U.S. Hangover Cure Products Market Size, Share & Trends Analysis Report By Product (Solution/ Drinks, Tablets/ Capsules, Powder, Patches), By Type, By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The U.S. hangover cure products market size was estimated at USD 393.2 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 14.3% from 2023 to 2030. The rising demand for effective remedies to alleviate alcohol-induced discomfort, along with consumers seeking convenient solutions to counteract the aftereffects of drinking, including headaches, nausea, and fatigue, is projected to drive the hangover cure products market during the forecast period. The hangover cure products market growth in the U.S. is fueled by the increasing adoption and awareness of hangover cure solutions. The rising demand is attributed to the growing awareness of the benefits of these products and the desire to alleviate the negative effects of alcohol consumption.

The increasing consumption of alcoholic drinks in the U.S. is a major factor driving the market. Alcohol consumption is steadily increasing in several states, including California, Texas, Florida, New York, and Illinois. This can be attributed to the growing popularity of wine and beer among young consumers. Increasing availability and the launch of various alcoholic drinks are boosting their popularity. According to the National Institute on Alcohol Abuse and Alcoholism (NIAAA) report, there was a noticeable rise in per capita alcohol consumption in the U.S. from 2020 to 2021. The statistics reveal an increase of 5.4% in the Northeast, 1.6% in the Midwest, 3.4% in the South, and 2.3% in the West. This shift in alcohol consumption patterns presents a potential advantage for the U.S. hangover cure products market.

Consumers have become more health-conscious and seek effective remedies to alleviate the discomfort of hangovers, which drives the demand for hangover cure products. The market's growth potential and increasing consumer demand have attracted entrepreneurs and established companies alike, contributing to the overall profitability and expansion of the industry. For instance, New York-based Flyby's monthly sales reflect the robust demand for hangover cure products. Achieving USD 1M in sales within 10 months of launch in 2017 and reaching USD 200K/mo in sales in 2023 demonstrates the growing demand for effective remedies for hangovers. The company is projected to reach USD 2.5 million in sales in 2023. Repeat purchase revenue of over 40% highlights the product's efficacy, mirroring the broader trend of seeking reliable hangover relief.

Convenience is paramount for consumers seeking hangover remedies, which has led to the rising popularity of on-the-go solutions. Single-serving and pre-packaged products, such as effervescent tablets, powdered mixes, and ready-to-drink beverages, have gained significant traction due to their inherent portability and ease of use across various settings. Given that alcohol is known to act as a diuretic, causing dehydration and electrolyte depletion, effervescent tablets have emerged as a favored method for addressing both hangover symptoms and dehydration. These tablets work more rapidly compared to regular aspirin pills and also encourage increased water consumption. This effectiveness in countering the dual impact of hangovers and dehydration has notably contributed to the growing popularity of such products among consumers.

Product Insights

The hangover cure tablets/ capsules segment dominated the market with a revenue share of 55.0% in 2022. The increasing penetration of tablets/ capsules and the rising number of product launches in this category in the U.S. are expected to drive segmental growth. Tablets/ capsules offer precise dosage control, ensuring users intake a consistent amount of active ingredients per dose, further augmenting the growth of the segment during the forecast period.

The hangover cure solution/ drinks market is expected to grow at a CAGR of 16.1% from 2023 to 2030, owing to increasing consumer preference for solution/ drinks over other products as they provide immediate and faster relief from hangover symptoms. Furthermore, advancements in the formulation and ingredients of these products are making them more effective and appealing to a broader audience. The convenience of hangover cure drinks/ solutions and their easy availability in various retail channels are also likely to drive the growth of the segment over the forecast period.

Distribution Channel Insights

The sales of hangover cure products through online channels accounted for 63.3% in terms of revenue in 2022. Numerous hangover cure products in the U.S. are exclusively sold by direct-to-consumer (DTC) brands that operate online. Furthermore, online shopping offers convenience, a wide variety of hangover cure products from different brands, and easy brand comparison. As a result, online channels will remain the dominant sales platform for hangover cure products in the U.S.

Owing to the growing popularity of online distribution channels, several market players have been launching hangover cure products through online platforms. For instance, in December 2020, IVUSION Beverage Company, LLC launched a hangover hydration drink on its official store website. The hangover hydration drink is formulated with electrolytes, vitamins, and essential minerals to offer multiple hydration benefits to consumers. Consumers can purchase the product on the company website and other third-party websites such as Amazon and Alibaba.

The offline channel of distribution is expected to grow at a CAGR of 14.8% from 2023 to 2030, supported by manufacturers targeting liquor shops to enhance convenience and provide immediate availability of hangover remedies at the point of alcohol purchase. Some of the popular brick-and-mortar stores selling hangover cure products are Chemist Warehouse, Priceline Pharmacy, Soul Pattinson, TerryWhite Chemmart, Brunet, Costco, The Drug Store Pharmacy, Familiprix, Jean Coutu, Katz Group of Companies, Lawtons, London Drugs, PharmaChoice, Pharmasave, Proxim, CVS Health, Walgreens Boots Alliance, and Rexall. Instant availability, increased product visibility at these stores, and physical verification are the three major factors propelling the sales of these products through offline channels.

Type Insights

In 2022, hangover remedies accounted for a share of 75.0% of the U.S. market. Hangover remedies offer quick relief from symptoms like headache, nausea, and fatigue, aligning with consumers' desire for immediate solutions. This is coupled with the availability of a diverse range of remedies, including rehydration solutions, dietary supplements, herbal formulations, and more, which is anticipated to drive the segment’s growth over the forecast period in the U.S.

Moreover, lifestyle shifts and changing consumer preferences have also played a pivotal role in propelling the demand for hangover cure products. Modern lifestyles often involve a busy routine, and individuals seek quick and convenient solutions to counter the effects of drinking. Hangover cure products, such as pills, beverages, and supplements, offer the convenience of easy consumption and are often positioned as a convenient way to recover from the aftereffects of alcohol consumption.

The hangover prevention products market is expected to grow at the fastest CAGR of 17.8% from 2023 to 2030. Consumers seek to avoid hangover discomfort by preventing its onset, driving demand for hangover cure products that offer pre-drinking support. Moreover, advancements in scientific research and a better understanding of the physiological processes involved in alcohol metabolism and its effects on the body have paved the way for developing more sophisticated hangover-prevention products. These products often incorporate a combination of vitamins, minerals, electrolytes, amino acids, herbal extracts, and other compounds that are believed to support the body's natural processes for metabolizing alcohol and mitigating its negative aftereffects.

Regional Insights

The Southeast U.S. hangover cure products market held the largest revenue share accounting for around 24.7% in 2022. The Southeast region of the U.S. has a strong social culture with a higher prevalence of alcohol consumption, especially during gatherings, events, and celebrations. Moreover, the region is home to popular tourist destinations, vibrant nightlife, and entertainment hubs, which contribute to increased alcohol consumption. This scenario is augmenting the demand for hangover cure products in the U.S. Southeast region.

The West U.S. hangover cure product market is expected to grow at a CAGR of 14.7% from 2023 to 2030. Higher alcohol consumption in the region contributes to a greater need for effective hangover remedies, thus driving the demand for hangover cure products in this region. The social and cultural aspects play a significant role in driving the growth of the market for hangover cure products. In the West, where cities like Los Angeles, San Francisco, and Seattle are known for their vibrant nightlife and party scenes, alcohol consumption is a common part of social gatherings and celebrations.

Key Companies & Market Share Insights

The market is highly competitive, primarily due to the presence of numerous players. Many companies actively engage in developing innovative products to meet consumer demands. Brand market share analysis indicates that key players focus on strategies such as new product launches, partnerships, mergers & acquisitions, expansions, and others. Some of the initiatives include:

• In May 2022, Cheers Health, Inc. announced the launch of Relief for fast alleviation from discomfort caused by hangovers. The product is available in both pill and beverage forms and contains fast-acting CBD and robust doses of ginger infused in potent green tea. This blend also includes caffeine and L-theanine.

• In May 2021, Cheers Health, Inc. introduced its inaugural beverage product called Cheers Restore. This addition broadened the company’s array of product offerings that assist in supporting liver health and enhancing well-being post-alcohol consumption. The product is a highly effective liquid iteration of the Cheers Restore capsules.

Some prominent players in the U.S. hangover cure products market include:

• Bayer AG

• More Labs

• Flyby Ventures LLC

• Cheers Health, Inc.

• Himalaya Wellness

• No Days Wasted

• RallyPatch, LLC

• drinkwel, LLC

U.S. Hangover Cure Products Market Report Scope

U.S. Hangover Cure Products Market Report Segmentation

This report forecasts revenue growth at the country level and analyzes the latest industry trends and opportunities in each sub-segment from 2017 to 2030. For this study, Grand View Research has segmented the U.S. hangover cure products market report based on product, type, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2017 - 2030)

  • Solution/ Drinks

  • Tablets/ Capsules

  • Powder

  • Patches

• Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Hangover Prevention

  • Hangover Remedies

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

  • Offline

    • Hypermarkets & Supermarkets

    • Convenience Stores

    • Pharmacy & Drug Stores

    • Airport Retail Stores

    • Others

  • Online

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • Southeast

  • Southwest

  • Northeast

  • West

  • Midwest