Europe Dietary Supplements Market To Reach $65.43 Billion By 2030

Europe dietary supplements Market Growth & Trends

The Europe dietary supplements market is anticipated to reach USD 65.43 billion by 2030, growing at a CAGR of 7.0% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market for dietary supplements in Europe is being driven by several factors, including the growing interest in preventive healthcare among consumers. As people become more aware of the importance of maintaining good health and preventing chronic diseases, they are turning to dietary supplements as a way to support their overall health and well-being. Additionally, the aging population in Europe is driving demand for supplements that address age-related health concerns such as joint health, cognitive function, and eye health.

In addition, the increasing popularity of natural and organic products. Consumers are becoming more concerned about the potential side effects of synthetic ingredients and are seeking out supplements that contain natural ingredients. This trend is particularly strong among younger consumers, who are more likely to prioritize environmentally and socially responsible products.

Furthermore, the rise of e-commerce and the increasing availability of supplements online have made it easier for consumers to access a wider range of products, which has further fueled the growth of the market. In addition, the COVID-19 pandemic has led to increased interest in supplements that support immune health, which has further boosted sales of these products.

The key players in Europe are heavily investing in research and development, product launches, focusing on mergers and acquisitions to enhance their product offerings and create innovative formulations with superior properties to meet the growing demand. For instance, in February 2023, Comple.med launched Lactoflor Immuno 200 in Europe, which has 50mg of IMMUSE, a postbiotic that activates pDC cells, 200mg of Lactoferin, and 25mcg of Vitamin D3. IMMUSE is backed by 29 published studies, including 14 human clinical trials, and is marketed by Kyowa Hakko.

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Europe Dietary Supplements Market Report Highlights

• Vitamins dominated the ingredients category with the highest revenue share of 29% in 2023, owing to the number of newly launched multivitamin supplements and the rising awareness of lifestyle-related illnesses.

• The tablets accounted for a revenue share of 32% in 2023. The tablets are convenient and easy to use, making them a popular choice for consumers. They are also easy to manufacture and store, which makes them a cost-effective option for manufacturers.

• The market for prenatal health is expected to grow at a CAGR of 10.3% over the forecast period. Pregnant women are increasingly aware of the importance of proper nutrition during pregnancy for the health and development of their babies. This has led to a demand for dietary supplements that can help ensure an adequate intake of key nutrients such as folic acid, iron, and calcium.

• The market for infants is expected to grow at a CAGR of 12.2% during the projected period owing to the introduction of innovative and convenient supplement formats such as gummies, drops, and powders, coupled with aggressive marketing and promotional strategies by manufacturers, have further fueled the demand.

Europe dietary supplements Market Segmentation

Grand View Research has segmented the global Europe dietary supplements market on the basis ingredient, form, application, end user, type, distribution channel, and region:

Europe dietary supplements Ingredient Outlook (Revenue, USD Billion, 2018 - 2030)

• Vitamins

• Botanicals

• Minerals

• Protein & Amino Acids

• Fibers & Specialty Carbohydrates

• Omega Fatty Acids

• Probiotics

• Pre & Postbiotics

• Others

Europe dietary supplements Form Outlook (Revenue, USD Billion, 2018 - 2030)

• Tablets

• Capsules

• Soft gels

• Powders

• Gummies

• Liquids

• Others

Europe dietary supplements Application Outlook (Revenue, USD Billion, 2018 - 2030)

• Energy & Weight Management

• General Health

• Bone & Joint Health

• Gastrointestinal Health

• Immunity, Cardiac Health

• Diabetes, Anti-cancer

• Lungs Detox/Cleanse

• Skin/ Hair/ Nails

• Sexual Health

• Brain/Mental Health

• Insomnia, Menopause

• Anti-aging

• Prenatal Health

• Others

Europe dietary supplements End User Outlook (Revenue, USD Billion, 2018 - 2030)

• Infants

• Children

• Adults

• Pregnant women

• Geriatric

Europe dietary supplements Type Outlook (Revenue, USD Billion; 2018 -2030)

• OTC

• Prescribed

Europe dietary supplements Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

• Online

• Offline

  • Hypermarkets/Supermarkets

  • Pharmacies/Drugstores

  • Specialty Stores

  • Practitioners

  • Others

Europe dietary supplements Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• Germany

• France

• UK

• Spain

• Italy

List of Key Players of Europe Dietary Supplements Market

• Amway Corp.

• Reckitt Benckiser Group PLC

• Abbott

• NooCube

• Mind Lab Pro (Performance Lab Group Ltd)

• Bayer AG

• Glanbia plc

• Pfizer Inc.

• Archer Daniels Midland

• NU SKIN

• GlaxoSmithKline plc.

• Herbalife Nutrition Ltd.

• Nature's Sunshine Products, Inc.

• DuPont de Nemours, Inc.

• Nature's Bounty

• NOW Foods

• Intelligent Labs