Electric Kettle Market Size, Share & Trends Report

Electric Kettle Market Size, Share & Trends Analysis Report By Raw Material (Stainless Steel, Plastic, Glass), By Application (Residential, Commercial), By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: Jul, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-3-68038-403-1
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Report Overview

The global electric kettle market size was valued at USD 15.29 billion in 2018. The growing popularity of new product variants including a 360-degree swivel base and easy pour spout is expected to have a positive impact on market growth. The consumers have been shifting their focus towards purchasing the kettle appliances with the advanced features including perfect grip handling, quick heat-up time, and easy light indicator.

U.S. electric kettle market

The rising importance of conservation of sources including oil and gasoline is expected to expand the scope of the eco-friendly electric kettle as a sustainable source in household applications over the next few years. Over the past few years, the growing working population has led to the need to save cooking time, which is promoting the product’s consumption. A large number of consumers prefer to purchase this product for a hassle-free water boil process.

Inside the electric kettle, the liquid can reach up to 100 degrees Celsius temperature in a smaller period, which decreases the total boiling time. The product can boil the water for a certain period and due to security measures, it will automatically turn off the power. Electric kettles are made to work on different intensities of electrical energy including 220 to 230 volts and 2 to 3 kilowatts.

These products are also available in different sizes, along with the ability to boil water of 0.5 to 2 liters, which has created a wide range of product variations for the customers. Growing application of hot beverages in developing economies including China and India, coupled with technological developments in the kitchen appliances industry, will have a strong impact on the industry growth.

Raw Material Insights

The stainless steel segment generated a revenue of USD 7.0 billion in 2018 and is expected to witness significant growth in the coming years on account of its durability. Some of these steel kettles are made with scale filter to prevent the limescale buildup inside the product. Companies are providing double-walled designs so that consumers don’t face hot exterior problems. For instance, North American manufacturer, Secura offers 100% stainless steel electric kettle with 1.8 Quart Capacity and double-wall mounted coating, which boils water quicker and keeps it warm for a longer time.

Plastic is expected to be the fastest-growing segment, expanding at a CAGR of 5.9% from 2019 to 2025. Lightweight and easy to carry characteristics of plastic materials are expected to promote the utility of the product in manufacturing kettle products. Furthermore, rising concerns over hazardous effects associated with bisphenol-A (BPA) as a result of stringent regulations by the regulatory bodies at a global level are expected to lure the industry participants to launch advanced products. For instance, in October 2018, Malaysia-based JOVEN launched BPA free electric kettle under the brand name, JK1701P.

Application Insights

The residential application segment accounted for a share of 86.4% in 2018. The growing working-class population at a global level is expected to promote the utility of kitchen appliances, which saves the consumer’s time. The household consumers are likely to prefer this product as it can take a boiling time of 2-4 minutes as compared to gas-operated stoves, which take around ten minutes. Furthermore, the product’s usage in the residential segment is higher during winters than other seasons as it is a handy alternative to make hot tea or coffee in less time.

Global electric kettle market

The commercial application segment is expected to expand at the fastest CAGR of 5.5% from 2019 to 2025. The product is widely used in hospitality industries including hotels and restaurants. Electric kettle can boil water in a short period, which helps hotels and restaurants to serve their customers quickly. The tourism industry is witnessing significant growth in countries including China, Japan, and Australia as a result of supportive government policies to build new destinations. This, in turn, is expected to expand the product’s utility in various hotels and restaurants shortly.

Regional Insights

Asia Pacific generated a revenue of USD 7.6 billion in 2018. Increasing consumer spending on kitchen appliances in developing economies including China, India, and Thailand is contributing to market growth. According to the World Employment and Social Outlook report, in the Asia Pacific, the number of employed persons has grown by 23 million between 2017 and 2019. China emerged as the largest electric kettle market in this region with a revenue of USD 2.0 billion in 2018. Some of the key manufacturers are Mickey, Mgintlgroup, and Guangzhou Jitai Appliance Science & Technology Co., Ltd.

North America is expected to expand at a CAGR of 4.5% from 2019 to 2025. Consumers are shifting their preference for energy-saving technologies. It has been observed that electric kettle hit the water by consuming very little energy over conventional cooking procedures.

Key Companies & Market Share Insights

Key players operating in the global market include Aroma Housewares Company; Conair; Hamilton Beach Brands, Inc.; Groupe SEB; Cuisinart; Breville USA, Inc.; bonavitaworld; Chef's Choice; SUPOR; and Koninklijke Philips N.V. Companies are focusing on new product development to get a competitive advantage in the market. Companies from different industry verticals are also coming up with electric kettles. For instance, in November 2018, Xiaomi launched Mi electric kettle under MIJIA home products. It can stop electric connectivity if the water is absent inside the kettle.

Electric Kettle Market Report Scope

Report Attribute

Details

The market size value in 2020

USD 16.67 billion

The revenue forecast in 2025

USD 21.03 billion

Growth Rate

CAGR of 4.7% from 2019 to 2025

The base year for estimation

2018

Historical data

2015 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD million/billion and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Application, raw material, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; China; India; Brazil

Key companies profiled

Aroma Housewares Company; Conair; Hamilton Beach Brands, Inc.; Groupe SEB; Cuisinart; Breville USA, Inc.; bonavitaworld; Chef's Choice; SUPOR; Koninklijke Philips N.V.

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Grand View Research has segmented the global electric kettle market report based on application, raw material, and region:

  • Raw Material Outlook (Revenue, USD Million, 2015 - 2025)

    • Stainless Steel

    • Plastic

    • Glass

    • Others

  • Application Outlook (Revenue, USD Million, 2015 - 2025)

    • Residential

    • Commercial

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • The U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

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