GVR Report cover U.S. UPF Sun Protective Clothing Market Size, Share & Trends Report

U.S. UPF Sun Protective Clothing Market Size, Share & Trends Analysis Report By Product (Hats & Caps, Shirts, T-shirts, Jackets, & Hoodies, Pants & Shorts), By End-use, And Segment Forecasts, 2022 - 2030

  • Report ID: GVR-4-68038-106-1
  • Number of Pages: 68
  • Format: Electronic (PDF)

Report Overview

The U.S. UPF sun protective clothing market size was valued at USD 635.8 million in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.2% from 2022 to 2030. The demand is anticipated to be driven by growing consumer awareness about the UV resistance offered by sun-protective apparel in preventing skin illnesses. The COVID-19 pandemic led to a decline in demand as a result of the temporary shutdown of facilities. Furthermore, the directions published by the government and other health authorities asked people not to leave the premises unless there was an emergency. Hence, this countered the principal function of sun-protective clothing, which is to prevent the skin from damaging UV radiation. However, increasing health and skin-related problems such as skin cancer, and malignant melanoma would expand the market more rapidly during the forecast period.

 U.S. UPF sun protective clothing market size, by product, 2020 - 2030 (USD Million)

Factors influencing the growth of the U.S. market for ultraviolet protection factor (UPF) sun-protective clothing are the high awareness of the availability of sun-protective clothing, the propensity for fashionable and cutting-edge clothing, and the high-income levels of people in the U.S. These factors encourage many manufacturers to improve their strategic plans and expand their businesses in other regions.

The industry players position themselves by offering a wide range of UPF sun protective clothing products such as shirts, t-shirts, pants, swimwear, pullovers, hoodies, dresses, and accessories including gloves, scarves, bandanas, arm protector sleeves & face masks. Furthermore, the companies are continuously engaged in offering innovative and advanced products to cater to the increasing demand for end-users.

Online purchasing has grown dramatically in the last several years. Due to this, major companies offer their products directly through their websites or partnerships with e-commerce companies or platforms. As a result, U.S. businesses in sun protection products are working to increase the number of their online sales channels to increase product sales.

Companies such as Coolibar Sun Protective Clothing, Cabana Life, and Columbia Sportswear Company are the dominant market players, which compete based on their diversified product portfolio. New entrants such as Nozone Clothing US, and UV Skinz, Inc. are likely to gain opportunities by manufacturing novel products to establish themselves in the industry.

Product Insights

According to product segmentation, non-stretchable, ultralight, moisture-wicking, handwoven, and blemish fabric is used to make UPF sun protective pants and shorts. These items also help keep the wearer cool in hot environments, are practical and comfortable even when exposed to damaging sun rays, and resist chlorine and saltwater.

The product category for shirts, t-shirts, jackets, and hoodies accounted for the highest revenue share of 44.8% in 2021. Customers of various ages are the ones who prefer this clothing the most. In addition, shirts, t-shirts, jackets, & hoodies, offer high coverage and protection for the torso from harmful sun rays.

Swimwear products accounted for around 8.0% of the market share in 2021, based on the fact that it exists in a wide range of sizes, patterns, textures, and qualities. Due to their higher capacity to block harmful ultraviolet sun rays, materials like polyester and nylon make up the majority of swimsuit goods. Fabrics made of rayon, flax, cotton, and hemp are also utilized to make these goods.

Wear hats and caps are used to protect the face and neck from damaging sun's rays. The availability of these items in a variety of styles, including wool cap hats, sunglasses, everyday hats, tourist hats, and shade caps, as well as a large selection of sizes, shades, and design specifications, is projected to support additional demand worldwide over the projection period.

End-use Insights

The women segment led the market in terms of the adoption of sun protection apparel in 2021, contributing 45.2% of the revenue share. Dresses, tops, skirts, tunics, bathing, wraps, and beach roof are just a few products made exclusively for women. In addition to increasing the risk of skin cancer, continuous and repeated exposure to UV-damaging rays has been shown to hasten the skin's aging process and aggravate photosensitive diseases.

 U.S. UPF sun protective clothing market share, by end-use, 2021 (%)

The sales of fashionable UPF sun protective clothing, including shirts, t-shirts, dresses, swimsuits, gloves, scarves, face masks, and bands, are anticipated to rise dramatically in the following years as this market sector continues to dominate. Especially appealing to women, major manufacturers are attempting to introduce more fashionable and alluring sun-protective clothing.

The demand for UPF protective clothes for children is also predicted to increase over the forecast period, owing to a rise in sunburn among youth brought on by excessive exposure to dangerous UV radiation. Products commonly available for boys, girls, and infants are addressed in the kid's segment.

Key Companies & Market Share Insights

Key players offer innovative and diversified product portfolios. Market leaders are engaged in manufacturing products by implementing state-of-the-art technologies and using a wide range of advanced fabrics. They adopt several key strategies, such as acquisitions, new product launches, collaborations, and business expansions, to maintain their position in the competitive market.

The companies are continuously engaged in expanding their distribution capabilities to position themselves in a highly competitive market. For instance, Cabana Life and Talbots partnered in February 2020 to encourage sun safety and improve the demand for fashionable UPF products. Some prominent players in the U.S. UPF sun protective clothing market include:

  • Coolibar Sun Protective Clothing

  • Summerskin

  • Solumbra.

  • UV Skinz, Inc

  • Solbari Sun Protection

  • Cabana Life

  • Columbia Sportswear Company

  • Little Leaves Clothing Company


  • Nozone Clothing US

U.S. UPF Sun Protective Clothing Market Report Scope

Report Attribute


Market size value in 2022

USD 680.3 million

Revenue forecast in 2030

USD 1.27 billion

Growth rate

CAGR of 8.2% from 2022 to 2030

Base year for estimation


Historical data

2017 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2022 to 2030

Report coverage

Revenue forecast, company market position analysis, competitive landscape, growth factors, and trends

Segments covered

Product, end-use

Country Scope


Key companies profiled

Coolibar Sun Protective Clothing; Summerskin; Solumbra; UV Skinz, Inc.; Solbari Sun Protection; Cabana Life; Columbia Sportswear Company; Little Leaves Clothing Company; IBKUL; Nozone Clothing US

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


U.S. UPF Sun Protective Clothing Market Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the U.S. UPF sun protective clothing market report based on product and end-use:

U.S. UPF Sun Protective Clothing Market Segmentation

  • Product Outlook (Revenue, USD Million, 2017 - 2030)

    • Hats And Caps

    • Shirts, T-shirts, Jackets, And Hoodies

    • Pants & Shorts

    • Swimwear

    • Others

  • End-use Outlook (Revenue, USD Million, 2017 - 2030)

    • Men

    • Women

    • Kids

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