Vitamin D is a fat-soluble vitamin detected in a few foods such as meat and eggs and absorbed by the body as a dietary supplement. Exposure to sun also meets the demand for adequate vitamin D provision in the body, though certain body-synthesis or hydroxylation is a prerequisite for vitamin D activation.
Preventing the onset of hypocalcaemia, osteoporosis, oestomalacia and rickets coupled with regulating blood circulation in the body and including proper thyroid function are favorable factors driving the growth in vitamin D market.
Increasing occurrences of diseases caused by vitamin D deficiencies and doctor recommendations in aiding vitamin D ingestion have proven to be factors abetting vitamin D market.
The restraints oppressing the market growth include regulatory standards practiced by specific regions in preventing undesirable vitamin D toxicity.
Developments undertaken by emerging economies such as China, India, Brazil, and Italy are driving growth in the vitamin Dmarket.
Segmentation of market by application comprises functional foods and beverages, pharmaceuticals, animal feed and pet food, and personal care.
Segmentation by end-user: Market is segmented as children, adults, and pregnant women.
On the basis of region, vitamin D market is classified into North America, Europe, Asia Pacific, MEA, and Latin America.
Asia Pacific owes is growth in this sector to rapid growth in functional food, pharmaceutical, and feed industries in countries such as India and China. The growing awareness of vitamin D coupled with rising incidences of osteoporosis, oestomalacia and rickets are probing to be healthy drivers to the market.
As per news article dated Jul 2016, ingestion of vitamin D supplements in winter and autumn is recommended by a panel of health specialists in England.
The prescribed levels of dietary intake of vitamin D supplements should vary near or about 10mg for therapeutic use. The news also adds that only restorative properties of sunlight cannot be resorted to for providing vitamin D boosts as deficiencies in supplementary intake leads to brittle bones and rickets waiting to manifest itself.
It has come to light that one in five people suffer from Vitamin D deficiency in England and adequate supplementary advice in the form of dietary intake that augments scarcity in sunlight, the primary vitamin D source, and alleviate onset of osteomalacia and weak bones is reason to rejoice.
Nevertheless, it has been proven beyond doubt that vitamin D aids in bone formation and prevents disease of the bones.
Advice involving supplements in diet with vitamin D top-up mitigates the ill-effects of its deficiencies for pregnant and breast-feeding women in particular.
This newfound deviation from earlier revelation regarding children up to five years and adults diagnosed with vitamin D deficiencies only to be given vitamin D boosts holds contemporary relevance owing to evidences such as application of sunscreen and showing less skin to sunlight by dressing down, giving ample reasons for vitamin D supplements to be monitored evenly.
Key industry players in the market include Nestle SA, BASF, Pfizer, Inc., Koninklijke DSM NV, and ADM Alliance Nutrition, Inc.
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