The global web hosting services market is anticipated to witness significant growth over the forecast period on account of increasing levels of digitization which further causes the inflation in demand arising from various end users. There has been an increase in the demand for web hosting services due to the continuously increasing amount of data from the end-users. With the growing population there has been an increase in the requirement of new servers to keep the data up-to-date. Additionally, the growing need from the end-users to increase the performance of their website is also a key driving factor for the web hosting service market.
Web hosting refers to the process of providing infrastructure in the form of servers on rental basis by the service providers such as amazon web services, GoDaddy among others. The web hosting market is segmented based on application into public website, mobile applications, intranet sites, and online application. The public website application is dominating the web hosting market in 2018, but in the coming years the mobile applications market is expected to witness significant growth over the forecast period.
The key buying criteria for web hosting services is consumer centric, depending on the client the requirement the suitable type of web hosting service is selected. For instance, a website with low traffic, shared hosting services would be suitable, but if the website with high traffic, dedicated servers would be suitable. However, currently the colocation hosting services are experiencing the highest demand owing to its affordable cost structure.
The prominent players in the web hosting services market include Amazon Web Services, GoDaddy, Equinix, Google Inc. and others that provide web hosting services to support the countless websites that are currently online. Currently the web hosting market is dominated by the prominent players but in the coming years, it is expected that the start-ups would also have a significant market share owing to the availability of hardware configurations at bargain rates.
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