GVR Report cover Video Laryngoscope Market Size, Share & Trends Report

Video Laryngoscope Market Size, Share & Trends Analysis Report By Product (Rigid, Flexible), By Usage Type (Reusable, Disposable), By Channel Type, By Device Type, By End Use, By Region, And Segment Forecasts, 2021 - 2028

  • Report ID: GVR-4-68039-455-9
  • Number of Pages: 150
  • Format: Electronic (PDF)
  • Historical Range: 2016 - 2019
  • Industry: Healthcare

Report Overview

The global video laryngoscope market size was valued at USD 352.7 million in 2020 and is estimated to expand at a compound annual growth rate (CAGR) of 18.1% from 2021 to 2028. The rising awareness of the benefits of using video laryngoscopes over conventional ones is a key factor contributing to market growth. These benefits include reduction in applied force, enhanced laryngeal view, visual confirmation of tube placement, decreased risk of cross-contamination, and higher rates of successful rescue after the failure of direct laryngoscopy which is boosting demand.

U.S. video laryngoscopes market size, by product, 2016 - 2028 (USD Million)

The COVID-19 pandemic has positively impacted the market as emergency departments and intensive care units look for ways to support patients in respiratory distress while lowering the risk of cross-infection. Video laryngoscopy has emerged as a viable option for intubating patients being put on a ventilator. The availability of a video laryngoscope also minimizes errors during intubation and enhances feedback, learning, and teaching.

It also keeps the face of healthcare technicians away from the airways of the patients, thus reducing the risk of contamination. Nihon Kohden started ramping up his production of ventilators and airway management devices in 2020 to meet the growing demand. Moreover, Medtronic also reported positive growth in 2020 owing to increased demand for airway products and ventilators. So the pandemic has a positive impact on the market for video laryngoscopes.

The increasing prevalence of respiratory diseases is also a key factor driving the market for video laryngoscopes. According to the WHO, around 65.0 million people suffer from COPD, and 3 million die each year due to lung-related diseases as of 2019. These estimates are expected to rise over the years owing to the growing target population, increasing exposure to tobacco smoke, and pollution. These factors are anticipated to boost the overall market for video laryngoscopes. Moreover, increased usage of airway management in pediatrics is further boosting the revenue.

Product Insights

The rigid segment dominated the market for video laryngoscopes and held the largest revenue share of over 59.0% in 2020. Growing product developments and investments by market players are expected to propel the segment growth. The declining use of traditional laryngoscopes is another factor contributing to market growth. This is because rigid video laryngoscopes help overcome the limitations of line-of-sight or direct laryngoscopy. For instance, compared to conventional direct laryngoscopy, rigid video laryngoscopes require minimal head manipulation and positioning.

The flexible video laryngoscope segment is expected to show the fastest growth over the forecast period owing to its advantages over rigid ones. It enables the user to visualize biopsy tissue, abnormalities, or aid in the removal of small growths, such as polyps, from the region, thus propelling growth. The additional advantage is that the camera can be precisely manipulated, enabling the doctor a clear and complete view of the motion of the vocal cords. These factors are expected to drive the segment growth over the forecast period.

Usage Type Insights

The reusable segment held the largest share of over 71.0% in 2020. Reusability of the device is a key factor affecting the purchase decisions of medical professionals and hospitals. These devices are also preferred due to their ease of use and greater functionality compared to traditional laryngoscopes. Moreover, the high cost of reusable laryngoscopes is another major factor driving the segment. These reusable video laryngoscopes, however, may be expensive upfront but don’t have to be replaced as frequently thus contributing to its growing adoption and high market share.

The disposable video laryngoscopes segment is expected to show the fastest growth over the forecast period owing to its increased usage in pre-hospital settings. Moreover, the rising need to reduce operational costs by avoiding reprocessing costs and minimizing the risk of cross-infection is further boosting the growth. In July 2020, Nihon Kohden launched NK AWS-S200 video laryngoscope in the U.S. thus extending its critical care portfolio. There was an increasing demand for these devices during the pandemic as these can protect clinicians while intubating COVID-19 patients or patients of other respiratory infections.

Channel Type Insights

The non-channeled segment dominated the market for video laryngoscopes and held the largest revenue share of 53.0% in 2020 owing to its advantages such as the blades allow more flexibility while intubating patients and are suited for experienced users. Overall, non-channeled blades are easier to insert compared to channeled ones. These also allow experienced users more flexibility in the methodology of securing the airway. Hence experienced users may prefer non-channeled blades to channeled ones. The range of Flexible Intubation Video Endoscopes (FIVE) by Karl Storz integrates with the company’s C-MAC system to offer customers a complete airway management system. The absence of a channel also makes the instrument cleaning fast and easy.

Channeled blades are useful for non-experienced users, thus boosting demand. In addition, channeled blades also help overcome the limitations of non-channeled blades. For instance, channeled blades lower the time and risk of injury associated with exploratory moves of the tracheal tube with the non-channeled blade during the first phase of insertion where the tracheal tube’s tip does not yet appear on the screen. Also channeled video laryngoscopes do not require the use of a malleable stylet to insert and bend the tracheal tube according to the shape of the blade’s curvature. The aforementioned factors are responsible for the growth of this segment over the forecast period.

Device Type Insights

The cart-based segment dominated the market for video laryngoscopes and accounted for the largest share of over 62.0% in 2020. This is owing to the large usage of these laryngoscopes in hospital settings where the majority of intubation and other airway management procedures take place. Cart-based video laryngoscopes offer a larger and clearer view of airway passage facilitating insertion of a tracheal tube with greater precision. This is the key driver anticipated to contribute to the segment growth. For instance, The C-MAC S by Karl Storz is a cart-based video laryngoscope that is used to support the intubation of patients by providing a clear and unobstructed view of the airway and vocal cords.

End-use Insights

The in-hospitals segment dominated the market for video laryngoscopes and held the largest revenue share of over 53.0% in 2020 owing to the highest number of airway management procedures performed under these facilities. The use of video laryngoscopes has been on the rise because of the enhanced visualization contributing to successful intubation on the first try, making the process safer for patients and physicians when compared to traditional direct laryngoscopy. In February 2021, Ambu strengthened its position in endoscopy by extending contracts with 2 key Group Purchasing Organizations in the U.S. With this about 90% of U.S. hospitals gained access to the company’s lineup of single-use endoscopes including rhino laryngoscopes, bronchoscopes, and cystoscopes.

Global video laryngoscopes market share, by end use, 2020 (%)

The pre-hospitals segment is expected to show the fastest growth over the forecast period owing to its increased usage in emergency facilities. On the contrary, there are several limitations to emergency endotracheal intubation in a pre-hospital setting. The previous airway management history of the patient is often unknown to the emergency physician while optimal positioning of the patient is difficult to achieve in a pre-hospital environment, thus limiting the growth.

Regional Insights

North America dominated the video laryngoscopes market and accounted for the largest revenue share of over 38.0% in 2020. The growth can be attributed to the high prevalence of respiratory disorders in adults as well as the pediatric population. Moreover, an increase in air pollution and exposure to tobacco smoke, which triggers respiratory disorders, is also anticipated to drive the market. The presence of strict practice guidelines developed by the American Society of Anesthesiologists (ASA) and other healthcare organizations coupled with growing governmental initiatives in the region are expected to boost the market growth.

Asia Pacific is expected to witness the fastest growth rate over the forecast period. It can be attributed to the high disease burden, huge unmet needs of patients, frequent infrastructural and technological up-gradation in the medical device industry, and an increase in healthcare expenditure in the region. According to a report published by WHO, the increase in morbidity and mortality rates due to COPD is most dramatic in the Asian region with the prevalence rate of COPD being around 6.5% in 2019.

Key Companies & Market Share Insights

The market for video laryngoscopes is fragmented with many big and small industry players. Key players are adopting business strategies including regional expansion, diverse product offerings, collaborations and partnerships, and new product launches to gain market share. For instance, in May 2021, Ambu received U.S. FDA clearance for VivaSight 2 DLT. This enabled the company to commercialize the product and extended its single-use pulmonology lineup. In June 2019, Karl Storz Endoscopy-America Inc. opened a new facility including a modern warehouse, production facility, and office center in Auburn, U.S. to increase its market penetration. Some of the prominent players in the video laryngoscope market include:

  • Prodol Meditec

  • Ambu A/S

  • Medtronic


  • Nihon Kohden Corporation

  • Verathon Inc.

  • Salter Labs

  • VDO Medical Inc.

  • AAM Healthcare

  • Hebei Vimed Medical Device Company, Ltd.

  • Olympus Corporation

Video Laryngoscope Market Report Scope

Report Attribute


Market size value in 2021

USD 412.7 million

Revenue forecast in 2028

USD 1.3 billion

Growth Rate

CAGR of 18.1% from 2021 to 2028

Base year for estimation


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, usage type, channel type, device type, end use, region

Regions covered

North America; Europe; Asia Pacific; Latin America; MEA

Country Scope

U.S.; Canada; U.K.; Germany; Italy; France; Spain; Japan; China; India; Brazil; Mexico; Argentina; South Africa; Saudi Arabia

Key companies profiled

Prodol Meditec; Ambu A/S; Medtronic; KARL STORZ SE & Co. KG; Nihon Kohden Corporation; Verathon Inc.; Salter Labs; VDO Medical Inc.; AAM Healthcare; Hebei Vimed Medical Device Company, Ltd.; Olympus Corporation

Customization scope

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this report, Grand View Research has segmented the global video laryngoscope market report on the basis of product, usage type, channel type, device type, end use, and region:

  • Product Outlook (Revenue, USD Million, 2016 - 2028)

    • Rigid Video Laryngoscopes

    • Flexible Video Laryngoscopes

  • Usage Type Outlook (Revenue, USD Million, 2016 - 2028)

    • Reusable Video Laryngoscopes

    • Disposable Video Laryngoscopes

  • Channel Type Outlook (Revenue, USD Million, 2016 - 2028)

    • Non-Channeled Video Laryngoscopes

    • Channeled Video Laryngoscopes

  • Device Type Outlook (Revenue, USD Million, 2016 - 2028)

    • Cart-based Video Laryngoscopes

    • Handheld Video Laryngoscopes

  • End-use Outlook (Revenue, USD Million, 2016 - 2028)

    • Pre-hospital

    • In-hospital

    • Other (ENT Clinics, Training/Teaching Etc.)

  • Regional Outlook (Revenue, USD Million, 2016 - 2028)

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • U.K.

      • France

      • Italy

      • Spain

    • Asia Pacific

      • China

      • India

      • Japan

    • Latin America

      • Brazil

      • Mexico

      • Argentina

    • MEA

      • South Africa

      • Saudi Arabia

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