Window Film Market Size, Share & Trends Report

Window Film Market Size, Share & Trends Analysis Report By Product (Sun Control, Decorative, Security & Safety, Privacy), By Application (Automotive, Residential, Commercial, Marine), By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-1-68038-199-3
  • Number of Pages: 145
  • Format: Electronic (PDF)

Research Methodology

A three-pronged approach was followed for deducing the window film market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for window film market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of window film market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Window Film Market Categorization:

The window film market was categorized into three segments, namely product (Sun Control, Decorative, Security & Safety, Privacy), application (Automotive, Residential, Commercial, Marine), and regions (North America, Europe, Asia Pacific, Central & South America region, Middle East & Africa).

Segment Market Methodology:

The window film market was segmented into product, application, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The window film market was analyzed at a regional level. The global was divided into North America, Europe, Asia Pacific, Central & South America region, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into eighteen countries, namely, the U.S.; Canada; Mexico; Germany; the UK; France; Russia; China; India; Japan; Brazil; Argentina; Chile; Colombia; Venezuela; Saudi Arabia; UAE; Africa.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Window film market companies & financials:

The window film market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • 3M:  the company was established in 1902 and offers a wide array of technologically-driven solutions. 3M is headquartered in Minnesota, U.S., and changed its name from Minnesota Mining and Manufacturing Company to 3M in 2002. The company provides caters to mainly five business segments, including industrial, electronics & energy, safety & graphics, health care, and consumers. Its end users comprise automotive, commercial solutions, design & construction, electronics, energy, healthcare, manufacturing, mining, oil & gas, safety & graphics, transportation, and other industries. The product portfolio offered by the company includes automotive, commercial, and residential Window Film. The company has regional sales and manufacturing units in over 70 countries across North America, Europe, Asia Pacific, and the Middle East & Africa. It has been constantly involved in research & development in over 46 technology platforms including abrasives, adhesives, electronics & software, nanotechnology, nonwoven materials, and surface modification. It had about 95,000 employees at the end of 2021.

  • Eastman Chemical Company: Eastman Chemical was founded in 1920 and is headquartered in Tennessee, U.S. The company functions through four business segments, specifically additives & functional products, advanced materials, fibers, and chemical intermediates, and serves many end-use industries comprising automotive & transportation, construction, consumer goods, chemicals, agriculture, food & beverage, hygiene, and healthcare, among others. The company’s product portfolio includes safety & security, decorative, and sun-control window film. The company offers window film under the advanced materials business segment. The company is traded on the New York Stock Exchange. As of December 2021, it had about 14,000 employees and 41 manufacturing facilities in over 12 countries in regions including North America, Europe, Asia Pacific, and the Middle East & Africa.

  • American Standard Window Film: The company headquartered in Las Vegas, the U.S., manufactures architectural and automotive films. The company operates as a subsidiary of Erickson International, LLC. Its product portfolio includes solar series, protection series, and design series. It caters its products to various end-use industries such as construction, and automotive. Moreover, the company has international distribution centers located in countries such as the U.S., Australia, New Zealand, the Czech Republic, Germany, Greece, Sweden, the UK, Ireland, Ukraine, Malaysia, Thailand, China, Russia, Kuwait, Mexico, and Brazil.

  • Madico, Inc.: The company was established in 1903 and is headquartered in Massachusetts, U.S. It was formerly known as Hy-Sil Manufacturing Company and later changed its name to Madico, Inc. in 1968. The company manufactures and supplies coating and laminating solutions. It operates as a subsidiary of Lintec USA Holding, Inc. Madico’s product portfolio includes solar scape films, automotive films, residential films, commercial films, and safety & security films. These products find use in automotive and architectural applications.

  • Toray Plastics (America), Inc.: The company was founded in 1985 and is headquartered in North Kingstown, the U.S. It is a manufacturer of plastic films and foams. The company’s line of business includes polypropylene films, polyester films, bio-based PET films, metalized OPP films, and polyolefin foams. The products offered by the company cater to the needs of various applications including labels, housing & engineering, solar control windows, automotive, and packaging. It operates 282 manufacturing facilities across 29 countries. As of March 2022, the parent company employs approximately 48,842 employees. It operates as a subsidiary of Toray Industries, Inc.

  • Hanita Coatings RCA Ltd.: The company was established in 1985 and is headquartered in Galilee, Israel. It was acquired by Avery Dennison in 2017 and is legally registered as Avery Dennison Israel Ltd. The company is engaged in manufacturing solar control and security films. The company specializes in the development and conversion of coated, laminated, and metalized films for a range of industrial and commercial applications. The company caters its products to various industries such as automotive, security, window treatment, and construction. The company manufactures Window Film for the automotive industry along with plastic glazing, shades, solar control, interior design, and glass security films for architectural applications. As of December 2021, the company has around 150 employee count.

  • Johnson Window Film, Inc.: The company was founded in 1991 and is headquartered in California, U.S. It is a manufacturer of Window Film. It operates as a subsidiary of Johnson Laminating & Coating, Inc., which is engaged in the development, design, and manufacturing of laminated and coated products. The company’s line of business includes automotive, residential & commercial, and protective Window Film. It also offers flat glass, sunset bronze line-up, solar silver, clear anti-graffiti, architectural reflective, and palisade ceramic films.

  • Garware Suncontrol Film:  Garware Suncontrol is based in Mumbai, India, and was founded in 1982. It is a manufacturer of sun-controlled window films. The company’s product portfolio includes architectural, automotive, and safety & security films. More than 80% of the products produced by the company are exported. The company caters its products to end-use industries such as automotive and construction. It has a presence in the U.S., South America, Russia, China, and the Far East & Europe. The company has been listed on the Bombay Stock Exchange (BSE).

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Window Film Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2022, historic information from 2019 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Window Film Market Report Assumptions:

  • The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

What questions do you have? Get quick response from our industry experts. Request a Free Consultation



This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.



We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities.

Contact us now to get our best pricing.

esomar icon

ESOMAR certified & member


ISO Certified

We are GDPR and CCPA compliant! Your transaction & personal information is safe and secure. For more details, please read our privacy policy.

great place to work icon