U.S. Sexual Wellness Market Size, Share & Trends Report

U.S. Sexual Wellness Market Size, Share & Trends Analysis Report By Product (Sex Toys, Condoms, Personal Lubricants), By Distribution Channels (E-Commerce, Retailers, Mass Merchandisers), By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-2-68038-261-7
  • Number of Pages: 125
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2021
  • Industry: Healthcare

Research Methodology

A three-pronged approach was followed for deducing the u.s. sexual wellness market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for u.s. sexual wellness market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of u.s. sexual wellness market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

U.S. Sexual Wellness Market Categorization:

The u.s. sexual wellness market was categorized into four segments, namely product (Fixed POS, Mobile POS), component (Hardware, Software, Services), deployment mode (Cloud,On-Premise), end-user (Full Service Restaurant (FSR), Quick Service Restaurant (QSR), Institutional), and regions (U.S.).

Segment Market Methodology:

The u.s. sexual wellness market was segmented into product, component, deployment mode, end-user, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The u.s. sexual wellness market was analyzed at a regional level. The region was divided into U.S., keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into five countries, namely, the West; Northeast; Southeast; Midwest; Southwest.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

U.S. sexual wellness market companies & financials:

The u.s. sexual wellness market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • Church & Dwight Co., Inc. is the business of consumer and household products. It manufactures products in its three primary business segments-consumer domestic, consumer international, and specialty products. The consumer domestic segment consists of household & personal care products and consumer international consists of personal care & specialty products, including animal productivity products, specialty chemicals & cleaners. The company has many flagship brands such as Trojan, Nair, Spinbrush, First Response, OxiClean, ARM & HAMMER, and Orajel that are backed by its expertise and strong noteworthy experience of more than 150 years. The company’s subsidiaries are in Canada, Mexico, Brazil, France, the UK, Germany, and Australia. It distributes its personal care, household, and Over-the-Counter (OTC) products across the globe in various countries. The company also exports its products to 130 countries via partnerships and distribution networks.
  • Reckitt Benckiser Group plc When it comes to health, hygiene, and home care products, Reckitt Benckiser Group plc is considered as one of the leading manufacturers in the global market. The company has a massive product portfolio. It markets and sells its products in more than 60 countries with its global operations. The company’s global brands are also available in stores in more than 200 countries. Two main business units of the company are-Health and Hygiene Home. The health business unit portfolio includes health relief, health hygiene, health & wellness, infant & child nutrition, and vitamin, minerals & supplement products. The hygiene home business unit is focused on household products. Some of the products that have gained recognition in terms of being global brands are Harpic, Calgon, Dettol, Durex, Enfamil, Finish, Cillit Bang, Clearasil, Gaviscon, Air Wick, Lysol, Mortein, Mucinex, Vanish, Veet, Nurofen, Nutramigen, Scholl, Strepsils, and Woolite.
  • LELO is an intimate lifestyle enterprise that is in the business of sex toys, massage products, and other accessories. The company has operations across 50 countries and its products are sold in 160 countries. The company currently has sold 17 million products and possesses more than 200 patents. It is known for its high-end products and has won over 36 design awards for its portfolio offerings. Moreover, the company has a sister brand Pico Bong for vibrators.
  • BioFilm IP LLC is active in the personal health product company. The company offers a wide range of lubricants under the brand name, Astroglide. Moreover, the company provides germ defense solutions under the brand name BioShell. The company distributes its products primarily in the U.S. and Canada, and selected stores in Australia, Iceland, the Middle East, Taiwan, Barbados, Japan, New Zealand, Thailand, Korea, South Africa, the UK, Costa Rica, Malaysia, and Sweden. Astroglide offers a variety of products including water-based lubes, silicon-based lubes, massage oil, and organic lubricants as well.
  • Veru Inc., formally known as The Female Health Company, was established after the merger of FHC and Aspen Park Pharmaceuticals, Inc. in October 2016. It is a biopharmaceutical company focusing primarily on domains such as urology and oncology products. The company offers only FDA & WHO-approved female condoms for marketing & purchase by U.N. agencies. The company markets its female condoms to the global public and private sector in over 140 countries and the U.S. prescription market. Moreover, it delivers training and educational activities for the promotion of FC2 female condoms. The company’s primary clientele is from global agencies, healthcare ministries, non-governmental organizations (NGOs), and other government agencies.
  • Mayer Laboratories Inc., established in 1986, is a privately held organization that manufactures high-quality reproductive and healthcare products, including Kimono MicroThin brand latex condoms, Today Contraceptive Sponge, Blossom Organics natural sexual wellness products, and Aqua Lube personal lubricant across the U.S. and Canada. Moreover, the company also delivers wholesale distribution of proprietary drugs, prescription drugs, and toiletries. Business partnerships of the company include manufacturers from New York, Japan, Thailand, the UK, and San Francisco for the productivity of the finest healthcare and contraceptive products.
  • Doc Johnson Enterprises manufactures adult pleasure products and has experience of four decades in the market. It was established in 1976. The company has a production facility of 250,000 square feet in California and develops more than 75% of its products in this facility. It has more than 2,000 items in its product portfolio, which are in production. The company has developed some unique products such as pocket rockets, rabbit-style vibes, TRYST, and OptiMALE, which have become iconic products in this market. The establishment has a worldwide presence in the sex toy industry.
  • Trigg Laboratories, Inc. founded in 1989, develops sexual wellness and consumer health products. The company provides the world’s best-selling intimacy and personal lubricants line through its WetLube brand. The company develops, manufactures, and packages products of Wet at Trigg Laboratories’ facility in Las Vegas. These offerings are produced and tested in compliance with current Good Manufacturing Practices (cGMP) and strict Medical Device Quality System Regulations (QSR). These products are available in 62 different countries, and the company sells a large variety of flavored & personal lubricants, aromatherapy heating massage oils, and flavored heating massage oils.
  • CC Wellness, founded in 2003, is a 21st-century pharmaceutical company that offers sexual wellness and personal care products. The company operates via DTC, B2B, & B2C sales channels and deals with white-label manufacturing through its world-class manufacturing facility situated in California with a capacity of 38mm bottles. The company has associated with Church & Dwight, Non-friction, and Evolved, among others, for white-label manufacturing of their products. The company received 23 FDA 510 (k) certifications.
  • Unbound, established in 2013, is a sexual wellness company that develops sex toys, personal lubricants, and other accessories products at an affordable price and elevated design. The company is committed to designing products that will assist in easing the stigma around purchasing and using sexual wellness products. Its product portfolio includes a wide range of vibrators in different shapes and sizes.
  • LifeStyles Healthcare Pte Ltd. is a subsidiary of Ansell. It is known as the world’s second-largest condom manufacturing company, with over six brands of condoms. The company has a leading condom brand, SKYN, and was established in 2017 as a conglomerate of CITIC Capital private equity and Humanwell Healthcare. The company is headquartered in Australia now. The equity firm purchased the sexual wellness segment from Ansell before the merger. The company also provides its products to the public health community to improve sexual health conditions. The company’s product portfolio includes a range of pleasure condoms with variants such as lubricated, dotted, ribbed, and ultrathin.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

U.S. Sexual Wellness Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 - 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

U.S. Sexual Wellness Market Report Assumptions:

  • The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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