Window Film Market Size, Share & Trends Report

Window Film Market Size, Share & Trends Analysis Report By Product (Sun Control, Decorative, Security & Safety), By Application (Automotive, Residential, Marine), By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: Mar, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-1-68038-199-3
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2017
  • Number of Pages: 173

Industry Insights

The global window film market size was valued at USD 9.2 billion in 2018 and is expected to expand at a CAGR of 5.9% from 2019 to 2025. Increasing demand for the product from the automotive and construction sectors due to its ability to reduce glare and protection against UV rays is expected to drive demand for window films.

The market is expected to witness rapid growth in China and South Korea over the coming years. Increase in popularity of the passive home concept in Asia Pacific generates huge demand from the construction industry.

U.S. window film market

Commercial was the largest application segment in 2018. The booming construction sector in developing regions is expected to augment demand for the product. Increasing demand for films in residential and commercial applications is expected to spur market growth over the forecast period. Increasing tinting activities on existing windows, coupled with stringent regulations for developing green buildings, are expected to drive demand in residential applications in the coming years.

In addition, the product is used in living rooms and bedrooms to maintain privacy, without hampering the outdoor view. These eliminate the extra cost of using heavy traditional decorative glasses and offer exclusive security as well as aesthetic appeal.

Application Insights

The automotive application segment accounted for 34.4% share of the overall revenue in 2018. This application is gaining importance due to skin damage associated with UVB and UVA rays entering through the window screen of the cars. Henceforth, sun control window films have a wide range of scope over the forecast period in this sector.

The commercial segment is expected to register a CAGR of 5.2% in terms of volume from 2019 to 2025. Commercial window films are used across office spaces owing to their characteristics of protecting commercial tenants from exposed sunlight, maintaining privacy, and enhancing the aesthetic appeal.

In the marine industry, technologically advanced nano-ceramic coatings and innovative marine-grade window films are used to reduce fuel consumption, reduce glares, and keep the cabin and engine room cool without hampering the outside view from the crew cabin. Ability to be washed, longevity, and endurance to saltwater and moisture are the critical factors considered while choosing marine window films.

Product Insights

Sun control film accounted for a share of 46.9% in terms of volume in 2018. These are plastic films applied on window glasses to limit the entrance of heat. Apart from their application in residential spaces, these are also used on car windows to reduce heat transfer from outside and keep car interiors cool, thus increasing fuel economy by reducing the engine load.

Global window film market

Safety and security films are increasingly gaining importance because of their ability to protect doors, windows, and applied surfaces in case of unexpected natural calamities, break-ins, and vandalism while maintaining the external appearance. Security films are particularly applied on the interior side of glass using extremely high-pressure sensitive acrylic adhesives.

Regional Insights

North America dominated the window film market in 2018 and accounted for 50.2% share of the overall revenue. Solar control films are one of the highest consumed window films in the region. They are used to reduce sunlight penetration inside the vehicle, thereby reducing the use of air conditioner and eventually saving fuel consumption. These factors are estimated to trigger the product demand in the near future.

In Asia Pacific, construction of commercial buildings, such as hospitals, schools, colleges, banks, and offices, and residential projects has witnessed an increase since the past decade. India has been witnessing rapid improvement in terms of its infrastructure development, supported by the current government. Supportive government initiatives in order to enhance the construction sector in the region is expected to fuel the utilization of the product over the forecast period.

Central and South America is anticipated to witness significant growth in terms of decorative film consumption. Growing consumer preference towards enhancement of aesthetic appeal of their accommodations is anticipated to fuel growth. Moreover, rising importance of solar control, privacy, and security inoffices and industrial units is likely to augment the demand further.

The economy of Middle East and Africa is fueled by the expansion of the tourism industry, which has eventually led to a rise in the number of hotels and restaurants to accommodate tourists. This has also led to an increase in utilization of tourist buses and mini vans. The product is used in order to enhance the aesthetic appeal of the building and vehicles, thereby augmenting the market growth.

Window Film Market Share Insights

The market is largely dominated by several multinationals. It includes companies such as 3M; Eastman Chemical Company; American Standard Window Film; Solar Gard Performance Plastics; Madico Inc.; Toray Plastics (America) Inc.; Hanita Coatings; and Armolan Window Film. Moreover, the market is highly integrated with the presence of these companies.

Hy-Sil Manufacturing Company, now known as Madico, Inc., is a global manufacturer and supplier of coatings and lamination solutions. In 2016, the company acquired ClearPlex, one of the major manufacturers and suppliers of optically clear film laminates. The major reason for this acquisition was to establish brand name and gain more market share given the good reputation of ClearPlex for its quality products.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD million, volume in thousand square meters & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Country scope

U.S., Canada, Mexico, Germany, U.K., France, Russia, India, China, Japan, Brazil, Argentina, Chile, Colombia, Venezuela, Saudi Arabia, UAE, Africa

Report coverage

Revenue and volume forecast, company share, competitive landscape, growth factors and trends

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Segments Covered in the Report

This report forecasts revenue and volume growth at global, country, and regional levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global window film market report on the basis of product, application, and region:

  • Product Outlook (Volume, Thousand Square Meters; Revenue, USD Million, 2014 - 2025)

    • Sun Control

    • Decorative

    • Security & Safety

    • Privacy

  • Application Outlook (Volume, Thousand Square Meters; Revenue, USD Million, 2014 - 2025)

    • Automotive

    • Residential

    • Commercial

    • Marine

    • Others

  • Regional Outlook (Volume, Thousand Square Meters; Revenue, USD Million, 2014 - 2025)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • Germany

      • U.K.

      • France

      • Russia

    • Asia Pacific

      • China

      • Japan

      • India

    • Central & South America

      • Brazil

      • Argentina

      • Chile

      • Colombia

      • Venezuela

    • Middle East & Africa

      • Saudi Arabia

      • UAE

      • Africa

Key questions answered by the report
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