Video Conferencing Market Size, Share & Trends Report

Video Conferencing Market Size, Share & Trends Analysis Report By Component (Hardware, Software), By Deployment (On-premise, Cloud), By Enterprise Size, By Application, By End-use, By Region, And Segment Forecasts, 2022 - 2030

  • Report ID: GVR-3-68038-081-1
  • Number of Pages: 171
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2020
  • Industry: Technology

Research Methodology

A three-pronged approach was followed for deducing the video conferencing market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for video conferencing market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of video conferencing market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Video Conferencing Market Categorization:

The video conferencing market was categorized into four segments, namely component (Hardware, Software, Services), deployment (On-premise, Cloud), enterprise size (Large Enterprises, Small and Medium Enterprises), application (Consumer, Enterprise), end-use (Corporate, Education, Healthcare, Government & Defense, BFSI, Media & Entertainment), and regions (North America, Europe, Asia Pacific, Latin America, Middle East & Africa).

Segment Market Methodology:

The video conferencing market was segmented into component, deployment, enterprise size, application, end-use, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The video conferencing market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into eight countries, namely, the U.S.; Canada; the UK.; Germany; China; India; Japan; and Brazil

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Video conferencing market companies & financials:

The video conferencing market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • Adobe Inc. - Adobe Inc. is a diversified multinational software solutions provider. The company’s solutions and services meet the needs of professionals, marketers, application developers, enterprises, and consumers to create, manage, deliver, and optimize content and experiences across multiple devices. The company’s business is classified into three segments – digital experience, digital media, and publishing and advertising. Adobe Inc. provides products and services through the following models – managed services, pay-per-use, Software-as-a-Service, and term subscription models. The company also provides a comprehensive portfolio of training services to assist customers and partners in service delivery and product usage. Adobe Connect is a web and video conferencing platform developed by Adobe Inc. and was a part of the company’s digital experience segment. However, in December 2017, the company transferred the Adobe Connect platform to its publishing business segment.

  • AURA Presence, LLC. - AURA presence, LLC is a global provider of telepresence cameras and cost-effective image improvement technologies designed to improve telepresence services. The company has developed Equal-i, an image improvement solution as part of the company’s next-generation telepresence imaging systems. Array’s Equal-i 2S Image Processor and DX Dual Camera work together to enhance and improve the images or video quality before transferring it to a standard video conferencing codec. The Equal-i technology can be easily integrated into multiple display technologies and peripherals including interactive whiteboards, ceiling-mounted visualizers, collaborative PCs, multi-touch interaction document cameras, and wireless data sharing devices. The company also provides Immersive PTZ, a solution that works towards improving the video transmitted from conventional video conferencing systems by equalizing the scenes and creating a panoramic view across the two displays.

  • Avaya Inc. - Avaya Inc. is a global provider of unified communications, customer experience & contact center, cloud, devices, software, and services for intelligent and customizable realtime communication applications. Avaya Inc. delivers onpremises, cloud, and hybrid deployments for video conferencing solutions. It also offers professional services, managed services, support services, and learning & education services to customers located across the globe. These services enable the business to optimize and deploy reliable and efficient video conferencing solutions. Avaya Inc. operates through two business segments, namely Products & Solution and Services. The products & services segment offers unified communication and collaboration, contact center software platforms, devices, and applications.

  • Cisco Systems Inc. - Cisco Systems, Inc. is a global designer, manufacturer, and provider of networking hardware, telecommunications equipment, and services. The company provides hardware, software, and integrated communication solutions to large corporations as well as to small and medium scale businesses. The company's network and communication solutions also serve public institutions and government agencies. The company mainly operates in three geographic segments: Americas, Asia Pacific, Japan & China (APJC), and Europe, Middle East & Africa (EMEA).

  • Huawei Technologies Co., Ltd. - Huawei Technologies Co., Ltd. is a global information and communications technology (ICT) solutions, provider. The company has a global presence and operates in 170 countries. It classifies its businesses into the three main operating segments on the basis of the type of products and services. The three segments include Carrier, Enterprise, and Consumer. The Carrier Network segment develops fixed networks, wireless networks, carrier software & core networks, and services solutions for various telecommunications operators. The Enterprise Business segment focuses on the development of information & communications technology solutions and products such as unified communication & collaboration, cloud-based green data centers, enterprise information security, and enterprise network infrastructure. The Consumer Business segment focuses on the development of converged home devices, smartphones, and software applications for these devices.

  • Logitech International S.A. - Logitech International S.A. is a global designer, manufacturer, and marketer of computer peripherals. Logitech, Ultimate Ears, Jaybird, Logitech G, and ASTRO Gaming are some of the company’s key brands. The company’s products and solutions cater to music, video collaboration, video conferencing, gaming, and creativity & productivity markets. The company has a global presence and provides products and solutions to various countries in the Americas, Europe, Middle East & Africa, and Asia Pacific regions through a global network of direct sales teams, electronics distributors, retailers, specialty stores, mass merchandisers, computer & telecommunications stores, value-added resellers, and retailers. The company has also established various strategic partnerships with multiple personal computer manufacturers, including a Cisco Systems, Inc., to build a strong sales channel.

  • Microsoft Corporation - Microsoft Corporation is a leading technology company engaged in providing development, licensing, and supporting software solutions, services, and devices for enhancing business productivity. The company’s business segments include productivity & business processes, intelligent cloud, and personal computing. The productivity & business processes segment offers multiple products and services to enhance business productivity improve collaboration & communication among teams, in addition to providing Information Technology (IT) support services for various types of platforms and devices. The intelligent cloud segment offers private, public, and hybrid server products and cloud-based services to next-generation businesses. The more personal computing segment consists of multiple solutions and services such as the windows operating system, Microsoft Surface and gaming platform (Xbox), and search advertising.

  • Poly (Plantronics Inc.) - Poly, formerly known as Plantronics, Inc., designs, manufactures, and markets collaboration and communication solutions that span open SIP desktop phones, headsets, cloud management, analytics, video, audio conferencing, and services. The company’s primary product categories are enterprise headsets, consumer headsets, voice, video, and content sharing solutions. Plantronics, Inc.'s solutions are primarily unified communications and collaboration solutions, UCaaS solutions, and Video as a Service (VaaS). Plantronics, Inc. offers its solutions and services to several industries, including aviation, educations, financial services, government, healthcare, and media & entertainment. The company has more than 1,500 patents and operates in more than 35 different countries.

  • Vidyo, Inc. - Vidyo Inc. is a global developer and provider of video conferencing solutions. The company provides error-resilient, high definition, and multi-point video conferencing to both desktop and room system endpoints. The company’s video conferencing solutions include VidyoConnect, VidyoEngage, and VidyoCloud that make provisions for real-time, high-quality collaboration amongst geographically-dispersed teams and offices. The company’s video conferencing products and services find extensive application in a number of sectors such as education, government, healthcare, and financial services.

  • West Corporation (Intrado Corporation) - Intrado Corporation, formerly known as West Corporation, is a network infrastructure and communication services provider. The company operates across four lines of business including enterprise collaboration, life & safety, notified, and cloud collaboration. Intrado Corporation has a global presence and engages in operational and sales activities in U.S., Canada, Middle East, Europe, and the Asia Pacific regions. Intrado has partnered with Adobe Systems Inc., Cisco Systems, Inc., and Microsoft Corporation to provide multiple video conferencing and collaboration services to its customers.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Video Conferencing Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2021, historic information from 2018 to 2020, and forecast from 2022 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Video Conferencing Market Report Assumptions:

  • The report provides market value for the base year 2021 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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