GVR Report cover Window Film Market Size, Share & Trends Report

Window Film Market Size, Share & Trends Analysis Report By Product (Decorative, Sun Control), By Application (Automotive, Commercial), By Region (North America, Europe, APAC), And Segment Forecasts, 2021 - 2028

  • Published Date: May, 2021
  • Base Year for Estimate: 2020
  • Report ID: GVR-1-68038-199-3
  • Format: Electronic (PDF)
  • Historical Data: 2016 - 2019
  • Number of Pages: 114

Report Overview

The global window film market size was valued at USD 10.22 billion in 2020 and is expected to witness a compound annual growth rate (CAGR) of 5.1% from 2021 to 2028. Increasing demand for energy-efficient window films is expected to propel market growth during the forecast period. Window films are widely utilized for better energy efficiency in heating and cooling purpose in residential and commercial applications. According to the U.S. Department of Energy, window films facilitate the average consumption of 30% of heat loss that occurs through windows and doors at homes. Improvement in window films facilitates reduction in solar heat gain & winter heat loss in commercial & residential buildings. Building Energy Management Systems (BEMS) is used to effectively conserve energy and improve energy efficiency by creating a stable and sustainable environment in both commercial & residential buildings.

Global antiseptics & disinfectants market share, by end use, 2020 (%)

An increasing number of green building construction projects and the development of net-zero energy buildings are expected to propel the product demand. However, rising consumer awareness regarding sustainability & carbon dioxide emissions and improving energy efficiency are expected to drive the product demand over the forecast years. Global carbon emission levels have been increasing steadily on account of population explosion across the Asia Pacific and Latin America regions coupled with rapid industrialization and an increasing number of passenger cars in recent years.

Stringent regulations regarding energy-efficient buildings & vehicles and increasing concerns about the environment and health are anticipated to fuel the product demand. A low emissivity (Low-E) film also helps buildings retain heat during the winter seasons. Low-E films use special metallic coatings, which block infrared and ultraviolet rays and allow maximum visible light to prevent fading of interiors in residential and commercial buildings. Low-E glasses are replaced with window film owing to a better return on investment and it provides 6.6 times greater energy & cost savings compared to low-E glasses.

Ultraviolet-A (UVA) filtering window film can help in reducing skin cancer and skin damage. Growing consumer disposable income in emerging economies has prompted the demand for fuel-efficient passenger cars, coupled with increasing demand for Electric Vehicles (EVs), which, in turn, will drive the market growth over the forecast years. However, the presence of strict regulation son tinted films used in automobiles is expected to hinder the market growth. Low visibility can lead to theft or accident, especially at night.

A lower VLT rating tends to have better glare control whereas a higher rating is preferred for maintaining natural lights. The VLT of widow film is a key part in defining the permissibility of heat protection, UV protection, and security concern. High VLT in window films allows the attention of the police to ensure public safety in the vehicles. Certain countries have exemptions if drivers or passengers suffering from related medical conditions, such as lupus, sunlight allergy, photosensitivity, and melanoma. Moreover, windows with a high tint can cause dooring incidents to the cyclists and pedestrians owning to low visibility inside & across the vehicle.

Product Insights

The sun control product segment led the market and accounted for more than 46% share of the global revenue in 2020. Sun control window films are mainly utilized to protect the interior of buildings. They also add aesthetic values to the buildings. The increasing use of sun control in residential and commercial applications owing to the occurrence of skin diseases is likely to propel the market growth. Furthermore, rising energy costs and the need for reducing power consumption are propelling the demand for sun control films in residential and commercial applications.

Technological improvements in window films that help in reducing solar heat gain & winter heat loss are anticipated to promote a sustainable and comfortable environment in buildings. They have a wide application scope in buildings for restricting fading of furniture, paints & coatings, and carpets. Rising demand from the construction industry in emerging economies, such as China, India, Japan, Thailand, and Vietnam, is expected to drive the demand for sun control products. In the automotive industry, these films are used to reduce solar heat gain and enhance styling. It also provides protection to interior components, such as audio equipment, seats, and other electronic devices. These factors are expected to drive the market over the forecast years.

Application Insights

The automotive application segment led the market and accounted for more than 35% share of the global revenue in 2020. Growing production of lightweight vehicle components owing to the stringent environmental regulations issued by various governments to promote fuel economy is expected to increase the product demand in this segment. Safety & security window films are used in automotive applications to avoid damages caused by flying shards. Window films provide superior heat control and protection from UV rays. Recovery of the automobile sector in European countries, such as Germany, France, and Italy, is expected to positively impact the overall product demand over the forecast period.

Global window film market share, by application, 2020 (%)

Major automotive companies have shifted their production facilities to countries, such as China, India, Thailand, and Vietnam, owing to cheap labor and favorable government regulations. Increasing per capita income in these countries is anticipated to fuel automotive sales over the forecast period. These factors are expected to drive the product demand in the automotive application segment.

The commercial application segment is expected to witness the fastest CAGR during the forecast period. Rapid urbanization in emerging economies of Asia Pacific, the Middle East, and Latin America is expected to drive the product demand in commercial building applications. There is a growing demand for malls, stores, and supermarkets in these regions as consumers are observed to buy goods from a single outlet destination. Enormous footfall in malls and spending & purchases are observed in these regions. Mall developers are expected to target emerging cities for further developments as urban cities are close to saturation for construction. These factors are expected to increase product demand in commercial applications.

Regional Insights

North America dominated the market and accounted for over 32% of the global revenue share in 2020. The region will retain its leading position throughout the forecast period. Recovery in Canada’s residential & non-residential construction sector is estimated to be the key factor driving the regional market. Moreover, in the U.S., lending standards are easing, market fundamentals for commercial real estate continue to improve, and more funding support is coming from state and local construction bond measures.

These factors are expected to drive the demand for varied specialized window films in the construction sector, especially for solar control and privacy window film. Solar (sun control) films are expected to grow on account of the increasing use of cleaner energy sources. The commercial construction segment in the region is witnessing rapid development as a result of continued growth in the tourism & hospitality sectors. However, the Covid-19 pandemic has adversely affected the market growth in 2020 due to slowdown or halt in the construction & production activities, shortage of labor, and restriction in supply & transport.

Key Companies & Market Share Insights

The global market is fragmented with the presence of a few regional and global players. The major companies face intense competition from each other as well as from regional players who have strong distribution networks and good knowledge about the suppliers and regulations. The companies in the market compete on the basis of the product quality offered, the technology used in the production, and application development capabilities. Established players focus on expanding their production capacities to meet the ascending product demand. For instance, in January 2020, Eastman Chemical Company announced the expansion of production capacity at the manufacturing facility in Dresden, Germany, to cater to the growing demand for coatings and laminating lines used in films. Some prominent players in the global window film market include:

  • 3M

  • Eastman Chemical Company

  • American Standard Window Film

  • Saint-Gobain Performance Plastics Corporation (Solar Gard)

  • Madico, Inc.

  • Toray Plastics (America), Inc.

  • Hanita Coatings RCA Ltd. (Avery Dennison Israel Ltd.)

  • Johnson Window Films, Inc.

  • Armolan Window Films

  • Garware Suncontrol

  • Reflectiv Window Films

Window Film Market Report Scope

Report Attribute


Market size value in 2021

USD 10.59 billion

Revenue forecast in 2028

USD 14.97 billion

Growth rate

CAGR of 5.1% from 2021 to 2028

Base year for estimation


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Volume in thousand sq. meters, revenue in USD million/billion, and CAGR from 2021 to 2028

Report coverage

Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, application, region

Regional scope

North America; Europe; Asia Pacific; Central &South America; MEA

Country scope

U.S.; Canada; Mexico; Germany; France; U.K.; Russia; China; India; Japan; Argentina; Brazil; Chile; Colombia; Venezuela; Saudi Arabia; UAE; Africa

Key companies profiled

3M; Eastman Chemical Company; Saint-Gobain Performance Plastics Corp. (Solar Gard); Madico, Inc.; Toray Plastics (America), Inc.; Hanita Coatings RCA Ltd. (Avery Dennison Israel Ltd.); Garware Suncontrol

Customization scope

Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope

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Segments Covered in the Report

This report forecasts revenue and volume growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global window film market report on the basis of product, application, and region:

  • Product Outlook (Volume, Thousand Sq. Meter; Revenue, USD Million, 2016 - 2028)

    • Sun Control

    • Decorative

    • Security & Safety

    • Privacy

  • Application Outlook (Volume, Thousand Sq. Meter; Revenue, USD Million, 2016 - 2028)

    • Automotive

    • Residential

    • Commercial

    • Marine

    • Others

  • Regional Outlook (Volume, Thousand Sq. Meter; Revenue, USD Million, 2016 - 2028)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • Germany

      • U.K.

      • France

      • Russia

    • Asia Pacific

      • China

      • Japan

      • India

    • Central & South America

      • Brazil

      • Argentina

      • Chile

      • Colombia

      • Venezuela

    • Middle East & Africa

      • Saudi Arabia

      • UAE

      • Africa

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