings, By Crust (Thin, Regular, Gluten-free), By Type (Vegan & Vegetarian, Non-vegetarian), By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The U.S. frozen pizza market size was valued at USD 6.62 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 6.9% from 2023 to 2030. The increasing preference of homeowners to create indoor ambiance in outdoor spaces has been driving the product demand. Different types of frozen pizzas include regular thin crust, extra thin crust, deep-dish, classic/thick crust, stuffed crust, and rising crust. Growing health consciousness among consumers and the rising prevalence of gluten allergy have contributed to the popularity of gluten-free frozen pizzas.

One of the main reasons people buy frozen pizzas is their quick and easy preparation. With busy schedules, many individuals do not have the time to cook from scratch, and frozen food offers a convenient solution. In addition to being convenient, frozen pizzas also have a longer shelf life than fresh food, allowing people to stock up on these items and have them on hand when they need them.

In addition, frozen food is processed and packaged at its peak freshness, ensuring that the quality remains consistent, even after several months in the freezer. This consistency in quality makes frozen food a popular choice for many people. Several market participants are looking for cutting-edge technologies to expedite the production of frozen pizzas with a variety of flavors and toppings.

Technological advancements have led to the development of the quickest freezing technologies, including hydro-fluidization freezing, impingement freezing, high-pressure-assisted freezing, and magnetic resonance-assisted freezing. Freezing pizza with liquid nitrogen also presents a significant opportunity for frozen pizza manufacturers, thereby driving market expansion. Moreover, an increasing number of manufacturers in the U.S. are incorporating value-added beverages such as probiotics, carbonated drinks, fruit juices, and functional beverages in their portfolios, which is driving their consumption and demand.

Competition in the frozen pizza market is based on product innovation, product quality, price, toppings, brand recognition, loyalty, the effectiveness of marketing, promotional activities, convenient ordering and delivery to the consumer, and the ability to identify and satisfy consumer preferences. All these factors play a significant role in deciding the gross profit margin generated.

Furthermore, the transportation cost of the product from one country to the other and the exchange rate between those countries also impact the overall cost. Other factors that impact the product price include freight charges. The prices of frozen pizzas were lower during the pandemic as manufacturers sold the product with fewer profit margins to sell off inventory.

The market for frozen food is driven by the rising demand for convenience foods. Today, frozen pizzas are regarded as premium foods. These include regular thin crust, extra thin crust, deep-dish, as well as the stuffed crust, classic/thick crust, and rise crust. Other factors, such as an increase in disposable income, a rise in the standard of living, and the rapid expansion of the number of large retail chains, also contribute to the growth of the market.

Toppings Insights

The chicken segment dominated the U.S. frozen pizza market with a share of around 31.5% in 2022. Chicken pizza is more popular than traditional pizza as it provides a new flavor option and adds protein to the meal. Chicken is a versatile topping that can be seasoned in many different ways to create unique flavor combinations. Additionally, chicken is a lean protein source that is considered healthier than some other pizza toppings like sausage or pepperoni. The popularity of chicken pizza has also been driven by the growth of fast-casual restaurants and the trend toward healthier eating.

The bacon segment is projected to register a CAGR of 9.5% from 2023 to 2030.Bacon frozen pizza is popular because bacon has a savory, salty, and slightly smoky flavor that is well-liked by many people. It adds a unique taste to the pizza that many people find enjoyable, making it a common topping option. Additionally, the combination of bacon and melted cheese on top of a crispy crust is a popular and satisfying choice for many people. Furthermore, bacon is a versatile ingredient that can be combined with many different toppings and flavor profiles, making it a popular option for customizing pizzas.

Type Insights

The non-vegetarian segment held the largest market share of 71.8% in 2022 and is expected to affect the market growth positively. The addition of meat provides a source of protein, making it a filling and satisfying meal. Additionally, the combination of cheese and meat creates a unique taste and aroma that appeals to many people. In January 2021, Pizza Hut introduced Detroit-style pepperoni pizza in the U.S. Detroit-style pizza is distinguished by its rectangular shape, thick crust, cheese that extends to the edges, and tomato sauce that covers the cheese and other toppings.

The vegan & vegetarian segment is estimated to grow at the fastest CAGR of 7.8% over the forecast period.Consumers are seeking more vegan options and companies are responding with new and innovative products. The increase in retail distribution makes it easier for consumers to find and purchase vegan frozen pizza, contributing to market growth. For instance, in November 2022, General Assembly Pizza launched the world's first frozen pizza made with plant-based beef.

Distribution Channel Insights

The supermarkets & hypermarket segment dominated with a revenue share of 30.7% in 2022. Shifting consumer preferences towards frozen food coupled with a rise in the working-class population have changed consumers’ buying patterns. Supermarkets offer a wide variety of frozen foods, especially pizzas and other alternatives, making it easier for consumers to purchase the products. The pandemic shifted the landscape of frozen food through online stores and mobile applications.

The online segment is projected to register a CAGR of 11.2% from 2023 to 2030. Online distribution channel has improved consumer engagement in the frozen pizza market. Furthermore, value-added services provided by e-retailers such as money-back policies, heavy discounts, free shipping, the availability of a wide range of products, and pay-after delivery are driving online sales.

Crust Insights

The regular or restaurant-style segment dominated the U.S. frozen pizza industry with a revenue share of 56.1% in 2022. Regular or restaurant-style frozen pizza is widely popular among consumers due to its classic taste, large size, versatile toppings, convenience, and social aspect. Regular pizza's traditional flavor has been refined over the years in pizzerias and restaurants, making it the most delectable food option. Additionally, the large size of restaurant-style pizzas makes it a good option for families or groups to share.

The gluten-free segment is estimated to grow at the fastest CAGR of 9.2% over the forecast period. Demand for gluten-free frozen pizzas is increasing as more people are diagnosed with celiac disease, gluten intolerance, or follow a gluten-free diet for other health reasons. To maintain a balanced diet, people require gluten-free food options, including pizza. As individuals become more conscious of the medical benefits of a gluten-free diet, more people are opting for gluten-free options, including pizza. Companies are investing in R&D to create gluten-free pizza crusts that taste and feel like traditional crusts, making them more appealing to a wider range of consumers.

Regional Insights

Southwest U.S. held the largest revenue share of 29.4% in 2022. The Southwest region of the U.S. is witnessing a rising demand for frozen pizza which can be attributed to several factors. Frozen pizza is becoming more and more popular as a convenient option for busy families and individuals who are looking for quick and delicious meal options. As people's lifestyles become increasingly fast-paced, they are turning to frozen food as a simple and easy solution.

Northeast U.S. is expected to witness a CAGR of 8.1% from 2023 to 2030. The increasing demand can be attributed to a combination of convenience, variety, and affordability. With consumers becoming busier, there is a growing demand for quick and easy meals. Frozen pizza fits this requirement and offers a hot meal in a matter of minutes. In addition, market players are offering a wide range of flavors and dietary options for consumers to choose from. Their selections cater to the diverse tastes and needs of consumers.

Key Companies & Market Share Insights

The market is characterized by the presence of a few established players and new entrants. Many big players are increasing their focus on the growing trend of U.S. frozen pizza. Players are diversifying their service offerings in order to maintain market share.

• In November 2022,Dr. Oetkar’s The Good Baker launched The Meat-Free Chicken Style pizza, which comes with its signature stone-baked crust, along with marinated chicken-style pieces, creamy mozzarella, and other toppings

• In February 2020, Rich Corporation Products acquired Rizzuto food, a U.S. supplier of pizza dough. Rizzuto Foods offers flatbread and pizza products that come in gluten-free and cauliflower crust options

Some prominent players in the U.S. frozen pizza market include:

• Nestlé

• Amy's Kitchen, Inc.

• Schwan's Consumer Brands, Inc.

• Bellisio Foods, Inc.

• Hansen Foods, LLC

• One Planet Pizza

• Dr. Oetker

• Rich Products Corporation

• Ajinomoto Foods North America

• Frozen Specialties Inc.

• Miracapo Pizza Company

• K.T.'s Kitchens Inc.

• Richelieu Foods, Inc.

• Molinaro's Fine Italian Foods Limited

• Champion Foods, LLC

• Lucia’s Pizza

• No Limit, LLC

• Wegmans Food Markets

• Screamin’ Sicilian Pizza

U.S. Frozen Pizza Market Report Scope

U.S. Frozen Pizza Market Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the U.S. frozen pizza market report based on toppings, crust, type, distribution channel, and region:

• Toppings Outlook (Revenue, USD Million, 2017 - 2030)

  • Margherita

  • Cheese/Double Cheese/Four Cheese/Five Cheese

  • Chicken

  • Pepperoni

  • Sicilian

  • Bacon

  • Breakfast (Croissant, Sausage, Cinnamon Roll)

  • Others

• Crust Outlook (Revenue, USD Million, 2017 - 2030)

  • Thin

  • Regular/Restaurant Style

  • Gluten-free

• Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Vegan & Vegetarian

  • Non-Vegetarian

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

  • Supermarkets & Hypermarkets

  • Convenience Stores

  • Specialty Stores

  • Online

  • Others

• Regional Outlook (Revenue, USD Million, 2017 -2030)

  • Northeast

  • Southeast

  • West

  • Southwest

  • Midwest