The global visualization & 3D rendering software market size was valued at USD 952.4 million in 2016 and is expected to expand at a CAGR of 22.5% over the forecast period. Factors such as increasing need for innovative technologies and just-in-time marketing are among the key trends stimulating market growth. Additionally, the emergence of user-friendly renderer interface and high competitive rivalry are playing important roles in the development of the market.
Increasing emphasis on cost and time management, growing focus on innovation, and soaring need for realistic media are fueling the demand for visualization & 3D rendering software. The software enables enterprises to obtain real-time feedback and aids in decision-making for maximizing profit.
Visualization & 3D rendering software offers numerous benefits such as improved processing, real-time insights, and user-friendly renderer interface. Lack of proper infrastructure, especially in developing economies, is one of the biggest challenges for the market. Moreover, concerns related to design, development, and delivery of 3D content are anticipated to hamper the growth of the market.
The software provides several solutions for product designing, modeling, animation, imaging, graphics, visual effects, simulation, and others. These solutions help in getting a clear insight of the product. The software also aids in reducing time and increasing understanding of users for making better operational and marketing decisions.
Visualization & simulation is a promising application segment, which is estimated to attain a significant size in terms of value by 2025. Visualization & simulation allows enterprises to manage customer insights and provide customized services related to visual effects, animation, and graphics. Additionally, increasing competition is encouraging companies to adopt visualization & 3D rendering software for gaining a competitive advantage over their contemporaries.
Animation provides a realistic experience to customers and helps in managing cost and time. Industries such as architecture, manufacturing, filmmaking, gaming, and others, use 3D animation for gaining accurate information regarding designs. The others segment includes applications such as graphics, image processing, projections, and virtual reality.
The healthcare sector is poised to rise at a noteworthy CAGR over the forecast period. Visualization & 3D rendering software aids in training and educating personnel. The software helps in viewing anatomical images, leading to improved surgical planning, diagnoses, and outcomes. Additionally, it enables secure communication, about the condition of a patient, with the patient’s family.
The architecture, engineering, and construction segment dominated the market in 2016. The segment is likely to continue to dominate the market over the forecast years. The media & entertainment segment is projected to hold a prominent position in the market throughout the forecast period as visualization, simulation, and animation facilitate a realistic experience.
Based on deployment, the market has been segmented into on-premise deployment and cloud deployment. There has been a shift from on-premise to cloud deployment, owing to technological advancements. Cloud-based solutions offer enterprises high scalability, increased mobility, and on-demand availability of resources.
These factors enable cost and time optimization. Further, availability of customized or tailored cloud solutions for enterprises is augmenting preference for cloud deployment to on-premise deployment. The cloud segment will be the most prominent as well as the most promising segment in the visualization & 3D rendering software market during the forecast period.
North America dominated the market in 2016 and is expected to maintain its position over the forecast years, owing to the domicile of a large number of prominent players such as Autodesk, Inc.; Adobe Systems Incorporated; and Dassault Systèmes. The region is anticipated to experience an upsurge in adoption of visualization & 3D rendering software due to presence of reliable wireless connectivity. Early adoption of the latest technologies in various sectors, such as architectural, engineering, and construction, gaming, media & entertainment, and others, has positively influenced the growth of the regional market.
Prominent players operating in the market include Autodesk, Inc.; Dassault Systèmes; Trimble, Inc.; Corel Corporation; Adobe Systems Incorporated; The Foundry Visionmongers Ltd.; Chaos Software; and Luxion, Inc.
The key players are primarily focusing on providing creative, cost-effective, and user-friendly solutions. They have increased their R&D spending to develop innovative solutions for gaining strategic advantage over other competitors. Dominant market players have adopted mergers & acquisitions, apart from new product development and building partnerships, as their go-to strategy to gain traction in the market. For instance, in 2016, Next Limit Technologies announced an agreement with Dassault Systèmes to handover its Next Limit Dynamics division, which provided fluid flow simulation technologies for energy, aerospace & defense, high-tech, transportation & mobility, and other industries. In 2017, Microsoft Azure and Autodesk associated to offer scalable cloud rendering solutions.
Attribute |
Details |
Base year for estimation |
2016 |
Actual estimates/Historical data |
2014 - 2015 |
Forecast period |
2017 - 2025 |
Market representation |
Revenue in USD Million & CAGR from 2017 to 2025 |
Regional scope |
North America, Europe, Asia Pacific, Latin America, and MEA |
Country scope |
U.S., Canada, U.K., Germany, Japan, and China |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
15% free customization scope (equivalent to 5 analysts working days) |
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This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For this study, Grand View Research has segmented the global visualization & 3D rendering software market report based on applications, end-users, deployment, and regions:
Application Outlook (Revenue, USD Million, 2014 - 2025)
Product Design & Modeling
Animation
Visualization & Simulation
Others
End-user Outlook (Revenue, USD Million, 2014 - 2025)
Architecture, Engineering, and construction
Gaming
Healthcare
Manufacturing & Automotive
Media & Entertainment
Others
Deployment Outlook (Revenue, USD Million, 2014 - 2025)
On-premise
Cloud
Regional Outlook (Revenue, USD Million, 2014 - 2025)
North America
The U.S.
Canada
Europe
The U.K.
Germany
Asia Pacific
China
Japan
Latin America
Middle East & Africa
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Artificial Intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR) solutions are anticipated to substantially contribute while responding to the COVID-19 pandemic and address continuously evolving challenges. The existing situation owing to the outbreak of the epidemic will inspire pharmaceutical vendors and healthcare establishments to improve their R&D investments in AI, acting as a core technology for enabling various initiatives. The insurance industry is expected to confront the pressure associated with cost-efficiency. Usage of AI can help in reducing operating costs, and at the same time, can increase customer satisfaction during the renewal process, claims, and other services. VR/AR can assist in e-learning, for which the demand will surge owing to the closure of many schools and universities. Further, VR/AR can also prove to be a valuable solution in providing remote assistance as it can support in avoiding unnecessary travel. The report will account for Covid19 as a key market contributor.
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