U.S. UPF Sun Protective Clothing Market Size, Share & Trends Report

U.S. UPF Sun Protective Clothing Market Size, Share & Trends Analysis Report By Product (Hats and Caps, Shirts, T-shirts, Jackets, and Hoodies), By Distribution Channel, By UPF Rating, By End-use, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-4-68038-106-1
  • Number of Pages: 169
  • Format: Electronic (PDF)

Market Segmentation

  • U.S. UPF Sun Protective Clothing Product Outlook (Revenue, USD Million, 2018 - 2030)
    • Hats and Caps
    • Shirts, T-shirts, Jackets, and Hoodies
    • Pants & Shorts
    • Swimwear
    • Others
  • U.S. UPF Sun Protective Clothing Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
    • Online
    • Offline
  • U.S. UPF Sun Protective Clothing UPF Rating Outlook (Revenue, USD Million, 2018 - 2030)
    • Upto 30
    • 31 to 40
    • 41 to 50
    • above 50
  • U.S. UPF Sun Protective Clothing End-Use Outlook (Revenue, USD Million, 2018 - 2030)
    • Men
    • Women
    • Kids

U.S. UPF Sun Protective Clothing Market Dynamics

Driver: Rising number of skin cancer cases

According to the U.S. Department of Health & Human Services, skin cancer is the most common form of cancer in the country. The most common types of skin cancer cases reported in the U.S. are basal cell and squamous cell carcinoma. The rapidly rising cases of melanoma over the past few decades have been a concern in the U.S. According to the estimates of the American Cancer Society for 2023, approximately 97,610 new melanoma cases are expected to be diagnosed in the country this year. According to the same source in 2023, more than 5 million skin cancer cases are diagnosed in the U.S. due to excessive sun exposure and lack of adequate skin protection. Excessive exposure to UV radiation and the use of indoor tanning treatment methods increase the risk of skin cancer. These factors have surged the demand for UPF sun-protective clothing in the U.S., thereby leading to the growth of the market in the country.

Restraint: High cost and seasonal nature of the industry

Sun protective clothing is costlier than regular clothing owing to the incorporation high UPF factor in it. Companies producing sun-protective clothing utilize pre-treated fabrics (chemically treated) or inherently UV-protective (polyester) materials for manufacturing their products, thereby increasing the costs of clothing offered by them. The prices of sun-protective clothing in the U.S. also consider the costs associated with the treatment of fabrics to make them UV absorbent. Zinc oxide or titanium oxide nanoparticles are majorly used for coating fabrics to increase their UV absorbing capacity. The cost of treating non-UV absorbing fabrics with chemicals (nanoparticles or coatings) increases the overall price of the clothing. The additional costs for processing fabrics to make them sun protective are anticipated to hamper the growth of sun-protective clothing market in the U.S. in the coming years. The masses in the U.S. are adopting sun-protective clothing owing to rising awareness among them about the harmful effects of UV radiation. However, the high costs of this clothing have resulted in a shift in consumer preference toward sunscreen and clothes having less UPF factor. Changing consumer preference toward using regular, dark-colored, tightly woven, and denim fabrics and clothing to protect themselves from UV radiation is expected to restrain the demand for sun-protective clothing in the U.S. over the forecast period

Other significant factor that restrict the growth of sun-protective clothing market in the U.S. includes the seasonal nature of the industry. Besides these factors, with technological advancements in sunscreens that have led to the introduction of novel techniques for manufacturing them from natural ingredients and increasing their effective duration, these products act as excellent substitutes for the high-cost sunprotective clothing market. Moreover, the requirement for separate clothing to ensure face, neck, and eye protection from the sun is anticipated to negatively impact the growth of the market in the U.S. during the forecast period.

Opportunity: Radiant prospects of UPF sun-protective clothing market in the U.S.

The U.S. UPF sun-protective clothing market is anticipated to grow significantly in the coming years owing to surged awareness among consumers about the health risks associated with UV radiation, including skin damage and the heightened risk of skin cancer. This rising awareness has led to a shift in the behavior of consumers as they are taking active measures to protect their skin from the harmful effects of the sun. With its superior UV-blocking properties, UPF sun-protective clothing has become popular and effective in the U.S. for those seeking comprehensive sun protection. Moreover, the transformation of UPF sun-protective clothing toward modern-day fashion has broadened its appeal. This is because consumers demand sun-protection clothing to be stylish, comfortable, and versatile in terms of fashion. As such, manufacturers are developing UPF sun-protective clothing lines that are not only protective but also trendy, attracting customers in large numbers. Ongoing advancements in fabrics in terms of production technologies used and designs developed have enabled UPF sun-protective clothing to provide exceptional sun protection to wearers without compromising their comfort. This innovation has expanded the application scope of UPF sun-protective clothing, extending beyond outdoor activities to everyday wear. Lastly, the sustainability trend has also made its mark on UPF sun-protective clothing, with consumers increasingly valuing eco-friendly materials used for developing it. As such, manufacturers have begun incorporating sustainable practices into their production processes, aligning with consumer preferences for environment-friendly products

What Does This Report Include?

This section will provide insights into the contents included in this u.s. upf sun protective clothing market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

U.S. upf sun protective clothing market qualitative analysis

  • Industry overview

  • Industry trends

  • Market drivers and restraints

  • Market size

  • Growth prospects

  • Porter’s analysis

  • PESTEL analysis

  • Key market opportunities prioritized

  • Competitive landscape

    • Company overview

    • Financial performance

    • Product benchmarking

    • Latest strategic developments

U.S. upf sun protective clothing market quantitative analysis

  • Market size, estimates, and forecast from 2018 to 2030

  • Market estimates and forecast for product segments up to 2030

  • Regional market size and forecast for product segments up to 2030

  • Market estimates and forecast for application segments up to 2030

  • Regional market size and forecast for application segments up to 2030

  • Company financial performance

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