U.S. Pet Supplements Market Size, Share & Trends Analysis Report By Pet Type (Dogs, Cats, Others), By Form (Conventional, CBD-based), By State, And Segment Forecasts, 2023 - 2030

Market Size & Trends 

The U.S. pet supplements market size was valued at USD 846.2 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 5.9% from 2023 to 2030. Pet owners across the U.S. have become more aware of the overall health and wellness of pets, thereby accelerating the demand for supplements that help to boost health, enhance longevity, and avoid several skin, coat, hip, and joint problems. According to statistics provided by the American Pet Products Association (APPA), in 2019, pet owners spent around USD 97.1 billion on pets in the U.S. These market trends are driving the demand for pet supplements across the U.S.

The U.S. market accounted for a share of over 41% of the global pet supplements market in 2023. In recent years, pet owners across the globe have been spending significantly on their pets’ well-being and nutrition. Due to various health issues such as arthritis, canine parvovirus, diabetes mellitus, and distemper among pets, pet owners are increasingly using calming supplements, which primarily contain ingredients such as hemp oil and cannabis, which is expected to support the market growth.

Over the past few years, the adoption of pets across the globe has increased significantly, especially the adoption of dogs. Dogs and cats are the most popular pets around the world. Other pets such as birds, hamsters, fish, and various types of reptiles are also popular in various countries. In addition to these, some exotic animals are domesticated, such as muntjac deer, fennec fox, wallaby, sugar glider, and capybara. The rise in pet humanization has led to consumers spending significantly on pet food, supplements, toys, accessories, and other related products to keep them active, healthy, and happy. According to statistics provided by the American Pet Products Association (APPA), in 2019, pet owners spent around USD 97.1 billion on pets in the U.S. These market trends are driving the demand for pet supplements.

Moreover, as per the American Pet Products Association (APPA), pet spending increased during the past year (2021-2022), with 35% of pet owners stating they spent more on their pet/pet supplies-including food, wellness-related products, and other pet care items-in the last 12 months than in the preceding year.

According to a June 2021 statistics report by the APPA, pet spending increased during the COVID-19 pandemic, with 35% of pet owners stating they spent more on pet supplies-including food, wellness-related products, and other pet care items-as compared to 2019. These statistics show that the pet supplements market has great potential across the region, as well as the globe. Moreover, several supplements beneficial for different health problems are available in the market.

A growing number of pet owners are giving their pets dietary supplements to support their health. According to a study published on the National Library of Medicine, it was estimated that nearly 10% to 33% of dogs and cats and up to 84% of horses in the U.S. are fed an animal dietary supplement or nutraceutical.

Pet supplements provide essential nutrients that help improve the immune system and reduce the risk of heart diseases, cancer, inflammation, and diabetes. In addition, pet supplements such as fish oil, biotin, and amino acid improve skin health and enhance the ability to fight common problems, such as bacterial infection, itchy skin, and environmental allergies. They also improve cognitive development by providing antioxidants such as Vitamin E, Vitamin C, L-Carnitine, and Coenzyme Q-10.

Pet Type Insights

Apart from appropriate and healthy diet first, dog owners in the U.S. are giving supplements that intend to add an extra layer of support beyond a healthy diet and offers dogs the best chance of avoiding physical and mental stress. Dogs are the leading pet type for pet supplements in the U.S. market. It contributes around 48% to the U.S. pet supplement market in 2022.

Pet owners often give supplements to their dogs. Multivitamins and fatty acids are the most common dog supplements as this support joint health, reduce shedding, and improve coat quality. Dogs with osteoarthritis often receive glucosamine-chondroitin supplements. Furthermore, antioxidants like vitamins C and E are given to dogs to prevent memory problems and reduce inflammation.

Moreover, there has been an increase in pet adoption among baby boomers in recent years. According to Packaged Facts, the baby boomer generation in the U.S. witnessed a rise of 4% in dog ownership in 2019, as compared to the preceding year. Already, the number of dog owners in the age group of 55 and above has risen by 5% between 2008 and 2018 in the U.S.

Form Insights 

With a market share of almost 85% in 2022, conventional forms are the leading market for pet supplements in the U.S. market. The administration of conventional supplements is becoming popular as more than half of millennials prefer conventional treatments for their pets. Both ailing and healthy animals benefit from certain conventional nutritional supplements that reduce the risk of diseases and provide necessary nutrition.

Several pet owners across the U.S. have become dependent on using conventional supplements for almost every health issue of their pets. Furthermore, conventional pet supplements offer instant relief from mild and moderate anxiety, vomiting, itchiness, side-effects such as digestive distress or shedding, and treat skin allergies in animals.

State Insights 

The rising number of pet owners, growing concerns for pets, and increasing awareness among pet owners about various health risks are the major factors driving the growth of the Texas pet supplements market. The state generates maximum revenue for the market. According to the 2019-2020 National Pet Owners Survey, 67% of U.S. households owned a pet, which has increased from 56% in 1988. Pet owners and caretakers across Texas are increasingly interested in monitoring their animals’ behavior and activity as indicators of health and well-being, which is driving the market in the state. Furthermore, growing interest in the use of cannabidiol (CBD) in companion animals has elevated the demand for CBD-based pet supplements.

Pet owners often factor in specific health needs and risks while purchasing pet supplements, owing to which, market players are launching breed-specific supplements targeted at multiple health concerns. For instance, in August 2020, WoofWell, a Texas-based company, launched its first line of breed-specific health supplements for dogs. Furthermore, the company coordinated with veterinarians and the National Animal Supplement Council (NASC) to develop and ensure the quality of each of its breed-specific formulations. The products include broad-spectrum hemp oil as an active ingredient, are manufactured in the U.S., and are free form corn, wheat, artificial ingredients, and preservatives.

Key Companies & Market Share Insights 

The impact of these established players on the market is quite significant, as a majority of them have vast distribution networks across the globe to reach their large customer base. The key players operating in the U.S. pet supplements market are focusing on strategic initiatives such as product launches, expansions, acquisitions, and participation in events to drive revenue growth and reinforce their position at a global level. Companies in the market are focusing on introducing new products to address the evolving needs of pet owners and gain a competitive edge over other manufacturers. For instance:

• In January 2022, Ark Naturals announced its plan to launch two new products for dogs in the Brushless Toothpaste line-Soft Shield and Extreme Clean Chews. The Soft Shield Protection+ Brushless Toothpaste is a dental chew that offers better immunity, healthy gums, and helps in stopping the formation of plaque and tartar. The Brushless Toothpaste Extreme Clean is designed for moderate to hard chewers and is formulated to be effective at cleaning molars, while reducing plaque and tartar.

• In January 2020, Nutramax Laboratories, Inc. launched a veterinary-exclusive soft chew formulated to minimize the recurrence of skin issues in dogs. The Dermaquin skin support supplement is formulated using hardy kiwi, beta-glucans, gamma-linolenic acid, ceramides, and omega-3 fatty acids.

Some of the key players operating in the U.S. pet supplements market include:

• Nestlé Purina Petcare

• Dole Food Company, Inc.

• NOW Foods

• Virbac

• Zoetis, Inc.

• Food Science Corporation

• Ark Naturals

• DSM

• Nutramax Laboratories, Inc.

• PetHonesty

• Zesty Paws

• ZoomDog Supplements

• TEXAS PET COMPANY LLC

• WoofWell

• Rogue Pet Science

• Canna-Pet

U.S. Pet Supplements Market Report Scope

U.S. Pet Supplements Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the U.S. pet supplements market on the basis of type, service providers, and region.

• Pet Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Dog

  • Cat

  • Others

• Form Outlook (Revenue, USD Million, 2017 - 2030)

  • Conventional

    • Softgel Capsules

    • Chewables

    • Powders

    • Others

  • CBD-based

    • Capsules

    • Oils

    • Others

• State Outlook (Revenue, USD Million, 2017 - 2030)

  • Texas

  • Florida

  • New York

  • New Jersey

  • California

  • Indiana