GVR Report cover Window Film Market Size, Share & Trends Report

Window Film Market Size, Share & Trends Analysis Report By Product (Sun Control, Decorative, Security & Safety, Privacy), By Application (Automotive, Residential, Commercial, Marine), By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-1-68038-199-3
  • Number of Pages: 145
  • Format: Electronic (PDF)

Window Film Market Size & Trends

The global window film market size was valued at USD 11.56 billion in 2023 and is anticipated to grow at a compound annual growth rate (CAGR) of 5.3% from 2024 to 2030. Increasing demand for energy-efficient window films is expected to propel market growth during the forecast period. Window films are widely utilized for energy efficiency in heating and cooling purposes in residential and commercial applications, commonly in vehicles and windows. According to the U.S. Department of Energy, window films facilitate the average consumption of 30% of heat loss that occurs through windows and doors at homes. Improvements in window films enable the reduction in solar heat gain & winter heat loss in commercial & residential buildings, which is expected to provide sustainable growth over the forecast years. Building Energy Management System (BEMS) effectively conserves energy and improves energy efficiency by creating a stable and sustainable environment in both commercial & residential buildings.

U.S. Window Film market size and growth rate, 2024 - 2030

The increasing number of green building constructions and the development of net zero energy buildings are expected to propel the demand for window films. The rising consumer awareness regarding the sustainability and price of window films, coupled with growing environmental awareness regarding carbon dioxide emissions and improving energy efficiency, is expected to drive the market over the forecast years.

Global carbon emission levels have been increasing steadily on account of the population explosion across Asia Pacific and Latin America, coupled with rapid industrialization and an increasing number of passenger cars in recent years. Stringent regulations regarding energy-efficient buildings & vehicles and increasing concerns about the environment and health are anticipated to fuel the demand.

Low emissivity (Low-E) film helps buildings to retain heat during the winter season. It uses special metallic coatings, which block infrared and ultraviolet rays and allows maximum visible light to prevent fading of interiors in residential and commercial buildings. Low-E glasses are replaced with window films owing to a better return on investment and the latter providing 6.6 times greater energy & cost savings than Low-E glasses.

Ultraviolet-A (UVA) filtering window film can help in reducing skin cancer and skin damage. Growing consumer disposable income in emerging economies has prompted a rising adoption of fuel-efficient passenger cars, coupled with an increasing demand for electric vehicles (EV), expected to drive the market for window film over the forecast years. However, the presence of strict regulations on tinted films used in automobiles, which limits visible light transmission (VLT), is expected to impact the market growth.

Manufacturers are focused on manufacturing high-quality and safety products on account of window film industry standards. As per these standards, the product should have a minimum of 15% light transmission. Low visibility can lead to theft or accidents, especially at night. A lower VLT rating tends to have better glare control, whereas a higher rating is preferred for maintaining natural lights. The VLT of a window film is a crucial part of defining the permissibility of heat protection, UV protection, and security concerns.

High VLT in window films allows better attention of the police to ensure public safety in vehicles. Certain countries have exemptions if drivers or passengers are affected by related medical conditions such as lupus, sunlight allergy, photosensitivity, and melanoma. Windows with a high tint can cause dooring incidents for cyclists and pedestrians owing to low visibility inside & across the vehicle.

Window tint products are likely to provide new growth avenues for market participants. These tint products are manufactured after coloring or dying of window film. Addition of tinting materials or colors help to block the sun rays. This benefits in reduction of cooling costs, minimization of glare on screens, and also offer privacy & safety.

Market Concentration & Characteristics

The market growth stage is medium, and the pace of the market growth is accelerating. The degree of innovation is expected to remain moderate to high over the forecast period. Products like decorative films have observed rising interest among automotive and construction industries. Innovative products with safety, privacy and light permeability are anticipated to witness increasing demand in the market.

Window Film Market Concentration & Characteristics

The market is expected to observe a low level of merger & acquisition activities. The companies in the market are more focused on organic growth strategies such as increasing production capacities, and development of products based on quality offered and technology used for manufacturing the film.

Use of window film has a positive impact on the environment. These products help in reduction of temperature and heat loss in commercial & residential building. Window panels are key components in the building and are responsible for energy performance of facades with around 60% of energy loss. It has been observed that, in such cases use of window films significantly reduces the energy losses and provides cost benefits.

Threat of substitutes in market is low to moderate. Key substitutes include bio-based window film, which is produced using 30% renewable energy feed by co-extrusion process. Energy saving window film offers high returns on investment compared to low emissive glass products thus reducing replacing glass in some infrastructure applications.

End-user concentration in the market is moderate to high. Personal care & cosmetics is the largest end-user segment followed by industrial, food processing, and consumer goods. Manufacturers are using the proper approach to substitute petro-based products by by bio-based products to reduce the reformulation cost and time based on end-user demand.

End-user concentration is expected to remain moderate over the coming years. Automotive industry is expected to remain the largest end-user with vehicle window glass being the major application. Other end-users include tinted glass manufacturers and construction companies among others.

Product Insights

Sun control product segment led the market and accounted for more than 46.0% share of the global revenue in 2023. Sun control window films are mainly utilized to protect the interior of buildings and provide aesthetic value to them. The increasing use of sun control in residential and commercial applications owing to the occurrence of skin diseases is likely to propel the market growth for window film. Furthermore, rising energy costs and the need to reduce power consumption propel the demand for sun control films in residential and commercial applications.

Technological improvements in window films help in reducing solar heat gain & winter heat loss, which promotes a sustainable and comfortable environment in buildings. They find a broad application scope, including restricting fading of furniture, paints & coatings of rooms, and carpets in residential and commercial applications. Rising product demand from the construction industry in emerging economies such as China, India, Japan, Thailand, and Vietnam are expected to drive the sun control window film market in the Asia Pacific region.

In the automotive industry, these films reduce solar heat gain and enhance styling and protection. They also protect interior components such as audio equipment, seats, and other electronic devices. These factors are expected to drive the market for window film over the forecast years.

Material Insights

The polyester segment accounted for the largest market share in 2023 and is likely to grow at lucrative growth rate over the forecast period. A typical window film is manufactured using numerous multiple layers of polyester. Some of these layers are colored or pigmented while some are clear. Additionally, ceramic or metal coating is applied to absorb or reflect the energy. In the last stage, a hard coat is added to provide durability and protection against scratches.

Polyester, also known as PET helps in energy savings and also provides safety. These films come in thin plastic sheet or one large roll. The product is also easy to cut, apply and reposition. Polyester films offer durability and chemical resistance. Frosted window films made from vinyl materials are projected to offer new growth avenues for market participants. These films provide aesthetic performance along with privacy benefits in daylight.

Application Insights

Automotive application segment led the market and accounted for more than 35.8% share of the global revenue in 2023. The growing trend towards manufacturing lightweight vehicle components owing to stringent environmental regulations issued by governments to promote fuel economy is expected to increase the demand for window films.

Safety & security window films are used in automotive applications to avoid damages caused by flying shards. Window films protect from UV rays and superior heat control. The recovery of the automobile sector in European countries such as Germany, France, and Italy due to the adoption of electric vehicles is expected to positively impact the demand for window films over the forecast period.

Major automotive companies have shifted their production facilities to countries such as China, India, Thailand, and Vietnam, owing to cheap labor and favorable government regulations. Increasing per capita income among the middle class in countries like India is anticipated to fuel automotive sales over the forecast period. This is projected to benefit window film market in India over the coming years.

Global window film market share and size, 2023

The commercial application segment is expected to grow during the forecast period. Increasing urbanization in emerging economies of the Asia Pacific, the Middle East, and Latin America is expected to drive the window film demand for commercial building applications. There is a growing demand for malls, stores, and supermarkets in these regions, as consumers buy goods from a single outlet destination.

Enormous footfall in malls and increased spending & purchases are observed in these regions. Mall developers are expected to target emerging cities for further development, as urban cities are close to saturation regarding construction. These factors are expected to increase window films demand in commercial applications.

Regional Insights

North America dominated the Market and accounted for over 32.0% share of the global revenue in 2023. New investments are being made in North America, reflecting a recovery in Canada's residential & non-residential construction, owing to capital expenditure cuts in the oil & gas sector and the Liberal government's fiscal stimulus plan to spur new non-residential construction. Furthermore, given the expected rate hikes by the Federal Reserve, the increases in long-term interest rates are likely to remain gradual.

Window Film Market Trends, by Region, 2024 - 2030

On the plus side, the U.S. economy continues to register job growth, lending standards are easing, market fundamentals for commercial real estate continue to improve, and more funding support is coming from state and local construction bond measures. These factors are expected to drive the demand for specialized window films in the construction sector, especially for solar control and privacy windows. Solar (sun control) film demand is expected to grow due to the increasing use of cleaner energy sources and an aim to reduce carbon emissions.

The region's commercial construction segment is witnessing growth due to continued strength in the tourism & hospitality sector, with the construction of multiple hotels and even malls, among other commercial spaces. These growing segments in the region will drive the demand for window films over the forecast period.

Key Window Film Company Insights

Some of the market participants include Eastman Chemical Company, 3M, and Madico, Inc, among others.

  • 3M is a diversified technology company, with business segments, namely industrial, electronics & energy, safety & graphics, health care and consumer. The product portfolio offered by the company includes automotive, commercial and residential window film.

  • Eastman Chemical Company operates through four business segments, namely additives & functional products, advance materials, fibers, and chemical intermediates. The product portfolio of the company includes decorative, safety & security and sun-control window film. The company offer window film under advance materials business segment.

Solar Gard, and Toray Plastics (America), Inc. are some of the emerging market participants in the market.

  • Solar Gard operates as a subsidiary of Saint-Gobain S.A. which was acquired in September 2011. The company is a division of Saint-Gobain Performance Plastics and is involved in the manufacturing Window Film and paint protection film. Its product portfolio includes solar control, safety & security, decorative, anti-graffiti, and paint protection films.

  • Toray Plastics (America), Inc. was founded in 1985 and is headquartered in North Kingstown, the U.S. It is a manufacturer of plastic films and foams. The company’s line of business includes polypropylene films, polyester films, bio-based PET films, metalized OPP films, and polyolefin foams.

Key Window Film Companies:

The following are the leading companies in the window film market. These companies collectively hold the largest market share and dictate industry trends. Financials, strategy maps & products of these window film companies are analyzed to map the supply network.

  • 3M
  • Eastman Chemical Company
  • American Standard Window Film
  • Saint-Gobain Performance Plastics Corporation (Solar Gard)
  • Madico, Inc.
  • Toray Plastics (America), Inc.
  • Hanita Coatings RCA Ltd. (Avery Dennison Israel Ltd.)
  • Johnson Window Films, Inc.
  • Armolan Window Films
  • Garware Suncontrol
  • Reflectiv Window Films

Recent Developments

  • In August 2023, Solar Art announced acquisition of Layr, a window film manufacturing company. Layr has wide customer base including office buildings, schools and high-end retailers. This acquisition helped Solar Art to expand its business East Coast region with infrastructure in New York.

  • In February 2023, Eastman and High Performance Optics, Inc. announced launch of new window film designed specifically for the transportation industry, which features selective High Energy Visible Light (HEVL) filtering in China.

Window Film Market Report Scope

Report Attribute

Details

Market size value in 2023

USD 11.56 billion

Revenue forecast in 2030

USD 16.56 billion

Growth Rate

CAGR of 5.3% from 2023 to 2030

Actual data

2019 - 2021

Forecast period

2023 - 2030

Quantitative units

Volume in thousand square meter, revenue in usd million and CAGR from 2022 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, application, material, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Canada; Mexico; Germany; UK; France; Russia; China; India; Japan; South Korea; Australia; Brazil; Argentina; Chile; Colombia; Saudi Arabia; UAE; Africa

Key companies profiled

3M; Eastman Chemical Company; American Standard Window Film; Saint-Gobain Performance Plastics Corporation (Solar Gard); Madico; Inc.; Toray Plastics (America); Inc.; Hanita Coatings RCA Ltd. (Avery Dennison Israel Ltd.); Johnson Window Films; Inc.; Armolan Window Films; Garware Suncontrol; Reflectiv Window Films

Customization scope

Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

 

Global Window Film Market Report Segmentation

This report forecasts revenue and volume growth at global, regional & country levels and provides an analysis of the industry trends in each of the sub-segments from 2019 to 2030. For the purpose of this study, Grand View Research has segmented the global window film market report on the basis of product, application, material and region:

Global Window Film Market Report Segmentation

  • Product Outlook (Volume, Thousand Square Meter; Revenue, USD Million, 2019 - 2030)

    • Sun Control

    • Decorative

    • Security & Safety

    • Privacy

  • Application Outlook (Volume, Thousand Square Meter; Revenue, USD Million, 2019 - 2030)

    • Automotive

    • Residential

    • Commercial

    • Marine

    • Others

  • Material Outlook (Volume, Thousand Square Meter; Revenue, USD Million, 2019 - 2030)

    • Vinyl

    • Polyester

    • Plastic

    • Ceramic

    • Others

  • Regional Outlook (Volume, Thousand Square Meter; Revenue, USD Million, 2019 - 2030)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • Germany

      • France

      • UK

      • Russia

    • Asia Pacific

      • China

      • India

      • Japan

      • South Korea

      • Australia

    • Central & South America

      • Brazil

      • Argentina

      • Chile

      • Colombia

    • Middle East & Africa

      • Saudi Arabia

      • UAE

      • Africa

Frequently Asked Questions About This Report

Table of Contents

Chapter 1 Window Film Market: Methodology And Scope
                   1.1 Research Methodology
                   1.2 Research Scope And Assumptions
                   1.3 Information Procurement
                       1.3.1 Purchased Database
                       1.3.2 Gvr’s Internal Database
                       1.3.3 Secondary Sources
                       1.3.4 Third Party Perspective
                       1.3.5 Primary Research
                   1.4 Information Analysis
                       1.4.1 Data Analysis Models
                   1.5 Market Formulation And Data Visualization
                   1.6 Data Validation And Publishing
                   1.7 List Of Abbreviations
Chapter 2 Window Film Market: Executive Summary
Chapter 3 Window Film Market: Variables, Trends & Scope
                   3.1 Market Outlook
                   3.2 Penetration & Growth Prospect Mapping
                   3.3 Industry Value Chain Analysis
                       3.3.1 Raw Material Trends
                       3.3.2 Manufacturing Trends
                       3.3.3 Sales Channel Analysis
                       3.3.4 Vendor Selection Criteria Analysis
                   3.4 Regulatory Framework
                       3.4.1 Safety
                   3.5 Market Dynamics
                       3.5.1 Market Driver Analysis
                       3.5.2 Market Restraint Analysis
                   3.6 Business Environment Analysis: Window Film Market
                       3.6.1 Industry Analysis - Porter’s Five Forces
                       3.6.2 Pestel Analysis
Chapter 4. Window Film Market: Product Estimates & Trend Analysis
                   4.1. Product Movement Analysis & Market Share, 2023 & 2030
                   4.2. Window Film Market Estimates & Forecasts, By Product, 2019 to 2030 (Thousand Square Meters) (USD Million)
                   4.3. Sun Control Window Film
                       4.3.1. Sun Control Window Film Market Estimates and Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
                   4.4. Decorative Window Film
                       4.4.1. Decorative Window Film Market Estimates and Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
                   4.5. Security & Safety Window Film
                       4.5.1. Security & Safety Window Film Market Estimates and Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
                   4.6. Privacy Window Film
                       4.6.1. Privacy Window Film Market Estimates and Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Chapter 5. Window Film Market: Application Estimates & Trend Analysis
                   5.1. Application Movement Analysis & Market Share, 2023 & 2030
                   5.2. Window Film Market Estimates & Forecasts, By Application, 2019 to 2030 (Thousand Square Meters) (USD Million)
                   5.3. Automotive
                       5.3.1. Window Film Market Estimates and Forecasts, in Automotive, 2019 - 2030 (Thousand Square Meters) (USD Million)
                   5.4. Residential
                       5.4.1. Window Film Market Estimates and Forecasts, in Residential 2019 - 2030 (Thousand Square Meters) (USD Million)
                   5.5. Commercial
                       5.5.1. Window Film Market Estimates and Forecasts, in Commercial 2019 - 2030 (Thousand Square Meters) (USD Million)
                   5.6. Marine
                       5.6.1. Window Film Market Estimates and Forecasts, in Marine 2019 - 2030 (Thousand Square Meters) (USD Million)
                   5.7. Others
                       5.7.1. Window Film Market Estimates and Forecasts, in Other Applications 2019 - 2030 (Thousand Square Meters) (USD Million)
Chapter 6. Window Film Market: Material Estimates & Trend Analysis
                   6.1. Material Movement Analysis & Market Share, 2023 & 2030
                   6.2. Window Film Market Estimates & Forecasts, By Material, 2019 to 2030 (Thousand Square Meters) (USD Million)
                   6.3. Vinyl
                       6.3.1. Window Film Market Estimates and Forecasts, by Vinyl, 2019 - 2030 (Thousand Square Meters) (USD Million)
                   6.4. Polyester
                       6.4.1. Window Film Market Estimates and Forecasts, by Polyester, 2019 - 2030 (Thousand Square Meters) (USD Million)
                   6.5. Plastic
                       6.5.1. Window Film Market Estimates and Forecasts, by Plastic, 2019 - 2030 (Thousand Square Meters) (USD Million)
                   6.6. Ceramic
                       6.6.1. Window Film Market Estimates and Forecasts, by Ceramic, 2019 - 2030 (Thousand Square Meters) (USD Million)
                   6.7. Others
                       6.7.1. Window Film Market Estimates and Forecasts, by Other Materials, 2019 - 2030 (Thousand Square Meters) (USD Million)
Chapter 7. Window Film Market: Regional Estimates & Trend Analysis
                   7.1. Regional Movement Analysis & Market Share, 2023 & 2030
                   7.2. North America
                       7.2.1. North America Window Film Market Estimates & Forecast, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.2.2. North America Window Film Market Estimates & Forecast, by Product 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.2.3. North America Window Film Market Estimates & Forecast, by Application, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.2.4. North America Window Film Market Estimates & Forecast, by Material, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.2.5. U.S.
                           7.2.5.1. Key country dynamics
                           7.2.5.2. U.S. window film market estimates & forecast, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.2.5.3. U.S. Window Film Market Estimates & Forecast, by Product 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.2.5.4. U.S. Window Film Market Estimates & Forecast, by Application, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.2.5.5. U.S. Window Film Market Estimates & Forecast, by Material, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.2.6. Canada
                           7.2.6.1. Key country dynamics
                           7.2.6.2. Canada window film market estimates & forecast, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.2.6.3. Canada Window Film Market Estimates & Forecast, by Product 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.2.6.4. Canada Window Film Market Estimates & Forecast, by Application, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.2.6.5. Canada Window Film Market Estimates & Forecast, by Material, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.2.7. Mexico
                           7.2.7.1. Key country dynamics
                           7.2.7.2. Mexico window film market estimates & forecast, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.2.7.3. Mexico Window Film Market Estimates & Forecast, by Product 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.2.7.4. Mexico Window Film Market Estimates & Forecast, by Application, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.2.7.5. Mexico Window Film Market Estimates & Forecast, by Material, 2019 - 2030, (Thousand Square Meters) (USD Million)
                   7.3. Europe
                       7.3.1. Europe Window Film Market Estimates & Forecast, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.3.2. Europe Window Film Market Estimates & Forecast, by Product 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.3.3. Europe Window Film Market Estimates & Forecast, by Application, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.3.4. Europe Window Film Market Estimates & Forecast, by Material, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.3.5. Germany
                           7.3.5.1. Key country dynamics
                           7.3.5.2. Germany window film market estimates & forecast, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.3.5.3. Germany Window Film Market Estimates & Forecast, by Product 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.3.5.4. Germany Window Film Market Estimates & Forecast, by Application, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.3.5.5. Germany Window Film Market Estimates & Forecast, by Material, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.3.6. UK
                           7.3.6.1. Key country dynamics
                           7.3.6.2. UK window film market estimates & forecast, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.3.6.3. UK Window Film Market Estimates & Forecast, by Product 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.3.6.4. UK Window Film Market Estimates & Forecast, by Application, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.3.6.5. UK Window Film Market Estimates & Forecast, by Material, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.3.7. France
                           7.3.7.1. Key country dynamics
                           7.3.7.2. France window film market estimates & forecast, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.3.7.3. France Window Film Market Estimates & Forecast, by Product 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.3.7.4. France Window Film Market Estimates & Forecast, by Application, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.3.7.5. France Window Film Market Estimates & Forecast, by Material, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.3.8. Russia
                           7.3.8.1. Key country dynamics
                           7.3.8.2. Russia window film market estimates & forecast, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.3.8.3. Russia Window Film Market Estimates & Forecast, by Product 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.3.8.4. Russia Window Film Market Estimates & Forecast, by Application, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.3.8.5. Russia Window Film Market Estimates & Forecast, by Material, 2019 - 2030, (Thousand Square Meters) (USD Million)
                   7.4. Asia Pacific
                       7.4.1. Asia Pacific Window Film Market Estimates & Forecast, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.4.2. Asia Pacific Window Film Market Estimates & Forecast, by Product 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.4.3. Asia Pacific Window Film Market Estimates & Forecast, by Application, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.4.4. Asia Pacific Window Film Market Estimates & Forecast, by Material, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.4.5. China
                           7.4.5.1. Key country dynamics
                           7.4.5.2. China window film market estimates & forecast, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.4.5.3. China Window Film Market Estimates & Forecast, by Product 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.4.5.4. China Window Film Market Estimates & Forecast, by Application, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.4.5.5. China Window Film Market Estimates & Forecast, by Material, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.4.6. India
                           7.4.6.1. Key country dynamics
                           7.4.6.2. India window film market estimates & forecast, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.4.6.3. India Window Film Market Estimates & Forecast, by Product 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.4.6.4. India Window Film Market Estimates & Forecast, by Application, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.4.6.5. India Window Film Market Estimates & Forecast, by Material, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.4.7. Japan
                           7.4.7.1. Key country dynamics
                           7.4.7.2. Japan window film market estimates & forecast, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.4.7.3. Japan Window Film Market Estimates & Forecast, by Product 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.4.7.4. Japan Window Film Market Estimates & Forecast, by Application, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.4.7.5. Japan Window Film Market Estimates & Forecast, by Material, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.4.8. South Korea
                           7.4.8.1. Key country dynamics
                           7.4.8.2. South Korea window film market estimates & forecast, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.4.8.3. South Korea Window Film Market Estimates & Forecast, by Product 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.4.8.4. South Korea Window Film Market Estimates & Forecast, by Application, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.4.8.5. South Korea Window Film Market Estimates & Forecast, by Material, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.4.9. Australia
                           7.4.9.1. Key country dynamics
                           7.4.9.2. Australia window film market estimates & forecast, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.4.9.3. Australia Window Film Market Estimates & Forecast, by Product 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.4.9.4. Australia Window Film Market Estimates & Forecast, by Application, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.4.9.5. Australia Window Film Market Estimates & Forecast, by Material, 2019 - 2030, (Thousand Square Meters) (USD Million)
                   7.5. Central & South America
                       7.5.1. Central & South America Window Film Market Estimates & Forecast, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.5.2. Central & South America Window Film Market Estimates & Forecast, by Product 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.5.3. Central & South America Window Film Market Estimates & Forecast, by Application, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.5.4. Central & South America Window Film Market Estimates & Forecast, by Material, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.5.5. Brazil
                           7.5.5.1. Key country dynamics
                           7.5.5.2. Brazil window film market estimates & forecast, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.5.5.3. Brazil Window Film Market Estimates & Forecast, by Product 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.5.5.4. Brazil Window Film Market Estimates & Forecast, by Application, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.5.5.5. Brazil Window Film Market Estimates & Forecast, by Material, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.5.6. Chile
                           7.5.6.1. Key country dynamics
                           7.5.6.2. Chile window film market estimates & forecast, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.5.6.3. Chile Window Film Market Estimates & Forecast, by Product 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.5.6.4. Chile Window Film Market Estimates & Forecast, by Application, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.5.6.5. Chile Window Film Market Estimates & Forecast, by Material, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.5.7. Colombia
                           7.5.7.1. Key country dynamics
                           7.5.7.2. Colombia window film market estimates & forecast, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.5.7.3. Colombia Window Film Market Estimates & Forecast, by Product 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.5.7.4. Colombia Window Film Market Estimates & Forecast, by Application, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.5.7.5. Colombia Window Film Market Estimates & Forecast, by Material, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.5.8. Argentina
                           7.5.8.1. Key country dynamics
                           7.5.8.2. Argentina window film market estimates & forecast, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.5.8.3. Argentina Window Film Market Estimates & Forecast, by Product 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.5.8.4. Argentina Window Film Market Estimates & Forecast, by Application, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.5.8.5. Argentina Window Film Market Estimates & Forecast, by Material, 2019 - 2030, (Thousand Square Meters) (USD Million)
                   7.6. Middle East & Africa
                       7.6.1. Middle East & Africa Window Film Market Estimates & Forecast, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.6.2. Middle East & Africa Window Film Market Estimates & Forecast, by Product 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.6.3. Middle East & Africa Window Film Market Estimates & Forecast, by Application, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.6.4. Middle East & Africa Window Film Market Estimates & Forecast, by Material, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.6.5. Saudi Arabia
                           7.6.5.1. Key country dynamics
                           7.6.5.2. Saudi Arabia window film market estimates & forecast, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.6.5.3. Saudi Arabia Window Film Market Estimates & Forecast, by Product 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.6.5.4. Saudi Arabia Window Film Market Estimates & Forecast, by Application, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.6.5.5. Saudi Arabia Window Film Market Estimates & Forecast, by Material, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.6.6. UAE
                           7.6.6.1. Key country dynamics
                           7.6.6.2. UAE window film market estimates & forecast, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.6.6.3. UAE Window Film Market Estimates & Forecast, by Product 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.6.6.4. UAE Window Film Market Estimates & Forecast, by Application, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.6.6.5. UAE Window Film Market Estimates & Forecast, by Material, 2019 - 2030, (Thousand Square Meters) (USD Million)
                       7.6.7. Africa
                           7.6.7.1. Key country dynamics
                           7.6.7.2. Africa window film market estimates & forecast, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.6.7.3. Africa Window Film Market Estimates & Forecast, by Product 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.6.7.4. Africa Window Film Market Estimates & Forecast, by Application, 2019 - 2030, (Thousand Square Meters) (USD Million)
                           7.6.7.5. Africa Window Film Market Estimates & Forecast, by Material, 2019 - 2030, (Thousand Square Meters) (USD Million)
Chapter 8. Window Film Market - Competitive Landscape
                   8.1. Recent Developments & Impact Analysis, By Key Market Participants
                   8.2. Company Categorization
                   8.3. Company Market Ranking
                   8.4. Company Heat Map Analysis
                   8.5. Strategy Mapping
                       8.5.1. Expansion
                       8.5.2. Mergers & Acquisition
                       8.5.3. Partnerships & Collaborations
                   8.6. Company Profiles
                       8.6.1. 3M
                           8.6.1.1. Participant’s overview
                           8.6.1.2. Financial performance
                           8.6.1.3. Product benchmarking
                           8.6.1.4. Recent developments
                       8.6.2. Eastman Chemical Company
                           8.6.2.1. Participant’s overview
                           8.6.2.2. Financial performance
                           8.6.2.3. Product benchmarking
                           8.6.2.4. Recent developments
                       8.6.3. American Standard Window Film
                           8.6.3.1. Participant’s overview
                           8.6.3.2. Financial performance
                           8.6.3.3. Product benchmarking
                           8.6.3.4. Recent developments
                       8.6.4. Saint-Gobain Performance Plastics Corporation (Solar Gard)
                           8.6.4.1. Participant’s overview
                           8.6.4.2. Financial performance
                           8.6.4.3. Product benchmarking
                           8.6.4.4. Recent developments
                       8.6.5. Madico Inc.
                           8.6.5.1. Participant’s overview
                           8.6.5.2. Financial performance
                           8.6.5.3. Product benchmarking
                           8.6.5.4. Recent developments
                       8.6.6. Toray Plastics (America) Inc.
                           8.6.6.1. Participant’s overview
                           8.6.6.2. Financial performance
                           8.6.6.3. Product benchmarking
                           8.6.6.4. Recent developments
                       8.6.7. Hanita Coatings RCA Ltd. (Avery Dennison Israel Ltd)
                           8.6.7.1. Participant’s overview
                           8.6.7.2. Financial performance
                           8.6.7.3. Product benchmarking
                           8.6.7.4. Recent developments
                       8.6.8. Armolan Window Film
                           8.6.8.1. Participant’s overview
                           8.6.8.2. Financial performance
                           8.6.8.3. Product benchmarking
                           8.6.8.4. Recent developments
                       8.6.9. Garware Suncontrol
                           8.6.9.1. Participant’s overview
                           8.6.9.2. Financial performance
                           8.6.9.3. Product benchmarking
                           8.6.9.4. Recent developments
                       8.6.10. Johnson Window Films, Inc.
                           8.6.10.1. Participant’s overview
                           8.6.10.2. Financial performance
                           8.6.10.3. Product benchmarking
                           8.6.10.4. Recent developments


List of Tables

Table 1 List of abbreviation
Table 2 Window film market 2019 - 2030 (Thousand Square Meters) (USD Billion)
Table 3 Global window film market estimates and forecasts by region, 2019 - 2030 (Thousand Square Meters)
Table 4 Global window film market estimates and forecasts by region, (USD Billion), 2019 - 2030
Table 5 Global window film market estimates and forecasts by product, 2019 - 2030 (Thousand Square Meters)
Table 6 Global window film market estimates and forecasts by product, (USD Billion), 2019 - 2030
Table 7 Global window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 8 Global window film market by application, 2019 - 2030 (USD Billion)
Table 9 Global window film market estimates and forecasts by material, 2019 - 2030 (Thousand Square Meters)
Table 10 Global window film market estimates and forecasts by material, (USD Billion), 2019 - 2030
Table 11 North America window film market by product, 2019 - 2030 (Thousand Square Meters)
Table 12 North America window film market by product, 2019 - 2030 (USD Billion)
Table 13 North America window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 14 North America window film market by application, 2019 - 2030 (USD Billion)
Table 15 North America window film market by material, 2019 - 2030 (Thousand Square Meters)
Table 16 North America window film market by material, 2019 - 2030 (USD Billion)
Table 17 U.S. window film market by product, 2019 - 2030 (Thousand Square Meters)
Table 18 U.S. window film market by product, 2019 - 2030 (USD Billion)
Table 19 U.S. window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 20 U.S. window film market by application, 2019 - 2030 (USD Billion)
Table 21 U.S. window film market by material, 2019 - 2030 (Thousand Square Meters)
Table 22 U.S. window film market by material, 2019 - 2030 (USD Billion)
Table 23 Canada window film market by product, 2019 - 2030 (Thousand Square Meters)
Table 24 Canada window film market by product, 2019 - 2030 (USD Billion)
Table 25 Canada window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 26 Canada window film market by application, 2019 - 2030 (USD Billion)
Table 27 Canada window film market by material, 2019 - 2030 (Thousand Square Meters)
Table 28 Canada window film market by material, 2019 - 2030 (USD Billion)
Table 29 Mexico window film market by product, 2019 - 2030 (Thousand Square Meters)
Table 30 Mexico window film market by product, 2019 - 2030 (USD Billion)
Table 31 Mexico window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 32 Mexico window film market by application, 2019 - 2030 (USD Billion)
Table 33 Mexico window film market by material, 2019 - 2030 (Thousand Square Meters)
Table 34 Mexico window film market by material, 2019 - 2030 (USD Billion)
Table 35 Europe window film market by product, 2019 - 2030 (Thousand Square Meters)
Table 36 Europe window film market by product, 2019 - 2030 (USD Billion)
Table 37 Europe window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 38 Europe window film market by application, 2019 - 2030 (USD Billion)
Table 39 Europe window film market by material, 2019 - 2030 (Thousand Square Meters)
Table 40 Europe window film market by material, 2019 - 2030 (USD Billion)
Table 41 Germany window film market by product, 2019 - 2030 (Thousand Square Meters)
Table 42 Germany window film market by product, 2019 - 2030 (USD Billion)
Table 43 Germany window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 44 Germany window film market by application, 2019 - 2030 (USD Billion)
Table 45 Germany window film market by material, 2019 - 2030 (Thousand Square Meters)
Table 46 Germany window film market by material, 2019 - 2030 (USD Billion)
Table 47 Russia window film market by product, 2019 - 2030 (Thousand Square Meters)
Table 48 Russia window film market by product, 2019 - 2030 (USD Billion)
Table 49 Russia window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 50 Russia window film market by application, 2019 - 2030 (USD Billion)
Table 51 Russia window film market by material, 2019 - 2030 (Thousand Square Meters)
Table 52 Russia window film market by material, 2019 - 2030 (USD Billion)
Table 53 France window film market by product, 2019 - 2030 (Thousand Square Meters)
Table 54 France window film market by product, 2019 - 2030 (USD Billion)
Table 55 France window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 56 France window film market by application, 2019 - 2030 (USD Billion)
Table 57 France window film market by material, 2019 - 2030 (Thousand Square Meters)
Table 58 France window film market by material, 2019 - 2030 (USD Billion)
Table 59 UK window film market by product, 2019 - 2030 (Thousand Square Meters)
Table 60 UK window film market by product, 2019 - 2030 (USD Billion)
Table 61 UK window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 62 UK window film market by application, 2019 - 2030 (USD Billion)
Table 63 UK window film market by material, 2019 - 2030 (Thousand Square Meters)
Table 64 UK window film market by material, 2019 - 2030 (USD Billion)
Table 65 Asia Pacific window film market by product, 2019 - 2030 (Thousand Square Meters)
Table 66 Asia Pacific window film market by product, 2019 - 2030 (USD Billion)
Table 67 Asia Pacific window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 68 Asia Pacific window film market by application, 2019 - 2030 (USD Billion)
Table 69 Asia Pacific window film market by material, 2019 - 2030 (Thousand Square Meters)
Table 70 Asia Pacific window film market by material, 2019 - 2030 (USD Billion)
Table 71 China window film market by product, 2019 - 2030 (Thousand Square Meters)
Table 72 China window film market by product, 2019 - 2030 (USD Billion)
Table 73 China window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 74 China window film market by application, 2019 - 2030 (USD Billion)
Table 75 China window film market by material, 2019 - 2030 (Thousand Square Meters)
Table 76 China window film market by material, 2019 - 2030 (USD Billion)
Table 77 India window film market by product, 2019 - 2030 (Thousand Square Meters)
Table 78 India window film market by product, 2019 - 2030 (USD Billion)
Table 79 India window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 80 India window film market by application, 2019 - 2030 (USD Billion)
Table 81 India window film market by material, 2019 - 2030 (Thousand Square Meters)
Table 82 India window film market by material, 2019 - 2030 (USD Billion)
Table 83 Japan window film market by product, 2019 - 2030 (Thousand Square Meters)
Table 84 Japan window film market by product, 2019 - 2030 (USD Billion)
Table 85 Japan window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 86 Japan window film market by application, 2019 - 2030 (USD Billion)
Table 87 Japan window film market by material, 2019 - 2030 (Thousand Square Meters)
Table 88 Japan window film market by material, 2019 - 2030 (USD Billion)
Table 89 South Korea window film market by product, 2019 - 2030 (Thousand Square Meters)
Table 90 South Korea window film market by product, 2019 - 2030 (USD Billion)
Table 91 South Korea window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 92 South Korea window film market by application, 2019 - 2030 (USD Billion)
Table 93 South Korea window film market by material, 2019 - 2030 (Thousand Square Meters)
Table 94 South Korea window film market by material, 2019 - 2030 (USD Billion)
Table 95 Australia window film market by product, 2019 - 2030 (Thousand Square Meters)
Table 96 Australia window film market by product, 2019 - 2030 (USD Billion)
Table 97 Australia window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 98 Australia window film market by application, 2019 - 2030 (USD Billion)
Table 99 Australia window film market by material, 2019 - 2030 (Thousand Square Meters)
Table 100 Australia window film market by material, 2019 - 2030 (USD Billion)
Table 101 Central & South America window film market by product, 2019 - 2030 (Thousand Square Meters)
Table 102 Central & South America window film market by product, 2019 - 2030 (USD Billion)
Table 103 Central & South America window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 104 Central & South America window film market by application, 2019 - 2030 (USD Billion)
Table 105 Central & South America window film market by material, 2019 - 2030 (Thousand Square Meters)
Table 106 Central & South America window film market by material, 2019 - 2030 (USD Billion)
Table 107 Brazil window film market by product, 2019 - 2030 (Thousand Square Meters)
Table 108 Brazil window film market by product, 2019 - 2030 (USD Billion)
Table 109 Brazil window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 110 Brazil window film market by application, 2019 - 2030 (USD Billion)
Table 111 Brazil window film market by material, 2019 - 2030 (Thousand Square Meters)
Table 112 Brazil window film market by material, 2019 - 2030 (USD Billion)
Table 113 Argentina window film market by product, 2019 - 2030 (Thousand Square Meters)
Table 114 Argentina window film market by product, 2019 - 2030 (USD Billion)
Table 115 Argentina window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 116 Argentina window film market by application, 2019 - 2030 (USD Billion)
Table 117 Argentina window film market by material, 2019 - 2030 (Thousand Square Meters)
Table 118 Argentina window film market by material, 2019 - 2030 (USD Billion)
Table 119 Colombia window film market by product, 2019 - 2030 (Thousand Square Meters)
Table 120 Colombia window film market by product, 2019 - 2030 (USD Billion)
Table 121 Colombia window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 122 Colombia window film market by application, 2019 - 2030 (USD Billion)
Table 123 Colombia window film market by material, 2019 - 2030 (Thousand Square Meters)
Table 124 Colombia window film market by material, 2019 - 2030 (USD Billion)
Table 125 Chile window film market by product, 2019 - 2030 (Thousand Square Meters)
Table 126 Chile window film market by product, 2019 - 2030 (USD Billion)
Table 127 Chile window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 128 Chile window film market by application, 2019 - 2030 (USD Billion)
Table 129 Chile window film market by material, 2019 - 2030 (Thousand Square Meters)
Table 130 Chile window film market by material, 2019 - 2030 (USD Billion)
Table 131 Middle East & Africa window film market by product, 2019 - 2030 (Thousand Square Meters)
Table 132 Middle East & Africa window film market by product, 2019 - 2030 (USD Billion)
Table 133 Middle East & Africa window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 134 Middle East & Africa window film market by application, 2019 - 2030 (USD Billion)
Table 135 Middle East & Africa window film market by material, 2019 - 2030 (Thousand Square Meters)
Table 136 Middle East & Africa window film market by material, 2019 - 2030 (USD Billion)
Table 137 Saudi Arabia window film market by product, 2019 - 2030 (Thousand Square Meters)
Table 138 Saudi Arabia window film market by product, 2019 - 2030 (USD Billion)
Table 139 Saudi Arabia window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 140 Saudi Arabia window film market by application, 2019 - 2030 (USD Billion)
Table 141 Saudi Arabia window film market by material, 2019 - 2030 (Thousand Square Meters)
Table 142 Saudi Arabia window film market by material, 2019 - 2030 (USD Billion)
Table 143 UAE window film market by product, 2019 - 2030 (Thousand Square Meters)
Table 144 UAE window film market by product, 2019 - 2030 (USD Billion)
Table 145 UAE window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 146 UAE window film market by application, 2019 - 2030 (USD Billion)
Table 147 UAE window film market by material, 2019 - 2030 (Thousand Square Meters)
Table 148 UAE window film market by material, 2019 - 2030 (USD Billion)
Table 149 Africa window film market by product, 2019 - 2030 (Thousand Square Meters)
Table 150 Africa window film market by product, 2019 - 2030 (USD Billion)
Table 151 Africa window film market by application, 2019 - 2030 (Thousand Square Meters)
Table 152 Africa window film market by application, 2019 - 2030 (USD Billion)
Table 153 Africa window film market by material, 2019 - 2030 (Thousand Square Meters)
Table 154 Africa window film market by material, 2019 - 2030 (USD Billion)


List of Figures

Fig. 1 Market research process
Fig. 2 Data triangulation techniques
Fig. 3 Primary research pattern
Fig. 4 Market research approaches
Fig. 5 Information Procurement
Fig. 6 Market Formulation and Validation
Fig. 7 Data Validating & Publishing
Fig. 8 Market Segmentation & Scope
Fig. 9 Window Film Market Snapshot
Fig. 10 Segment Snapshot (1/2)
Fig. 11 Segment Snapshot (1/2)
Fig. 12 Competitive Landscape Snapshot
Fig. 13 Parent Market Outlook
Fig. 14 Window Film Market Value, 2023 (USD Million)
Fig. 15 Window Film Market - Value Chain Analysis
Fig. 16 Window Film Market - Market Dynamics
Fig. 17 Window Film Market - PORTER’s Analysis
Fig. 18 Window Film Market - PESTEL Analysis
Fig. 19 Window Film Market Estimates & Forecasts, By Product: Key Takeaways
Fig. 20 Window Film Market Share, By Product, 2023 & 2030
Fig. 21 Sun Control Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Billion)
Fig. 22 Decorative Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Billion)
Fig. 23 Security & Safety Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Billion)
Fig. 24 Privacy Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Billion)
Fig. 25 Window Film Market Estimates & Forecasts, By Product: Key Takeaways
Fig. 26 Window Film Market Share, By Product, 2023 & 2030
Fig. 27 Window Film Market Estimates & Forecasts, in Automotive, 2019 - 2030 (Thousand Square Meters) (USD Billion)
Fig. 28 Window Film Market Estimates & Forecasts, in Residential, 2019 - 2030 (Thousand Square Meters) (USD Billion)
Fig. 29 Window Film Market Estimates & Forecasts, in Commercial, 2019 - 2030 (Thousand Square Meters) (USD Billion)
Fig. 30 Window Film Market Estimates & Forecasts, in Marine, 2019 - 2030 (Thousand Square Meters) (USD Billion)
Fig. 31 Window Film Market Estimates & Forecasts, in Other Applications, 2019 - 2030 (Thousand Square Meters) (USD Billion)
Fig. 32 Window Film Market Estimates & Forecasts, By Material: Key Takeaways
Fig. 33 Window Film Market Share, By Material, 2023 & 2030
Fig. 34 Window Film Market Estimates & Forecasts, by Vinyl, 2019 - 2030 (Thousand Square Meters) (USD Billion)
Fig. 35 Window Film Market Estimates & Forecasts, by Polyester, 2019 - 2030 (Thousand Square Meters) (USD Billion)
Fig. 36 Window Film Market Estimates & Forecasts, by Plastic, 2019 - 2030 (Thousand Square Meters) (USD Billion)
Fig. 37 Window Film Market Estimates & Forecasts, by Ceramic, 2019 - 2030 (Thousand Square Meters) (USD Billion)
Fig. 38 Window Film Market Estimates & Forecasts, in Other Material, 2019 - 2030 (Thousand Square Meters) (USD Billion)
Fig. 39 Window Film Market Revenue, By Region, 2023 & 2030 (USD Million)
Fig. 40 North America Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Fig. 41 U.S. Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Fig. 42 Canada Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Fig. 43 Mexico Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Fig. 44 Europe Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Fig. 45 Germany Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Fig. 46 France Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Fig. 47 UK Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Fig. 48 Russia Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Fig. 49 Asia Pacific Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Fig. 50 China Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Fig. 51 India Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Fig. 52 Japan Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Fig. 53 South Korea Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Fig. 54 Australia Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Fig. 55 Central & South America Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Fig. 56 Brazil Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Fig. 57 Argentina Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Fig. 58 Chile Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Fig. 59 Colombia Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Fig. 60 Middle East & Africa Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Fig. 61 UAE Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Fig. 62 Saudi Arabia Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Fig. 63 Africa Window Film Market Estimates & Forecasts, 2019 - 2030 (Thousand Square Meters) (USD Million)
Fig. 64 Key Company Categorization
Fig. 65 Company Market Positioning
Fig. 66 Key Company Market Share Analysis, 2023
Fig. 67 Strategy Mapping

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Market Segmentation

  • Window Film Product Outlook (Volume, Thousand Square Meters; Revenue, USD Billion, 2019 – 2030)
    • Sun Control
    • Decorative
    • Security & Safety
    • Privacy
  • Window Film Product Application (Volume, Thousand Square Meters; Revenue, USD Billion, 2019 – 2030)
    • Automotive
    • Commercial
    • Residential
    • Marine
    • Others
  • Window Film Material Outlook (Volume, Thousand Square Meters; Revenue, USD Billion, 2019 – 2030)
    • Vinyl
    • Polyester
    • Plastic
    • Ceramic
    • Others
  • Window Film Regional Outlook (Volume, Thousand Square Meters; Revenue, USD Billion, 2019 – 2030)
    • North America
      • North America Window Film Market, By Product
        • Sun Control
        • Decorative
        • Security & Safety
        • Privacy
      • North America Window Film Market, By Application
        • Automotive
        • Commercial
        • Residential
        • Marine
        • Others
      • North America Window Film Market, By Material
        • Vinyl
        • Polyester
        • Plastic
        • Ceramic
        • Others
      • U.S.
        • U.S. Window Film Market, By Product
          • Sun Control
          • Decorative
          • Security & Safety
          • Privacy
        • U.S. Window Film Market, By Application
          • Automotive
          • Commercial
          • Residential
          • Marine
          • Others
        • U.S. Window Film Market, By Material
          • Vinyl
          • Polyester
          • Plastic
          • Ceramic
          • Others
      • Canada
        • Canada Window Film Market, By Product
          • Sun Control
          • Decorative
          • Security & Safety
          • Privacy
        • Canada Window Film Market, By Application
          • Automotive
          • Commercial
          • Residential
          • Marine
          • Others
        • Canada Window Film Market, By Material
          • Vinyl
          • Polyester
          • Plastic
          • Ceramic
          • Others
      • Mexico
        • Mexico Window Film Market, By Product
          • Sun Control
          • Decorative
          • Security & Safety
          • Privacy
        • Mexico Window Film Market, By Application
          • Automotive
          • Commercial
          • Residential
          • Marine
          • Others
        • Mexico Window Film Market, By Material
          • Vinyl
          • Polyester
          • Plastic
          • Ceramic
          • Others
    • Europe
      • Europe Window Film Market, By Product
        • Sun Control
        • Decorative
        • Security & Safety
        • Privacy
      • Europe Window Film Market, By Application
        • Automotive
        • Commercial
        • Residential
        • Marine
        • Others
      • Europe Window Film Market, By Material
        • Vinyl
        • Polyester
        • Plastic
        • Ceramic
        • Others
      • Germany
        • Germany Window Film Market, By Product
          • Sun Control
          • Decorative
          • Security & Safety
          • Privacy
        • Germany Window Film Market, By Application
          • Automotive
          • Commercial
          • Residential
          • Marine
          • Others
        • Germany Window Film Market, By Material
          • Vinyl
          • Polyester
          • Plastic
          • Ceramic
          • Others
      • France
        • France Window Film Market, By Product
          • Sun Control
          • Decorative
          • Security & Safety
          • Privacy
        • France Window Film Market, By Application
          • Automotive
          • Commercial
          • Residential
          • Marine
          • Others
        • France Window Film Market, By Material
          • Vinyl
          • Polyester
          • Plastic
          • Ceramic
          • Others
      • UK
        • UK Window Film Market, By Product
          • Sun Control
          • Decorative
          • Security & Safety
          • Privacy
        • UK Window Film Market, By Application
          • Automotive
          • Commercial
          • Residential
          • Marine
          • Others
        • UK Window Film Market, By Material
          • Vinyl
          • Polyester
          • Plastic
          • Ceramic
          • Others
      • Russia
        • Russia Window Film Market, By Product
          • Sun Control
          • Decorative
          • Security & Safety
          • Privacy
        • Russia Window Film Market, By Application
          • Automotive
          • Commercial
          • Residential
          • Marine
          • Others
        • Russia Window Film Market, By Material
          • Vinyl
          • Polyester
          • Plastic
          • Ceramic
          • Others
    • Asia Pacific
      • Asia Pacific Window Film Market, By Product
        • Sun Control
        • Decorative
        • Security & Safety
        • Privacy
      • Asia Pacific Window Film Market, By Application
        • Automotive
        • Commercial
        • Residential
        • Marine
        • Others
      • Asia Pacific Window Film Market, By Material
        • Vinyl
        • Polyester
        • Plastic
        • Ceramic
        • Others
      • China
        • China Window Film Market, By Product
          • Sun Control
          • Decorative
          • Security & Safety
          • Privacy
        • China Window Film Market, By Application
          • Automotive
          • Commercial
          • Residential
          • Marine
          • Others
        • China Window Film Market, By Material
          • Vinyl
          • Polyester
          • Plastic
          • Ceramic
          • Others
      • India
        • India Window Film Market, By Product
          • Sun Control
          • Decorative
          • Security & Safety
          • Privacy
        • India Window Film Market, By Application
          • Automotive
          • Commercial
          • Residential
          • Marine
          • Others
        • India Window Film Market, By Material
          • Vinyl
          • Polyester
          • Plastic
          • Ceramic
          • Others
      • Japan
        • Japan Window Film Market, By Product
          • Sun Control
          • Decorative
          • Security & Safety
          • Privacy
        • Japan Window Film Market, By Application
          • Automotive
          • Commercial
          • Residential
          • Marine
          • Others
        • Japan Window Film Market, By Material
          • Vinyl
          • Polyester
          • Plastic
          • Ceramic
          • Others
      • South Korea
        • South Korea Window Film Market, By Product
          • Sun Control
          • Decorative
          • Security & Safety
          • Privacy
        • South Korea Window Film Market, By Application
          • Automotive
          • Commercial
          • Residential
          • Marine
          • Others
        • South Korea Window Film Market, By Material
          • Vinyl
          • Polyester
          • Plastic
          • Ceramic
          • Others
      • Australia
        • Australia Window Film Market, By Product
          • Sun Control
          • Decorative
          • Security & Safety
          • Privacy
        • Australia Window Film Market, By Application
          • Automotive
          • Commercial
          • Residential
          • Marine
          • Others
        • Australia Window Film Market, By Material
          • Vinyl
          • Polyester
          • Plastic
          • Ceramic
          • Others
    • Central & South America
      • Central & South America Window Film Market, By Product
        • Sun Control
        • Decorative
        • Security & Safety
        • Privacy
      • Central & South America Window Film Market, By Application
        • Automotive
        • Commercial
        • Residential
        • Marine
        • Others
      • Central & South America Window Film Market, By Material
        • Vinyl
        • Polyester
        • Plastic
        • Ceramic
        • Others
      • Brazil
        • Brazil Window Film Market, By Product
          • Sun Control
          • Decorative
          • Security & Safety
          • Privacy
        • Brazil Window Film Market, By Application
          • Automotive
          • Commercial
          • Residential
          • Marine
          • Others
        • Brazil Window Film Market, By Material
          • Vinyl
          • Polyester
          • Plastic
          • Ceramic
          • Others
      • Chile
        • Chile Window Film Market, By Product
          • Sun Control
          • Decorative
          • Security & Safety
          • Privacy
        • Chile Window Film Market, By Application
          • Automotive
          • Commercial
          • Residential
          • Marine
          • Others
        • Chile Window Film Market, By Material
          • Vinyl
          • Polyester
          • Plastic
          • Ceramic
          • Others
      • Argentina
        • Argentina Window Film Market, By Product
          • Sun Control
          • Decorative
          • Security & Safety
          • Privacy
        • Argentina Window Film Market, By Application
          • Automotive
          • Commercial
          • Residential
          • Marine
          • Others
        • Argentina Window Film Market, By Material
          • Vinyl
          • Polyester
          • Plastic
          • Ceramic
          • Others
      • Colombia
        • Colombia Window Film Market, By Product
          • Sun Control
          • Decorative
          • Security & Safety
          • Privacy
        • Colombia Window Film Market, By Application
          • Automotive
          • Commercial
          • Residential
          • Marine
          • Others
        • Colombia Window Film Market, By Material
          • Vinyl
          • Polyester
          • Plastic
          • Ceramic
          • Others
    • Middle East & Africa
      • Middle East & Africa Window Film Market, By Product
        • Sun Control
        • Decorative
        • Security & Safety
        • Privacy
      • Middle East & Africa Window Film Market, By Application
        • Automotive
        • Commercial
        • Residential
        • Marine
        • Others
      • Middle East & Africa Window Film Market, By Material
        • Vinyl
        • Polyester
        • Plastic
        • Ceramic
        • Others
      • UAE
        • UAE Window Film Market, By Product
          • Sun Control
          • Decorative
          • Security & Safety
          • Privacy
        • UAE Window Film Market, By Application
          • Automotive
          • Commercial
          • Residential
          • Marine
          • Others
        • UAE Window Film Market, By Material
          • Vinyl
          • Polyester
          • Plastic
          • Ceramic
          • Others
      • Saudi Arabia
        • Saudi Arabia Window Film Market, By Product
          • Sun Control
          • Decorative
          • Security & Safety
          • Privacy
        • Saudi Arabia Window Film Market, By Application
          • Automotive
          • Commercial
          • Residential
          • Marine
          • Others
        • Saudi Arabia Window Film Market, By Material
          • Vinyl
          • Polyester
          • Plastic
          • Ceramic
          • Others
      • Africa
        • Africa Window Film Market, By Product
          • Sun Control
          • Decorative
          • Security & Safety
          • Privacy
        • Africa Window Film Market, By Application
          • Automotive
          • Commercial
          • Residential
          • Marine
          • Others
        • Africa Window Film Market, By Material
          • Vinyl
          • Polyester
          • Plastic
          • Ceramic
          • Others

Window Film Market Dynamics

Driver: Growing Demand of Energy Efficient Window Films

Window films are primarily used for regulating temperature and saving energy widely in residential and commercial buildings and vehicles. According to the U.S. Department of Energy, window film facilitates the average consumption of 30% of heat loss that occurs through windows and doors at homes. The market is anticipated to be driven by significant infrastructural enhancements made in commercial & residential buildings to facilitate a reduction in solar heat gain and winter heat loss.

Building Energy Management Systems (BEMS) are used to effectively conserve energy and improve energy efficiency by creating a stable and sustainable environment in both commercial & residential buildings. An increasing number of green building construction and the development of net zero energy buildings are expected to propel the demand for window film. However, rising consumer awareness regarding the sustainability and price of window film coupled with growing environmental awareness regarding carbon dioxide emissions and improving energy efficiency is expected to drive the window film market over the forecast years.

Driver: Growing Construction Industry

The market is driven by the boom in the global construction industry, particularly in the emerging regions of the Middle East & Africa and other developing countries. Furthermore, the huge influx of investments in infrastructure and strong economic development is set to support market expansion. The onset of the COVID-19 pandemic created a slump in construction activities, but there has been a significant rise in real-estate projects since the restrictions were lifted.  Amid the global COVID-19 pandemic situation, the ongoing construction projects stalled for a short period till the pandemic situation became normal.

Before the pandemic started, countries such as India, Indonesia, China, Malaysia, Vietnam, Thailand, and Brazil had showcased a massive rise in construction activities due to growth in disposable income and rapid urbanization in the Asia Pacific region. Rising awareness, increasing demand for sustainable infrastructure, and rising construction spending by the government in these economies are expected to have a positive impact over the forecast period. On account of diversifying the economy of Saudi Arabia from an oil-based economy to a tourism-based economy. The government of Saudi Arabia is investing heavily in infrastructure development keeping the reduction of carbon footprint levels, the green building concept is gaining popularity which in turn will drive the demand for window film in Saudi Arabia.

Restraint: Increasing Regulation On Tinted Films

The global window film market growth is anticipated to be hindered owing to increasing regulation on tinted films used in automobiles which limits visible light transmission (VLT). Low visibility increases the chances of fatal accidents, particularly at night. A lower VLT rating tends to have better glare control whereas a higher rating is preferred for maintaining natural lights. The VLT of window film plays a vital role in defining the permissibility of UV protection, heat protection, and security concerns.

High VLT in window films allows the attention of police to ensure public safety in the vehicles. A few countries such as Portugal, Bolivia, Belarus, Iraq, Libya, Kenya, Kuwait, and Pakistan have entirely banned tinted window films owing to increasing criminal activities and the ongoing threat of terrorism. Certain countries have exemptions if drivers or passengers are affected by related medical conditions such as lupus, sunlight allergy, photosensitivity, and melanoma. Windows with high tint can cause dooring incidents for cyclists and pedestrians owning to low visibility inside & across the vehicle.

What Does This Report Include?

This section will provide insights into the contents included in this window film market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

Window film market qualitative analysis

  • Industry overview

  • Industry trends

  • Market drivers and restraints

  • Market size

  • Growth prospects

  • Porter’s analysis

  • PESTEL analysis

  • Key market opportunities prioritized

  • Competitive landscape

    • Company overview

    • Financial performance

    • Product benchmarking

    • Latest strategic developments

Window film market quantitative analysis

  • Market size, estimates, and forecast from 2018 to 2030

  • Market estimates and forecast for product segments up to 2030

  • Regional market size and forecast for product segments up to 2030

  • Market estimates and forecast for application segments up to 2030

  • Regional market size and forecast for application segments up to 2030

  • Company financial performance

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Research Methodology

A three-pronged approach was followed for deducing the window film market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for window film market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of window film market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Window Film Market Categorization:

The window film market was categorized into three segments, namely product (Sun Control, Decorative, Security & Safety, Privacy), application (Automotive, Residential, Commercial, Marine), and regions (North America, Europe, Asia Pacific, Central & South America region, Middle East & Africa).

Segment Market Methodology:

The window film market was segmented into product, application, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The window film market was analyzed at a regional level. The global was divided into North America, Europe, Asia Pacific, Central & South America region, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into eighteen countries, namely, the U.S.; Canada; Mexico; Germany; the UK; France; Russia; China; India; Japan; Brazil; Argentina; Chile; Colombia; Venezuela; Saudi Arabia; UAE; Africa.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Window film market companies & financials:

The window film market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • 3M:  the company was established in 1902 and offers a wide array of technologically-driven solutions. 3M is headquartered in Minnesota, U.S., and changed its name from Minnesota Mining and Manufacturing Company to 3M in 2002. The company provides caters to mainly five business segments, including industrial, electronics & energy, safety & graphics, health care, and consumers. Its end users comprise automotive, commercial solutions, design & construction, electronics, energy, healthcare, manufacturing, mining, oil & gas, safety & graphics, transportation, and other industries. The product portfolio offered by the company includes automotive, commercial, and residential Window Film. The company has regional sales and manufacturing units in over 70 countries across North America, Europe, Asia Pacific, and the Middle East & Africa. It has been constantly involved in research & development in over 46 technology platforms including abrasives, adhesives, electronics & software, nanotechnology, nonwoven materials, and surface modification. It had about 95,000 employees at the end of 2021.

  • Eastman Chemical Company: Eastman Chemical was founded in 1920 and is headquartered in Tennessee, U.S. The company functions through four business segments, specifically additives & functional products, advanced materials, fibers, and chemical intermediates, and serves many end-use industries comprising automotive & transportation, construction, consumer goods, chemicals, agriculture, food & beverage, hygiene, and healthcare, among others. The company’s product portfolio includes safety & security, decorative, and sun-control window film. The company offers window film under the advanced materials business segment. The company is traded on the New York Stock Exchange. As of December 2021, it had about 14,000 employees and 41 manufacturing facilities in over 12 countries in regions including North America, Europe, Asia Pacific, and the Middle East & Africa.

  • American Standard Window Film: The company headquartered in Las Vegas, the U.S., manufactures architectural and automotive films. The company operates as a subsidiary of Erickson International, LLC. Its product portfolio includes solar series, protection series, and design series. It caters its products to various end-use industries such as construction, and automotive. Moreover, the company has international distribution centers located in countries such as the U.S., Australia, New Zealand, the Czech Republic, Germany, Greece, Sweden, the UK, Ireland, Ukraine, Malaysia, Thailand, China, Russia, Kuwait, Mexico, and Brazil.

  • Madico, Inc.: The company was established in 1903 and is headquartered in Massachusetts, U.S. It was formerly known as Hy-Sil Manufacturing Company and later changed its name to Madico, Inc. in 1968. The company manufactures and supplies coating and laminating solutions. It operates as a subsidiary of Lintec USA Holding, Inc. Madico’s product portfolio includes solar scape films, automotive films, residential films, commercial films, and safety & security films. These products find use in automotive and architectural applications.

  • Toray Plastics (America), Inc.: The company was founded in 1985 and is headquartered in North Kingstown, the U.S. It is a manufacturer of plastic films and foams. The company’s line of business includes polypropylene films, polyester films, bio-based PET films, metalized OPP films, and polyolefin foams. The products offered by the company cater to the needs of various applications including labels, housing & engineering, solar control windows, automotive, and packaging. It operates 282 manufacturing facilities across 29 countries. As of March 2022, the parent company employs approximately 48,842 employees. It operates as a subsidiary of Toray Industries, Inc.

  • Hanita Coatings RCA Ltd.: The company was established in 1985 and is headquartered in Galilee, Israel. It was acquired by Avery Dennison in 2017 and is legally registered as Avery Dennison Israel Ltd. The company is engaged in manufacturing solar control and security films. The company specializes in the development and conversion of coated, laminated, and metalized films for a range of industrial and commercial applications. The company caters its products to various industries such as automotive, security, window treatment, and construction. The company manufactures Window Film for the automotive industry along with plastic glazing, shades, solar control, interior design, and glass security films for architectural applications. As of December 2021, the company has around 150 employee count.

  • Johnson Window Film, Inc.: The company was founded in 1991 and is headquartered in California, U.S. It is a manufacturer of Window Film. It operates as a subsidiary of Johnson Laminating & Coating, Inc., which is engaged in the development, design, and manufacturing of laminated and coated products. The company’s line of business includes automotive, residential & commercial, and protective Window Film. It also offers flat glass, sunset bronze line-up, solar silver, clear anti-graffiti, architectural reflective, and palisade ceramic films.

  • Garware Suncontrol Film:  Garware Suncontrol is based in Mumbai, India, and was founded in 1982. It is a manufacturer of sun-controlled window films. The company’s product portfolio includes architectural, automotive, and safety & security films. More than 80% of the products produced by the company are exported. The company caters its products to end-use industries such as automotive and construction. It has a presence in the U.S., South America, Russia, China, and the Far East & Europe. The company has been listed on the Bombay Stock Exchange (BSE).

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Window Film Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2022, historic information from 2019 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Window Film Market Report Assumptions:

  • The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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