The global IoT enabled packaging market is anticipated to reach USD 25.02 billion by 2030 and is anticipated to expand at a CAGR of 4.4% during the forecast period, according to a new report by Grand View Research, Inc. The increasing demand for real-time inventory management and anti-theft solutions drives market growth. Companies across industries, particularly in retail and e-commerce, leverage IoT-enabled packaging to gain better visibility into their inventory, minimize stock discrepancies and enhance security. RFID (Radio Frequency Identification) and smart sensors embedded in packaging allow businesses to track inventory levels accurately and receive alerts when items are misplaced or stolen. For example, leading fashion retailers integrate RFID tags into product packaging to monitor stock levels and prevent theft in warehouses and stores, significantly reducing losses and operational inefficiencies.
The rapid expansion of the cold chain logistics sector is driving the market. Industries such as food, pharmaceuticals, and biotechnology require precise temperature control during transportation and storage to prevent spoilage and ensure product efficacy. IoT-enabled packaging solutions with temperature and humidity sensors provide real-time monitoring and alerts if storage conditions deviate from the required range. For example, the seafood industry is implementing smart packaging with IoT sensors that alert suppliers and distributors in case of temperature fluctuations. This ensures that perishable products remain fresh from the point of origin to the end consumer.
Growing concerns over product authentication and brand protection are also fueling the adoption of IoT-enabled packaging. Counterfeiting is a significant challenge in industries such as pharmaceuticals, luxury goods, and electronics. IoT-enabled packaging helps combat this issue by incorporating unique digital identities, QR codes, or NFC chips that allow consumers and businesses to verify product authenticity. In the high-end spirits industry, brands are using NFC-enabled bottle seals that enable consumers to check the authenticity of their purchase by simply scanning the bottle with a smartphone, preventing counterfeit products from entering the market and enhancing brand trust.
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The RFID & NFC tags technology segment accounted for the largest share of over 35.0% of the market in 2024. The blockchain for packaging segment is expected to grow at the fastest CAGR of 5.0% during the forecast period
Based on end use, the food & beverage segment dominated the market in 2024 by accounting for the largest revenue share of over 39.0%
Pharmaceuticals & healthcare end use segment is expected to grow at the fastest CAGR of 4.7% over the forecast period of 2025 to 2030
INGSOL, Amcor plc, Berry Global Inc, Tetra Pak, Crown Holding, Inc., FICUS PAX, DS Smith, Mondi, SIG, Stora Enso, Sealed Air, Ball Corporation, Huhtamaki, Baywater Packaging & Supply, Masitek Instruments Inc. are some of the key players operating in the market
In February 2024, CEVA Logistics offered customers the ability to lease reusable shipping boxes fitted with IoT tracking devices. This system promotes environmental responsibility and unlocks data-driven insights, revolutionizing packaging ecosystems and supply chain management
In October 2024, Think Tank launched innovative smart packaging formats that aim to transform the packaging industry by integrating physical products with digital content. This initiative combines Near Field Communication (NFC) technology with a comprehensive back-end platform, allowing brands to provide consumers with enhanced experiences through their packaging
Grand View Research has segmented the global IoT enabled packaging market based on technology, end use, and region:
IoT Enabled Packaging Technology Outlook (Revenue, USD Million, 2018 - 2030)
RFID & NFC Tags
Smart Sensors
QR Codes & Augmented Reality
Blockchain for Packaging
Cloud-Based & AI Analytics
IoT Enabled Packaging End Use Outlook (Revenue, USD Million, 2018 - 2030)
Food & Beverages
Pharmaceuticals & Healthcare
Personal Care & Cosmetics
Retail & Logistics
Consumer Electronics
IoT Enabled Packaging Region Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
France
UK
Italy
Spain
Asia Pacific
China
India
Japan
South Korea
Australia
Central & South America
Brazil
Argentina
Middle East & Africa
South Africa
Saudi Arabia
UAE
List of Key Players in the IoT Enabled Packaging Market
INGSOL
Amcor plc
Berry Global Inc
Tetra Pak
Crown Holding, Inc.
FICUS PAX
DS Smith
Mondi
SIG
Stora Enso
Sealed Air
Ball Corporation
Huhtamaki
Baywater Packaging & Supply
Masitek Instruments Inc.
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