Wallpaper Market Size, Share & Trends Report

Wallpaper Market Size, Share & Trends Analysis Report By Product (Vinyl, Nonwoven, Paper, Fabric), By End-Use (Residential, Commercial), By Region, And Segment Forecasts, 2024 - 2030

Report ID: GVR-4-68039-471-1
Number of Pages: 110
Format: Electronic (PDF)

Historical Range: 2018 - 2023
Industry: Consumer Goods

Market Segmentation

Wallpaper Market Product Outlook (Revenue, USD Million, 2018 - 2030)
- Vinyl
- Nonwoven
- Paper
- Fabric
- Others
Wallpaper Market End-Use Outlook (Revenue, USD Million, 2018 - 2030)
- Residential
- Commercial
Wallpaper Market Regional Outlook (USD Million, 2018 - 2030)
- North America
  - North America wallpaper market, by product
    - Vinyl
    - Nonwoven
    - Paper
    - Fabric
    - Others
  - North America wallpaper market, by end-use
    - Residential
    - Commercial
  - U.S.
    - U.S. wallpaper market, by product
      - Vinyl
      - Nonwoven
      - Paper
      - Fabric
      - Others
      - Others
    - U.S. wallpaper market, by end-use
      - Residential
      - Commercial
  - Canada
    - Canada wallpaper market, by product
      - Vinyl
      - Nonwoven
      - Paper
      - Fabric
      - Others
    - Canada wallpaper market, by end-use
      - Residential
      - Commercial
  - Mexico
    - Mexico wallpaper market, by product
      - Vinyl
      - Nonwoven
      - Paper
      - Fabric
      - Others
    - Mexico wallpaper market, by end-use
      - Residential
      - Commercial
- Europe
  - Europe wallpaper market, by product
    - Vinyl
    - Nonwoven
    - Paper
    - Fabric
    - Others
  - Europe wallpaper market, by end-use
    - Residential
    - Commercial
  - Germany
    - Germany wallpaper market, by product
      - Vinyl
      - Nonwoven
      - Paper
      - Fabric
      - Others
    - Germany wallpaper market, by end-use
      - Residential
      - Commercial
  - UK
    - UK wallpaper market, by product
      - Vinyl
      - Nonwoven
      - Paper
      - Fabric
      - Others
    - UK wallpaper market, by end-use
      - Residential
      - Commercial
  - France
    - France wallpaper market, by product
      - Vinyl
      - Nonwoven
      - Paper
      - Fabric
      - Others
    - France wallpaper market, by end-use
      - Residential
      - Commercial
  - Spain
    - Spain wallpaper market, by product
      - Vinyl
      - Nonwoven
      - Paper
      - Fabric
      - Others
    - Spain wallpaper market, by end-use
      - Residential
      - Commercial
  - Italy
    - Italy wallpaper market, by product
      - Vinyl
      - Nonwoven
      - Paper
      - Fabric
      - Others
    - Italy wallpaper market, by end-use
      - Residential
      - Commercial
- Asia Pacific
  - Asia Pacific wallpaper market, by product
    - Vinyl
    - Nonwoven
    - Paper
    - Fabric
    - Others
  - Asia Pacific wallpaper market, by end-use
    - Residential
    - Commercial
  - China
    - China wallpaper market, by product
      - Vinyl
      - Nonwoven
      - Paper
      - Fabric
      - Others
    - China wallpaper market, by end-use
      - Residential
      - Commercial
  - Japan
    - Japan wallpaper market, by product
      - Vinyl
      - Nonwoven
      - Paper
      - Fabric
      - Others
    - Japan wallpaper market, by end-use
      - Residential
      - Commercial
  - India
    - India wallpaper market, by product
      - Vinyl
      - Nonwoven
      - Paper
      - Fabric
      - Others
    - India wallpaper market, by end-use
      - Residential
      - Commercial
  - South Korea
    - South Korea wallpaper market, by product
      - Vinyl
      - Nonwoven
      - Paper
      - Fabric
      - Others
    - South Korea wallpaper market, by end-use
      - Residential
      - Commercial
  - Australia & New Zealand
    - Australia & New Zealand wallpaper market, by product
      - Vinyl
      - Nonwoven
      - Paper
      - Fabric
      - Others
    - Australia & New Zealand wallpaper market, by end-use
      - Residential
      - Commercial
- Central & South America
  - Central & South America wallpaper market, by product
    - Vinyl
    - Nonwoven
    - Paper
    - Fabric
    - Others
  - Central & South America wallpaper market, by end-use
    - Residential
    - Commercial
  - Brazil
    - Brazil wallpaper market, by product
      - Vinyl
      - Nonwoven
      - Paper
      - Fabric
      - Others
    - Brazil wallpaper market, by end-use
      - Residential
      - Commercial
    - Argentina
      - Argentina wallpaper market, by product
        
        Vinyl
        
        Nonwoven
        
        Paper
        
        Fabric
        
        Others
      - Argentina wallpaper market, by end-use
        
        Residential
        
        Commercial
- Middle East & Africa
  - Middle East & Africa wallpaper market, by product
    - Vinyl
    - Nonwoven
    - Paper
    - Fabric
    - Others
  - Middle East & Africa wallpaper market, by end-use
    - Residential
    - Commercial
  - South Africa
    - South Africa wallpaper market, by product
      - Vinyl
      - Nonwoven
      - Paper
      - Fabric
      - Others
    - South Africa wallpaper market, by end-use
      - Residential
      - Commercial
  - Saudi Arabia
    - Saudi Arabia wallpaper market, by product
      - Vinyl
      - Nonwoven
      - Paper
      - Fabric
      - Others
    - Saudi Arabia wallpaper market, by end-use
      - Residential
      - Commercial

Wallpaper Market Dynamics

Driver: Growing Construction In The Residential And Commercial Sectors

The interior decoration market has been experiencing growth, which has fueled the demand for wallpapers. This can be attributed to the rise in residential and commercial construction. The growing need for new houses as a result of the increasing population across regions has also fueled the demand for wallpapers. According to a report published by the U.S. Census Bureau and the U.S. Department of Housing and Urban Development, in 2022, around 1,392,300 residential units were completed. This was 3.8% more than the 1,341,000 in 2021. These rising developments in the residential household sector bode well for the home décor products market, including wallpapers. Similarly, rapid construction in the commercial segment, particularly the hospitality sector, is driving the demand for wallpaper. According to TOPHOTELPROJECTS, out of the 431 hotels and 61,232 rooms expected to open in the U.K. in the next few years, 112 hotels with 14,872 rooms were expected to open in 2022. In 2023, 68 new hotels with 10,531 rooms are expected to open, followed by 39 properties with 6,806 rooms in 2024, and 212 hotels with 29,023 rooms in 2025 and beyond. The bi-annual Global Construction Pipeline Trend Report, published by Lodging Econometrics (LE), includes a count of the number of projects in the pipeline for each market and country in the world. According to the Q2 2022 report, there were 14,117 projects and 2,293,131 rooms in the pipeline around the world. These numbers were up 5% for projects and 2% for rooms from the same period the previous year (YOY). At Q2's conclusion, there were 6,074 active projects, totaling 1,110,174 rooms. These developments are expected to accelerate the demand for wallpapers over the forecast period.

Restraint: High Upfront Costs Associated With Wallpapers

Wallpapers offer several advantages to homeowners and commercial space owners looking for economical and aesthetically pleasing wall décor. The availability of several styles and colors also drives their demand. However, there are several factors restraining the growth of the wallpaper market. Wallpapers available at lower costs are susceptible to damage and tear, hampering the market in the long run as customers lose faith in the quality and functionality of the products. On the other hand, the initial cost of installing high-priced wallpapers is a lot higher than cheaper wall coverings, posing a different challenge. Furthermore, the wallpaper’s color may fade within a few years, depending on the quality of the product. The wallpaper also needs to be installed properly by a professional, which is one of the major factors restraining market growth. Removing previous wallpapers is also time-consuming and can cost more than paint. Installing higher-priced or higher-quality wallpaper requires professional expertise, tools (for prep, application, and smoothing), and setup. Like paints, wallpapers also raise concerns about releasing volatile organic compounds (VOCs) from toxic PVC. These VOCs might keep releasing even after the adhesive has dried. Because of this, customers prefer to spend their money on eco-friendly wallpapers that do not emit any VOCs or smell bad, a condition that merely drives up the price of the final product.

Opportunity: Changing Trends In The Interior Designing Industry

The growing trend of nuclear families, coupled with the rise in consumer disposable income, presents the wallpaper market with numerous growth opportunities. In addition, the increasing demand for stain-resistant and eco-friendly wallpapers has been a major growth opportunity for market players. Several manufacturers are testing the humidity levels of a region and providing specifically designed products and solutions to combat issues regarding bacterial growth. In recent years, companies like Sangetsu and York Wallcoverings have launched several stain- and damage-resistant products. The pandemic has digitized the wallpaper industry, with several manufacturers offering templates and designs through their e-commerce websites to gain traction among consumers, especially tech-savvy millennials. Players are also offering demonstrations and workshops to enable more consumers to easily and properly install wallpapers at home. HP Printers, for instance, has not only been creating consumer awareness about eco-friendly and easy-to-use wallpapers but has also been carrying out demonstrations across Japan and providing training to personnel regarding wallpapers. Using environment-friendly materials in manufacturing wallpapers is expected to emerge as a prominent factor driving market growth. Several market players are manufacturing wallpapers made from recyclable papers to address waste disposal and environmental sustainability issues. The use of bamboo wallpapers, for instance, is gaining prominence as these are eco-friendly and have a natural scent. These wallpapers can completely transform the look of one’s personal space. Consumers are looking for exclusive, exotic, and trendy hand-printed wallpapers, an avenue that expands the scope of market players who manufacture wallpapers using printing block papers. These products are a lot more luxurious than conventional variants and are priced higher owing to the quality of the product.

What Does This Report Include?

This section will provide insights into the contents included in this wallpaper market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

Wallpaper market qualitative analysis

Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
- Company overview
- Financial performance
- Product benchmarking
- Latest strategic developments

Wallpaper market quantitative analysis

Market size, estimates, and forecast from 2018 to 2030
Market estimates and forecast for product segments up to 2030
Regional market size and forecast for product segments up to 2030
Market estimates and forecast for application segments up to 2030
Regional market size and forecast for application segments up to 2030
Company financial performance

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