The global nutraceuticals market size is projected to reach USD 599.71 billion by 2030, according to a new report by Grand View Research, Inc. The market is anticipated to grow at a CAGR of 9.6% from 2024 to 2030. Rising awareness regarding calorie reduction and weight loss in the major markets including the U.S., China, and India is expected to promote the application of the health and wellness segment and thus, in turn, will have a substantial impact on the industry.
Nutraceuticals are products that provide health advantages and additional nutrition to the human body. It comprises fortified nutrients, such as taurine, CoQ10, omega-3, calcium, zinc, and antioxidants, that develop the complete health of consumers. These nutrients further benefit in averting medical conditions such as hypertension, diabetes, heart diseases, and allergies. As nutraceuticals develop the digestive and immune systems and enhance the cognitive behavior of consumers, their demand is witnessing a surge at the global level.
The increasing trend among consumers to alter dietary habits is likely to boost the demand for nutraceuticals. The consumer belief that improper diet results in an increase in the costs of pharmaceuticals is anticipated to boost the demand for nutraceuticals. This would also help the government as it would result in lesser expenditure on healthcare and low social security costs.
A rise in disposable income, increasing consumer awareness concerning health issues, and rapid urbanization are likely to boost the market growth over the forecast years. A positive outlook towards medical nutrition owing to the high prevalence of weight management programs, along with cardiovascular diseases, is anticipated to propel the product demand.
The rise and evolution of wellness-focused diets such as keto and paleo are driving food producers to cater their products in this direction. Functional food products such as probiotics and omega-3 are highly used in yogurt and fish oils to reduce the risk of cardiovascular diseases and develop the quality of intestinal microflora, which is further projected to fuel the growth of the functional food segment over the coming years.
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Based on ingredient, in 2023, probiotics held a dominant position in the market; with a share of 27.7% owing to the majority of food manufacturing companies using probiotics as a primary ingredient to provide better nourishment and reduce health problems caused by harmful bacteria
The vitamins segment captured a significant market share in 2023. The segment is expected to witness significant growth in the coming years
In terms of product, the functional foods segment dominated the market with a revenue share of 37.65% in 2023. Rising healthcare costs, coupled with the increasing geriatric population across the world, are anticipated to assist the segment growth over the forecast period
North America held the largest revenue share of over 34.90% in 2023. The growing health concerns amongst consumers and increasing awareness regarding nutraceuticals are likely to be the major drivers of the North America market.
The market represents a highly competitive landscape. Key market players dominate the market space and have been focusing on various strategic initiatives including mergers & acquisitions, product innovation, and portfolio expansion
Grand View Research has segmented the global nutraceuticals market based on ingredient, product, application, and region:
Nutraceuticals Ingredient Outlook (Revenue, USD Million, 2018 - 2030)
Other carotenoids (Zeaxanthin, Betacarotene)
Cultures and fermentation starters
Fats and oils
Fruit and vegetable products
Glucosamine / Chondroitin
Juices and concentrates
Lipids / Fatty Acids
Others (Honey, sucrose, fructose, etc.)
Nutraceuticals Product Outlook (Revenue, USD Million, 2018 - 2030)
Nutraceuticals Application Outlook (Revenue, USD Million, 2018 - 2030)
Allergy & intolerance
Bone & joint health
Digestive / Gut health
Energy & endurance
Post Pregnancy and reproductive health
Weight management & satiety
Nutraceuticals Regional Outlook (Revenue, USD Million, 2018 - 2030)
Australia & New Zealand
Central & South America
Middle East & Africa
List of Key Players in the Nutraceuticals Market
The Kraft Heinz Company
The Hain Celestial Group, Inc.
General Mills Inc.
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