Personal Development Market To Reach $67.02 Billion By 2030

Personal Development Market Growth & Trends

The global personal development market size is estimated to reach USD 67.02 billion by 2030, growing at a CAGR of 5.5% from 2023 to 2030, according to a new report by Grand View Research, Inc. The market is expected to experience growth due to the increasing popularity of technology-driven, self-growth platforms, particularly among younger individuals. The trend of employees strongly emphasizing the improvement of their domain expertise and communication skills to meet the quality standards set by their employers is anticipated to contribute to the growth of the market over the forecast period.

Personal development encompasses various aspects of self-improvement and individual growth, both personally and professionally, through lectures, courses, conferences, webinars, books, e-books, and personal coaching. These courses aid in the development of individuals' abilities, critical thinking, decision-making skills, and overall physical and mental well-being. With advancements in digital technologies, people can now access self-growth programs regardless of their geographical location.

Key players in the market are expanding their global user base by offering self-improvement programs through various online platforms, including podcasts, audiobooks, on-demand courses, and e-books. For instance, in April 2023, Dale Carnegie & Associates, Inc. introduced a new suite of interactive courses as part of their "Dale Carnegie Unlimited: subscriptions.” These courses, consisting of live online sessions, self-directed microlearning, video summaries, and a coaching toolkit, are designed to strengthen relationships between participants, their managers, and their teams, regardless of remote or flexible work arrangements.

The COVID-19 pandemic has led to a substantial increase in the demand for online personal development programs. Government-imposed lockdowns and restrictions on movement globally, aimed at containing the spread of the virus, have prompted individuals to turn to online personal development courses. These courses serve as a means for individuals to improve their well-being, acquire new skills, and expand their skill sets during these challenging times.

The advancements in the latest technologies, including Virtual Reality (VR), Augmented Reality (AR), 3D, Virtual Positioning System (VPS), and Artificial Intelligence (AI), have allowed individuals to undertake personal development courses according to their convenience and preference. This, in turn, is expected to drive market growth over the forecast period.

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Personal Development Market Report Highlights

• Based on instrument, the personal coaching/training segment held the largest revenue share of over 38% in 2022, driven by its personalized approach, perceived value, positive outcomes, and increased accessibility through digital platforms

• Based on focus area, the skillset enhancement segment held the largest revenue share of over 31% in 2022, as individuals and organizations increasingly focused on acquiring and improving skills to adapt to changing professional needs, technology advancements, and evolving job market requirements

• Asia Pacific is anticipated to grow at the fastest CAGR of over 7% during the forecast period due to its rapid economic growth, increasing awareness of personal growth, youthful population, technological advancements, and supportive policies

Personal Development Market Segmentation

Grand View Research has segmented the global personal development market based on instrument, focus area, and region:

Personal Development Instrument Outlook (Revenue, USD Billion, 2018 - 2030)

• Books

• e-Platforms

  • Mobile Application-Based

  • Web Application-Based

• Personal Coaching/Training

  • Executive and Leadership Coaching

  • Financial Coaching

  • Career Coaching

  • Others

• Workshops & Seminars

Personal Development Focus Area Outlook (Revenue, USD Billion, 2018 - 2030)

• Mental Health

• Motivation & Inspiration

• Physical Health

• Self-Awareness

• Skillset Enhancement

  • Communication

  • Teamwork

  • Decision Making

  • Analytical and Problem Solving

  • Empowerment

  • Others

Personal Development Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • U.K.

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

• South America

  • Brazil

• Middle East & Africa

  • UAE

  • South Africa

List of Key Players in the Personal Development Market

• Dale Carnegie & Associates, Inc.

• Franklin Covey Co.

• Hay House Publishing

• Landmark Worldwide Enterprises Inc.

• Nutrisystem, Inc.

• OpenSesame Inc.

• SkillPath

• Skillsoft Corporation

• Success Resources America Pty Ltd

• Toastmasters International