The U.S. UPF sun protective clothing market size was valued at USD 635.8 million in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.2% from 2022 to 2030. The demand is anticipated to be driven by growing consumer awareness about the UV resistance offered by sun-protective apparel in preventing skin illnesses. The COVID-19 pandemic led to a decline in demand as a result of the temporary shutdown of facilities. Furthermore, the directions published by the government and other health authorities asked people not to leave the premises unless there was an emergency. Hence, this countered the principal function of sun-protective clothing, which is to prevent the skin from damaging UV radiation. However, increasing health and skin-related problems such as skin cancer, and malignant melanoma would expand the market more rapidly during the forecast period.
Factors influencing the growth of the U.S. market for ultraviolet protection factor (UPF) sun-protective clothing are the high awareness of the availability of sun-protective clothing, the propensity for fashionable and cutting-edge clothing, and the high-income levels of people in the U.S. These factors encourage many manufacturers to improve their strategic plans and expand their businesses in other regions.
The industry players position themselves by offering a wide range of UPF sun protective clothing products such as shirts, t-shirts, pants, swimwear, pullovers, hoodies, dresses, and accessories including gloves, scarves, bandanas, arm protector sleeves & face masks. Furthermore, the companies are continuously engaged in offering innovative and advanced products to cater to the increasing demand for end-users.
Online purchasing has grown dramatically in the last several years. Due to this, major companies offer their products directly through their websites or partnerships with e-commerce companies or platforms. As a result, U.S. businesses in sun protection products are working to increase the number of their online sales channels to increase product sales.
Companies such as Coolibar Sun Protective Clothing, Cabana Life, and Columbia Sportswear Company are the dominant market players, which compete based on their diversified product portfolio. New entrants such as Nozone Clothing US, and UV Skinz, Inc. are likely to gain opportunities by manufacturing novel products to establish themselves in the industry.
According to product segmentation, non-stretchable, ultralight, moisture-wicking, handwoven, and blemish fabric is used to make UPF sun protective pants and shorts. These items also help keep the wearer cool in hot environments, are practical and comfortable even when exposed to damaging sun rays, and resist chlorine and saltwater.
The product category for shirts, t-shirts, jackets, and hoodies accounted for the highest revenue share of 44.8% in 2021. Customers of various ages are the ones who prefer this clothing the most. In addition, shirts, t-shirts, jackets, & hoodies, offer high coverage and protection for the torso from harmful sun rays.
Swimwear products accounted for around 8.0% of the market share in 2021, based on the fact that it exists in a wide range of sizes, patterns, textures, and qualities. Due to their higher capacity to block harmful ultraviolet sun rays, materials like polyester and nylon make up the majority of swimsuit goods. Fabrics made of rayon, flax, cotton, and hemp are also utilized to make these goods.
Wear hats and caps are used to protect the face and neck from damaging sun's rays. The availability of these items in a variety of styles, including wool cap hats, sunglasses, everyday hats, tourist hats, and shade caps, as well as a large selection of sizes, shades, and design specifications, is projected to support additional demand worldwide over the projection period.
The women segment led the market in terms of the adoption of sun protection apparel in 2021, contributing 45.2% of the revenue share. Dresses, tops, skirts, tunics, bathing, wraps, and beach roof are just a few products made exclusively for women. In addition to increasing the risk of skin cancer, continuous and repeated exposure to UV-damaging rays has been shown to hasten the skin's aging process and aggravate photosensitive diseases.
The sales of fashionable UPF sun protective clothing, including shirts, t-shirts, dresses, swimsuits, gloves, scarves, face masks, and bands, are anticipated to rise dramatically in the following years as this market sector continues to dominate. Especially appealing to women, major manufacturers are attempting to introduce more fashionable and alluring sun-protective clothing.
The demand for UPF protective clothes for children is also predicted to increase over the forecast period, owing to a rise in sunburn among youth brought on by excessive exposure to dangerous UV radiation. Products commonly available for boys, girls, and infants are addressed in the kid's segment.
Key players offer innovative and diversified product portfolios. Market leaders are engaged in manufacturing products by implementing state-of-the-art technologies and using a wide range of advanced fabrics. They adopt several key strategies, such as acquisitions, new product launches, collaborations, and business expansions, to maintain their position in the competitive market.
The companies are continuously engaged in expanding their distribution capabilities to position themselves in a highly competitive market. For instance, Cabana Life and Talbots partnered in February 2020 to encourage sun safety and improve the demand for fashionable UPF products. Some prominent players in the U.S. UPF sun protective clothing market include:
Coolibar Sun Protective Clothing
Summerskin
Solumbra.
UV Skinz, Inc
Solbari Sun Protection
Cabana Life
Columbia Sportswear Company
Little Leaves Clothing Company
IBKUL
Nozone Clothing US
Report Attribute |
Details |
Market size value in 2022 |
USD 680.3 million |
Revenue forecast in 2030 |
USD 1.27 billion |
Growth rate |
CAGR of 8.2% from 2022 to 2030 |
Base year for estimation |
2021 |
Historical data |
2017 - 2020 |
Forecast period |
2022 - 2030 |
Quantitative units |
Revenue in USD million/billion and CAGR from 2022 to 2030 |
Report coverage |
Revenue forecast, company market position analysis, competitive landscape, growth factors, and trends |
Segments covered |
Product, end-use |
Country Scope |
U.S. |
Key companies profiled |
Coolibar Sun Protective Clothing; Summerskin; Solumbra; UV Skinz, Inc.; Solbari Sun Protection; Cabana Life; Columbia Sportswear Company; Little Leaves Clothing Company; IBKUL; Nozone Clothing US |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the U.S. UPF sun protective clothing market report based on product and end-use:
Product Outlook (Revenue, USD Million, 2017 - 2030)
Hats And Caps
Shirts, T-shirts, Jackets, And Hoodies
Pants & Shorts
Swimwear
Others
End-use Outlook (Revenue, USD Million, 2017 - 2030)
Men
Women
Kids
b. The U.S. UPF sun protective clothing market size was estimated at USD 635.8 million in 2021 and is expected to reach USD 680.3 million in 2022.
b. The U.S. UPF sun protective clothing market is expected to grow at a compound annual growth rate of 8.2% from 2022 to 2030 to reach USD 1.27 billion by 2030.
b. Shirts, T-shirts, Jacket, and Hoodies dominated the U.S. UPF sun protective clothing market with a share of 44.7% in 2021. This is attributable to the increasing prevalence of skin cancer coupled with changing lifestyles among adults and children.
b. Some key players operating in the U.S. UPF sun protective clothing market include Coolibar Sun Protective Clothing, Cabana Life, Solumbra, IBKUL, UV Skinz, Inc., and Columbia Sportswear Company.
b. Key factors that are driving the U.S. UPF sun protective clothing market growth include increasing prevalence of skin cancer and other skin related diseases, dyes, fabrics, stretch & weaving of the garment, and treatments, weight, and wetness of the apparel.
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The shortage in supply of raw materials from Chinese manufacturers has resulted in a severe demand-supply gap. The manufacturers are further expected to be stranded on raw material orders owing to the logistics industry being significantly impacted due to lockdown amid COVID-19. However, the producers are expected to move away from China aiming to reduce the future risks that would affect the business and to reduce the manufacturers' cluster in a single country in order to smoothen the supply chain. The report will account for Covid19 as a key market contributor.
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