Electric Kettle Market Size, Share & Trends Report

Electric Kettle Market Size, Share & Trends Analysis Report By Raw Material (Stainless Steel, Plastic, Glass), By Application (Residential, Commercial), By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: Jul, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-3-68038-403-1
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Industry Insights

The global electric kettle market size was valued at USD 15.29 billion in 2018. Growing popularity of new product variants including 360 degree swivel base and easy pour spout is expected to have a positive impact on the market growth. The consumers have been shifting their focus towards purchasing the kettle appliances with the advanced features including perfect grip handling, quick heat up time, and easy light indicator.

Rising importance of conservation of sources including oil and gasoline is expected to expand the scope of eco-friendly electric kettle as a sustainable source in household applications over the next few years. Over the past few years, growing working population has led to the need to save cooking time, which is prompting the product’s consumption. A large number of consumers prefer to purchase this product for hassle free water boil process.

U.S. electric kettle market

Inside the electric kettle, liquid can reach up to 100 degree Celsius temperature in a smaller time span, which decreases the total boiling time. The product has the ability to boil the water for a certain period of time and due to security measure, it will automatically turn off the power. Electric kettles are made to work on different intensities of electrical energy including 220 to 230 volts and 2 to 3 kilowatts.

These products are also available in different sizes, along with the ability to boil water of 0.5 to 2 liters, which has created a wide range of product variations for the customers. Growing application of hot beverages in developing economies including China and India, coupled with technological developments in the kitchen appliances industry, will have a strong impact on the industry growth.

Raw Material Insights

The stainless steel segment generated a revenue of USD 7.0 billion in 2018 and is expected to witness significant growth in the coming years on account of its durability. Some of these steel kettles are made with scale filter to prevent the lime scale buildup inside the product. Companies are providing double-walled designs so that consumers don’t face hot exterior problems. For instance, North American manufacturer, Secura offers 100% stainless steel electric kettle with 1.8 Quart Capacity and double-wall mounted coating, which boils water quicker and keeps it warm for a longer time.

Plastic is expected to be the fastest growing segment, expanding at a CAGR of 5.9% from 2019 to 2025. Lightweight and easy to carry characteristics of plastic materials are expected to promote the utility of the product in manufacturing kettle products. Furthermore, rising concerns over hazardous effects associated with bisphenol-A (BPA) as a result of stringent regulations by the regulatory bodies at a global level are expected to lure the industry participants to launch advanced products. For instance, in October 2018, Malaysia-based JOVEN launched BPA free electric kettle under the brand name, JK1701P.

Application Insights

The residential application segment accounted for a share of 86.4% in 2018. Growing working class population at a global level is expected to promote the utility of kitchen appliances, which saves the consumer’s time. The household consumers are likely to prefer this product as it can takes a boiling time of 2-4 minutes as compared to gas operated stoves, which take around ten minutes. Furthermore, the product’s usage in the residential segment is higher during winters than other seasons as it is a handy alternative to make hot tea or coffee in less time.

Global electric kettle market

The commercial application segment is expected to expand at the fastest CAGR of 5.5% from 2019 to 2025. The product is widely used in the hospitality industries including hotels and restaurants. Electric kettle can boil water in a short time span, which helps hotels and restaurants to serve their customers quickly. The tourism industry is witnessing significant growth in countries including China, Japan, and Australia as a result of supportive government policies to build new destinations. This, in turn, is expected to expand the product’s utility in various hotels and restaurants in the near future.

Regional Insights

Asia Pacific generated a revenue of USD 7.6 billion in 2018. Increasing consumer spending on kitchen appliances in developing economies including China, India, and Thailand is contributing to the market growth. According to World Employment and Social Outlook report, in Asia Pacific, the number of employed persons has grown by 23 million between 2017 and 2019. China emerged as the largest electric kettle market in this region with a revenue of USD 2.0 billion in 2018. Some of the key manufacturers are Mixkey, Mgintlgroup, and Guangzhou Jitai Appliance Science & Technology Co., Ltd.

North America is expected to expand at a CAGR of 4.5% from 2019 to 2025. The consumers are shifting their preference towards energy saving technologies. It has been observed that electric kettle hit the water by consuming very less energy over conventional cooking procedures.

Electric Kettle Market Share Insights

Key players operating in the global market include Aroma Housewares Company; Conair; Hamilton Beach Brands, Inc.; Groupe SEB; Cuisinart; Breville USA, Inc.; bonavitaworld; Chef's Choice; SUPOR; and Koninklijke Philips N.V. Companies are focusing on new product development to get a competitive advantage in the market. Companies from different industry verticals are also coming up with electric kettles. For instance, in November 2018, Xiaomi launched Mi electric kettle under MIJIA home products. It has the ability to stop electric connectivity if there is absence of water inside the kettle.

Report Scope

Attribute

Details

Base year for estimation

2018

Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Report coverage      

Revenue forecast, company share, competitive landscape, growth factors and trends

Country scope

U.S., Canada, U.K., Germany, China, India, and Brazil

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global electric kettle market report on the basis of application, raw material, and region:

  • Raw Material Outlook (Revenue, USD Million, 2015 - 2025)

    • Stainless Steel

    • Plastic

    • Glass

    • Others

  • Application Outlook (Revenue, USD Million, 2015 - 2025)

    • Residential

    • Commercial

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

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