U.S. Sexual Wellness Market Size, Share & Trends Analysis Report By Product (Sex Toys, Condoms, Personal Lubricants), By Distribution Channels (E-Commerce, Retailers, Mass Merchandisers), By Region, And Segment Forecasts, 2023 - 2030

Market Segmentation

• U.S. Sexual Wellness Product Outlook (Revenue, USD Billion, 2018 - 2030)
  • Sex Toys
    • Vibrators
    • Dildos
    • Penis Rings
    • Anal Toys
    • Masturbation Sleeve
    • Bondage
    • Sex Dolls
    • Others
  • Condoms
    • Male Condoms
    • Female Condoms
  • Personal Lubricants
    • Water-based
    • Silicone-based
    • Oil-based
• U.S. Sexual Wellness Distribution Channel Outlook (Revenue, USD Billion, 2018 -2030)
  • E-commerce
  • Retailers
  • Mass Merchandiser
• U.S. Sexual Wellness Regional Outlook (Revenue, USD Billion, 2018 - 2030)
  • Northeast
  • Southeast
  • Southwest
  • Midwest
  • West

U.S. Sexual Wellness Market Dynamics

Driver: Increasing Global Prevalence of Sexually Transmitted Diseases

The occurrence of Sexually Transmitted Diseases (STDs) is growing every day in the United States and is most likely to be a severe health concern in the upcoming years. According to the CDC, 20% of people suffer from sexually transmitted infections, and about 26 million new cases occurred in 2018 in the U.S., with around 46% occurring in the young population aged 15 to 24. The primary causes of STDs include unprotected sexual contact, sexual contact with multiple partners, and others. STDs create a huge financial burden on the American Healthcare System, costing USD 16 million in direct medical expenses. Hence, to prevent the increasing prevalence of STDs and decrease the liability on healthcare systems, the government is putting in efforts to increase the amount of awareness about preventive measures such as the use of condoms during sexual intercourse. This is likely to boost market growth during the forecast period. For instance, the Love Condom Campaign by the AIDS Healthcare Foundation promotes acceptance, access, and usage of condoms.

Driver: Growing Desire of Geriatric Population to Have an Active Sex Life

The desire for sexual intercourse declines as people age, yet a substantial number of people engage in sexual activities. According to the University of Michigan National Poll on Healthy Aging, around 40% of older adults reported active sex life in the U.S. in 2018, wherein men (51%) were more sexually active compared to women (31%). Sexual activities decline with age; 46% of people aged 65 to 70, 39% of people aged 71 to 75, and 25% of people aged 76 to 80 reported an active sex life in the U.S. This trend is projected to increase the demand for products sex toys, lubricants, and condoms in the upcoming years.

Restraint: Adverse Effects Due to Toxic Ingredients in Products

The harmful chemicals that are part of some sexual wellness products could result in serious health hazards among users. Propylene glycol & synthetic glycerin are primarily utilized in products such as lubricants and could lead to serious cervical, vaginal, & rectal issues in women. According to the article published in ScienceDirect in 2018, osmolality is the major factor when choosing lubricants, as hyperosmolar lubricants are associated with an increased risk of bacterial vaginosis due to disruption in barrier functions of the parabasal and basal layer of the vagina. Moreover, lubricants are clearly considered to be spermicides, which may lead to a reduction in the possibility of conception in trying-to-conceive couples. The lack of regulations related to the development and manufacturing of sex toys allows companies to manufacture products that contain substandard and toxic materials. It is difficult to keep track of the plastic used in toys, which can lead to serious health concerns. Some chemicals that can cause toxic effects on prolonged usage are thermoplastic elastomers, thermoplastic rubber, rubber, latex, PVC, and jelly phthalates, which are used as plasticizers.

What Does This Report Include?

This section will provide insights into the contents included in this u.s. sexual wellness market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

U.S. sexual wellness market qualitative analysis

• Industry overview

• Industry trends

• Market drivers and restraints

• Market size

• Growth prospects

• Porter’s analysis

• PESTEL analysis

• Key market opportunities prioritized

• Competitive landscape

  • Company overview

  • Financial performance

  • Product benchmarking

  • Latest strategic developments

U.S. sexual wellness market quantitative analysis

• Market size, estimates, and forecast from 2018 to 2030

• Market estimates and forecast for product segments up to 2030

• Regional market size and forecast for product segments up to 2030

• Market estimates and forecast for application segments up to 2030

• Regional market size and forecast for application segments up to 2030

• Company financial performance