The global women’s health and beauty supplements market size was valued at USD 53.4 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 5.1% from 2023 to 2030. The rise in the health-consciousness among people is anticipated to propel the growth. In addition, the increasing nutritional deficiencies among women, rising access to supplements, and increasing number of distribution channels & advertising strategies being implemented by major brands are fueling the market’s growth. Moreover, the rise in R&D efforts to develop newer health products with minimal side effects is another factor propelling the market growth. For instance, in September 2022 , Tata Consumer Products entered the health supplement segment with the launch of Tata GoFit supplements for women.
The rising prevalence of lifestyle-associated disorders and chronic disorders has facilitated the adoption of health supplements in the form of vitamins and minerals to boost immunity. For instance, according to International Diabetes Federation, 537 million adults are living with diabetes, and this number is expected to reach 643 million by 2030.
According to the National Institutes of Health, individuals in the U.S. spent nearly USD 2.1 billion annually on weight-loss dietary supplements. Consumers, especially women, are increasingly becoming aware of the benefits of these products to manage chronic diseases, which is expected to positively impact the market’s growth.
Moreover, the growing preference for a healthy lifestyle is one of the key factors driving the market’s growth. For instance, the growing popularity of physical exercises, meditation, yoga, and health supplements indicates that a higher number of people are choosing a more active lifestyle.
In addition, individuals are focusing on maintaining a good physique and beautiful appearance, especially younger women. A high emphasis on maintaining good health is pushing market players to launch novel products. For instance, in November 202 1, ZeoNutra launched “Active Woman” an advanced multivitamin regime for women’s health.
In addition, the increasing accessibility of dietary and beauty supplements owing to the high penetration of e-commerce platforms is escalating market growth forward. E-commerce platforms have started to gain traction in developing economies such as China, Argentina, and Mexico. Moreover, a majority of market participants are introducing their businesses on e-commerce platforms to strengthen their avenues for high market share.
For instance, in February 2022, The Vitamin Shoppe-an omnichannel retailer of nutritional products-launched TrueYou, a range of health supplements catering to evolving needs of women through every stage of their lives. Similarly, the higher number of working women and rising women empowerment are also supporting the industry’s growth.
The vitamins segment held the largest share of 35.8% in 2022 and is anticipated to grow at a significant CAGR during the projected period. The high revenue share of the vitamins segment is owing to the high demand for vitamins, increasing adoption of healthy lifestyles, and surging trend of preventive health care.
In addition, the increasing demand for vitamins in pregnant and lactating women is another factor propelling segment expansion. Moreover, the introduction of innovative vitamin products in the market is facilitating segment uptake. For instance, in September 2022,Centrum announced the launch of its multivitamin range for different genders and ages in India.
The enzymes segment is expected to register the fastest CAGR throughout the forecast period. The rising adoption of enzyme-based products and growing awareness among women regarding the benefits associated with enzymatic supplements for beauty and health enhancement is anticipated to boost the segment demand.
The most popular enzyme supplements available for maintaining women’s health and beauty include GNC Coenzyme Q10, which is available as Softgels of 100 mg, and Healthvit CoQ-Vit Coenzyme Q-10, which is available in form of capsules each of 100 mg.
The women’s health segment dominated the market with a 68.4% revenue share in 2022. The segment growth is driven by the robust availability of a number of health supplements for different conditions such as digestive, immune, and joint health, and the presence of a higher consumer pool.
Moreover, the constantly changing women’s health trends and increasing awareness among women about health and nutrition are among the factors responsible for an increase in the preference for products used to maintain health. For instance, women who were earlier dependent on traditional beauty products to maintain and enhance their appearance are now using vitamins and supplements for wellbeing.
The beauty segment is expected to exhibit a significant CAGR over the forecast period. The growth of the beauty segment is driven by the rising beauty concerns among women globally. As per the study, 90% of female beauty consumers in the U.S. currently consume a daily vitamin and/or mineral for general health purposes. Also, the strong brand advertisement and product availability are fueling the segment’s growth.
Postmenopause dominated the consumer group segment with a 32.6% share in 2022. Women aged 50 and above primarily represent the consumer group in the postmenopause segment. Bone health is a major concern for postmenopausal women as osteoporosis is likely to affect nearly one in three postmenopausal women, resulting in brittle bones and a high risk of fractures and associated problems. In addition to calcium and minerals, other supplements such as vitamins D, B6, & E, omega-3 oils, and Coenzyme Q10 are essential for postmenopausal women.
Whereas the postnatal segment is expected to exhibit lucrative CAGR over the forecast period. The growth of the beauty segment is mainly driven by the surge in awareness about the benefits of supplement consumption in the postnatal stage. The rising incidence of anemia in women is further fueling the demand for postnatal supplements.
Globally, around 41.8% of pregnant women suffer from anemia. Some of the dietary supplements that aid in preventing postnatal depression are omega-3 fatty acids, s-adenosyl-l-methionine, iron, cobalamin, folate, pyridoxine, vitamin D, calcium, and riboflavin.
The direct sales channel segment held the largest revenue share of 35.1% in 2022 and is likely to witness robust growth owing to high consumer trust in direct sales, a large number of providers & lucrative discounts, and attractive offers provided by the seller. Moreover, a robust retail distribution network and the adoption of various strategies from well-established retail stores to provide personalized consulting before purchasing supplements are augmenting the segment’s growth.
Furthermore, significant investments by companies in building their own distribution networks are also fueling the market growth. For instance, Herbalife and GNC have invested significantly in the Indian market to sell health and beauty supplements. These companies don’t sell products on e-commerce websites but are only available through the company’s authorized associates.
The growing trend of personalization of vitamins and other health supplements and the rising adoption of e-commerce platforms by women of all age groups to buy personalized beauty and health supplements are the major factors driving the growth of online sales channel segment. Also, the ease of purchasing supplements through online channels in comparison with traditional retail channels and increasing demand for personalized products by consumers is impelling the segment growth.
Based on age group, the market is segmented into age 15-30, age 31-50, age 51-70, and above 70 years. The age 31-50 segment held the largest revenue share of 42.1% in 2022 owing to higher knowledge of health and beauty products across this age group, and larger adoption of supplements and potential buying power. Moreover, women in the age group of 31 to 50 years are the largest consumer pool for multivitamins or mineral beauty supplements.
A large portion of this population is highly influenced by social media. Thus, companies are focused on using social media platforms to promote beauty products as youthful and brightly packed products. For instance, Hum Nutrition offers a wide range of supplements that are heavily formulated with beauty-related formulas for acne, antiaging, and hair care.
The above 70 years segment is likely to be the fastest-growing segment during the forecast period. The rising geriatric population and the high prevalence of various lifestyle-associated disorders are fueling segment uptake. Also, the large number of market participants offering health supplements to women above age 70 is further accelerating segment expansion.
For instance, Vitabiotics Ltd-a U.K.-based vitamin manufacturer-offers supplements specifically designed for women above the age of 70. The company offers an extensive range of 26 vitamins, especially advanced nutrients, and trace elements, which are formulated to fulfill the nutritional requirements of women aged 70.
Asia Pacific led the overall women’s health and beauty supplements market in 2022 with a 38.8% revenue share due to the presence of leading players in the region, a larger population base, and various strategic initiatives undertaken by them. Moreover, the presence of local supplement manufacturers, robust availability of products, growing inclination toward health and beauty supplements, and high burden of target diseases are also impelling the region’s expansion. Furthermore, the supportive regulatory framework and increased sales of dietary supplements in the region is further contributing to the growth.
Middle East & Africa is expected to exhibit the fastest CAGR throughout the projected period. The increasing awareness about health and wellbeing along with nutritional deficiencies is driving the region’s market. Furthermore, the increasing awareness of major beauty supplement brands via social media platforms is anticipated to facilitate the market for beauty supplements in the Middle East and Africa region over the projected period.
Key players are adopting new product development, merger & acquisition, and partnership strategies to increase their market share. Market players such as Bayer AG, Herbalife International of America, Inc., Nature's Bounty, and GNC Holdings, LLC are the key manufacturers of health and beauty supplements.
They have been introducing various innovations in the market and expanding their product portfolios to stay competitive in the market. For instance, in August 2021, Garden of Life entered into an agreement with Hofseth Biocare ASA to distribute and market Hofseth’s products, such as ProGo and CollaGo, in the U.S. market. Both companies intend to finalize product testing in 2019 and launch products in the U.S. by early 2020. Some prominent players in the global women’s health and beauty supplements market include:
Herbalife International of America, Inc.
GNC Holdings, Inc
Suntory Holdings Limited
Taisho Pharmaceutical Co., Ltd
Asahi Group Holdings, Ltd
USANA Health Sciences, Inc.
Nu Skin Enterprise, Inc.
BY-HEALTH Co., Ltd.
The Himalaya Drug Company
Vita Life Sciences
Standard Foods Corporation
garden of life (Nestlé)
Market size value in 2023
USD 56.02 billion
Revenue forecast in 2030
USD 79.29 billion
CAGR of 5.1% from 2023 to 2030
Base year for estimation
2018 - 2021
2023 - 2030
Revenue in USD million/billion and CAGR from 2023 to 2030
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Product, application, age group, consumer group, sales channel, region
North America; Europe; Asia Pacific; Latin America; MEA
U.S.; Canada; U.K.; Germany; France; Italy; Spain; Denmark; Sweden; Norway; Russia; India; China; Japan; Australia; South Korea; Thailand; Taiwan; Malaysia; Brazil; Mexico; Argentina; Saudi Arabia; UAE; South Africa; Kuwait
Key companies profiled
Herbalife International of America, Inc.; GNC Holdings, Inc.; Nature’s Bounty; Bayer AG; Suntory Holdings Limited; Taisho Pharmaceutical Co., Ltd; Pharmavite LLC; Pfizer, Inc.; Blackmores; FANCL Corporation; Asahi Group Holdings, Ltd.; USANA Health Sciences, Inc.; Nu Skin Enterprise, Inc.; BY-HEALTH Co., Ltd.; Revital Ltd.; The Himalaya Drug Company; Vita Life Sciences; Standard Foods Corporation; garden of life (Nestlé)
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This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this report, Grand View Research has segmented the global women’s health and beauty supplements market report based on product, application, age group, consumer group, sales channel, and region:
Product Outlook (Revenue, USD Million, 2018 - 2030)
Application Outlook (Revenue, USD Million, 2018 - 2030)
Age-Group Outlook (Revenue, USD Million, 2018 - 2030)
Above 70 years
Consumer Group Outlook (Revenue, USD Million, 2018 - 2030)
Sales Channel Outlook (Revenue, USD Million, 2018 - 2030)
Other Offline Channels
Regional Outlook (Revenue, USD Million, 2018 - 2030)
Middle East & Africa
b. The global women's health and beauty supplements market size was estimated at USD 53.4 billion in 2022 and is expected to reach USD 56.0 billion in 2023.
b. The global women's health and beauty supplements market is expected to grow at a compound annual growth rate of 5.1% from 2023 to 2030 to reach USD 79.29 billion by 2030.
b. Asia Pacific dominated the women health and beauty supplements market with a share of 38.8% in 2022. This is attributable to growing women awareness regarding nutritional requirements, rising purchasing power and presence of local manufacturers of supplements and raw materials.
b. Some key players operating in the women health and beauty supplements market include Herbalife International of America, Inc.; Nestle; Pfizer, Inc.; GNC Holdings Inc.; Bayer AG; Nature's Bounty Co., and Blackmores
b. Key factors that are driving the women health and beauty supplements market growth include a rise in disposable income coupled with improved accessibility, rising prevalence of micronutrient deficiencies among women, and growing health consciousness
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