U.S. Patient Engagement Solutions Market Size, Share & Trends Analysis Report By Delivery Type (Web-based, Cloud-based, On-premise), By Component, By End Use, By Application, By Therapeutic Area, And Segment Forecasts, 2021 - 2028

Report Overview

The U.S. patient engagement solutions market size was valued at USD 4.41 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 16.6% from 2021 to 2028. Growing adoption of digital health technologies, supportive government initiatives, the prevalence of chronic diseases, and investments by stakeholders are some of the key growth drivers of this market. The COVID-19 pandemic significantly propelled the market growth. The market players engaged in launching new solutions and features in response to the COVID-19 pandemic while the government and regulatory bodies supported the adoption of these solutions with favorable policies.

For example, in April 2020, the American Medical Association published a 128-page playbook for implementing telehealth during a pandemic. It was intended for practices yet to adopt telehealth but who were looking to make a rapid start. In February 2021, Mytonomy collaborated with the Media & Entertainment Services Alliance to make the new COVID-19 safety and vaccine content available through its platform. In December 2020, GetWellNetwork launched additional GetWell Loop digital care plans to support the COVID-19 vaccine distribution across the U.S.

Increasing awareness regarding patient engagement solutions supported by the government organizations such as the Agency of Healthcare Research and Quality and The Office of National Coordinator for Health Information Technology is expected to fuel the market growth. Also, the provision of funds for the implementation of health information exchange systems by the government and non-government organizations along with improved reimbursement policies are anticipated to increase the demand for patient engagement solutions over the forecast period.

In July 2019, IQVIA invested USD 14 million along with other investors in the Series B round, in Belong. Life, a provider of social media app for cancer patients. This is one of the many examples of investments by market players in patient engagement solutions and technologies and is thus expected to contribute to market growth. In November 2018, Force Therapeutics LLC received USD 21 million in investment in a round led by Insight Venture Partners. This supported the company’s plans for national expansion across major health systems, rapid product development, and client acquisition.

Delivery Type Insights

The web-based solutions segment accounted for 78.0% revenue share of the U.S. patient engagement solutions market in 2020. The cloud-based solutions segment is anticipated to expand at the fastest CAGR over the forecast period. Government initiatives such as the Electronic Health Record Incentive Program which aims at increasing U.S. patient engagement with the help of patient portals are anticipated to propel the growth during the forecast period. In May 2019, Icon plc released a web-based clinical trial platform, to deliver patients with study-related data and connectivity with the nearest investigative location. Elsevier, on the other hand, launched PatientPass, a cloud-based patient education platform in the U.S. in September 2020.

Component Insights

The software segment accounted for 49% of revenue share in 2020 as patient engagement solutions are primarily software-centric. The growing use of mHealth apps and remote monitoring devices is also expected to contribute to the growth of the segment.

The services segment is estimated to expand at the fastest CAGR of 16.8% from 2021 to 2028. The rising adoption of digital health solutions by healthcare organizations, clinics, and hospitals is expected to increase demand for education, consulting, and implementation services, thus driving the growth of the segment. The educational services, for example, help doctors in educating the patients and engaging them to enhance the treatment efficiency. It helps in recording patient information, helping the doctors in setting patient appointments, diet, and medication records. The patient-doctor sessions can be recorded and stored on patient portals for further analysis and interpretations. This facilitates patient participation and reduces the readmission rate.

End-use Insights

The providers segment contributed to over 50.0% of the market share in 2020. It is also expected to register the fastest CAGR in the forthcoming years. This is owing to the rising need to deliver care and patient education in an engaging way for chronic disease management. Medhost’s YourCare Everywhere is a health and wellness consumer engagement solution designed to enable two-way communication between patients and providers. Force Therapeutics Platform, on the other hand, provides video-based education, messaging, digitized workflows, data and analytics, and other features to achieve better patient outcomes.

Increasing use of mobile health and advancements in cloud-based models are expected to boost individual user share in the near future. Payers are adopting risk-sharing strategies with providers, to manage consumer care and to engage patients at every stage to manage chronic health conditions.

Application Insights

Health management accounted for the largest market share of 41.33% in 2020. This is due to market players developing newer products to help simplify the management of health at individual and large population levels. dbMotion, for example, is an interoperable platform for population health management, offered by Allscripts Healthcare. Amadeus by Orion health is another population health management solution that serves as a foundation platform for the company’s care management and patient engagement applications.

The home healthcare management segment is expected to expand at the fastest CAGR of 16.9% from 2021 to 2028. Rising awareness related to personal health, the increasing geriatric population, and the growing use of mobile health are expected to drive the segment growth. Aerial platform by Medecision is a scalable, SaaS solution used by home health and community-based organizations among others, to provide personalized member and patient engagement.

Therapeutic Area Insights

The chronic diseases segment represented the largest revenue share of 49.2% in 2020. According to the National Center for Chronic Disease Prevention and Health Promotion estimates, 4 in 10 Americans suffer from 2 or more chronic diseases. Rising tobacco use, poor nutrition, lack of physical activity, and alcoholism were identified as the key contributors to the rising incidence of chronic diseases in the U.S.

The mental health segment is expected to register an exponential CAGR of 17% over the forecast period. This is owing to increasing mental health concerns and awareness driving patients and providers to adopt novel ways to track treatment. Patient engagement solutions allow providers and patients to stay connected during the patient care journey and ensure optimum delivery of care. As per the National Institute of Mental Health, 51.5 million American adults lived with a mental illness in 2019. The growing number of patients seeking treatment for mental health disorders ranging from depression to panic disorders is expected to propel the market growth.

Key Companies & Market Share Insights

The market consists of various large and small businesses. The key players are involved in implementing initiatives such as product development, geographic penetration, mergers, acquisitions, and collaboration to expand their market footprint. For instance, in December 2020, athenahealth released new features for its athenaOne platform-such as scheduling, workflow, documentation, and reporting capabilities-to enable immediate administration of COVID-19 vaccines as and when they become available. In May 2021, IQVIA partnered with Corium, Inc. to deploy its Orchestrated Customer Engagement (OCE) solution to support the commercialization strategy for AZSTARYS-an oral ADHD prodrug. Some of the key participants operating in the U.S. patient engagement solutions market are:

• Allscripts Healthcare, LLC

• Orion Health

• Cerner Corporation

• McKesson Corporation

• athenahealth, Inc.

• IBM

• Medecision

• GetWellNetwork, Inc.

• MEDHOST

• Lincor

• IQVIA

• Wolters Kluwer N.V.

• Force Therapeutics LLC

• Quil

• Greenway Health, LLC

• Mytonomy

• Klara Technologies, Inc.

• Solutionreach, Inc.

U.S. Patient Engagement Solutions Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2028. For this report, Grand View Research has segmented the U.S. patient engagement solutions market report based on delivery type, component, end use, application, and therapeutic area:

• Delivery Type Outlook (Revenue, USD Million, 2016 - 2028)

  • Web-based

  • Cloud-based

  • On-premise

• Component Outlook (Revenue, USD Million, 2016 - 2028)

  • Software

    • Standalone Software

    • Integrated Software

  • Hardware

  • Services

    • Consulting

    • Implementation

    • Education

    • Other

• End-use Outlook (Revenue, USD Million, 2016 - 2028)

  • Payers

  • Providers

  • Individual users

• Application Outlook (Revenue, USD Million, 2016 - 2028)

  • Social Management

  • Health Management

  • Home Healthcare Management

  • Financial Health Management

• Therapeutic Area Outlook (Revenue, USD Million, 2016 - 2028)

  • Chronic Diseases

    • Diabetes

    • Cardiovascular

    • Obesity

    • Others

  • Women’s Health

  • Fitness

  • Mental Health

  • Others