Hard Seltzer Market Size To Reach $57.34 Billion By 2030

Hard Seltzer Market Growth & Trends

The global hard seltzer market is anticipated to reach USD 60.16 billion by 2030 and it is projected to grow at a CAGR of 8.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. Shifting consumer preference for low-alcohol content beverages, especially among millennials and the working-class population is expected to be a key factor contributing to the growth of the market. Hard seltzers are gaining popularity as low-calorie and low-sugar alternative alcoholic drinks to traditional alcoholic beverages among health-conscious demographics across the world. Hard seltzer flavors, such as citrus and other fruity flavors, are gaining rapid traction among consumers. The rising adoption of new flavors among consumers is likely to provide opportunities to the players operating in this market.

An example of this trend can be seen in March 2021 when Stewarts Enterprises introduced Stewart's Spiked Seltzer, a range of low-calorie hard seltzers available in three flavors: Root Beer, Black Cherry, and Orange Cream, aiming to expand their market presence in the northeast U.S. Among hard seltzers, those with an alcohol by volume (ABV) content ranging from 5.0% to 6.9% held the largest market share in 2021 and are expected to maintain their dominance throughout the forecast period. The considerable consumption and wide availability of this particular category of hard seltzers, particularly in the North American region, are propelling the growth of this segment. In 2021, the off-trade segment emerged as a dominant contributor to global revenue, forming a significant portion of the market.

The wider availability of hard seltzer products in major retailers like Walmart, Target, Costco, Tesco, and others has played a crucial role in driving sales through the off-trade channel. In addition, the temporary closure of the on-trade channel during the COVID-19 pandemic has further accelerated sales through the off-trade channel. The global market is consolidated in the U.S. with a major share occupied by Mark Anthony Brands International and The Boston Beer Company. However, it is fragmented in other regions/countries owing to the presence of a large number of players including Mark Anthony Brands International; Anheuser-Busch InBev; The Coca-Cola Company; Diageo plc; Heineken N.V.; and Constellation Brands, Inc. among others.

 Request a free sample copy or view report summary: Hard Seltzer Market Report

Hard Seltzer Market Report Highlights

• Hard seltzers with ABV content of 5.0% to 6.9% accounted for a share of 51.8% of the global revenues in 2023. The idea of moderation is a booming trend, not just a fad, especially in the U.S., which is driving the growth of this segment.

• The metal cans segment dominated the market, having accounted for a revenue share of over 75% in 2023. This can be attributed to the convenience and portability they offer making them an ideal packaging option for ready-to-drink beverages like hard seltzers.

• The off-trade sales segment accounted for a share of over 70% of the global revenues in 2023. The segment includes all retail outlets, such as hypermarkets, supermarkets, convenience stores, mini markets, and wine & spirit shops

• The flavored hard seltzer market accounted for a share of over 80% of the global revenues in 2023. Consumer preferences have shifted towards lighter and low-calorie alcoholic beverages.

• The North America hard seltzer market held a share of around 56% of the global revenues in 2023. The region has been witnessing high demand, especially from young consumers. Key manufacturers are promoting their products in innovative ways.

Hard Seltzer Market Segmentation

 Grand View Research has segmented the global hard seltzer market report on the basis of product, packaging type, flavor, distribution channel, and region:

Hard Seltzer  ABV Content Outlook (Revenue, USD Million, 2018 - 2030)

• 1.0% to 4.9%

• 5.0% to 6.9%

• Others

Hard Seltzer  Packaging Type Outlook (Revenue, USD Million, 2018 - 2030)

• Glass Bottles

• Metal Cans

Hard Seltzer  Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Off-trade

• On-trade

Hard Seltzer  Flavor Outlook (Revenue, USD Million, 2018 - 2030)

• Classic or unflavored

• Flavored

  • Black Cherry

  • Lime

  • Ruby Grapefruit

  • Mango

  • Raspberry

  • Others

Hard Seltzer  Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • Spain

  • Italy

  • France

• Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Australia & New Zealand

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

  • UAE

List of Key Players in the Hard Seltzer Market

• Mark Anthony Brands International

• Carlsberg Group

• Anheuser-Busch InBev

• The Coca-Cola Company

• Diageo plc

• Heineken N.V.

• The Boston Beer Company

• Molson Coors Beverage Company

• Constellation Brands, Inc.

• Kopparberg

• San Juan Seltzer, Inc.