The U.S. UPF sun protective clothing market size was valued at USD 590.5 million in 2019 and is expected to grow at a compounded annual growth rate (CAGR) of 7.6% from 2020 to 2027. Rising awareness among the consumers regarding UV resistance provided by sun protective clothing and in the prevention of skin diseases is expected to drive demand.
Sun protective clothing adheres to specific design parameters such as styling suited to cover the entire skin, which is susceptible to damage from UV radiation. The conventional designs used to provide protection from the sun include collars, knee-to-floor length dresses, skirts, ankle-length trousers, and long sleeves.
Around 3 million people in the U.S. are affected by skin cancer every year. Squamous and basal cell cancers are the most common types of skin cancers caused by UV radiation. They accounted for around 90% of the total skin cancers and are likely to be seen on the neck and head of a human body. In order to protect a person from skin cancer, UPF UV protective clothing such as hats are used for safeguarding the neck, scalp, and face.
Increasing awareness regarding the harmful effects of chemicals used in sunscreen is likely to augment the demand for UV protective clothing. Furthermore, favorable government regulations in the country for reducing plastic waste are expected to minimize sunscreen lotion usage, thereby boosting sun-protective clothing demand over the forecast period.
Key market players are entering into agreements with other companies to expand their distribution capacities and increase their products' market reach. Furthermore, e-commerce is driving the market on account of increased product demand across all end-use segments. As a result, manufacturers are focusing on other efficient and effective distribution channels.
Factors responsible for restricting the growth of sun-protective clothing market in the country include technological advancements in sunscreen products, which has introduced novel techniques for manufacturing sunscreen from natural ingredients as well as increasing their effective duration. Furthermore, the requirement of separate clothing for face, neck, and eye protection is anticipated to impact market growth negatively.
Shirts, t-shirts, jackets, and hoodies led the U.S. UPF sun protective clothing market and accounted for 35.2% of the country’s revenue share in 2019. These products provide high coverage and protection for torso from harmful sun rays. Furthermore, the ability of these products to provide comfort, wearing ease, and additional protection from sun rays during daytime outdoor activities is expected to augment product demand in the U.S. over the forecast period.
UPF sun protective pants and shorts are manufactured using fabric that is non-stretchable, lightweight, moisture-wicking, woven, and wrinkle-free. Furthermore, these products are resistant to chlorine and saltwater and aid in keeping the wearer cool in a hot environment, along with providing effectiveness and comfort when exposed to harmful sun rays.
Swimwear products accounted for around 25.8% in 2019, owing to its availability in various sizes, patterns, prints, and specifications. A majority of swimwear products are made from fabrics such as polyester and nylon due to their superior ability to disrupt harmful ultraviolet sun rays. Rayon, flax, cotton, and hemp fabrics are also used for manufacturing these products.
Hats & caps are used for face and neck protection against harmful sun rays. The availability of these products in various types, such as wide brim hats, visors, everyday hats, explorer hats, traveler hats, and shade caps, and a wide range of sizes, colors, and design specifications are likely to propel the complement demand in the country over the forecast period.
The adoption of sun-protective clothing by women-led the market and accounted for 41.7% of the revenue in 2019. Various products such as dresses, tops, skirts, tunics, swimwear, scarves, and beach cover-all are specifically designed and developed for women. Apart from the risk of skin cancer, prolonged and frequent exposure to harmful UV rays results in premature skin aging as well as exacerbation of photosensitive illnesses.
The tendency of using sun protective products, such as sunscreen, is less among men. This factor is anticipated to augment the demand for various products, such as shirts, t-shirts, pants, swimwear, as well as accessories, including gloves, arm protectors, neck gaiters, and face masks.
UPF sun protective products, such as sunscreen, usually contain chemicals that can be harmful to the sensitive skin of kids and toddlers. Rising awareness among the parents pertaining to the advantages of using UV protective clothing for kids during outdoor activities, including beachside relaxing, casual outings, traveling, and playing, is anticipated to propel the product demand.
Furthermore, increasing instances of sunburn among children on account of overexposure to harmful UV rays is anticipated to augment the demand for UPF sun protective clothing for kids over the forecast period. Kid's segment caters to products that are widely available for girls, boys as well as babies.
Key players offer innovative and diversified product portfolios. Market leaders are engaged in manufacturing products by implementing state-of-the-art technologies and using a wide range of advanced fabrics. They adopt several key strategies, such as acquisition, new product launch, collaboration, and expansion, to maintain their position in the competitive market.
The market is witnessing an increase in the number of new entrants. Emerging players are implementing strategies such as catering to specific UPF sun protective apparel segment. The companies are continuously engaged in expanding their distribution capabilities to position themselves in a highly competitive market. Some of the prominent players in the U.S. UPF sun protective clothing market include:
Coolibar Sun Protective Clothing
Summerskin
Solumbra
UV Skinz, Inc.
Solbari Sun Protection
Cabana Life
Columbia Sportswear Company
Little Leaves Clothing Company
IBKUL
Nozone Clothing US
Report Attribute |
Details |
Market size value in 2020 |
USD 632.8 million |
Revenue forecast in 2027 |
USD 1,057.9 million |
Growth Rate |
CAGR of 7.6% from 2020 to 2027 |
Base year for estimation |
2019 |
Historical data |
2016 - 2018 |
Forecast period |
2020 - 2027 |
Quantitative units |
Revenue in USD million and CAGR from 2020 to 2027 |
Report coverage |
Revenue forecast, competitive landscape, company ranking, growth factors, and trends |
Segments covered |
Product, end use |
Country scope |
The U.S. |
Key companies profiled |
Coolibar Sun Protective Clothing; Summerskin; Solumbra; UV Skinz, Inc.; Solbari Sun Protection; Cabana Life; Columbia Sportswear Company; Little Leaves Clothing Company; IBKULl Nozone Clothing US |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the U.S. UPF sun protective clothing market report on the basis of product and end use:
Product Outlook (Revenue, USD Million, 2016 - 2027)
Hats and Caps
Shirts, T-shirts, Jacket, and Hoodies
Pants & Shorts
Swimwear
Others
End-use Outlook (Revenue, USD Million, 2016 - 2027)
Men
Women
Kids
b. The U.S. UPF sun protective clothing market size was estimated at USD 590.7 million in 2019 and is expected to reach USD 633.4 million in 2020.
b. The U.S. UPF sun protective clothing market is expected to grow at a compound annual growth rate of 7.7% from 2020 to 2027 to reach USD 1.07 billion by 2025.
b. Shirts, T-shirts, Jacket, and Hoodies dominated the U.S. UPF sun protective clothing market with a share of 35.2% in 2019. This is attributable to the increasing prevalence of skin cancer coupled with changing lifestyles among adults and children.
b. Some key players operating in the U.S. UPF sun protective clothing market include Coolibar Sun Protective Clothing, Cabana Life, Solumbra, IBKUL, UV Skinz, Inc., and Columbia Sportswear Company.
b. Key factors that are driving the U.S. UPF sun protective clothing market growth include increasing prevalence of skin cancer and other skin related diseases, dyes, fabrics, stretch & weaving of the garment, and treatments, weight, and wetness of the apparel.
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The shortage in supply of raw materials from Chinese manufacturers has resulted in a severe demand-supply gap. The manufacturers are further expected to be stranded on raw material orders owing to the logistics industry being significantly impacted due to lockdown amid COVID-19. However, the producers are expected to move away from China aiming to reduce the future risks that would affect the business and to reduce the manufacturers' cluster in a single country in order to smoothen the supply chain. The report will account for Covid19 as a key market contributor.
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