Window Coverings Market Size, Share & Trends Analysis Report By Type (Blinds & Shades, Curtains & Drapes, Shutters), By Application (Residential, Commercial), By Distribution Channel, By Installation, By Technology, By Region, And Segment Forecasts, 2024 - 2030

Research Methodology

A three-pronged approach was followed for deducing the window coverings market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for window coverings market to gather the most reliable and current information possible.

• We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
• We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
• We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
• We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
• We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of window coverings market data depending on the type of information we’re trying to uncover in our research.

• Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

• Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

• Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

• Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

• Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

• Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

• This step also entails the finalization of the report scope and data representation pattern.

• Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Window Coverings Market Categorization:

The window coverings market was categorized into six segments, namely type (Blinds & Shades, Curtains & Drapes, Shutters), application (Residential, Commercial), installation (Online, Offline), distribution channel (New Construction, Retrofit), technology (Automatic, Manual), and region (North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa).

Segment Market Methodology:

The window coverings market was segmented into type, application, installation, distribution channel, technology, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

• Demand estimation of each product across countries/regions summed up to from the total market.

• Variable analysis for demand forecast.

• Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

• Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

• Used extensively for new product forecasting or analyzing penetration levels.

• Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

• Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

• This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The window coverings market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into fifteen countries, namely, the U.S; Canada; Mexico; Germany; the UK; France; Italy; Spain; China; India; Japan; Australia & New Zealand; Brazil; UAE; South Africa.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Window coverings market companies & financials:

The window coverings market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

• Hunter Douglas Inc. - Hunter Douglas Inc., a leading manufacturer of window coverings and architectural products, operates through three main segments: window coverings, architectural products, and metals trading. The company offers its window covering products under various brands in different regions. For instance, it uses the Luxaflex brand in Europe and Australia for the residential segment, Levolor in North America, and Hillarys in the UK. Hunter Douglas Inc. is a conglomerate of 133 companies, with 47 manufacturing sites and 86 assembly operations. Its marketing operations span more than 100 countries. The window covering segment manufactures products for both commercial and residential sectors. The architectural segment produces products for commercial applications, while the metals trading segment deals in the trading of metals, specifically bulk aluminum contracts. This diverse portfolio allows Hunter Douglas Inc. to cater to a wide range of consumer needs and preferences.

• Lotus & Windoware, Inc. - Lotus & Windoware, Inc., a U.S.-based company, began as an importer and wholesaler of high-quality window treatments. Over time, it expanded its product line to include a wide range of stock sizes, making it a leader in the industry. The company’s product portfolio includes items like 1" Vinyl Mini Blind, Options Vertical Headrail and Vanes, and 1" Cordless Vinyl Mini Blind, all made from easy-to-clean vinyl. The company operates two distribution centers, one in Chino, California, and another in Memphis, Tennessee. These strategic locations enable Lotus & Windoware, Inc. to deliver products quickly across the U.S. Furthermore, the company has extended its reach beyond the U.S., offering its products to markets in Central and South America. This expansion is facilitated by its U.S. facilities and factories in China, allowing for a broad distribution network. Lotus & Windoware, Inc. has grown from a simple importer to a major distributor of window treatments. Its diverse product range, strategic distribution centers, and expansion into international markets demonstrate the company’s commitment to quality and customer satisfaction. With its focus on easy-to-clean vinyl products, Lotus & Windoware, Inc. continues to meet the evolving needs of its customers.

• Bombay Dyeing - Bombay Dyeing & Manufacturing Co Ltd., a part of the Wadia Group, is a renowned company specializing in a variety of products. These include linens, towels, home furnishings, leisure clothing, and kids wear. The Wadia Group’s primary businesses encompass Real Estate Development, Polyester Staple Fiber, and Retail. Bombay Dyeing, as the flagship company, has a wide distribution network. It offers its diverse product range through over 350 exclusive Bombay Dyeing Retail outlets. Additionally, its products are available in more than 2000 Multi-brand stores, further enhancing its reach to customers. This extensive distribution strategy underscores the company’s commitment to making its high-quality products accessible to a broad customer base.  

• Insolroll Window Shading Systems - Insolroll Window Shading Systems, a manufacturer of window coverings, specializes in products such as custom interior solar screen shades, audio-visual blackout shades, decorative roller shades, and retractable insect screens. The company emphasizes motorization and high-performance shading systems, operating as the manufacturing division of Innovative Openings, Inc. Their manufacturing facility is equipped with cutting-edge roller shade manufacturing equipment, with a strong focus on producing quality products and providing excellent customer service. Insolroll Window Shading Systems distributes its products through a network of retailers specializing in window coverings, awnings, home automation, and patios. The company’s central shipping location is in Louisville, serving all countries in North America, including the U.S., Canada, and Mexico. This strategic location allows Insolroll Window Shading Systems to efficiently deliver its products across the continent.

• Springs Window Fashions - Springs Window Fashions is a leading company in the window covering industry, designing and manufacturing a variety of products such as blinds, shades, shutters, and drapes. These products enhance both residential and commercial spaces. The company operates under several brands, each catering to specific market segments and offering unique products. Bali, a leading custom window covering brand in the U.S., offers quality window treatments that help consumers express their personal style. Graber provides smart, high-quality window treatment solutions, primarily sold by professional dealers and designers. Horizon Window Fashions offers customized shades and drapery for innovative window solutions. SunSetter, an industry leader in the manufacture of retractable patio awnings and other sun control products, enhances outdoor living spaces. Mecho, operating in the commercial space, offers high-tech solar shade solutions. SWFcontract, another brand under Springs Window Fashions, provides window treatment products to architects and general contractors, setting the standard for various business environments. Springs Window Fashions, through its diverse brands and product offerings, is committed to creating the best experience for its associates, team members, consumers, end-users, and business partners.

• Welspun - Welspun, a subsidiary of the Welspun Group, is a renowned producer and marketer of home textiles. With advanced facilities in Vapi and Anjar, Gujarat, it manufactures a diverse range of products. Its portfolio includes three main categories: Bed, Bath, and Flooring. Its popular products, such as bedsheets, pillow covers, blankets, and comforters, are often sold to prestigious hotel chains like Hilton, Taj Hotels, and Marriott. Welspun operates its curtains, bed, and bathroom textile segment under the Spaces brand. It leverages both offline and online channels to market its brands, partnering with major retailers like Amazon, Flipkart, IKEA, Lifestyle, and Shoppers Stop. Additionally, it has an exclusive online brand, Welhome, marketed via partnerships with e-commerce platforms like Amazon, Flipkart, and Myntra. Welspun’s products reach over 50 countries worldwide, demonstrating its global presence. The company’s commitment to quality and innovation has made it a trusted name in the home textiles industry. Its strategic partnerships and diverse distribution channels have enabled it to reach a wide customer base, further solidifying its position in the market.

• SKANDIA WINDOW FASHIONS, INC. - Skandia Window Fashions, Inc., a family-owned business, specializes in manufacturing custom window coverings. The company operates from its expansive, state-of-the-art facilities in Tallahassee, Thomasville, and San Diego, spanning over 170,000 square feet. Skandia offers a wide array of products that provide light control and privacy, with endless possibilities in style, color, fabrics, and texture. The company’s product line includes horizontal blinds, shutters, roller shades, transitional shades, and more. These products are known for their flexibility, durability, practicality, and easy maintenance. Skandia distributes its products through a broad network that includes independent window covering stores, individual window fashion dealers, interior designers, and home furnishing retailers across the U.S. This extensive distribution network ensures that Skandia’s high-quality window treatments are accessible to a wide range of customers.

• MechoShade Systems, LLC - MechoShade Systems, LLC is a leading manufacturer of automated window coverings, catering to various industries such as healthcare, architecture, construction, interior design, and engineering. The company’s shades are designed to reduce solar heat gain and glare, enhancing occupant performance and building efficiency. Mecho’s innovative solutions offer optimal light and comfort for guests in hotels, conference centers, health clubs, and other hospitality venues worldwide. The company has adopted the Cradle to Cradle design methodology, ensuring the use of healthy, perpetually recyclable materials. Mecho’s ElectroShade Motorized Shade Systems, equipped with iQ2-AC or -DC motors, incorporate circular strategies like design for disassembly, upgrade, and maintenance. Furthermore, the EcoVeil Screen, EcoVeil Sheer, and AcoustiVeil products are 100% recyclable, reflecting the company’s commitment to sustainability.

• Lafayette Interior Fashions - Lafayette Interior Fashions is a leading manufacturer of custom window coverings. Operating as a wholesale manufacturer, it sells products to interior designers, decorators, and retail stores. The company offers materials and fabrics that resist moisture, control light and glare, and aid in energy conservation. With a focus on green advancements, Lafayette’s fabrics are certified for energy efficiency, air quality safety, and the use of recycled materials. Its product portfolio includes blinds, shades, shutters, draperies, and other related products, reflecting its commitment to quality and sustainability in interior fashions.

• COMFORTEX WINDOW FASHIONS - Comfortex Window Fashions is a leading manufacturer of custom window treatments. The company offers a comprehensive line of products, including cellular and pleated shades, wood blinds, sheer horizontal and vertical window shadings, and innovative cellular blinds. Focused on customer needs, Comfortex provides quality products and services, builds customer partnerships, and develops innovative technologies. It offers design tools like the Color Lux Color Advisor, Designer Window Solutions, and Custom Graphics to cater to consumers’ color needs. Comfortex also emphasizes sustainable manufacturing processes. Its Color Lux shades are manufactured using a proprietary, environmentally friendly process that reduces waste and energy consumption. Catering to each state in the U.S., Comfortex also exports its products to over 70 countries worldwide, demonstrating its global reach. 

Value chain-based sizing & forecasting

Supply Side Estimates

• Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

• Segment revenue determination via variable analysis and penetration modeling.

• Competitive benchmarking to identify market leaders and their collective revenue shares.

• Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

• Identifying parent markets and ancillary markets

• Segment penetration analysis to obtain pertinent

• revenue/volume

• Heuristic forecasting with the help of subject matter experts

• Forecasting via variable analysis

Window Coverings Market Report Objectives:

• Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

• Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

• Understanding market estimates and forecasts (with the base year as 2023, historic information from 2018 to 2022, and forecast from 2024 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Window Coverings Market Report Assumptions:

• The report provides market value for the base year 2023 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

• The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

• We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

• All market estimates and forecasts have been validated through primary interviews with the key industry participants.

• Inflation has not been accounted for to estimate and forecast the market.

• Numbers may not add up due to rounding off.

• Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

• Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

• Latin America includes Central American countries and the South American continent

• Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

• Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

• Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.