Europe Dietary Supplements Market To Reach $93.20 Billion By 2033

July 2025 | Report Format: Electronic (PDF)

Europe Dietary Supplements Market Growth & Trends

The Europe dietary supplements market is anticipated to reach USD 93.20 billion by 2033, growing at a CAGR of 8.3% from 2025 to 2033, according to a new report by Grand View Research, Inc. The market for dietary supplements in Europe is being driven by several factors, including the growing interest in preventive healthcare among consumers. As people become more aware of the importance of maintaining good health and preventing chronic diseases, they are turning to dietary supplements as a way to support their overall health and well-being. Additionally, the aging population in Europe is driving demand for supplements that address age-related health concerns such as joint health, cognitive function, and eye health.

In addition, the increasing popularity of natural and organic products. Consumers are becoming more concerned about the potential side effects of synthetic ingredients and are seeking out supplements that contain natural ingredients. This trend is particularly strong among younger consumers, who are more likely to prioritize environmentally and socially responsible products.

Furthermore, the rise of e-commerce and the increasing availability of supplements online have made it easier for consumers to access a wider range of products, which has further fueled the growth of the market. In addition, the COVID-19 pandemic has led to increased interest in supplements that support immune health, which has further boosted sales of these products.

The key players in Europe are heavily investing in research and development, product launches, focusing on mergers and acquisitions to enhance their product offerings and create innovative formulations with superior properties to meet the growing demand. For instance, in February 2023, Comple.med launched Lactoflor Immuno 200 in Europe, which has 50mg of IMMUSE, a postbiotic that activates pDC cells, 200mg of Lactoferin, and 25mcg of Vitamin D3. IMMUSE is backed by 29 published studies, including 14 human clinical trials, and is marketed by Kyowa Hakko.

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Europe Dietary Supplements Market Report Highlights

The vitamin supplements segment led the market with the largest revenue share of 27.6% in 2024.
The over the counter (OTC) dietary supplements segment led the market with the largest revenue share of 73.3% in 2024.
The tablet supplements segment led the market with the largest revenue share of 31.2% in 2024.
The immunity segment led the market with the largest revenue share of 11.3% in 2024.
The adults segment led the market with the largest revenue share of 63.2% in 2024.
The offline channels segment led the market with the largest revenue share of 85.18% in 2024.
The dietary supplements market in Italy led the market with the largest revenue share of 18.1% in 2024.

Europe Dietary Supplements Market Segmentation

Grand View Research has segmented the Europe dietary supplements market on the basis of ingredients, type, form, application, end use, distribution channel, product-form, form-end use, form-application, and region:

Europe Dietary Supplements Ingredients Outlook (Revenue, USD Million, 2018 - 2030)

Vitamin
- Multivitamin
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin K
- Vitamin E
Botanicals
Minerals
- Calcium
- Potassium
- Magnesium
- Iron
- Zinc
- Others (Selenium, Chromium, Copper)
Proteins & Amino Acids
- Collagen
- Others
Fibers & Specialty Carbohydrates
Omega Fatty Acids
Probiotics
Prebiotics & Postbiotics
Others

Europe Dietary Supplements Form Outlook (Revenue, USD Million, 2018 - 2030)

Tablets
Capsules
Soft Gels
Powders
Gummies
Liquid
Others

Europe Dietary Supplements Type Outlook (Revenue, USD Million, 2018 - 2030)

OTC
Prescribed

Europe Dietary Supplements Application Outlook (Revenue, USD Million, 2018 - 2030)

Energy & Weight Management
General Health
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others

Europe Dietary Supplements End Use Outlook (Revenue, USD Million, 2018 - 2030)

Adults
- Millennials
  - Male
  - Female
    - Pregnant Women
    - Non-pregnant Women
- Gen X
  - Male
  - Female
    - Pregnant Women
    - Non-pregnant Women
- Gen Z
  - Male
  - Female
    - Pregnant Women
    - Non-pregnant Women
- Boomers
  - Male
  - Female
Geriatric
Children
Infants

Europe Dietary Supplements Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

Offline
- Hypermarkets/Supermarkets
- Pharmacies
- Specialty Stores
- Practitioner
- Others (Direct to Consumer, MLM)
Online

Europe Dietary Supplements Product-Form Outlook (Revenue, USD Billion, 2018 - 2033)

Vitamin
- Tablets
- Capsules
- Soft Gels
- Powders
- Gummies
- Liquid
- Others
  - Multivitamin
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
  - Vitamin A
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
  - Vitamin B
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
  - Vitamin C
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
  - Vitamin D
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
  - Vitamin K
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
  - Vitamin E
    - Tablets
    - Capsules
    - Soft Gels
    - Powders
    - Gummies
    - Liquid
    - Others
- Mineral
  - Tablets
  - Capsules
  - Soft Gels
  - Powders
  - Gummies
  - Liquid
  - Others
    - Calcium
      - Tablets
      - Capsules
      - Soft Gels
      - Powders
      - Gummies
      - Liquid
      - Others
    - Potassium
      - Tablets
      - Capsules
      - Soft Gels
      - Powders
      - Gummies
      - Liquid
      - Others
    - Magnesium
      - Tablets
      - Capsules
      - Soft Gels
      - Powders
      - Gummies
      - Liquid
      - Others
    - Iron
      - Tablets
      - Capsules
      - Soft Gels
      - Powders
      - Gummies
      - Liquid
      - Others
    - Zinc
      - Tablets
      - Capsules
      - Soft Gels
      - Powders
      - Gummies
      - Liquid
      - Others
    - Others (selenium, chromium, copper)
      - Tablets
      - Capsules
      - Soft Gels
      - Powders
      - Gummies
      - Liquid
      - Others
- Botanicals
  - Tablets
  - Capsules
  - Soft Gels
  - Powders
  - Gummies
  - Liquid
  - Others
- Protein & amino acids
  - Tablets
  - Capsules
  - Soft Gels
  - Powders
  - Gummies
  - Liquid
  - Others
    - Collagen
      - Tablets
      - Capsules
      - Soft Gels
      - Powders
      - Gummies
      - Liquid
      - Others
    - Others
      - Tablets
      - Capsules
      - Soft Gels
      - Powders
      - Gummies
      - Liquid
      - Others
- Fibers & Specialty Carbohydrates
  - Tablets
  - Capsules
  - Soft Gels
  - Powders
  - Gummies
  - Liquid
  - Others
- Omega Fatty Acids
  - Tablets
  - Capsules
  - Soft Gels
  - Powders
  - Gummies
  - Liquid
  - Others
- Probiotics
  - Tablets
  - Capsules
  - Soft Gels
  - Powders
  - Gummies
  - Liquid
  - Others
- Prebiotics & Postbiotics
  - Tablets
  - Capsules
  - Soft Gels
  - Powders
  - Gummies
  - Liquid
  - Others
- Others
  - Tablets
  - Capsules
  - Soft Gels
  - Powders
  - Gummies
  - Liquid
  - Others

Europe Dietary Supplements Form-End User Outlook (Revenue, USD Billion, 2018 - 2033)

Tablets
- Adults
  - Millennials
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen X
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen Z
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Boomers
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
- Geriatric
- Children
- Infants
Capsules
- Adults
  - Millennials
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen X
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen Z
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Boomers
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Geriatric
  - Children
  - Infants
Softgels
- Adults
  - Millennials
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen X
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen Z
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Boomers
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
- Geriatric
- Children
- Infants
Powders
- Adults
  - Millennials
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen X
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen Z
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Boomers
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
- Geriatric
- Children
- Infants
Gummies
- Adults
  - Millennials
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen X
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen Z
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Boomers
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
- Geriatric
- Children
- Infants
Liquid
- Adults
  - Millennials
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen X
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen Z
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Boomers
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
- Geriatric
- Children
- Infants
Others
- Adults
  - Millennials
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen X
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Gen Z
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
  - Boomers
    - Male
    - Female
      - Pregnant Women
      - Non-pregnant Women
- Geriatric
- Children
- Infants

Europe Dietary Supplements Form-Application Outlook (Revenue, USD Billion, 2018 - 2033)

Tablets
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
Capsules
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
Softgels
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
Powders
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
Gummies
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
Liquid
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others
Others
- Energy & Weight Management
- General Health
- Bone & Joint Health
- Gastrointestinal Health
- Immunity
- Cardiac Health
- Diabetes
- Anti-cancer
- Lungs Detox/Cleanse
- Skin/ Hair/ Nails
- Sexual Health
- Brain/Mental Health
- Insomnia
- Menopause
- Anti-aging
- Prenatal Health
- Others