Vaginal Rejuvenation Market Size, Share & Trends Analysis By Treatment Type (Reconstructive Vaginal Rejuvenation, Cosmetic Vaginal Rejuvenation), And Segment Forecasts, 2022 - 2030

Report Overview

The global vaginal rejuvenation market size was estimated at USD 1.5 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 13.1% by 2030. Changing women’s lifestyles and growing awareness of the associated therapy or surgery are expected to drive the market during the forecast period. In addition, growing awareness of cosmetic procedures, especially female aesthetic genital surgery is anticipated to fuel the market in the future. The outbreak of the COVID-19 led many aesthetic facilities to completely halt their services and permanently cancel appointments as they were considered non-essential and high contact in nature. Surgical aesthetic treatments like vaginal rejuvenation also witnessed a setback and the number of procedures declined due to the pandemic.

The increasing popularity of radiofrequency-based treatments is also driving the market. Radiofrequency-based devices, such as Viveve and Geneveve are gaining popularity owing to their non-invasive and safe single-session result nature, respectively. Viveve delivers volumetric radiofrequency of (90J/cm²) 3-5mm in vaginal tissue, which improves the blood circulation, whereas the 30-minute session by Geneveve treatment has improved the health and quality lives of thousands of women worldwide. Moreover, the treatment is proved effective for dryness due to childbirth and loss of vaginal elasticity. The U.S Vaginal Rejuvenation segment is expected to witness a compound annual growth of 10.0% during the forecast period.

Urinary incontinence, pelvic organ prolapse, overactive bladder syndrome, and fecal incontinence are some of the disorders prevalent in the U.S. Approximately 24% of women are suffering from one of the following conditions in the U.S.A. Precisely, 16% of women are suffering from urinary incontinence, 9% of women are affected by fecal incontinence, and 3% of women with pelvic organ prolapse. This number is anticipated to rise from 28.1 million (2010) to 43.8 million (2050). Hence, rising cases of uterine prolapse, birthing injuries, and urinary incontinence in women due to growing life expectancy are expected to drive the market.

Surging demand for energy-based treatments is also anticipated to fuel the market in the forthcoming years. Energy-based devices for the targeted surgery use either thermal or non-thermal energy for different layers of the vaginal tissue. This stimulates the regeneration of collagen, toughens the elastic fibers, helps neovascularization, and recovers vaginal lubrication. According to an Indian study, demand for esthetic vaginal procedures increased from 3.9% (2012) to 28.97% (2015).

Moreover, the growing success rate of radiofrequency and laser technologies in improving tissue properties, dermatology, and aesthetic medicine is affecting the growth of the market. The application of these technologies in vaginal rejuvenation has significantly expanded therapeutic indications in various biological tissue-related issues. Hence, devices incorporated with these technologies help women relish, reclaim, and improve their femininity to the fullest.

The pandemic affected the global aesthetic industry especially invasive cosmetic surgeries as the government in many countries mandated temporary shutdowns of aesthetic facilities. The third and fourth quarters of 2020 witnessed ease in lockdowns and many plastic surgeons and aesthetic centers started taking in appointments and consultations but with strict guidelines and limited patients per day.

The number of labiaplasty procedures carried out globally decreased by 13% in 2020 as compared to 2019, according to the International Society of Aesthetic Plastic Surgery. However, the market is expected to recover from the effect of the pandemic, as the American Society of Plastic Surgeons stated, there is pent-up patient demand for invasive as well as non-invasive treatments post-pandemic.

Treatment Type Insights

The cosmetic vaginal rejuvenation segment held the largest market share of 63 % in 2021 of the market. By treatment type, the vaginal rejuvenation market is divided into reconstructive vaginal rejuvenation and cosmetic vaginal rejuvenation. Reconstructive vaginal rejuvenation is further sub-segmented as perineoplasty and vaginoplasty.

Cosmetic vaginal rejuvenation is also categorized as G-spot amplification, labioplasty, hymenoplasty, and hoodectomy. The cosmetic vaginal rejuvenation segment held a larger share of the market in 2021 owing to the increasing demand for surgeries, such as vaginoplasty, labia majoraplasty, monsplasty, clitoral hood reduction, and labiaplasty.

Amongst these, vaginoplasty is the most commonly performed surgery in the U.S. to lose the vaginal canal, especially after the child’s birth. Labiaplasty is another commonly performed surgery due to an increasing number of issues related to the genital area. According to the American Society for Aesthetic Plastic Surgery (ASAPS), approximately 12, 756 surgeries were executed in 2018, with one surgery charging more than $53 million. ASAPS also predicts a 53% increase in the number of labiaplasties in the last 5 years.

The reconstructive vaginal rejuvenation segment is anticipated to grow lucratively during the forecast period owing to the growing number of patients reporting progression in prolapse, decreased vaginal sensation regarding vaginal wall laxity, and sexual dysfunction. Reconstructive vaginal rejuvenation is focused on repairing and correcting the structure of the vagina, especially after C-section delivery. This helps women to continue their lifestyle without complications or pain in urination, intercourse, and menstruation.

Regional Insights

Geographically, the market is segmented as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America registered a significant share of the market in 2021 owing to the increasing number of vaginal procedures and the high disposable income of consumers. According to the American Society of Plastic Surgeons (ASPS) 2020, labiaplasty costs approximately $4000. The demand for labiaplasty surgery grew more than 24% in 2019. Moreover, the surgery offered 90% satisfaction among its patients. Owing to this factor, vaginal rejuvenation surgery is anticipated to be one of the common trends in 2021.

The growing number of surgeons in the region, the increasing spending power of consumers, and the growing number of research activities in the domain are a few other factors for the growth of the market in North America. In addition, increasing adoption of modern technologies and rising efforts for promotion are predicted to affect the growth of the vaginal rejuvenation market in the region.

Latin America is expected to hold a considerable share of the market in the next seven years owing to the increasing awareness of vaginal laxity treatment, especially in the developing economies, such as Brazil and Mexico, and the growing popularity of various vaginal surgeries among patients. Moreover, growing medical tourism in emerging countries is expected to drive the market in the region.

Key Companies & Market Share Insights

Key players are adopting growth strategies, such as mergers and acquisitions, new product launches, development in the existing strategies, expansion of product portfolio, and more to gain revenue in the market vConfidence is one of the leading players in the industry that offers modernized RF and laser technologies to cure women’s vaginal health. In 2017, they announced the addition of 20 more offices, in North Carolina to provide effective and safe treatment. They have launched devices, such as Intima, FemiLift, Viveve Geneveve, and FemTouch.

When combined with other treatment protocols, these devices offer consistent and non-invasive results. In a single session of 5-minute treatment, the patients can resume their daily activities immediately. The treatment helps tighten the vaginal tunnel, improve menopausal dryness, balance pH, and improve thinning vaginal walls. In October 2017, Venus Concept launched Venus Fiore used for internal vaginal health restoration, labia tightening, and mons pubis reduction in India. Some prominent key players in the vaginal rejuvenation market include:

• Alma Lasers,

• Lutronic,

• ThermiGen, LLC,

• Viveve,

• BTL Group of Companies,

• VenusConcept,

• Fotona,

• Almirall,

• Hologic

Vaginal Rejuvenation Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global vaginal rejuvenation market based on treatment type and region:

• Product Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Reconstructive Vaginal Rejuvenation

    • Perineoplasty

    • Vaginoplasty

  • Cosmetic Vaginal Rejuvenation

    • G-Spot amplification

    • Labioplasty

    • Hymenoplasty

    • Hoodectomy

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • Korea

    • Thailand

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE