Vietnam Office Supplies Market Size, Share & Trends Analysis Report By Product, By Distribution Channel (Paper Supplies, Writing Supplies, Filling Supplies, Desk Supplies), By End Use, And Segment Forecasts, 2025 - 2030

Vietnam Office Supplies Market Trends

The Vietnam office supplies market size was estimated at USD 843.3 million in 2024 and is projected to grow at a CAGR of 1.9% from 2025 to 2030. Market growth in the country is primarily driven by robust economic expansion and corporate sector development. In May 2025, the Vietnamese ambassador to Germany urged stronger SME ties with German firms in Vietnam. At a GBA Business Roundtable, discussions focused on technology transfer, innovation, and sustainable development. This initiative aims to boost the global competitiveness of Vietnamese SMEs, particularly in renewable energy, smart manufacturing, and digital technology. As more multinational corporations and SMEs/MSMEs establish or expand operations, the demand for office supplies, equipment, and furniture escalates. This direct correlation between economic vitality and business expansion ensures a steady increase in the need for comprehensive office infrastructure.

With a consistent increase in the number of schools, colleges, and universities across Vietnam, there is a corresponding surge in demand for a wide array of stationery and office supplies. These materials are essential for both the administrative functions of educational institutions and the academic needs of students and faculty, contributing substantially to the overall market volume.

Rapid urbanization and rising disposable incomes are reshaping consumption patterns within the office supplies market. As more of the population migrates to urban centers and the middle class expands, a greater proportion of individuals are employed in office environments. This demographic shift, coupled with increased purchasing power, translates into higher demand for a broader range of office supplies, including higher-quality and more specialized products.

Digital transformation, the growth of e-commerce, and a focus on sustainability profoundly influence the market. The widespread adoption of remote and hybrid work models necessitates ergonomic furniture and technologically advanced solutions for both traditional and home offices. The proliferation of e-commerce platforms enhances accessibility and convenience, further stimulating sales. Concurrently, a growing preference for eco-friendly and sustainable office supplies, alongside the adoption of smart office equipment, reflects evolving corporate responsibilities and consumer preferences, ensuring dynamic market evolution. In May 2025, the Vietnam International Paper and Packaging Exhibition (VPPE 2025) showcased a shift towards smart, sustainable production in Binh Duong, Vietnam. The event featured 250 booths and 500 brands from over 15 countries, highlighting cutting-edge technologies and promoting green growth.

Product Insights

Paper supplies dominated the market and accounted for a share of 33.4% in 2024, fueled by rapid corporate and educational expansion, which heightened the need for printing paper and notebooks in offices and schools. According to the Ministry of Industry and Trade, in 2024, Vietnam’s exports of paper and related products surpassed USD 2 billion, showcasing an average annual growth of 10%-12% over the past five years. Furthermore, the booming e-commerce and packaging sectors significantly boosted demand for paper packaging, invoicing, and shipping documents. The paper packaging sector alone is projected to reach USD 3.5 billion by 2026, driven by continued e-commerce growth and a notable shift away from plastic packaging. Economic growth and accelerated urbanization also continually fuel the demand for paper-based documentation. Vietnam’s strategic investments in sustainable domestic paper production, coupled with enhanced accessibility via e-commerce platforms, are making paper supplies more readily available and affordable. These factors collectively foster greater consumption and reinforce paper’s dominant position within the office supplies market.

Writing supplies are projected to grow significantly over the forecast period due to the rapid growth of its corporate and education sectors, increasing demand for pens, markers, and other instruments. Urbanization and rising disposable incomes are also driving consumption as more individuals work in offices and can afford higher-quality stationery. This trend is further supported by improved educational infrastructure and the enhanced accessibility of products through e-commerce platforms. Even with changing work cultures embracing remote models, the need for writing supplies persists for note-taking and organization in diverse work environments.

Distribution Channel Insights

Offline distribution channels led the market with a revenue share of 89.7% in 2024. The country boasts a strong traditional retail network deeply embedded in communities. Consumers prefer physically inspecting products, negotiating prices, and benefiting from immediate availability and personalized service. Established brands maintain extensive offline networks with thousands of points of sale, ensuring widespread reach and visibility. Offline channels remain crucial for the country’s revenue, supporting integrated retail strategies and capitalizing on consumer habits and the need for instant fulfillment. In May 2025, Japanese retailers Aeon and Sumitomo announced significant supermarket expansions in Vietnam. Aeon plans to increase its “super supermarkets” and general merchandise stores to 100 by 2030, while Sumitomo aims to grow its Fuji Mart chain from 20 to 50 stores by 2028, signaling a strong belief in Vietnam’s consumer market.

Online distribution channels are anticipated to witness growth over the forecast period. In May 2025, the Retail Asia Summit in Vietnam highlighted the digital transformation of Vietnam’s retail sector. The summit addressed shifting consumer behavior, increased online research, and the crucial role of technology and AI in enhancing digital experiences and customer retention amidst a rapidly evolving retail landscape. This rise in e-commerce is increasingly driving Vietnam’s office supplies market due to convenience, accessibility, and competitive pricing. Online platforms offer extensive product ranges, including specialized items, and attract buyers with frequent discounts and transparent pricing. Vietnam’s rapidly expanding e-commerce ecosystem, dominated by platforms such as Shopee and Lazada, facilitates this growth, aligning with the ongoing digital transformation and shift to remote/hybrid work models. Fast delivery and flexible payment options further enhance the appeal of online channels, catering to diverse business and individual consumer needs across the country.

End Use Insights

Educational institutes held the largest revenue share of 31.4% in 2024. According to the World Bank, education yields a 10% overall return in Vietnam. While primary and secondary returns declined, tertiary education offers a high, increasing return of about 20%, making higher education a valuable investment. The expansion of the education sector, coupled with rising student enrollment across all levels, has consequently driven the need for essential items such as notebooks, pens, and paper. Government investment in educational infrastructure and a focus on improving standards further necessitate increased procurement of office and stationery supplies. Moreover, the adoption of modern learning tools and a growing awareness of education’s importance contribute to the sustained and increasing demand for diverse office products within Vietnam’s educational landscape.

The corporate segment is projected to experience growth over the forecast period, supported by rapid economic and business growth, with burgeoning SMEs and MNCs increasing demand for a wide range of products. Startups in the country are driving innovation, offering tailored office solutions, leveraging e-commerce, and increasing competition, making office supplies more accessible and affordable. An article published by the Vietnam Investment Review in February 2025 revealed that Vietnamese tech startups raised USD 120 million in 2024. Top-performing sectors included the gig economy, auto tech, and transportation and logistics tech, led by Ho Chi Minh City-based firms. Urbanization and expanding office spaces in cities such as Hanoi and Ho Chi Minh City further contribute. Technological advancements and digital transformation are boosting demand for modern, ergonomic, and smart office solutions. Remote and hybrid work trends, a rising middle class with evolving consumer expectations, and increased accessibility through e-commerce platforms collectively fuel the market’s expansion, impacting supply across various categories.

Key Vietnam Office Supplies Company Insights

Some key companies operating in the market include KOKUYO Co., Ltd.; Pentel; 3M; Thien Long Group; Văn phòng phẩm Phùng Nguyễn; and vpphongha.com.vn; among others.

• Pentel supplies diverse writing instruments, including pens, pencils, markers, and art materials. Products are imported and distributed via local partners, ensuring broad availability for businesses, schools, and consumers nationwide.

• THIEN LONG GROUP CORPORATION is an office supplies manufacturer that produces pens, markers, stationery, and art supplies under brands such as FlexOffice. With extensive domestic production and distribution, Thien Long dominates the local market and exports to over 60 countries worldwide.

Recent Developments

• In May 2024, the Vietnam International Sourcing 2024 in Ho Chi Minh City, Vietnam, witnessed an increased participation from global retailers. MINISO and AEON sent delegations seeking Vietnamese suppliers for diverse products, including household goods and food, doubling the event’s scale to 500 firms across 10,000 square meters.

• In February 2024, Cushman & Wakefield reported significant new office supply in Vietnam. Hanoi expected 80,700 sq. m in 2024, with another 100,000 sq. m by 2027.

• In September 2023, Vietnam’s Thien Long Group announced that it will target USD 410 million in revenue by 2027. The stationery leader expanded its ecosystem, partnering with Galaxy Education and opening new Clever Box stores.

Vietnam Office Supplies Market Report Scope

Vietnam Office Supplies Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Vietnam office supplies market report based on product, distribution channel, and end use:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Paper Supplies

    • Notebooks and Notepads

    • Printing Paper

    • Others

  • Writing Supplies

    • Pens & Pencils

    • Highlighters & Markers

    • Others

  • Filling Supplies

    • File Folders

    • Envelopes

    • Others

  • Desk Supplies

    • Desk & Drawer Organizer

    • Paperweights & Stamp Pads

    • Others

  • Binding Supplies

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline

  • Online

• End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Corporate

  • Educational Institutes

  • Hospitals

  • Hotels

  • Others