The mobility - voice and data category is projected to witness growth at a CAGR of 6.5% from 2024 to 2030. In 2023, Asia Pacific accounted for the largest share (32%) of the global category. Key drivers of this region include a consistent increase in the business/enterprise subscriber base for voice and data, deployment of VoNR (5G) network by key players, and a shift towards virtualization and software-defined networking (SDN). Asia Pacific is also anticipated to witness the fastest growth rate during the forecast period, due to the increasing need for business agility, focus on cost efficiency by businesses, and adoption of digital technologies such as Internet of Things (IoT), cloud computing, and Artificial Intelligence (AI).
In 2023, North America held the second-largest share of the global market. The key growth drivers include large coverage of 5G networks by key service providers, increasing adoption of edge computing infrastructure, and focus on sustainability initiatives. Key driving factors for Europe include extensive voice and data coverage in remote areas owing to government initiatives, increasing deployment of high-speed fiber optic networks, and focus on cyber security.
Key technologies driving the growth of this category include AI and Machine Learning (ML), quantum computing, edge computing, cloud computing and virtualization, and IoT integration. Edge computing is used to enhance the processing and storage of data, reduce latency, improve bandwidth, and enhance customer experience. By using a distributed network architecture, this technology processes real-time data at quicker speeds. Similarly, the use of virtualization enhances network infrastructure utilization, reduces hardware costs, and improves agility, by using virtual machines in place of hardware resources.
Key service providers of mobility - voice and data services compete based on various factors such as subscription rates, innovations in technologies and services, user experience, scalability of services, and data privacy and security. Clients (specifically business customers) consider factors such as service type (4G/5G), service deployment (cloud/on-premise), service transmission (wireline/wireless), service reliability (uptime/downtime), service speeds (download speeds typically range from 100 Mbps to 1 Gbps), and extent of network coverage (based on area covered). Specifically, business customers may also look for add-on features such as call routing, data integration linking, caller identification, and call monitoring.
The cost of mobility - voice and data services are influenced by several factors, such as network infrastructure costs (such as installation costs of towers), investments in the upgradation of technologies, costs of acquiring spectrum, and licensing and compliance expenses. For instance, considerable investments are required to upgrade VoLTE (4G) infrastructure to VoNR (5G).
Clients commonly follow a full services outsourcing model to engage with service providers, as it helps them minimize operational costs, improve operational efficiency, ensure regulatory compliance, and increase focus on core activities.
The COVID-19 pandemic caused substantial disruption in the global mobility - voice and data category. The demand in the category surged during the pandemic, as the need for voice and data services increased considerably in remote working environments. Moreover, travel restrictions and government-imposed lockdowns also fueled the requirement for these services. At the same time, technological transformations were seen in the form of quantum computing, edge computing, AI and ML, IoT, cloud computing, and virtualization.
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The mobility - voice and data category comprises a moderately consolidated landscape, with a few top competitors accounting for a significant portion of the market share.
Countries such as Israel and Italy are the countries that offer mobility - voice and data services at low cost owing to cheap labor costs, low technology costs, high smartphone adoption, intense market competition, deployment of penetration pricing, and robust government initiatives.
Buyers in the category possess medium-to-low negotiating capability due to the moderately consolidated market landscape. Moreover, buyers have specific limitations when switching to an alternative service provider.
Network infrastructure, labor, hardware and software, spectrum acquisition, licensing and compliance, and other costs are the key cost components of this category. Other costs include sales and marketing, general and administrative, rent and utilities, insurance, logistics, and taxes.
Grand View Research will cover the following aspects in the report:
Category intelligence along with emerging technology and regulatory landscape
Category estimates and forecasts from 2024 to 2030
Growth opportunities, trends, and driver analysis
Supply chain analysis, supplier analysis with supplier ranking and positioning matrix, supplier’s recent developments
Porter’s 5 forces
Pricing and cost analysis, price trends, commodity price forecasting, cost structures, pricing model analysis, supply and demand analysis
Engagement and operating models, KPI, and SLA elements
LCC/BCC analysis and negotiation strategies
Peer benchmarking and product analysis
Category report in PDF, Excel, and PPT and online dashboard versions
Grand View Research has identified the following key cost components for the mobility - voice and data category:
Network infrastructure
Labor
Hardware and software
Spectrum acquisition
Licensing and compliance
Others
Sales and marketing
General and administrative
Rent and utilities
Insurance
Logistics
Taxes
Network Infrastructure costs form the largest key cost component of the mobility - voice and data category.
AT&T Inc.
Broadcom Inc.
Charter Communications, Inc.
Cisco Systems, Inc.
Comcast Corporation
Deutsche Telekom AG
Huawei Technologies Co., Ltd.
Lumen Technologies, Inc.
Orange S.A.
Telefónica S.A.
Verizon Communications Inc.
Vodafone Group Plc.
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