The global supplements and nutrition packaging market size is expected to surpass USD 35.07 billion by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.1% from 2023 to 2030. The rising demand for immunity-boosting supplements due to the COVID-19 outbreak, ease in access to supplements, increasing disposable income, and consumer awareness regarding nutrition, health, and wellness. However, the presence of counterfeit products is hampering the market of supplements which in turn decline the demand for packaging.
The COVID-19 pandemic started in December 2019 in Wuhan, China, and it subsequently spread at global levels. It led to 4 million deaths as of June 2020. People with low immunity, especially, the geriatric demography, along with others suffering from medical conditions such as diabetes, heart disease, asthma, and cancer are highly vulnerable to complications arising due to the COVID-19 infection. Thus, consumers are increasingly consuming supplements rich in omega-3 and omega-6 fatty acids Vitamin D, Zinc, and vitamin C to boost their immunity levels. This has further resulted in a surge in demand for such supplements, which, in turn, is benefitting the manufacturers of supplements and nutrition packaging.
Further, the accessibility of dietary and nutritional supplements is increasing due to the emergence of e-commerce. Although it is difficult to buy dietary and nutrition supplements online due to a lack of product knowledge and suitability concerns, sales of these products have continued to increase. Some of the key players in this market are striving hard to educate consumers, in order to improve the online shopping experience. Thus, accessibility to these products is increasing through online retail. Thus, driving the demand for packaging.
According to the data published by The Italian Medicines Agency, over the past 5 years, 27 known counterfeit medicines cases were reported in the legitimate supply chain, whereas 170 cases were reported in the illegitimate supply chain among the EU member states. In Europe, drug ingredients used in dietary supplements are a major concern. The European Directorate for the Quality of Medicines lab networks tested 370 dietary supplements that were labeled as herbal products, but nearly 47% contained non-declared active pharmaceutical ingredients. These factors are expected to negatively impact market growth. The lack of sufficient regulations for product approvals is another key factor restricting the demand for packaging.
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In terms of revenue, the secondary & tertiary packaging type is projected to ascend at the highest CAGR of 5.2% over the forecast period. The secondary & tertiary packaging protect the primary packaging and assists in smooth and damage-free transportation of the products throughout the supply chain. The expanding e-commerce business is driving demand for secondary & tertiary packaging
Plastic segment accounted for the largest revenue share of 77.4% in 2022. Various plastic resins, including HDPE, PET, and PP, are commonly used to make packaging bottles, jars, sachets, pouches, and blister packs for supplements. Properties such as lightness, chemical inertness, and ease of molding along with low cost and wide availability of plastic materials are the key factors contributing to their high adoption for the manufacturing of supplements & nutrition packaging products
Supplements & nutrition packaging in Asia Pacific was valued at USD 11.46 million in 2022 and is expected to grow at a CAGR of 4.8% over the forecast period. The presence of highly populated countries, such as China and India, with growing urbanization and spending power of the population, is attributed to driving the market in the region
The global supplements and nutrition packaging market is moderately fragmented, with the presence of a large number of small-sized and medium-sized companies. The market participants are primarily offering rigid packaging solutions, such as plastic and glass bottles, as well as flexible packaging solutions such as stand-up pouches, sachets, and others
Grand View Research has segmented the global supplements and nutrition packaging market report based on packaging type, material, formulation and region:
Supplement & Nutrition Packaging Type (Revenue, USD Million, 2017 - 2030)
Bottles & Jar
Tin & Cans
Stand Up Pouch
Sachets & Other Pouches
Blister & Strips
Secondary & Tertiary Packaging
Paper & Paperboard
Flexible Paper/ Plastics/ Metals
Supplement & Nutrition Packaging Material Outlook (Revenue, USD Million, 2017 - 2030)
Paper & Cardboard
Supplement & Nutrition Packaging Formulation Outlook (Revenue, USD Million, 2017 - 2030)
Capsules & Pills
Supplement & Nutrition Packaging Regional Outlook (Revenue, USD Million, 2017 - 2030)
Central & South America (CSA)
Middle East & Africa (MEA)
List of Key Players in the Supplement And Nutrition Packaging Market
Graham Packaging Company
ePac Holdings, LLC
Law Print & Packaging Management Ltd
MPS (Molded Packaging Solutions)
Container & Packaging Supply, Inc.
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