The global brain health supplements market size is expected to reach USD 15.74 billion by 2030, registering a CAGR of 8.3% from 2022 to 2030, according to a new report by Grand View Research, Inc. The market growth is majorly attributed to the increasing awareness about mental health issues, including memory enhancement, attention, focus, depression, and anxiety. Growing consumer interest in maintaining and improving brain health is driving the demand for brain health supplements.
There has been a rise in the aging/adult population in North America, many of whom are increasingly consuming brain health supplements to reverse or prevent dementia. In June 2021, AARP fielded a survey of adults aged 50 and older about brain health supplements and found that 78% of adults aged 50 and older take a vitamin or dietary supplement, and 21% of adults aged 50 and older take a vitamin or dietary supplement for their brain health, which commonly includes Omega 3 and fish oil.
The memory enhancement segment accounted for the largest share of the global revenue for 2021. Rising competition in the academic sector has fueled the demand for memory enhancers and brain health supplements among students. Increasing preference for natural and herbal extract supplements is expected to generate growth opportunities for key players in the upcoming years. In addition, the product is gaining importance among the aging population, who are suffering from weak memory and Alzheimer’s disease in developed countries of North America and Europe.
The herbal extract segment is expected to grow with the highest CAGR over the forecast period owing to the increasing preference for herbal products. The natural plant-based content in these herbal brain supplement products including curcumin, ginseng, and green tea extracts helps in enhancing and sharpening memory and increasing the oxygen supply to the brain which improves cognitive functions and mental fatigue. According to WHO 2019 report, about 80% of the population of most developing countries rely on traditional herbal medicine for their primary health concerns.
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North America held the largest segment and is expected to grow at a CAGR of 6.1% during the forecast period owing to the growing concerns regarding mental health among adults and millennials
Natural molecule held the largest segment and is expected to grow at a CAGR of 8.0% as these are made from concentrated, dehydrated whole foods, which help in enhancing alertness, clarity in thinking, focus and concentration, memory, and even mood
Depression & mood segment is expected to grow with the highest CAGR as an increasing number of depression-related health issues is expected to surge the demand for the product in upcoming years.
Grand View Research has segmented the brain health supplements market based on product, application, and region:
Brain Health Supplements Product Outlook (Revenue, USD Million, 2017 - 2030)
Vitamins And Minerals
Brain Health Supplements Application Outlook (Revenue, USD Million, 2017 - 2030)
Attention And Focus
Depression And Mood
Sleep And Recovery
Anti-aging And Longevity
Stress & Anxiety
Brain Health Supplements Regional Outlook (Revenue, USD Million, 2017 - 2030)
Central & South America
Middle East & Africa
List of Key Players of Brain Health Supplements Market
Teva Pharmaceutical Industries Ltd.
Purelife Bioscience Co., Ltd.
Natural Factors Nutritional Products Ltd.
Reckitt Benckiser Group plc.
Onnit Labs, Inc.
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