GVR Report cover Women’s Health And Beauty Supplements Market Size, Share & Trends Report

Women’s Health And Beauty Supplements Market Size, Share & Trends Analysis Report By Product, By Application, By Age Group, By Consumer Group, By Sales Channel, By Region, And Segment Forecasts, 2022 - 2030

  • Report ID: GVR-4-68038-680-6
  • Number of Pages: 210
  • Format: Electronic (PDF)
  • Historical Range: 2016 - 2020
  • Industry: Healthcare

Report Overview

The global women’s health and beauty supplements market size was valued at USD 55.4 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 4.8% from 2022 to 2030. Various factors, such as the growing middle-class population, rising prevalence of various nutritional deficiencies among women, increasing access to supplements, availability of multiple products, and rising number of distribution channels & advertising strategies being adopted by major brands are driving the market. In addition, the COVID-19 pandemic has boosted the awareness of physical, mental, and emotional health and increased the implementation of self-care among consumers.

U.S. women’shealth and beauty supplements market size, by application, 2020 - 2030 (USD Billion)

This raised the adoption of various health and beauty supplements. Consumers have started adopting vitamins, minerals, and botanicals to boost immunity. According to a 2021 study published by the WHO on the dietary habits of dieticians during the pandemic, 88.9% of the participants believed that balanced nutrition would impact the course of COVID-19 infection positively. To combat the infection, 94.5% of the participants consumed dietary supplements, wherein fish oil (81.9%) was the most common. Furthermore, the study showed that women consumed functional foods twice that of men. Furthermore, the growing instances of nutrition deficiencies in women are driving the market growth.

For instance, according to a study published in 2020, the prevalence of anemia was about 20% in Chinese women of reproductive age. Among these, 22% prevalence was found in pregnant women and 19% in non-pregnant women. Also, the increasing use of beauty supplements is fueling the market growth. As per the study, 90% of female beauty consumers in the U.S. currently use a daily vitamin and/or mineral for general health purposes. The key players developing new products to cater to consumer demand are impelling growth. For instance, in July 2021, Herbalife Nutrition launched Herbalife Skin LycoGlow—a skin health supplement.

Moreover, accessibility to dietary and beauty supplements is increasing due to the emergence of e-commerce. Online platforms are also flourishing in developing countries, such as India, China, and Brazil. In addition, many players in the market are launching their businesses on e-platforms to gain a larger market share. For instance, in August 2021, Vitamin Shoppe launched an e-commerce website in South Korea to provide easy access to various health and wellness supplements to customers. Also, the growing women empowerment, rising geriatric population, and increasing disposable income & number of working women are supporting the market growth.

The sudden outbreak of COVID-19 significantly increased the focus on health & wellness globally. The demand for nutritional products raised to maintain fitness and strengthen the immune system, thereby, significantly propelling the market growth. Also, the high consumption of immunity support and anti-inflammatory supplements during the pandemic resulted in the increased sales of vitamins B, C, and D. Moreover, continued adoption of supplements post-pandemic for the maintenance of good health is impelling the market growth. Moreover, the pandemic has also enhanced the growth of e-commerce channels, which is positively impacting the market growth.

Product Insights

On the basis of products, the global market has been further categorized into vitamins, minerals, enzymes, botanicals, proteins, omega - 3, probiotics, and others. the vitamins segment held the largest share more than 36.00%in 2021. The high share can be attributed to the growing adoption of a healthy lifestyle, increased life expectancy, and focus on preventive care to avoid expensive healthcare expenditure. Moreover, the rising demand for vitamin supplements by pregnant women who are anemic or women who have vitamin D deficiency is also anticipated to boost the market growth.

On the other hand, the enzymes-based supplements segment is expected to grow at the fastest CAGR from 2022 to 2030, followed by other probiotic supplements, owing to their slimming and beauty enhancement effects. Moreover, it is expected that the consumer pool for botanicals would also grow at a significant rate. The demand for herbal supplements is expected to increase in the coming years due to the growing preference for natural/herbal products during pregnancy owing to increasing awareness about the therapeutic properties of these supplements.

Application Insights

The women’s health application segment dominated the global market in 2021 and accounted for the maximum share of more than 68.00% of the global revenue in 2021 owing to the presence of a large consumer pool, availability of a variety of supplements for different conditions, such as prenatal, postnatal, bone & joint health, immune system, digestive system health. Also, the increasing incidences of women suffering from various nutritional deficiencies and a rise in the need for nutrients, mainly in prenatal, premenstrual, and perimenopause stages are some of the factors contributing to the segment’s large share.

The women’s health segment is estimated to expand further at the fastest growth rate during the forecast period retaining its dominant position in the global market owing to increased consumption of immune-boosting supplements and iron supplements by pregnant women. Moreover, increasing demand for bone & joint health and stress-relieving supplements, and digestive systems is expected to boost the market growth. On the basis of applications, the global market has been categorized into beauty and women’s health.

Age Group Insights

On the basis of age groups, the global market has been further categorized into 15 - 30 years, 30 - 50 years, 50 – 70 years, and above 70 years. The 31–50 years age group segment dominated the global market in 2021 and accounted for the maximum share of more than 41.5% of the overall revenue. This can be attributed to the high adoption of supplements and high purchasing power among women of this age group. Moreover, women in this age group are willing to spend on beauty supplements, such as anti-aging and skin care products.

A large number of pregnant women in this age group is also contributing to the segment’s high revenue. On the other hand, the above 70 years age group segment is expected to register the fastest growth rate from 2022 to 2030 owing to the growing geriatric population across the globe and subsequent rise in the prevalence of various health disorders. In addition, the presence of major market players offering supplements designed for women aged above 70 years is supporting the growth of this segment.

Consumer Group Insights

On the basis of consumer groups, the global market has been segmented into prenatal, postnatal, PMS, perimenopause, postmenopause, and others. The other segment dominated the global market in 2021 and accounted for the largest share of more than 32.00% of the overall revenue. High consumption of supplements by women aged 15 to 49 years along with a large consumer base in this age group is supporting the segment growth. Moreover, the consumption of supplements has also improved pregnancy outcomes, along with the reduced risk of giving birth to low-birth-weight babies, thereby, contributing to the growth of the other segment.

On the other hand, the postnatal consumer group segment is estimated to register the fastest growth rate during the forecast period. An increase in the awareness levels of the importance & benefits of supplement consumption in the postnatal stage is expected to drive the growth of this segment. In addition, the increasing prevalence of women suffering from anemia is fueling the demand for postnatal supplements. Globally, around 41.8% of pregnant women are anemic.

Sales Channel Insights

The direct sales channel accounted for the largest revenue share of more than 36.5% in 2021. The presence of a large number of providers, lucrative discounts, and high consumer trust in direct sales channel is responsible for segment growth. Also, significant investments by companies in building their own distribution networks are fueling market growth. Furthermore, the adoption of various strategies, such as providing personalized consulting before the purchase of supplements by well-established retail stores to maintain their market shares in the retail business, is driving the segment growth.

Global women’s health and beauty supplementsmarketshare, by saleschannel, 2021 (%)

On the other hand, the online sales channel segment is expected to grow at the fastest CAGR during the forecast period on account of the easy availability of products of various brands and offers and discounts on the same and a rise in the number of e-commerce players in the market. In addition, the outbreak of COVID-19 and the nationwide lockdown phase across the globe also played a vital role in increasing the sales of supplements through online distribution channels, thereby propelling the growth of this segment.

Regional Insights

The Asia Pacific dominated the global market in 2021 and accounted for the largest share of 38.6% of the global revenue. The availability of many products, presence of local manufacturers of supplements & raw materials, rising consumer awareness, growing working population, increasing prevalence of diseases, and high disposable income levels are the key factors driving the market growth. In addition, improvements in the regulatory framework in countries like China and Australia have led to a rise in the sales of dietary supplements in these countries, thereby driving regional market growth.

The Middle East & Africa region is anticipated to grow at the fastest CAGR during the forecast period on account of the growing awareness about health and well-being coupled with nutritional deficiencies. The number of chemists or pharmacies in the region is also growing, enabling easy access to vitamins & dietary supplements. Moreover, the growing awareness of major beauty supplement brands through social media platforms is expected to boost the market for beauty supplements in the region over the forecast period.

Key Companies & Market Share Insights

Strategic alliances in the form of mergers & acquisitions, collaborations, partnerships, etc. with other market players as well as increasing R&D in the area of health and beauty supplements are some of the initiatives being undertaken by key market players to increase their market shares. For instance, in July 2020, Amway partnered with microbiome startup HEM. Together, they will develop personalized probiotic supplements to support wellness, immunity, weight management, brain health, skin health, etc. Such initiatives are likely to boost the adoption of AI-based solutions over the forecast period. Some of the key players operating in the global women’s health and beauty supplements market are:

  • Herbalife International of America, Inc.

  • GNC Holdings, Inc.

  • Nature’s Bounty Co.

  • Bayer AG

  • Garden of Life (Nestle)

  • Suntory Holdings Ltd.

  • Taisho Pharmaceutical Co., Ltd.

  • Swisse Wellness Pty. Ltd

  • Pharmavite LLC

  • Pfizer, Inc.

  • Blackmores

  • FANCL Corp.

  • Asahi Group Holdings, Ltd.

  • USANA Health Sciences, Inc.

  • Nu Skin Enterprise, Inc.

  • BY-HEALTH Co., Ltd.

  • Revital Ltd.

  • The Himalaya Drug Company

  • Vita Life Sciences

  • Grape King Bio Ltd.

  • Standard Foods Corp.

Women’s Health And Beauty Supplements Market Report Scope

Report Attribute


Market size value in 2022

USD 58.0 billion

Revenue forecast in 2030

USD 84.4 billion

Growth rate

CAGR of 4.8% from 2022 to 2030

Base year for estimation


Historical data

2016 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2022 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, application, age group, consumer group, sales channel, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; U.K.; Germany; Spain; France; Italy; Russia; China; Japan; India; South Korea; Australia; Taiwan; Malaysia; Thailand; Mexico; Brazil; Argentina; South Africa; Saudi Arabia; UAE

Key companies profiled

Herbalife International of America, Inc.; GNC Holdings, Inc.; Nature’s Bounty Co.; Bayer AG; Garden of Life (Nestle); Suntory Holdings Ltd.; Taisho Pharmaceutical Co., Ltd.; Swisse Wellness Pty Ltd; Pharmavite LLC; Pfizer, Inc.; Blackmores.; FANCL Corp.;Asahi Group Holdings, Ltd.; USANA Health Sciences, Inc.; Nu Skin Enterprise, Inc.; BY-HEALTH Co., Ltd.; Revital Ltd.; The Himalaya Drug Company; Vita Life Sciences; Grape King Bio Ltd.; Standard Foods Corp.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2030. For the purpose of this study, Grand View Research, Inc. has segmented the global women’s health and beauty supplements market report on the basis of product, application, age group, consumer group, sales channel, and region:

  • Product Outlook (Revenue, USD Million, 2016 - 2030)

    • Vitamins

    • Mineral

    • Enzymes

    • Botanicals

    • Proteins

    • Omega-3

    • Probiotics

    • Others

  • Application Outlook (Revenue, USD Million, 2016 - 2030)

    • Beauty

      • Skin Care

      • Nail Care

      • Hair Care

      • Others

    • Women's Health
  • Age Group Outlook (Revenue, USD Million, 2016 - 2030)

    • Age 15 - 30

    • Age 31 - 50

    • Age 51 - 70

    • Above 70 years

  • Consumer Group Outlook (Revenue, USD Million, 2016 - 2030)

    • Prenatal

    • Postnatal

    • PMS

    • Perimenopause

    • Postmenopause

    • Others

  • Sales Channel Outlook (Revenue, USD Million, 2016 - 2030)

    • Online

    • Direct Sales

    • Pharmacies/Drug Stores

    • Other offline channels

  • Regional Outlook (Revenue, USD Million, 2016 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • Italy

      • France

      • Spain

      • Russia

    • Asia Pacific

      • China

      • Japan

      • Australia

      • South Korea

      • India

      • Taiwan

      • Thailand

      • Malaysia

    • Latin America

      • Mexico

      • Brazil

      • Argentina

    • Middle East & Africa

      • South Africa

      • Saudi Arabia

      • UAE

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