Vietnam Household Appliances Market Size, Share & Trends Analysis Report By Product (Major Appliances, Small Appliances), By Distribution Channel (Online, Electronic Stores, Exclusive Brand Outlets), And Segment Forecasts, 2025 - 2030

Vietnam Household Appliances Market Trends

The Vietnam household appliances market size was valued at USD 4.86 billion in 2024 and is projected to grow at a CAGR of 7.8% from 2025 to 2030. Rapid urbanization and the expansion of apartment-style living have increased the demand for compact and efficient household solutions. As more people move to urban areas, the need for space-saving and multifunctional appliances has surged, contributing to market expansion.

Rising disposable incomes and an expanding middle class are also significant drivers. With improved financial stability, Vietnamese consumers increasingly invest in high-quality, durable, and energy-efficient appliances. This shift towards premium products reflects a growing preference for convenience and sustainability in home appliances. For instance, in June 2023, Panasonic Vietnam was recognized among the Top 50 Sustainable Enterprises by Nhip cau Dau tu magazine, honored for minimizing carbon footprint.

Technological advancements and the increasing adoption of smart appliances further fuel market growth. Consumers are becoming more tech-savvy, seeking appliances with smart features that enhance functionality and efficiency. Integrating artificial intelligence and IoT in household appliances has made them more appealing, driving higher sales. Additionally, the rise of e-commerce platforms has made household appliances more accessible to a broader consumer base. Online shopping offers convenience, competitive pricing, and many choices, encouraging more consumers to purchase modern appliances. The growing influence of digital retail channels is expected to continue shaping the market.

Vietnam's economic growth and favorable investment climate have also attracted foreign manufacturers, increasing competition and innovation. International brands are establishing production facilities in Vietnam, further boosting the availability and affordability of household appliances. Vietnam's household electrical appliance production increased by 1.1% in December 2024, with a year-on-year growth of 19.9%. The sector witnessed an annual rise, driven by strong domestic consumption, export demand, foreign investments, and technological advancements, reinforcing Vietnam’s position as a key manufacturing hub.

Consumer Insights

In Vietnam, the household appliances market is predominantly driven by consumers aged 18 to 45, who account for approximately 57-60% of total market spending. This age group is characterized by higher disposable incomes and a greater inclination toward modernizing their living spaces, making them the primary end users of household appliances. A significant portion of this demographic is concentrated in urban areas such as Hanoi and Ho Chi Minh City, where the adoption of household appliances is notably higher.

The median age of Vietnam's population is approximately 30, with individuals under 35 comprising about 55.6%. This demographic's preference for quality, durability, and energy efficiency in household appliances aligns with the industry's focus on long-lasting products.

Pricing Analysis

Vietnam's household appliance market offers various products catering to various budgets. n the Vietnam household appliances market, global brands offer premium-range products in the major appliance category, such as French door bottom freezers with features including multi doors and brushed steel anti-fingerprint finishing, at USD 1800.00 to 1950.00. However, small appliances such as blenders, with modern technology features, are offered for USD 180.00 to 200.00.

In Vietnam's premium household appliance market, Bosch stands out as a leading brand, particularly favored by high-income consumers and homeowners seeking advanced technology and design. The German brand has established a strong presence in Vietnam since 1994, with a network of 22 showrooms nationwide and a significant revenue of approximately USD 144 million in 2018. Bosch's premium product offerings include induction cooktops, built-in ovens, dishwashers, range hoods, and refrigerators, all designed to enhance kitchen aesthetics and functionality. These appliances are known for their energy efficiency, modern design, and innovative features, catering to the evolving needs of Vietnamese consumers.

Product Insights

Based on product, the major appliances segment dominated the Vietnam household appliances market with a revenue share of 92.5% in 2024. Growing consumer demand for essential household items such as refrigerators, washing machines, and air conditioners, driven by rising incomes and urbanization trends across the country. Rising disposable incomes and an expanding middle class further fuel market growth. Vietnamese consumers are increasingly investing in premium appliances that offer advanced features, durability, and convenience. The shift toward smart home technology has also contributed to the popularity of connected appliances, enhancing user experience and efficiency.

In December 2024, Panasonic Vietnam launched the Panasonic HARMONY+ Edition refrigerator, featuring a Slot-in wall design for seamless kitchen integration. Developed in response to urbanization trends, this innovation enhances space efficiency, safety, and aesthetics, supporting modern lifestyles through advanced research and the Urban Solution product line.

The small appliances segment is anticipated to experience the fastest CAGR of 5.6% from 2025 to 2030. This growth is driven by increasing consumer preference for compact, multifunctional appliances, advancements in smart technology, and rising demand for energy-efficient solutions in urban households.

In December 2024, Bear, a leading small appliance brand from China, launched its first TVC in Vietnam. The campaign covers key districts in Ho Chi Minh City and Hanoi, reaching 93% coverage. It highlights Bear’s product advantages and its strong connection with Vietnamese consumers, especially young families and mothers.

Distribution Channel Insights

The electronic stores segment held the largest revenue share of the Vietnam household appliances market in 2024, owing tostrong consumer preference for physical retail experiences allowed customers to compare products firsthand before purchasing. Competitive pricing, promotional discounts, and financing options attracted buyers seeking affordability and convenience. Retail chains also benefited from strategic store locations in urban centers, ensuring accessibility for a broad customer base. The availability of a wide range of household appliances and expert guidance from in-store staff further enhanced consumer trust and purchasing confidence.

The online distribution segment is projected to experience the fastest CAGR during the forecast period.The segment growth is driven by increasing internet penetration, rising consumer preference for e-commerce, and government initiatives promoting digital transactions. Enhanced logistics, competitive pricing, and convenience further contribute to the segment's rapid expansion

Key Vietnam Household Appliances Company Insights

Some of the key companies operating in Vietnam household appliances market include Samsung Electronics Co. Ltd., Panasonic Corporation, LG Electronics, Robert Bosch GmbH, Electrolux AB, and others. Increased competition and evolving consumer preferences have prompted many manufacturers to adopt strategies such as product innovation, partnerships with other organizations, and efficient distribution through online channels.

• Samsung Electronics Co. Ltd. has established a strong presence in Vietnam's household appliances market, offering a diverse range of products, including refrigerators, washing machines, air conditioners, and smart home solutions. The company emphasizes innovation, integrating AI and IoT technologies to enhance user convenience and energy efficiency.

• Panasonic Corporation is a key player in Vietnam's household appliances sector, focusing on sustainability and advanced technology. The company offers various appliances, including refrigerators, washing machines, and air purifiers, designed to improve energy efficiency and environmental impact.

Recent Developments

• In May 2025, The Vietnam International Electronics & Smart Appliances Expo 2025 was held from May 29-31 in Ho Chi Minh City, covering 10,000 square meters and hosting over 350 enterprises. The event showcases advanced consumer electronics, smart appliances, innovative technologies, and seminars featuring industry experts and business leaders.

• In September 2024, Bosch officially opened its first flagship store in Vietnam at Estella Place Shopping Center in Ho Chi Minh City. Offering a premium home appliance experience, the store features modern European technologies, interactive demonstrations, and exclusive discounts, enhancing Vietnamese consumers' access to high-quality Bosch products.

Vietnam Household Appliances Market Report Scope

Vietnam Household Appliances Market Report Segmentation

This report forecasts revenue growth at country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the Vietnam household appliances market report on the basis of product and distribution channel:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Major Appliances

    • Water Heater

    • Dishwasher

    • Refrigerator

    • Cooktop, Cooking Range, Microwave, and Oven

    • Vacuum Cleaner

    • Washing Machine and Dryers

    • Air Conditioner

  • Small Appliances

    • Coffee Makers

    • Toasters

    • Juicers, Blenders and Food Processors

    • Hair Dryers

    • Irons

    • Deep Fryers

    • Space Heaters

    • Electric Trimmers and Shavers

    • Air Purifiers

    • Humidifiers & Dehumidifiers

    • Rice Cookers & Steamers

    • Air Fryers

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarkets & Supermarkets

  • Electronic Stores

  • Exclusive Brand Outlets

  • Online

  • Others